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UWSB

Ahmedabad Campus Karnavati Knowledge Village A/907 Uvarsad, Gandhinagar 382422

Volume I, Issue 4

October 2016

Quarterly Newsletter for internal communication only INSIDE THIS ISSUE: 2

Internship 2016 PGDM Batch 2015-17

Dean’s List

17

Co-Curricular

18

Rural Immersion Workshops Seminars Psychometric Test

Fresher’s Welcome

26

Teachers’ Day

27

Cultural Events

28

Sports Events

29

Snippets

30

NEWSLETTER TEAM

From the Editorial desk ...

Advisory Board 

Jayanta Sengupta

Manas Chakravarty

Bhuvneshwar Gupta

Editorial Team 

Namrata Bajaj

Mrugesh Nayak

Gaurav Rathod

Coordinating Editor  Gaurav Rathod Student Reporters  Chiranjiv Bedi 

Joy Mandal

Ritwika Sengupta

Suraj Singha

Dhiraj Runku

Mohammad Athar Ansari

Rupela Kunal

Vivek Akhani

Comment & contribution mail to : gauravr@UnitedWorld.in

The summer of every year is an exciting time for a business school because this is when the students after spending about year in the academia take their first baby steps in the world of business as interns. This issue brings to us some of the interesting internship stories of our students. The issue also covers a host of other events and activities that have taken place during the last few months. With this issue we complete the first year for this newsletter and we thank all our patrons and readers for their continued support.

Happy reading


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Internship 2016 Why Internship Matters‌ A post graduate diploma in management, though rigorous in its learning requirements, remains incomplete and unfulfilled until the academic inputs are required to be put into practice. Here is when the summer internship proves pivotal.

Coming during the interlude between the two years of the management program, the summer internship is the most opportune event for any management aspirant. It serves many functions. While allowing students a thorough glimpse of the many facets of the world of business beyond the books, this experience can be a vital factor in choosing the specialization domain in the semesters that follow. It also acts as a reality check against utopian notions that students may harbour by showing what they are actually in for and up against in the real world. Students at UWSB have been fortunate to have had the opportunity of undergoing internship of 8 to 10 weeks during May-June 2016 at some of the most reputed business organizations. Partial List of Partner Organizations Adani Wilmar

Amul

Arvind Ltd.

Asian Paints

Axis Bank

Berger Paints

Bank of Baroda

Divya Bhaskar

Future Retail

Gujarat Maritime Board

Hewlett Packard

Hyatt

IOC

ITC

Kurlon

L&T

Ogilvy

Reliance Retail

SAIL

Sterling Hospital

Thermax

Times Jobs.com

Vadilal Industries

Vodafone


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Internship 2016 Summer Internship Programme- A Corporate Exposure by Bibek Saha

Summer Internship Program for a management student is an opportunity to get a first-hand experience of corporate life. During the summer break, I interned at Hewlett Packard Inc., Kolkata, and my industry guide was Mr.Chiranjib Banerjjee, Zonal Manager-PPS East, Hewlett Packard Inc. This experience has unveiled the corporate ambience, culture and work procedure to me. I was given a commercial product of HP and asked to locate its market in West Bengal, with recommendation of the necessary steps to increase sales. Beside this, I had to give sales lead for different products as well. As a result, I visited more than hundred companies in key towns of West Bengal and met IT or Purchase managers to give demonstration of that product and to get required information. It was not an easy task for me to meet with those personnel as most of these companies do not allow sales representatives. Yet, I managed to do so by making a request or setting up an appointment. Additionally, I had to find out about the competitors of that commercial product and prepare a questionnaire which could help me discover ways to increase sales. In the meantime, I also handled many service-related issues and helped clear them effectively. At the end of the SIP, I had to give findings and recommendations which could help HP with increase in sales of this commercial product. According to me, Industry requires specific and quantitative results. I had to apply my marketing skills practically during these two months. I found it thoroughly interesting and tried my best. I am grateful to our Director, Dean, Placement head, and my faculty guide for their help. I also thank my industry guide, Mr. Chiranjib Banerjee, for allowing me this opportunity to enrich my practical knowledge of work.


