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Derby Business School

CONTENTS OUR BRILLIANT STUDENTS. . . . . . . . . . . . 04-15 THE PRAISE OF A PARENT . . . . . . . . . . . . . . . 16-17 THE STUDENT JOURNEY . . . . . . . . . . . . . . . . . 18-19 ALUMNI. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-21 UK CAPITAL OF INNOVATION . . . . . . . . . 22-23 THE VERDICT OF BUSINESSES . . . . . 24-37 AWARD WINNERS. . . . . . . . . . . . . . . . . . . . . . . . . . . . 38-39 OUR RESEARCH CREDENTIALS. . . . 40-41 DERBY’S HISTORY. . . . . . . . . . . . . . . . . . . . . . . . . . . 42-43 THE DEAN’S PLEDGE . . . . . . . . . . . . . . . . . . . . . . 44-45 THE FINAL WORD . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46-47

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www.derby.ac.uk/business

WE ARE SERIOUS ABOUT BUSINESS. FROM THE VERY FIRST WEEK OF YOUR STUDENT LIFE HERE AT DERBY YOU WILL TAKE PART IN OUR BUSINESS CONFERENCE ALONGSIDE LEADING REGIONAL EMPLOYERS.” Dr David Russell College of Business, Law and Social Sciences

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Derby Business School

OUR BRILLIANT STUDENTS In their own words, our superb students tell their stories of pride and success and what being part of Derby Business School means to them. JOSEPH BARLOW BA (Hons) Marketing and Advertising Management I believe that the lecturers in Derby Business School offer a depth of knowledge and leadership which could not be found anywhere else. They genuinely care. I could guarantee that they would give up hours of their time for me. At the age of 23, I had no A levels so I came here and did the Access course. Thereafter, I signed up for a joint honours degree in Law and Marketing, but soon realised that I had greatest affinity for marketing and I wanted to concentrate on that. The staff could not have been more supportive and the transfer to a Marketing degree was completed by the end of the semester. This was typical of the engagement with lecturers. It has been incredible.

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Since then, there have been so many opportunities which have come my way. My course is great – led by leaders in their industry – and teaches important skills. Meanwhile, the connections with business are brilliant. And I do not think I would have been on target for a first if I had not been at this university. The staff are there for the students, particularly if they are struggling – they have an open-door policy which means you can talk to them at any time. Thanks to the uni, I have had real life marketing experience, working on the blog and social media of the Derby Festé event and I have been involved in a startup business, helping with its analytics and marketing campaign. My network has snowballed and I am

now an affiliate member of the Chartered Institute of Marketing. This has been made possible by the University and will set me apart when I leave. I have learned the more you put in, the more you get out. With that in mind, I have formed the Marketing Society which is really getting traction. Of course, I am aware that having a degree is not all you need in the commercial world and Derby Business School offers the extra edge. The best decision I ever made was to come here. I would recommend it to anyone.


www.derby.ac.uk/business

THANKS TO THE UNI, I HAVE HAD REAL LIFE MARKETING EXPERIENCE, WORKING ON THE BLOG AND SOCIAL MEDIA FOR DERBY FESTÉ AND BEING INVOLVED IN A START-UP BUSINESS, HELPING WITH ANALYTICS AND MARKETING.” Joseph Barlow BA (Hons) Marketing and Advertising Management

JOSEPH BARLOW

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Derby Business School

[OUR BRILLIANT STUDENTS]

GIN SIDHU BA (Hons) Marketing and Advertising Management I have to admit that I was quite nervous when I arrived at university, wondering whether it would be right for me, but the support of the lecturers has been brilliant. Now I have developed my confidence so much that I am on placement in the marketing department at the University. I would encourage students to come to Derby Business School because of the lecturers – they really make time for you and go the extra mile in supporting you. My degree is Marketing and Advertising Management and I have found the modules to be really varied and the assignments to be very interesting. Much of the work is in the real world. For instance, one of our most important tasks was focused on the Ford car dealer TC Harrison’s after-sales department. This gave us a great insight into the

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commercial environment and has helped prepare us really well for the workplace. It also encouraged me to start my own company called #Simplemovederby – we help transport goods from A to B, whether it’s moving into your new flat or back home for the summer, including student discount! This idea came along as I used to help many people move out of their accommodation. I have met a wide range of people and experienced so many new things here. For example, I joined Phantom Media which encompasses the University’s student newspaper, radio and TV. There are many opportunities within the university to gain work experience and to push yourselves in achieving your goals – nothing is impossible. We were encouraged to apply by

a lecturer and I was initially hired as a marketing manager but also had my own radio show. It was amazing. I was apprehensive about a work placement but now I am part of the team in the marketing department and I absolutely love it. My colleagues are great and have been so helpful and encouraging and now I have been given responsibility for some of the universities social media output. I would 100 per cent recommend the university. I am encouraged and inspired enough to carry on to do a masters.


