Graduates employed from this subject
92– 95%* Key information: UCAS code: A135 Duration: 3 years full-time, 4 years inc. placement year Entry requirements: BBC at A Level DMM at BTEC 112 UCAS points from a combination of Level 3 qualifications
Media, Promotional Culture and Advertising BA(Hons)
Advertising and promotion powers the economy and politics, shaping public opinion, channelling audience fantasies and desires. In studying Media, Advertising and Promotional Culture at the University of Huddersfield, you will think about the role of advertising, PR and promotion in society while developing the skills needed to succeed in those industries. You’ll be given the tools to examine media examples, will gain understanding of how media industries are funded, learn techniques in which to conduct audience and market research, and think about the role of public relations in society. You will also be given the technical and creative skills central to the media, advertising and promotional industries, developing a professional
portfolio of your work. You will learn to write advertising copy and press releases, make and distribute promotional videos, and manage social media accounts. To demonstrate these skills, you will also be given industry placements, where you can learn first-hand from professionals and establish industry contacts. Supported by internationally renowned professors and researchers, leading media professionals and practitioners, and industry standard facilities, Media, Advertising and Promotional Culture will give you a critical understanding of the key issues while arming you with an advertising and promotional portfolio to shape the media, advertising and promotional industries in the future.
Kennady Smith graduated from Music Journalism BA(Hons) in 2017 and is now Junior Account Executive at Source Marketing Communications
* Whilst this is a new course and therefore there are no graduate statistics available, 92–95% of graduates from courses in this subject area at Huddersfield go on to work and/or further study within six months of graduating (Destinations of Leavers Survey 2014/15 and 2015/16 aggregated).
“I worked within the University before graduating in order to increase my experience as a copywriter. I then secured a placement at Source which led to my current permanent position within the company. The modules and placement opportunities on my course gave me a better insight into the PR industry and confirmed this was the industry I wanted to work in.”
For detailed course and employability information, including full entry requirements, please visit courses.hud.ac.uk
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