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Internship 2016 Imagineering at L&T by Dipika Mishra

As the tag line following the company’s name suggests: It’s all about Imagineering! But it is not just the engineers who by themselves transform thoughts to creativity; the HR function has a critical role in making that happen. Larsen & Toubro is a conglomerate with global interests in technology, engineering, construction, manufacturing and financial services. L&T addresses critical needs in key sectors - Hydrocarbon, Infrastructure, Power, Process Industries and defense - for customers in over 30 countries around the world. The Buildings & Factories business with which I interned is equipped with the domain knowledge, requisite expertise and wide-ranging experience to undertake Engineering, Procurement and Construction (EPC) of all types of building and factory structures. Many of India's iconic buildings from airports to IT parks, malls to monuments, high-rises to health centers, places to stay, pray or play - carry the signature of excellence of L&T Construction. During my internship I got to be involved with quite a few things. On the very first day I was asked to look after the joining letter formalities doing which I realized that though it looks to be a very simple function, actually involves a lot of meticulous work. Soon I was given the responsibility to coordinate the “once in a year event” called the Long Service Award. This event not only gave me the opportunity to present myself as host in front of the big shots of the company but more importantly made me aware of the criticality of retention efforts. I got the opportunity of making some very specific contribution in the area of training and development evaluating the training effectiveness of entry level staff and also middle level employees. I also became a part of a program on the code of conduct for the trainees and again for the seven-day Supervisory Development Program for a select group. I also initiated “Yoga Plan” for all the employees; the employees were gifted with a CD of yoga so as to minimize the stress on themselves and their families. L&T had been very supportive throughout my SIP. It boosted my confidence to face challenges, taught me to multi task, and augmented my ability to think beyond my periphery.


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Internship 2016 Processing the Future with Keventer by Jhilum Basu

Having decided to specialize in Marketing Management, I wanted to have front line field experience of a marketer operating in a niche market facing fierce completion. Keventor fit the bill and its tagline “processing the future” literally connected to the objective of my internship. Keventor Group has a pan-India presence across three verticals - Food Processing, Steel, and Real Estate, spanning and building capabilities in each segment. My attachment was with the Food Processing vertical which brings to the market some highly recognizable products such as ITC’s Yipee Noodles for which it is the manufacturer and Parle’s Frooty, Appy & Appy Fizz being their manufacturer and distributor. A typical day of my internship started with early morning briefings, followed by field tours, retail store visits, surveys, merchandizing and brand promotion activities. Among the many tasks accomplished by me during the short attachment, I conducted a market survey of ready-to-eat frozen food in Kolkata and also made an analysis of competition faced by the company. Learning tricks of the trade and making corporate friends and foes, these two months at Keventor have indeed taught me a lot and have prepared me to face the challenges lying ahead in my corporate career.


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Internship 2016 Experiencing the Energy of India by Monika Yadav

Indian Oil Corporation Ltd. is one of the most successful blue-chip companies in India with operations spread over every part of country. Founded in 1959, it is state-owned company and one of the seven public sector enterprise designated with Maharatna status. It also features as world’s 119th largest corporation according to Fortune Global 500 list.

During the internship my main responsibility was in the market related aspects of the company’s fleet cards. I got to interact with over 250 people via call regarding their fleet cards, why they weren’t using it, and the problems they faced. Interacting with truck drivers and having them fill out the questionnaire was also part of my task. Moreover, I got a chance to go to Large format RO in Nasirabad for an inspection with my senior. As a result, my perspective on how the work actually progresses on the ground became much clearer.

Working in such a big company is not always easy; one is always under pressure to perform well. Handling that pressure and interacting with many people on call with different problems and mentality, going shoulder to shoulder with colleagues are useful skills that I learnt during the SIP. Being a girl doing surveys on highways with truck drivers not only helped me gain a deeper professional confidence but also provided a personal sense of achievement. It was a fulfilling experience with Indian Oil and I could fully resonate with the company’s tag line: The energy of India.


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Internship 2016 Pre-job Summer Warm Up by Illangovan Naveen Kumar

It was the time when I was in a dilemma on which specialization to choose. It was important because that is going to become my career for the rest of my life. After a smooth war (Marketing vs Human Resource) inside, I decided to go for HR and eagerly looked forward to an internship in that function. My internship at TVS Logistics was actually an old dream turning into reality because even as an undergrad student I had wished to get an exposure to that organization. At that time I could not meet their entry requirements but now as a student of UWSB I was found acceptable by them. TVS Logistics was started as a business unit of TVS & Sons and was later established as a separate company in 2004. It has an annual turnover of over Rs. 1,200 crores and controls about 3 million sq. ft. of warehouse space in India. The clients include leading giants like Hyundai, Ford, Ashok Leyland, TATA, L&T, Mahindra, Saint-Gobain, CAT, Mobis, Nissan and Lucas-TVS. It is the number one Auto Logistic company in India and soon it will become a global leader in its field. On my first day, I was given a brief introduction on the organization and assigned to the Organizational Capabilities Team. As a part of my attachment, I conducted an analysis of attrition in the Apollo Project of the organization and held exit interviews. I also conducted an exercise to reconcile the Rewards & Recognitions granted with the input recommendations from the departments concerned. In the area of learning and development, I got to develop case studies for manager level training and designed a few activities for executive level interventions. During my stint there, the annual Branch Head Engagement and I got an opportunity to assist in organizing the event. This exposure to corporate culture during my internship was a very good experience for me to inculcate professionalism and also cross the psychological barriers new entrants face in the corporate world.