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GIN SIDHU

I WOULD ENCOURAGE STUDENTS TO COME TO DERBY BUSINESS SCHOOL BECAUSE OF THE LECTURERS – THEY REALLY MAKE TIME FOR YOU AND GO THE EXTRA MILE IN SUPPORTING YOU.” Gin Sidhu BA (Hons) Marketing and Advertising Management

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Derby Business School

[OUR BRILLIANT STUDENTS]

ESTHER SDAO BA (Hons) Marketing and Advertising Management The personalisation of the teaching at Derby Business School was the highlight of my time at Derby. I’ve joined Bobbi Brown Cosmetics as an Online Marketing Trainee at the Estée Lauder head office in London after graduating this summer. And it was the caring, one-to-one approach of the university staff which really helped me on my way. They knew how I could get to where I wanted and really cared that I was successful. My personal tutor had a great knowledge of my subject which was marketing and advertising management. I really enjoyed my time at Derby and found a huge variety in my modules, ranging from the theoretical to the practical. One of the best aspects was how

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we were encouraged to think and act creatively. In the second year I was teamed with Derby Quad, the city’s arts centre, and gained invaluable experience of working with real projects and people. It was very exciting. The University had excellent connections around Derby, particularly at Quad and the iPro Stadium – I went to a lot of talks by the team which runs Derby County Football Club, including its chief executive Sam Rush and chairman, Mel Morris. I focused my dissertation on high street consumer issues and my lecturers were very insightful because they had worked within the sector. In addition, when I saw the advert for Bobbi Brown Cosmetics, the

careers department gave me great encouragement, offering very useful feedback on my CV and interview techniques. It brought home to me that the university gave me a really great springboard.


www.derby.ac.uk/business

I REALLY ENJOYED MY TIME AT DERBY AND FOUND A HUGE VARIETY IN MY MODULES, RANGING FROM THEORETICAL TO PRACTICAL. ONE OF THE BEST ASPECTS WAS HOW WE WERE ENCOURAGED TO THINK AND ACT CREATIVELY.” Esther Sdao BA (Hons) Marketing and Advertising Management

ESTHER SDAO

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Derby Business School

[OUR BRILLIANT STUDENTS]

JORDAN WILKEY BA (Hons) Business Management with Psychology When I was offered a work placement year at E.ON, I can honestly say that my tutors at Derby Business School were as excited as me. I had been offered such excellent guidance by staff who even carried out mock interviews to help me be prepared. In the end I was offered a number of jobs and even turned down interviews because I had so many opportunities. Now, I am delighted to be two months into my internship with E.ON where I am working as a Risk and Governance Analyst. The quality of my placement is a reflection of the progress I have made at the university. I arrived here as a mature student and moved on to my degree after taking a

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foundation course. One of the main things that attracted me was the fact that a couple of the tutors had worked at large companies and so knew business well. Therefore, I signed up for a joint honours degree in Business Management with Psychology and I am pleased to say the course content has been very good. I have discovered that the more effort I put into my work, the more the tutors give back. They are extremely happy to share their experience, advice and expertise. I would also say that the city of Derby is a brilliant place for business students and has a whole host of prospects. Companies in Derby have such a

positive relationship with the university and at networking events their representatives talk to us, not at us, because they are genuinely looking for talent. There are more than 100 businesses present at some events and this provides so many openings. Derby is very futuristic and the ambition of the city and the university are very evident. I would certainly not change where I study and would recommend it to anyone.


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JORDAN WILKEY

I HAVE DISCOVERED THAT THE MORE EFFORT I PUT INTO MY WORK, THE MORE THE TUTORS GIVE BACK. THEY ARE EXTREMELY HAPPY TO SHARE THEIR EXPERIENCE, ADVICE AND EXPERTISE” Jordan Wilkey BA (Hons) Business Management with Psychology student

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Derby Business School

[OUR BRILLIANT STUDENTS]

PAUL ALLEN BA (Hons) Business Management Within two weeks of becoming a student at Derby, I was presenting in front of 200 people at the freshers’ induction event at Quad, the arts centre in the city. It was an example of the type of event put on by Derby Business School in which students have the chance to meet successful people and, in this case, present to them. It was just the beginning of a great experience here. At Quad, my team and I spoke about the qualities of Derby as a city and, obviously, we highlighted Chatsworth and the Peak District. But we also brought up the importance of great companies such as Rolls-Royce and Bombardier which really set Derby apart. Of course, I now know that Derby

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Business School has strong links with these firms and that there are lots of opportunities for our students there. For me these included becoming a business finance intern in the university’s Invest To Grow programme. It is a terrific project and I learned so much. The regular networking events which are held with businesses are particularly motivational. I believe in taking advantage of every opportunity which comes my way - and there are so many here. Last summer, thanks to my expanding CV, I was taken on to be business and marketing manager at Novella UK based in Ashbourne, and am developing its customer base. I could not have taken this on without having grown my confidence at the university.

