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UNMAAD 2014 IIM Bangalore’s Annual Cultural Fest


B-School of Rock Over 100 semi-professional rock bands competing in the Rock capital of India for one of India’s most coveted titles

Pro-Nite Previous performers include Kailash Kher, KK, Indian Ocean and Strings

Fashion Show India’s biggest colleges competing and setting the ramp on fire

3 days of non-stop events

Tongue tied The sound of silence could never have felt this good..what with flailing hands and frantic gestures, we assure you a riot of fun in this wildly popular battle. In plain English, its time for some charades.

Ad UnMad On the spot event which will require 1-3 participants per team to create a creative advertisement on a given product within the stipulated time limit. Be the most creative, be the most insane‌





College Students 400+ Colleges (UG &PG) 30,000 Footfalls from 50+ Cities

Young Professionals From 200+ companies: Texas Instruments, Goldman Sachs, Honeywell, Accenture, McKinsey, Infosys, Hindustan Unilever, Citibank

Association benefits On campus Branding Stage backdrop and Banners Public address system Customer activation Stalls for promotion Sampling exercises Media Publicity National dailies Outdoor hoardings Online Publicity Facebook, Twitter, YouTube Official Unmaad website Corporate Publicity Posters to 125+ corporates Access to 1000+ IT professionals College Publicity 400+ colleges Social media access

List of colleges registered for 2014* Delhi -- DU, FMS Delhi, DTU Bombay -- TSEC, IIT Bombay BITS -- Pilani, Goa IIM -- A, C, L, I, K IMT Ghaziabad South -- IIT Madras -- Anna University, Chennai -- Manipal Institute of Technology -- Christ University, Bangalore -- St.Joseph’s , Bangalore -- NIT, Trichy

(The above is a subset of our registration database - If there is a specific region you are interested in, I can send you a snapshot of current registrations and reach there.)

Past Sponsors

Everyone is here for Unmaad!

Extensive Media Coverage



• Unmaad’ in ‘MTV College Beat’

• Complete pre and post event coverage

• ‘Unmaad’ publicity on MTV India Facebook community , with over 12.30,000 fans!

• Advertisements in Times of India main and Bangalore Times for ‘Unmaad’

• ‘Unmaad’ on MTV ticker Extensively covered by:

• Special editorials on Unity concert, India Inspire and Unmaad theme

FM Radio • Mentioned on prime time • On air play out of ‘Unmaad‘ jingles • On air call ins with students of ‘Unmaad ‘during the 3 days • Live Interview and performance of Rock competition winners to go on air

Branding and Publicity

50,000+ Unique Visitors to Unmaad website

Outdoor Publicity

On Campus Branding

• • •

• Backdrop & Banners • Public address systems

Hoardings & OOH media Mobile Van Material in prominent retail outlets

Media Publicity

Online Publicity • Facebook, Twitter, Youtube, Wiki • Official Unmaad website

• National Dailies - TOI • Radio broadcasts & TV spots

100+ OOH media screens in CCD - Bangalore

4000+ Posters sent across colleges & Corporates

Customer Activations

Corporate Publicity

Stalls and kiosks during the fest • Sampling opportunities

Posters to 125+ corporates • Access to 1000+ IT professionals

30,000 Footfalls over 3 days

CINEMAS Past Partners: PVR and Inox. Unmaad slides shown in movies

MALLS Past Partners: Forum and Garuda 2 dropdowns and 4 standing banners in prominent locations

PARTNERS Past Partners: Numerous Publicity partners like Pizza Hut, Coffee Day

HOARDINGS Past Partners: 5 Hoardings in prominent locations including MG Road and CMH Road

Why you should be a part of Unmaad 2014  Opportunity to interact with your target segment in the campus  Branding across all publicity channels and communication for Unmaad, including posters, banners, website, social media , television (MTV/VH1) and print media (TOI, The Hindu)  Long-term engagement between you and the IIM Bangalore community – students and faculty, through a campus ambassador. Opportunity to engage with the strong alumni network of IIM Bangalore  Customized events and branding opportunities during the festival to promote your company, latest designs and new product launches  Over 30,000 footfalls with a target group between 18-35 years. Colleges from all over India (Delhi, Mumbai, Chennai, Ahmedabad, Shillong) participate and engage in Unmaad.  Unmaad offers a unique opportunity to target the youth of Bangalore through our professional nights which bring in over 5,000 Bangalore residents in the age group of 18 – 25 years  3 days of over 30 events with 5 flagship shows and 7 workshops. Many more events/shows designed for your company.

Hope to see you at

Unmaad 2014!


Pavithra Lakshmanan Senior Co-ordinator – Events +91-9632541603

Events brochure  
Events brochure