Press Release November 2013
a double-edged berlin store
BASS CADET RECORD STORE / DOWN BY RETRO WESERSTR. 189 12045 BERLIN
MON: 12:00-19:00 TUE-THU: 11:00-20:00 FRI: 11:00-21:00 SAT: 14:00-21:00 downbyretro.com basscadetrecords.com
INTRODUCTION A TWO-IN-ONE STORE
Perhaps more than any other European metropole, Berlin is a city of contrasts. A hotch potch landscape
Everyone knows the old adage that two heads are better than one. Through collaboration, the whole ends up as way more than the sum of its parts. It was
of Gründerzeit, Bauhaus, Plattenbau and avantgarde architecture, where old sits next to new, just as
in this vein that BCR / DBR was founded: A twoin-one store where music and fashion can interact. A
East sits next to West, and Döner shops next to organic supermarkets.
place that not only sells exceptional goods, but also acts as a platform for the cross-pollination of ideas
In such a helter-skelter locale, with change firmly
and interaction of scenes.
rooted in its DNA, diﬀerent areas and streets come to define a city at particular times. Think of David
By combining two favorite Berlin pastimes – vintage fashion and electronic music – they represent
Bowie’s Schöneberg and Nürnbergerstraße in the ‘80s or the raw-edge of Mitte and Auguststraße in
contemporary sensibilities unlike any other store in the city. It is a buzzing boutique that refuses to be
labelled as a record or clothes shop. Rather than a damp and dusty trawl through hundreds of old
For the past few years, however, it’s Neukölln – a district set apart by its cosmopolitan mix and varied
clothes lines and record crates, here, you get one tightly curated selection of absolute must-haves. Not
cultural possibilities – that has been the place on everybody’s lips. In particular the long, hockey stick-
to mention the many special events and soirées held here (more about this later...).
shaped strip Weserstraße. Since opening in 2013, Bass Cadet Records / Down By Retro has gained notoriety as one of the standout locations on the much-hyped street.
Meet The Founders
BCR / DBR was founded by two distinct individuals, each an expert in their respective
On the opposite side of the store, Laura Le Marchand is the fashion connoisseur. An avid
field. Both hailing from France, the two friends now call Berlin home.
collector of fine vintage, she used to organize pop-up markets at music events in Paris before
Etienne Dauta is the music pro. Having worked
joining forces with Etienne to create BCR / DBR. Commenting on the benefits of their
in the business for six years and being the son of record store owner, it was an obvious next
dual space, she says:
step for the self-confessed vinyl addict. The store also operates as HQ for his eponymous
L: “We create a diverse experience for customers; one that you’d never be able to oﬀer through a
record label, Bass Cadet Records. Here, Etienne describes their handpicked stock:
singular shop. There’s a tangible ‘meeting point’ vibe. People gather, chat, drink, discover new and
E: “Regarding how we curate our selections, I like
awesome records and get excited about fashion. Records and clothes are a great match. On top of
to think that we are being open minded. It’s not our intention to hone in on specific genres or eras. On
that, there are no rules in the store either – it’s a free-for-all kind of environment.”
my side, you can find old tunes sitting side-by-side with fresh releases, but whether it’s house, techno, soul, funk, or even punk, the focus is always on quality. Actually, I purposefully avoid buying records purely based on sellability.”
DOWN BY RETRO VINTAGE CLOTHING & ACCESSORIES
Marrying classic stylings with a modern vibe, the rails are a veritable
Down By Retro
treasure trove for the casual sartorialist. For the gents, there are items such as Dr. Martens boots, Pendleton plaid shirts, Essl bags and
FINE VINTAGE Just like the the ever-changing surrounds of Berlin, the uniqueness of vintage wear is its history, with each and every item having been on a diﬀerent journey since its creation. Locked into the warm touch of well-worn leather or the faded-out look of an old pair of
Harrington trench coats. And women are equally spoilt with a
“I love bringing vintage clothes back into contemporary focus.”
501s, is a unique story – one that’s not heard, but felt. A far cry from
range of accessories, tartan trousers, colorful onesies, Levi’s shirts and the latest pieces from cutting-edge, London-based brand: The White Pepper. Laura tips her hat in the direction of a variety of influences: “I love bringing vintage clothes back into contemporary focus. I’m really inspired by English fashion at the
the fresh out of the packet, massproduced spirit of consumerism,
moment, Vivienne Westwood in particular. I also love classically chic
vintage clothes oﬀer timeless quality, which in this case, comes
French brands like APC and YSL, as well as U.S. fashion designers such as
cherry-picked by the individual behind the whole operation.