In the future, I would really like to start up my own company, working with software or the internet. My ambition has no bounds, thanks to my time here. It has made me more open-minded and has opened so many doors for me. The staff have helped me develop by showing a keen interest in me and showing me what I am capable of. I am delighted by what I have achieved so far and this has led me to recommend the university to many people, both students and businesses. I can’t wait for my final year to see which other incredible opportunities are open to me.


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AT DERBY BUSINESS SCHOOL, I HAVE MET SO MANY SUCCESSFUL PEOPLE THAT I NOW HAVE A GREAT INSIGHT INTO MAKING MY DREAMS A REALITY.” Paul Allen BA (Hons) Business Management

PAUL ALLEN

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Derby Business School

[OUR BRILLIANT STUDENTS]

EMILY LOUISE KEY BSc (Hons) Logistics Management The energy of the staff at Derby Business School is contagious. They are so passionate about their students’ hopes, aspirations and dreams they enable them to become a reality upon graduation. They really do encourage people to be the best versions of themselves. I now have a place on a two-year graduate scheme with DHL Supply Chain with my first year placement within the patient transport service in central London, after gaining a first class honours degree in Logistics Management at Derby. My degree followed on from a Higher National Diploma in Business and Management which I passed with Merit. Derby Business School gave me a fantastic insight into the logistics industry – helping me to learn from real companies rather than just out of a text book.

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It has forged partnerships with a lot of different organisations – giving students the chance to see up-to-the minute thinking. We went on some eye-opening trips to the likes of Toyota, DHL, Palletforce and JCB. These were all included in the degree price so we didn’t even have to pay for the cost of transport. The staff in those businesses really wanted to help the students and were really positive about the university and its role in local life. I also took advantage of opportunities within the university during my time there, working for its Student Employment Agency and alongside the marketing team at open days and networking events. Winning Student of the Year prizes at the university’s employability awards and

for the Chartered Institute of Logistics and Transport has opened up a new world for me. But I could not have achieved what I have without the passionate involvement of Derby’s staff both in teaching and support roles. Lecturers have an open-door policy and if the person you need is not available a lecturer from another subject area will always try to help. Friends at other universities tell me about attending lectures with 400 people but my largest class size was just 45 during my three years. It meant that the staff knew our faces and were happy to answer our questions. I believe that they wanted to be proud of us and, in turn, we were proud of them.


www.derby.ac.uk/business

EMILY LOUISE KEY

LECTURERS HAVE AN OPEN-DOOR POLICY AND IF THE PERSON YOU NEED IS NOT AVAILABLE A LECTURER FROM ANOTHER SUBJECT AREA WILL ALWAYS TRY TO HELP.” Emily Louise Key BSc (Hons) Logistics Management

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Derby Business School

THE PRAISE OF A PARENT Views of parents are critical in guiding prospective students to choose a university place. Here, one father, tells why Derby Business School was the perfect fit for his daughter. I know how important the choice of university is to parents and, therefore, I am delighted to have this opportunity to endorse the University and Derby Business School. Both academic and support staff have been an integral part of helping her achieve her dream of winning a graduate placement at DHL. They were friendly from the offset, offering help whenever she needed it in coursework, interview training and encouraging her to apply to several jobs so she would have a better chance of going straight into work after leaving university. I would like to thank all of the staff who helped Emily Louise develop during her three years in Derby. They have known her as an individual and she has thrived in Derby Business School. We are proud of our daughter’s achievements – she grasped the many opportunities at the university – both during her course and beyond. Thanks to the University’s partnerships, she saw companies up front on the many trips organised by Derby Business School, while also having the chance to work in the uni’s team while studying. She has grown so much during her time in Derby and her experience is evidence that future students only have to ask for support. They are treated with respect and staff really are happy to help them develop so that they are equipped for the commercial world. Choosing a university is difficult and parents will always want to guide their child to make the right decision. I would have no hesitation in vouching for Derby Business School – its staff really do care and its links with business are so impressive. My daughter is the proof and I would love other students to follow in her footsteps.

