Page 1

Management Trends Open Seminars Seminar One quarta-feira, 6 de marรงo de 13


Rafael Chiuzi • Psychologist • Master degree researching positive organizations • Doctoral degree at USP researching work psychological contracts • 10 years experience on organizational consultancy • Executive coach

quarta-feira, 6 de março de 13


We look at the past and present only to look for cues to the future That's why we are here today... Discussing trends.

quarta-feira, 6 de marรงo de 13


Technology Marketing Behavior People management Social Business Brazilian reality

quarta-feira, 6 de marรงo de 13


Technology Because we are all hostages of it... quarta-feira, 6 de marรงo de 13


Big Data And data mining quarta-feira, 6 de marรงo de 13


• According to IBM, 2.5 quintillion bytes of data are born every day that's enough to fill more than 531 million DVD's

• 90% of world's digital information was produced over the last two years quarta-feira, 6 de março de 13


"For so long, we've focused on humanpowered businesses, and now we're transforming into data-driven organization that are bringing a level of customer centricity that we've never seen before" Graeme Noseworthy - Marketing Director for IBM's Big Data Solutions Software Group

quarta-feira, 6 de marรงo de 13


Big data asks for great mining! • There's a perverse paradox about big data. The more data we get, more we can be drowned by it • Every bit of information is collected, cataloged, distributed, stored and analyzed by a rapidly evolving segment of companies

quarta-feira, 6 de março de 13


"In 2011, venture capital firms invested $2.47 billion in fields around big data. In 2010 were $1.53 billion and in 2009 $1.1 billion" (Source: Reuters)

quarta-feira, 6 de marรงo de 13


Why go to the supermarket and bother clients with biased questions when I can simply take a look at their preferences? This information already exists! quarta-feira, 6 de marรงo de 13


What does that mean? Indicators! quantitative management tools quarta-feira, 6 de marรงo de 13


Go Mobile A world of information in my own hand.

quarta-feira, 6 de marรงo de 13


• A survey of US adults smartphone owners found that 63% of female respondents and 73% of male respondents don't go an hour without checking their phone (Harris Interactive, june 2012) • Cell phone users between 18 and 24 exchange an average of 109.5 messages on an average day, more than 3,200 per month (Pew Research Centre, september 2012) quarta-feira, 6 de março de 13


• Brazil, January 2013 = 262.3 Million cell phones (Teleco, 2013).

• 132.85 cell phones / 100 inhabitants

quarta-feira, 6 de março de 13


Mobile and Tablets are no longer an afterthought: • Today’s new era of mobile and tablet-use is quickly exceeding desktop usage. Forrester reports that 55% of organizations consider supporting a large number of smartphones is a high or critical priority, while 52 percent said the same of supporting tablets like Apple’s iPad. • Mobility is seductive, brings out a feeling of control and power. An ideal world where everything can make sense. quarta-feira, 6 de março de 13


More participative and collaborative management techniques Let's not get too close, shall we?

quarta-feira, 6 de marรงo de 13


• Instead of organizational commitment, it's time to talk about project engagement • Projects are challenging, fresh and presents new scenario for talented professionals • Personal interest for his or her career plans • Ephemeral relationships require inventive management techniques

quarta-feira, 6 de março de 13


Social Redescovering the power of social.

quarta-feira, 6 de marรงo de 13


• Social is all about collaboration and mobility in the workplace • Create a physical and virtual community that brings in-house and remote workers together. • It’s no surprise that businesses are racing to adopt enterprise-wide social, simply because it works. More and more companies are adopting social collaboration tools to provide employees the tools they need for immediate access to what is needed to get work done through interaction, connection and collaboration.

quarta-feira, 6 de março de 13


From profit to purpose I want to believe

quarta-feira, 6 de marรงo de 13


• Many businesses are stepping up to a new role, often with partners, to tackle social and economic challenges. • Corporations are seeking to build legitimacy – and the license to operate – in the eyes of demanding consumers, employees and stakeholders who care about the impact and motivations of companies with whom they associate. • But it’s also good business as companies realize mutual benefits with society. quarta-feira, 6 de março de 13


Prosumers and Consowners A major shift on CRM (Customer Relationship Management)

quarta-feira, 6 de marรงo de 13


quarta-feira, 6 de marรงo de 13


Producers

quarta-feira, 6 de marรงo de 13


Producers Consumers quarta-feira, 6 de marรงo de 13


Consumers quarta-feira, 6 de marรงo de 13


quarta-feira, 6 de marรงo de 13


Prosumers

quarta-feira, 6 de marรงo de 13


quarta-feira, 6 de marรงo de 13


Consumers

quarta-feira, 6 de marรงo de 13


Consumers Owners quarta-feira, 6 de marรงo de 13


Owners quarta-feira, 6 de marรงo de 13


quarta-feira, 6 de marรงo de 13


Consowners

quarta-feira, 6 de marรงo de 13


Before • Content static, ready to be "consumed"

• Large sums of money from a single source quarta-feira, 6 de março de 13


Today • The content is fluid, ready to be transformed based on consumer’s will

• Small sums of money from several small sources

quarta-feira, 6 de março de 13


Thank You. Your suggestions and feedbacks are welcome cenpro@metodista.br

quarta-feira, 6 de marรงo de 13

Management Trends Open Seminars  

Seminary 2013

Read more
Read more
Similar to
Popular now
Just for you