Alexander Wang and Marc Jacobs. And Jil Sander from Germany, of course.“
Scouring the breadth of France, Italy and America, Down By Retro is a fine selection of garments and accessories. Laura’s keen eye for quality has a distinctly French influence, after all it was honed during her years in Paris where she utilized all of her spare time indulging her passion for seeking out rare pieces of stylish clothing.
BASS CADET RECORD STORE FROM NEW RELEASES TO HARD-TO-FIND CLASSICS
Bass Cadet Record Store
Operating as a pocket-sized hub for vinyl aficionados, Bass Cadet Records is the perfect place
In protest against the growing hordes of Ebay entrepreneurs who buy limited release records only
to discover new music. BCR’s tight and unique collection of hard wax simply oozes class. with the
to resell them later for profit, BCR gets ahead of the game by purchasing and holding back selected vinyls
emphasis here being placed firmly on quality rather than quantity.
to be resold at original price once they’re sold-out. This power-to-the-people mentality is a unique
Here, you can expect a mix of new releases, rarities
oﬀering in Berlin, which helped win over both local and international DJs alike (namechecks include
and second-hands – all spanning the outer limits of electronic music staples like techno and house,
Jus'Ed, Aybee, Fred P, Christopher Rau, The Mole and Daniel Wang).
alongside soul, funk and disco. Current scene darlings including the likes of Ron Morelli’s L.I.E.S
Having said that, if entertaining friends on your
and insurgent Berlin-based label PAN share crate space with established stalwarts like Sound
home-studio setup is the limit of your DJing aspirations, BCR is the perfect place to seek
Signature and Basic Channel.
guidance for your first steps into the world of vinyl. And just like the long-lasting satisfaction of owning
The store’s founder, Etienne, hand-picks all the vinyl himself and is always happy to enter into a dialogue
a unique piece of vintage clothing, in our compressed format MP3-plagued age, vinyl oﬀers
on current dancefloor trends in Berlin and beyond. Listening stations are also on-hand for unlimited
the ideal analogue alternative – a crackling protest at the homogenization of the pop music charts.
use to road-test that perfect new record for your collection. BCR’s welcoming, open-door policy and expertly-curated selection has quickly established it as an important player in the elite ranks of Berlin’s must-visit record stores.
7th Sign Antinote
Azuli Records Balance
BBE Blue Note
Basic Channel Bunker
Bottom Line Records Casablanca
Clone Records Creme Organization
Cutting Trax D.J. International Records
Dance Mania Delsin
Djax Up Beats Factory Records
Dial Dopeness Galore
FFRR Groove On
Eglo Records Future Times
Guidance Henry Street Music
FXHE Going Good
Italians Do It Better Junior Boys Own
King Street Sounds KMS
Meander Mister Saturday Night
Large Records MAW Records
Moodhut Mule Musiq
Motown Mute / Novamute
Nite Grooves Peacefrog
Ostgut Ton Perlon
Rush Hour Sistrum
R & S Records Rams Horn Records
Smallville Soul People Music
Salsoul Records Shelter
Sound Signature Strength Music Records
Slip’ N Slide Strictly Rhythm
SUED Tape Records Amsterdam
The Trilogy Tapes Underground Quality
Underground Construction Warp
Vanguard Sound Versatile Wild Oats Workshop
A LOCAL HANGOUT BCR / DBR IS A NEIGHBORHOOD FAVORITE
A Local Hangout
Consumers are increasingly concerned with where and how they spend their money. No longer content
At any time of the day, punters are encouraged to take time to hangout and grab a cold drink – no
with filling the coﬀers of global chains, people are searching for more authentic, local alternatives –
purchase necessary. In addition, through a range of successful events, Weserstraße 189 has established
where a familiar face rather than a flashing logo awaits.
itself as a bona fide Kiez favorite. DJs regularly come to spin into the evening while friends, customers and neighbors congregate.
In the face of a ballooning online marketplace, shopping local has become a lifestyle choice for many. Not only does it oﬀer a more tailored
As well as the regular electronic music soirées, where the people spill out the door and onto the pavement,
experience but it helps support the vibrancy of Neukölln. In this regards, BCR / DBR is a proudly
there has been a photography exhibition and also a new boutique shopping series in collaboration with a
independent store, playing its part in uniting the local community.
handful of like-minded independent stores in the surrounding area. On these special evenings, BCR / DBR keeps its doors open later than usual so that shoppers can discover the store during post-oﬃce hours whilst enjoying special discounts on all goods.
THE BOTTOM LINE BCR / DBR is a double-edged neighborhood hangout, a place to discover and be inspired by an expertly curated selection of vinyl and vintage fashion â€“ the very best of two worlds in one space.
Laura Le Marchand Founder of Down By Retro firstname.lastname@example.org
Etienne Dauta Founder of Bass Cadet Records email@example.com