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www.derby.ac.uk/business

WE ARE PROUD OF OUR DAUGHTER’S ACHIEVEMENTS – SHE GRASPED THE MANY OPPORTUNITIES AT THE UNIVERSITY – BOTH DURING HER COURSE AND BEYOND.” Antony Key Commercial goat farmer Stone in Staffordshire

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Derby Business School

OUR STUDENTS AND STAFF ARE HAPPY AND DEDICATED. WE HAVE AN OPEN-DOOR POLICY WHICH MEANS WE ARE HERE TO HELP AT ALL TIMES.” Bev Crighton Employer Engagement Lead and Senior Lecturer

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www.derby.ac.uk/business

THE STUDENT JOURNEY We believe Derby Business School offers more varied and exciting courses and extra curricular opportunities than any other similar institution in the country. Bev Crighton outlines what to expect. We want to know what makes our students’ hearts sing because then we will know how to help them become the business leaders of the future. From the open day onwards, those who come to Derby Business School can be promised an experience which is different to any other university. Right from induction week students are mixing with real business leaders who will be finding out what lights their metaphorical fires. We have contacts with the key players in a city which can boast a wonderful pedigree of world class industries. Our staff get to know our students so well that we can help them dovetail with more than 500 businesses involved in our curriculum, develop our learners’ creativity and fulfil their aspirations. The academics and students are also involved in research and much of this relates directly to the local community. We set up field trips for students and often senior company figures will address them before academics underpin with the theory. Our work with the third sector has benefits on both sides, giving students real world experience while providing organisations with resource and expertise. The CVs of our students stand out, thanks to attendance at a myriad of events. Of course, we know the importance of a high-level degree and our staff are constantly working with our students towards that. We have an open-door policy which means we are here to help at all times and we have even been known to shed tears of joy when our students complete their journeys with us and collect their degrees.

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Derby Business School

ALUMNI We are very proud of Derby Business School alumni and it is important to us that they still feel part of our family after they complete their degrees. Setting up your own business is hard going on your own so having a supporter who has done it before makes the difference. My company, DrivenMedia, turns unused space on commercial lorries and trailers into an advertising platform, a mobile billboard if you will. Thanks to the University of Derby, where I achieved a first class honours degree in Business Studies, I had the support network and a business mentor to help me achieve my dream. After seeing me at one of the business school’s networking events, Graham Mulholland, founder of epm:technology, became my mentor and he has been a huge help. He showed me how he set up what is now a global business and the traps he fell into, telling me what he wished he had done and what he wished he had not done. I started my business in August 2015 and in February celebrated my first deal. Now I am likely to take on my first employee in January. It is scary but exciting. It has taken a year of hard work to get where I am and I know that I have not made it yet but I can see myself being up there in five years’ time. Watch out Graham! When I first came to the open day it immediately felt like home and it still does – I live only a stone’s throw away from the main campus. It’s an environment where students thrive. Our course was great and the class sizes were small, so the lecturers knew who we were. To my mind, this is a university which really wants to help its students progress and I for one am thankful for that.

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www.derby.ac.uk/business

THE CITY IS FULL OF QUALITY BUSINESS CONNECTIONS AND THE UNIVERSITY IS EXCELLENT AT MAKING THE MOST OF THEM. THERE ARE SO MANY POTENTIAL OPPORTUNITIES IF YOU WANT THEM” Ed Hollands Founder, DrivenMedia

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Š All rights reserved by Rolls-Royce plc

Derby Business School

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www.derby.ac.uk/business

UK CAPITAL OF INNOVATION Derby is home to the world headquarters of Rolls-Royce, the UK base of Toyota and the biggest concentration of rail businesses in Europe, including train-maker Bombardier. They all have strong links with the University of Derby.

OUR TALENTED WORKFORCE ENABLES US TO BE A WORLD CLASS ORGANISATION. WITH OVER 11,000 ROLLS-ROYCE EMPLOYEES WORKING AT THE STATE OF THE ART FACILITIES IN DERBY, THE SITE ACTS AS THE FOCAL POINT FOR ROLLS-ROYCE’S CIVIL AEROSPACE BUSINESS.” Daniel Perkins Global Employer Brand Manager, Rolls-Royce

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Derby Business School

THE VERDICT OF BUSINESSES In Derby, business has thrived for 300 years. Today its companies are innovative, passionate and world class – and their leaders see Derby Business School as key to their success. DEAN JACKSON Managing Director HUUB In the past I looked at the University of Derby as a big scary place of learning – now I view it as a key partner. My specialist business, making and selling triathlon wetsuits and apparel, has gone worldwide since I founded it five years ago. But I will never leave Derby and am delighted to work with the students from Derby Business School. I studied for a night-school marketing qualification at the University so when I was asked to speak to potential young entrepreneurs I was very flattered. Now I have gone on to mentor some students, giving them some real world experience. In turn, they have taken the advice and run with it. Derby Business School reaches out to the community and tries to get under the skin of local companies.