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Internship 2016 From Class to Classmate by Pratyasha Dutta

Internships are meant to give students real-life work experience at an organization and help them apply their knowledge to solve problems. I was therefore fortunate to have the opportunity of interning at ITC Ltd which is a conglomerate with diversified business segments. ITC is a great place to learn the basics of the trade for a marketing aspirant like me. It is an organization which provides its interns the ground-level insight into marketing. Before starting with the internship, I was quite happy and content with myself because of all those marketing fundas, techniques, and concepts I had learnt from the marketing book of Philip Kotler. I thought I was industry-ready and only needed a chance to apply this knowledge. Well, my internship changed my opinion about myself. There is so much to learn in the field which can never be summed up in a book. Concepts in books seem so easy to understand that you feel like you have got it all, but believe me, you got to get down there in the field if you really want to know the implications and intricacies of these concepts and techniques. I was assigned a live project. I had to gather information from clients (schools and suppliers) which could generate future leads for ITC Classmate Stationery. When I got the task, it appeared easy on the surface, but a shock was in store for me. The entire following week, I was busy preparing a questionnaire for the survey and getting it approved by my guide. I was happy with my work pace, but the real struggle started once I set out to visit various schools. On my first day in the field, I set a target of 10 schools to visit. I made appointment to meet the principals of this one school, but I had to wait for an hour before I could meet him. Yet, when I started explaining what I was doing, he started bombarding me with questions and did not even listen to me. I returned from that school feeling very discouraged. I couldn’t visit rest of the schools on the list that day due to lack of time. On the next day, I talked to my boss who guided me on how to approach the clients and that helped me sail through. Eventually, I did well with my survey, but the overall experience was full of ups and downs. At times I felt like I was learning a lot more than I could handle or remember. I got to learn many new things about the way a company maintains its distribution chain in the market, the several ways of how they keep a check on competitors, how they keep their customers happy, and much more. Two months flew away within a blink of the eye but I could complete my work well in time. The entire summer internship experience changed my view on the market and helped me gain practical knowledge, nowhere to be found in books. So, one must take these two months very seriously as a stepping stone towards their career, making a good impression on whoever they meet during the journey.


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Internship 2016 Power to the Employees - Vodafone Experience by Reetika Raj

I have always wanted to work for a company which encourages ‘freshers’ and provides opportunities that help them to grow. I therefore consider myself lucky that I could find a place in Vodafone for my internship. Vodafone Group is a multinational telecommunications company headquartered in London. Among mobile operator groups globally, it is ranked among the top five in terms of both, revenue and number of connections. Vodafone India is a 100% subsidiary of Vodafone Group. It commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license. Brand Vodafone was launched in India in 2007, after Vodafone Plc. acquired a majority stake in Hutchinson Essar. The company now has operations across the country to cover all 22 telecom circles and service 180 million customers. My internship was at the Ranchi establishment of Vodafone India. I was exposed to the entire gamut of activities and processes in the human resource management function. In particular, I was given responsibility in the recruitment process which involved setting appointments and arranging and participating in selection interviews, verification of the background of candidates and dealing with the joining formalities and explaining the benefits programs to new employees. I also dealt with documentation work like compiling and updating employee records and assisted in pay roll processing. During the internship I found that the organization has a dynamic and open work culture. Employees are given utmost attention regarding their needs and rights so that they can give their best to their job. Over all, an employee working in such an organisation becomes a manager in true sense. I realized that the organization’s philosophy “power to you” is addressed not only to its customers but also to the employees.


