Paul Stinson, director of Hovaloft drone aerographics, shares his passion for taking to the skies to film locations ‘you just can’t get to with conventional cameras’ to produce 21st century video marketing Tell us about your business – sell yourself! Hovaloft drone aerographics has two distinct business strands. We use drones alongside terrestrial cameras to make stunning 4k videos and photographs to help our clients showcase their business, and ultimately increase sales. We also complete land surveys using drones, collecting positional GPS data and height above sea level to perform accurate aerial surveying for planning and agriculture. Our footage is all filmed in 4k, and we have skilled pilots who can fly both indoors and outside, effortlessly capturing stable cinematic footage. At Hovaloft we also have standard filming and photographic capability meaning we can augment the serene drone footage with close dramatic vignettes. An example of drone and terrestrial footage can be seen in the promotional videos we filmed and edited for Hallam Football Club and Sandygate – the oldest football stadium in the world. The videos can be seen our client’s YouTube channel. What gave you the idea for your business? Before setting up Hovaloft, I’d been playing with drones for about two years and video editing for many more years before. I was a communications manager at GSK in Barnard Castle for over 15 years and I was a customer for film and media companies, so I know what a customer wants.
For me, my passion is the ability to film from locations you just can’t get to with conventional cameras – I am still impressed every time I take a drone up and watch the relayed images on my display. Who are your customers and how are you targeting them? The construction industry is where most of our
customers come from, and drone technology is crucial in improving safety and reducing cost whether it’s inspection at height, surveying or a video of the final build. As well as the construction industry, our customers are people that understand the need for video marketing in the 21st century and our
business mainly comes from referrals. How can people get in touch with you? Website: www.hovaloft.co.uk Email: email@example.com Tel: 0783 007 1112 Twitter: @Hovaloft LinkedIn: Hovaloft Ltd Instagram: @hovaloft YouTube: @Paul Stinson