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If we need anything, I know we can pick up the phone and its staff will make it happen. For example, a team of students were sent to help us with the organisation of the recent Jenson Button triathlon in Derby. I have also benefited from some of the expertise in the department – the staff are happy to spend their time being a sounding board for ideas. Meanwhile, I love giving something back. The Network of Entrepreneurs is really enjoyable and I have come across some brilliant students at these events. In fact, I become so immersed I haven’t wanted to go home! I have also been humbled to share the stage with other top-notch business people who want to help and share their stories. These allow students to realise

that most successful people have had failures and that they can bounce back from theirs. I always say to the students that they have a wonderful opportunity to follow their dreams and can even set up their own companies now. Many already have – and those of us who have had a bit of success love to see others follow in our footsteps. I am hoping for more in the future and new intakes can be assured that we, in Derby, will do everything we can to support them.


www.derby.ac.uk/business

I ALWAYS SAY TO THE STUDENTS THAT THEY HAVE A WONDERFUL OPPORTUNITY TO FOLLOW THEIR DREAMS AND CAN EVEN SET UP THEIR OWN COMPANIES NOW.” Dean Jackson Managing Director, HUUB

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Derby Business School

[THE VERDICT OF BUSINESS]

GRAHAM MULHOLLAND Managing Director EPM Technology Group Limited In 20 years, my company, epm technology, has become a highperformance engineering group making world-class components for businesses ranging from Formula One to aerospace. But I was constantly scratching my head when it came to finding talent to take our company forward. I told four universities that I needed fresh blood with bright and agile minds to fire us up – and, to their credit, Derby listened. As a result, I have thrown myself into the relationship with Derby Business School and it has proved to be a case of winning with winners. We are now immersed in all sorts of events, host teams and mentoring. For example, the Derby Business School Society has visited recently and we were happy to show how a company really works.

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We judge competitions and I send our team to deliver seminars because it helps the students but also means my team are improving their communication skills. Our relationship means that we have shared stages with the likes of Mel Morris and we have an open line of communication to the University. Mentoring is important for any business student and I was delighted to be paired up with Ed Hollands who is now the managing director of his own company. He has a great idea and he took the advice I offered as someone who has gone through tough times. I have been so impressed by him that I have invested in his company and am delighted to see him doing so well. I want him to enjoy the ride! Now I am mentoring another student, George Wright, and we offer him the full

scope of our experience within epm. We have taught him how to win people over at networking events and he has been right next to me at key meetings with important clients. It is my aim that he should be fully prepared for the world of work and, in return, he offers his best to us. I believe the doors of Derby Business School are open to us and that its staff are keen for their students to enjoy a real world experience to combine with academic studies. Derby Business School has the positive attitude of many of us in Derby of ‘what do you want and when do you want it?’ It’s in our DNA. This means its relationship with us and other key companies and individuals is bound to flourish, grow and develop.


www.derby.ac.uk/business

I TOLD FOUR UNIVERSITIES THAT I NEEDED FRESH BLOOD WITH BRIGHT AND AGILE MINDS TO FIRE US UP – AND, TO THEIR CREDIT, DERBY LISTENED.” Graham Mulholland Managing Director EPM Technology Group Limited

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Derby Business School

[THE VERDICT OF BUSINESS]

LEE DAY threeguru Our company, threeguru, is a creative agency and the Derby Business School internship programme gave us the opportunity to be flexible and forwardthinking with our recruitment process. With the support of the employer engagement team we were able to start our recruitment cycle much earlier than we previously would have done and react to growth areas within our business. Within the creative industry, it is vital that we can attract the best marketing brains and practical thinkers. We recognised the internship programme was an excellent opportunity for us to gain an understanding of potential employees. It allowed us to work closely with a pool of talented and progressive students who could potentially be an asset to our team. It is also an excellent opportunity

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for potential employees to get to know threeguru, our client base and how they interact with our business. The whole experience has been such an overwhelming success that we are literally counting down the days until we are involved again. The creative sector is such a hard industry to break into and we all have first-hand experience of this so, as employers, it is important we give something back to nurture the next generation of Derby’s creative talent. We try, where possible, to interact with course tutors to ensure creative briefs are reflective of an ever-changing landscape. Our three directors have been nurturing creative talent for more than a decade and some of the graduates we have employed are now running their

own studios. Of course, we would like to help more.


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THE WHOLE EXPERIENCE HAS BEEN SUCH AN OVERWHELMING SUCCESS THAT WE ARE LITERALLY COUNTING DOWN THE DAYS UNTIL WE ARE INVOLVED AGAIN.” Lee Day threeguru

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Derby Business School

[THE VERDICT OF BUSINESS]

SIMON STOREY Chief Executive Derbyshire County Cricket Club Building on our long-standing sporting connections, we have a strong partnership with the University of Derby which works on a number of levels. The University is a member of our 1870 Business Club which links over 120 companies in Derbyshire and provides businesses with access to key contacts at the University within an informal setting. Derby Business School have supported a number of specific 1870 Business Club events and has also offered us advisory services. We have worked with staff and students on the innovation module of the Business Management degree. Our Commercial Director, Ryan Duckett, attended lectures and gave a presentation at The 3aaa County Ground,

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challenging students to come up with ideas on how we could generate income for the club to enable us to increase our investment on-the-field in the cricket team. This important analysis of our business gave the students real life insights and offered us an alternative outside perspective. In addition, we are now aiming to work with the University on a new piece of work involving key performance indicators and employability. But, of course, we see students as part of the broader Derby community and want them to consider Derbyshire County Cricket Club as almost part of the campus, offering them special access to both cricket and other events such as fireworks and concerts.

