Issuu on Google+

NEW undergraduate degrees all starting 2014


Business Journalism, Food Journalism and Travel Journalism BA(Hons)

The School of Sport and Service Management is introducing three new specialist journalism degrees in the rapidly growing areas of travel, food and business. These new courses build on the success of our long standing Sport Journalism degree which is accredited by the National Council for the Training of Journalists (NCTJ). The courses will enable you to produce journalism for print, broadcast and digital platforms as well as giving you strong academic grounding in the wider food, business or travel and tourism environments. Alongside your specialist subject you will explore practical journalism skills and the wider critical and contextual study of culture and the media. Our Journalism Centre, with cuttingedge multimedia equipment and two newsrooms provides the perfect setting for you to develop your talents and food journalists will benefit from our state-ofthe-art Culinary Arts Studio. You will also have the chance to write for our journalism website, recognised by the NCTJ as one of the top four student journalism websites in the country. Course structure Year one introduces practical skills such as shorthand, video and audio storytelling, news and feature writing which are then placed into context by the critical study of business, travel and tourism or food. You will also learn about local and central government issues that affect industry, such as council planning, in the public administration module. Year two advances your journalism skills further in the use of digital and social media technologies. For travel journalism you will look at sub-genres such as guide-book writing and develop an understanding of tourism, society and culture; for food journalism you’ll focus on areas such as restaurant reviewing

02 www.brighton.ac.uk/sasm

and develop an understanding of food policy; and for business you’ll take a look at the world of finance. You’ll also be introduced to media law and will develop your academic research skills ready for the dissertation in the third year. In your final year, you’ll develop page design and layout skills and choose specialist options. You will also undertake at least 10 days of relevant work experience. Career opportunities All journalism degrees will open up exciting career opportunities in newspapers, magazines, TV, radio and online. The fascination with lifestyle in print and online has never been greater and travel and food are both key elements of this. And the global economic downturn has put an increased media focus on business. The internet has also brought with it the need for every company and organisation to have its own website with journalists providing the content. Syllabus – Business Journalism Year 1 Introduction to Business Journalism • Economics and the Business Environment • News, Ethics and Shorthand • Public Administration • Multimedia Journalism • Business Consumer Behaviour Year 2 Business Writing • Digital Journalism • Advanced News Journalism and Shorthand • Media Law • Finance for Marketing • Research Methods Year 3 Advanced Business Journalism • Work Placement • Dissertation • Optional modules include: Public Relations • Business Strategy • Business Morality: People and Management • Change Management • International Management

Syllabus – Food Journalism Year 1 Introduction to Food Journalism • Food Consumer Behaviour • Exploring the Agri-Food Sector • News, Ethics and Shorthand • Public Administration • Multimedia Journalism Year 2 Food Writing • Food Policy • Research Methods • Digital Journalism • Advanced News Journalism and Shorthand • Media Law Year 3 Advanced Food Journalism • Work Placement • Dissertation • Optional modules include: Food, Society and Culture • Gastronomy • Wine Marketing • Contemporary Issues in International Hospitality • Hospitality Consultancy • Public Relations Syllabus – Travel Journalism Year 1 Introduction to Travel Journalism • Tourism Impacts • Fundamentals of Global Travel and Tourism • News, Ethics and Shorthand • Public Administration • Multimedia Journalism Year 2 Travel Writing • Tourism, Society and Culture • Digital Journalism • Advanced News Journalism and Shorthand • Media Law • Research Methods Year 3 Advanced Travel Journalism • Work Placement • Dissertation • Optional modules include: Contemporary Issues in International Travel and Tourism • Cruise Management: A Critical Perspective • Destination Marketing • e-Travel • Sport Tourism • Niche Tourism Trends and Development • Aviation in the 21st Century • Business Practices for Corporate Travel • Public Relations


Sport Business Management BSc(Hons)

Sport Business Management combines academic study with valuable work experience ensuring that you’ll gain a broad understanding of the international and commercial aspects of the sport business industry. You will also gain the business management skills that employers have told us they are looking for in our graduates. The course builds upon and replaces the BA (Hons) in Sport and Leisure Management. Study focuses on business principles in the field of sport; an area that is growing in its importance and impact, both nationally and globally. The sports industry employs more than 400,000 people in the UK, providing graduate career opportunities in a wide range of sports related businesses and organisations. The course will provide you with crossdisciplinary education and understanding of the commercial importance and impact of sport. Subject areas covered include marketing, sport sponsorship, sport economics and finance, sport business in the social context and sports events. Studying for a degree in Sport Business Management will provide you with the opportunity to develop employability skills that include project management, customer service, communication and presentation, research and analysis. These combine to develop you into a self-directed learner, all valuable for career development. You will gain an understanding of the importance of legislation and the impact of sport governance on the running and operating of a sports related businesses and organisations. The work placement is an integral component of the university learning experience and will support you in your final year of study.

Course structure In year one you will be introduced to the components of sport business management and the impacts of sports policy, finance and economics on effective sport management. You will also be responsible for organising promoting and running a sports event, this will develop your commercial awareness and business skills. Through a sports organisation work-based placement in year two you will develop project management skills and analyse the role of management for successful organisation of sport. Placements are with well-established partners including professional sports clubs such as Brighton and Hove Albion Football Club and Sussex County Cricket Club and commercial organisations including Freedom Leisure. Building on what has been learnt and experienced during the work placement; the final year will investigate the role of marketing and strategy in sport business management. You’ll also undertake an extended piece of research on a sport business management related topic of your choice. Career opportunities Sport is one of the few sectors experiencing economic growth in both the UK and globally. Careers for Sports Business Management graduates include management positions in marketing, sales, planning, sports events management, facility management and sport administration. Organisations that offer these positions include professional sport clubs, sport governing bodies, health and leisure clubs, sport public agencies, sport community recreation departments, sporting goods companies, sport marketing agencies, sport events organisers and athletic service organisations.

Syllabus Year 1 Introduction to Sport Business Management • Introduction to Sport Policy • Finance for Sport Management • Sport Customer • Introduction to Politics and Sport • Introduction to Graduate Skills and Research Methods Year 2 Understanding and Managing People in Sport Business • Politics and Policy in Sport • Reflective Practice in Sport Business Management • Placement Personal and Professional Development in Sport Business Management • Placement - Management in Sport Business Organisations • Research Design and Evaluation Year 3 Marketing for Sport Business • Strategic Change in Sport Business Management • The Law and Regulation of Sport • Dissertation •Optional Modules include: Event Design • Critical Issues in Sport and Leisure • Community Sport Development: Policy and Practice • Business Morality: People and Management • Sport Tourism • Sport, Values and Ideology: A Case Study of the Olympics

Find out more 01273 643707 | sasmadmissions@brighton.ac.uk 03


This publication is available in alternative formats on request. This leaflet was printed in August 2013. The University of Brighton makes every effort to ensure the accuracy of this brochure and will take all reasonable steps to provide the courses and services described in it and in supplementary documentation. It cannot, however, guarantee their provision in the event of circumstances beyond its control (such as lack of demand, changes in government policy or industrial action) but in such an event, will make reasonable effort to provide a suitable alternative. In accepting any offer of a place, you consent to incorporation of this notice as a term of contract between you and the university. All students are required to abide by the university’s regulations which are available on request.

University of Brighton School of Sport and Service Management Hillbrow Denton Road Eastbourne BN20 7SR email sasmadmissions@brighton.ac.uk telephone 01273 643645 international code (+441273) UCAS institutional code (BRITN) B72 MC/KBSJ/0913/V1/1,200

www.brighton.ac.uk/sasm


2014 new undergraduate degrees