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Marketing and public relations
CIM Certificate in Professional Marketing
MA Public Relations and Corporate Communication
Duration:
Duration:
Campus:
Campus:
Overview
Accreditation
1 year (part-time) City
The Certificate in Professional Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide genuine insight into the principles and application of marketing at a tactical level. The syllabus reflects the changing issues and practices within marketing, and employers’ views of marketing in today’s business environment. The qualification is ideal if you are a junior marketer, working in a marketing support role (such as a personal assistant), or if marketing plays some part in your current job description.
Employability
This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do. The qualification aims to advance marketing knowledge and accelerate career progression.
CIM Diploma in Professional Marketing Duration:
1 year (part-time)
Campus: City
Overview
This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve this internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You will gain the marketing skills you need to perform at an operational level in order to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management.
Employability
This course is ideal if you are a marketer with operational, supervisory or managerial responsibilities with a view to moving up to a managerial role. Successful completion also offers the principal entry route to the PG Diploma in Marketing allowing you to achieve CIM Chartered Marketer status.
Full course details: wlv.ac.uk/postgrad
1 year (full-time), 2 years (part-time) City
Chartered Institute of Public Relations.
Overview
Our new MA in Public Relations and Corporate Communication introduces the fundamental academic approaches and debates relevant to the field, as well as the contemporary environmental drivers and professional practices that shape public relations in the 21st century. The course critically examines the design and planning of organisational change campaigns, corporate social responsibility programmes, and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. You will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective. This Master’s programme is taught by lecturers and practitioners with extensive professional experience. This insight guarantees you will have the opportunity to learn up-to-date techniques that are relevant to the current workplace, whether your prospective or current post involves practising at a local, national or an international level.
Employability
The course is ideal for existing practitioners or graduates who wish to learn how to deal with PR tasks and challenges from a strategic perspective. This MA is particularly relevant to those interested in the rhetorical aspects of CSR, issues management, crisis management and organisational change. If you want to know what to say, when, and why; then this is the course you need.