Our partnership with the University is thoroughly rewarding and enjoyable in every respect.


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OUR PARTNERSHIP WITH THE UNIVERSITY IS THOROUGHLY REWARDING AND ENJOYABLE IN EVERY RESPECT.” Simon Storey Chief Executive Derbyshire County Cricket Club

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Derby Business School

[THE VERDICT OF BUSINESS]

ANDREW COCHRANE Senior Partner Flint Bishop LLP As one of the largest businesses in Derby, we believe in supporting our local education establishments and connecting them to some of the region’s most prestigious business leaders. We are pleased to be working with Derby Business School on two separate projects, which aim to inspire both student entrepreneurs and undergraduates, who may have a dream or passion to pursue. Under our project banner ‘Create and Connect’, we are delighted to sponsor the Network of Entrepreneurs, which gives University of Derby students the chance to seek advice from some of the most respected organisations in the region. This project enables them to have access to entrepreneurs who have firsthand experience of what they will face

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if they start up their own business, but who they would not ordinarily have had the opportunity to meet with. With each student entrepreneur seeking to improve their skills, increase confidence and develop relationships, they will also have the chance of oneto-one mentoring from the region’s key players, participating in practical training workshops and attending networking events. In addition, our legal teams are available to help create new businesses and we have a panel of solicitors on hand to support this. Our involvement has been born out of an increasingly positive relationship with the University. Our belief in its quality is demonstrated by the fact that we currently employ

twelve graduates from the University, including a Partner and an Associate, who both head up large departments in the business. Our most recent hire is within our Marketing department, Vaanee Maunapen, who is a BA (Hons) Business Management undergraduate. Vaanee is the first intern that Flint Bishop has taken from the University and we have been so impressed during her programme over the summer, that we have offered her a part-time position to suit around her studies. This link-up has been such a success that we now look forward to taking more interns over the coming years, in multiple disciplines. Meanwhile our ‘Inspire and Ignite’ initiative offers financial backing,


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mentoring opportunities or one-to-one advice to Derby undergraduates. Our relationship with the University is constantly evolving and we have requested the support of its lecturers and staff to mentor our own employees through our Partnership and Associate application rounds. Here we have seen just fewer than twenty individuals seeking promotion and Derby Business School have mentored and trained them during this twelve month process. We have always found the team at Derby Business School very helpful and clearly committed to the success of their students. We believe that our partnership is very positive for both our future recruitment needs and the wider community, and we can see us working closer in the future.

OUR BELIEF IN ITS QUALITY IS DEMONSTRATED BY THE FACT THAT WE CURRENTLY EMPLOY TWELVE GRADUATES FROM THE UNIVERSITY, INCLUDING A PARTNER AND AN ASSOCIATE, WHO BOTH HEAD UP LARGE DEPARTMENTS IN THE BUSINESS.� Andrew Cochrane Senior Partner, Flint Bishop LLP

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Derby Business School

[THE VERDICT OF BUSINESS]

VAANEE MAUNAPEN BA (Hons) Business Management Student intern, Flint Bishop LLP My undergraduate internship at Derby law firm Flint Bishop LLP marketing department came about after meeting two of its senior staff at one of the Derby Business School networking events. Now, I am delighted to say, I have been asked to continue working with the company two days a week while I complete my degree in Business Management. I am a mature student and went on to become an undergraduate after taking a foundation programme. It has proved to be an excellent decision. I have been pleased by the real world slant of the University’s programmes: the degree gives an excellent opportunity to work with Derby businesses, either directly as part of study, or through internships and mentoring.

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In fact, my time at Flint Bishop is just the latest opportunity I have found through Derby Business School and the wider university. For example, I completed a market analysis for the Sinfonia Viva orchestra and found this fascinating. I have also volunteered at events when they have arisen, including a charity auction at Derby Quad arts centre, where I assisted the corporate sales and events manager. At Flint Bishop, I am made to feel like a valued member of the team, and the relationship with the University is clearly important. I am very grateful to the Derby Business School lecturers for their proactivity and dedication in pushing me to develop, and for building these partnerships to benefit all business students.


