found in the Airbnb community, where
is something that supplements available
DESPITE CRITICISM, the sharing econo-
people specifically purchase apartments to
my is associated with plenty of goodwill
make them available for rent to those who can pay for the service. “Sharewashing is something that
“However, alternative forms of econ-
and not-for-profit mentality. In Finnish
omy can be seen as possible versions of
ridesharing groups, the sharing of a good
the world we will be inhabiting in the
feeling is emphasised.
comes up in connection with the sharing
future. For instance, what would the social
economy. If you make something avail-
consequences of the sharing economy’s
economy is whether economic activities
able at market rate and call it sharing,
expansion be?” Venäläinen asks.
are based on private gain, or whether they
there really isn’t much difference
From a legal viewpoint, the sharing
“An interesting aspect of the sharing
could be built with more regard to values.
between what you are doing and what
economy is a grey area that is often chal-
If economic activities are looked at from a
constitutes market-driven activity,”
lenged by its operators –the difficulties of
narrow perspective, what really motivates
Venäläinen says, making a critical ob-
Uber in Finland being a recent example.
people is overlooked.”
“The idea of testing boundaries is
“When ridesharing, you can share ex-
ingrained in the sharing economy. Nation
periences with an interesting person and
CRITICAL QUESTIONS should be posed.
states will have to adapt to major econom-
this exchange can turn out to be meaning-
For the time being, the sharing economy
ic developments in the future.”
ful for the rest of your life.”
Ridesharing groups on social media make it easy to meet new people.