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MY DEGREE GIVES ME AN EXCELLENT OPPORTUNITY TO WORK WITH DERBY BUSINESSES, EITHER DIRECTLY AS PART OF STUDY, OR THROUGH INTERNSHIPS AND MENTORING .” Vaanee Maunapen Student intern , Flint Bishop LLP

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Derby Business School

[THE VERDICT OF BUSINESS]

DAVID REEVES Non-profit Organisation Management Newlife Foundation People may be surprised to learn of the very active relationship that a charity such as ours can have with business students. At Newlife Foundation we provide emergency loans for equipment that the statutory authorities do not provide for terminally ill children and fund research into conditions which affect the young. We have a relationship with Derby Business School which has been hugely important to our charity and which is mutually beneficial. We offer specific insights for students – for example, in one of their modules they learn about the social enterprise concept and how it works in practice. I am delighted to say that some students were so excited by it that they have gone on to work in social enterprises.

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We also give them some fun tasks which also benefit the charity such as an Apprentice-style challenge giving them £25 and asking them to make it grow. The money which they raised, very imaginatively, went directly towards helping our cause. In addition, the University’s marketing team has selected us as their charity of the year and this has made a big difference not only in immediate impact but also in terms of our credibility. I studied psychology at the University so I already knew of its excellence first hand but I would say that the students and staff at Derby Business School are fantastic. The students understand real world challenges because they have been in front of business leaders.

In my view, this sets them apart in terms of potential employment. Meanwhile, it is clear that the staff are incredibly supportive of students, businesses and organisations like mine. In fact, I am so impressed I am now keen to follow up my degree with an MBA.


www.derby.ac.uk/business

I STUDIED PSYCHOLOGY AT THE UNIVERSITY SO I ALREADY KNEW OF ITS EXCELLENCE FIRST HAND, BUT I WOULD SAY THAT THE STUDENTS AND STAFF AT DERBY BUSINESS SCHOOL ARE FANTASTIC.” David Reeves Non-profit Organisation Management Newlife Foundation

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Derby Business School

AWARD WINNERS Derby students are being seen more and more often in the national spotlight. We believe winning awards, both national and local, is a great motivator. In Derby Business School, we are as proud of our students’ achievements as we are of our own. As lecturers, we always try to push ourselves and our students to achieve. We think our students are the best and the awards and prizes they win year after year and the jobs they get after graduating confirm it. We want our students to be highly employable and ‘business-ready’: competent on their specialism, confident when engaging with business leaders and industry experts and knowledgeable on the business impact of the issues of the day. We want them to be enthusiastic about business and to relish the challenges that come with the opportunities available to them. To help them do this, our study programmes and our teaching and assessment strategies are focused on real world learning and employer engagement. Our students have made Derby Business School a regular winner at the University Trading Challenge, an annual financial trading competition. Our teams have gone headto-head with dozens of other teams from UK universities and prevailed, picking up prestigious national prizes for the past four years. Often they are up against masters students, so their success is all the more satisfying. They also perform well in the University Business Challenge, a worldwide business simulation competition designed to support and develop employability and enterprise skills. And they continue to be selected to attend exclusive ‘taster day events’ with companies like PWC, Institute of Directors and PKF Cooper Parry. Engaging with employers allows our students to better secure internships and graduate positions. These students encapsulate the ambition of Derby Business School which, on many levels, is successfully setting itself apart from and ahead of the rest.

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www.derby.ac.uk/business

ENGAGING WITH EMPLOYERS ON OUR COURSES ALLOWS OUR STUDENTS TO BETTER SECURE INTERNSHIPS AND GRADUATE POSITIONS.” Dr Eugene Michaels Programme Leader and Senior Lecturer in Economics

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Derby Business School

THIS REAL WORLD LEARNING AIDS STUDENTS TO CONNECT THE THEORY THEY LEARN IN THE CLASSROOM TO THE PRACTICALITIES OF REAL BUSINESSES AND THE ECONOMY.” Dr Nicola Lynch Head of Division of Economics and Finance

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www.derby.ac.uk/business

OUR RESEARCH CREDENTIALS The more partnerships we create, the more Derby Business School is seen as a serious player in the business world. This includes our standing in terms of academic research. We are very proud of the way we apply real world research to classroom study. As academics we continuously research and publish on areas of interest in applied business issues. One of our recent research projects involved assessing the economic impact of the 2016 Buxton Festival. This large scale project was completed over a number of stages and included our economics students. They determined the event stakeholders and captured their views on the festival impact at a micro and macro-economic level. Our students participated in what was effectively a consultancy project, using what they had learned on their university course in a real-life scenario. The outputs of this research project will identify potential opportunities for the festival and town itself, and will have practical implications for the festival committee and businesses within the local economy. Overall, research projects like this are challenging but a positive experience for everyone who takes part. We are also currently working on a project related to Derby city centre parking, having been commissioned by the Cathedral Quarter business improvement district, in partnership with Derby City Council. The fact that we have been asked to do this work is recognition of the profile Derby Business School and the University has within the city. It demonstrates the positive connections of which we are very proud and it is yet another example of the opportunities which exist for students in terms of real world learning. But it also proves that we are serious when it comes to academic study.

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Derby Business School

DERBY’S HISTORY Why Derby? The city was at the forefront of the industrial revolution 300 years ago and today marries manufacturing and hi-tech to be at the spearhead of Britain’s business developments. Derby is the UK Capital for Innovation, having been home to the world’s first factory and leading technology development through the 18th, 19th and 20th centuries. From trains, planes and automobiles, to Florence Nightingale and Lara Croft, Derby has always been at the cutting-edge of change. Today, the city has an established track record as one of the UK’s leading business cities and is home to some of the most iconic companies in the world: n Rolls-Royce, which houses its civil aerospace, nuclear and corporate functions here; n Toyota, their only plant exporting cars to Japan, and n Bombardier, designing and building trains for Crossrail. Supporting these is a dynamic SME sector; 6000 businesses in sectors ranging from software and creative, to ceramics and composites. Names such as epm:technology, HUUB, SNC Lavalin and Surescreen may not yet be household but they form the engine room of local innovation. Derby designs it, makes it and sells it – it’s in our DNA. Marketing Derby is the city’s inward investment agency, responsible for attracting over 3600 jobs to date. Central to our investment offer is the quality of the area’s workforce – it’s the number one ask of most businesses. Central to that offer is a growing university, in particular a dynamic, modern, business school. Derby Business School is core to the University’s strategy of being relevant, outward looking and focused on impact – in other words, ‘real world’. As an active part of Team Derby, it also plays a key role in talking to potential business investors, as well as students, helping them to choose Derby. And, guess what, at Marketing Derby we have been so impressed with their quality, that almost half of our team are now Derby Business School graduates.

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www.derby.ac.uk/business

FROM TRAINS, PLANES AND AUTOMOBILES, TO FLORENCE NIGHTINGALE AND LARA CROFT, DERBY HAS ALWAYS BEEN AT THE CUTTING-EDGE OF CHANGE.” John Forkin Managing Director, Marketing Derby

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Derby Business School

DERBY HAS A WEALTH OF TALENT AND OPPORTUNITY AND THIS IS THE PERFECT ENVIRONMENT FOR YOU TO FLOURISH.” Dr David Russell Dean, College of Business, Law and Social Sciences

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www.derby.ac.uk/business

THE DEAN’S PLEDGE We believe that what makes Derby Business School stand apart from others is our personal touch. Our Dean epitomises that ethos with his promise to students. We will understand your aspirations. That is the commitment I make to all students who join Derby Business School. By working closely with individuals we believe we can help shape the entrepreneurs, professionals and business leaders of the future. I hope that now you have read the testimonials from students and alumni in this brochure you agree that we are committed to the highest standards of business and management education, and that we regard your success as our success. I should add that many of our students develop close working relationships with our staff and also with the key business people in Derby, a city which is at the forefront of so many important industries, and which is bursting with innovation and ideas. Our students have the opportunity to be exposed to this creative whirl and get to know those at the centre of it. The importance of employability is embedded in our programmes. We can help develop resilience and show you that setbacks do not mean failure. Our personal tutor scheme means that each student will see a dedicated member of staff so we can have a detailed understanding of your background and needs. We understand that each individual has a different pathway. Our aim is to help make your journey as enlightening and enjoyable as possible in what we believe to be one of the greatest cities in Britain. Derby has a wealth of talent and opportunity and this is the perfect environment for you to flourish. It is heart-warming when we hear stories of success. When you decide to join us, we would be delighted to help you write the next chapter.

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Derby Business School

THE FINAL WORD Derby County’s owner and former chairman of the company which created Candy Crush is a major supporter of Derby Business School and regularly addresses our students.

SUCCESS IS ABOUT TIMING, PEOPLE, AND A BIT OF GOOD FORTUNE. WHEN I REALISED I COULD ATTRACT QUALITY PEOPLE TO WORK WITH ME, AND RETAIN AND MOTIVATE THEM, I STARTED BELIEVING I COULD BE SUCCESSFUL.” Mel Morris Owner, Derby County Football Club and Honorary Doctor of the University of Derby

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www.derby.ac.uk/business

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Derby Business School University of Derby Kedleston Road Derby DE22 1GB UK T: +44 (0)1332 590500 E: business@derby.ac.uk @DerbyUniBsns DerbyUniBusiness /universityofderby /derbyuni derbyuniversity

www.derby.ac.uk


Derby Business School brochure