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Internship 2016 Innocence to Experience by Ritwika Sengupta

It was a bright and sunny day; Kolkata looked magnificent from the 15 th floor of Shantiniketan building. Somehow, the positive outer vibes could not make an impact on the inner soul and the sunshine within was dropping as tears rolled down my cheeks … It was the second day of my internship at “TimesJobs.com” the job portal of the Times Group. The first two days in the organization were disastrous: my work was to call up corporate clients from an assigned database and ask for an appointment so that my senior could visit them and provide a demonstration about the services. To my misery, I could not fix up a single meeting whereas my peers who joined with me were able to meet expectations. This was disheartening and I was left asking myself: When I want to be in Marketing, why am I doing Sales, that too Tele -Sales? What exactly am I learning by doing this? Even in tele-sales, why am I not being successful? Have I got communication problems? I decided to not sit quiet with the questions but to find answers by action. While time ticked away, the disappointment in my mind faded and I cracked my first deal within a month of the internship and of course I was able to meet the daily targets. I became a performer. Interns who came before me started taking tips from me, and those who came later thought I was a regular employee and unknowingly addressed me as “Ma’am”; it was hilarious. Hard-work always pays off. Among those observing my work were two eminent people from Femina who had work stations just behind me: Bijoy Da and Alka Ma’am. Bijoy Da would never allow me to call him Sir and Da means big brother in Bengali. Had he not been there I don’t know who would have made me laugh throughout the day when I had no sales call and I had to sit back at office to generate leads over the phone, that is how one acquires clients. Now I knew that I was a fool to have got disappointed with the work assigned to me; now I laugh at it, no room for tears. Continue...


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Internship 2016 I also got close with a dear senior, Shabnam Ma’am who gave me “women vs. sales” reality check from time to time. It is a matter of fact that sales is a tough job for women but nothing is impossible if one is determined and if one has a supportive family. There would be extensive travelling and deadlines and targets, without these sales is nothing but a word with no essence. Every work has its own charm and so does sales. If one chooses to take up sales as a career, 10 years down the line, one would see oneself in a certain height (subjected to fulfilling targets) which may take a bit longer in other fields. Sales is very rewarding if one is able to glide through the initial storms.

Having said so, the question arises as to what made me change my opinion about sales and what made this non performer become one of the best interns in the company. When I decided not to sit quiet, I knew I cannot vent out my anger just for the sake of doing so. I had to play my cards strategically. I called up my immediate senior(my industry guide) and asked him as to what I was doing; why is it that I am not being able generate leads but others can. That day he told me that people with good qualities are often tested to the extreme and hence he gave me the database which consisted of “corporate clients” who follow a standard operating procedure and getting an appointment from them is very difficult. There was no pressure on me, if I could generate leads from that database it would be great, if not, it would not be an issue. I understood that he had an idea of my abilities, he was just testing it. I knew I had to prove myself and I knew determination always works. To my surprise, I generated more than 4 leads from that database and that was a great job done. I asked my senior to take me to sales calls and he agreed and after 2 training calls I went for more than 35 to 40 sales calls during my Internship, generated over 50 leads, gave business of 40 K in 2 months and left Rs. 1.95 L is in the pipeline. The company does not expect business from interns and therefore I exceeded expectations. The point I would like to make is that there would be moments of breakdown if one is unable to meet expectations but take it as a challenge because if one wants to do something, nothing can beat inner strength. “Believe in your abilities and you can conquer the world.”


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Internship 2016 My biggest learning experience by Sakshi Singh

Internship is an excellent opportunity to grow professionally. It provides us with a platform to test out the skills that we develop in college and see how they work in real life. I believe I am amongst the fortunate ones to get a chance to work as Sales and Marketing Intern at a Hyatt property. Sales profile demands us to be outgoing, confident, extrovert, and full of liveliness. That is the kind of personality that Hyatt Ahmedabad has moulded me in into in a period of two months. It has inculcated in me various qualities, right from grooming to communication skills, telephone etiquettes, shaking hands and exchanging business cards. Working in such a professional environment, I had the chance to observe how others operate and take on those attributes that I felt work best. During the internship I got an idea of my strengths and areas requiring improvement. While going on sales call on behalf of Hyatt, I got an opportunity to interact with people working in other reputed companies like Rolls Royce, Porsche and SBI who are now the nucleus of my professional network. These two months of my internship have been the biggest learning experience I’ve ever had.


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Internship 2016 Painting My Future with Berger by Shruti Yadav

Shruti

I had always wanted to work with an MNC for my internship and Berger provided me with just the opportunity I desired. The driving forces of Berger Paints --- innovation, customer-focus, contemporary and responsible products --reflect the very spirit of its founder Lewis Berger who laid the foundations of the brand way back in 1760 in the UK. Berger Paints India has a history of 88 years undergoing a number of changes in ownership and nomenclature to come to its present position of business revenues today in excess of Rs.4,500 crores, 10 strategically located manufacturing units and about 110 stock points. The company also has an international presence in four countries: Nepal, Bangladesh, Poland and Russia. Early morning meetings, field tours, customer visit, surveys, product range and many more were part of my daily schedule at Berger. My work profile involved direct interaction with customers to generate review on customer preference and perception and factors motivating towards purchase of Berger Paints. An interesting area of my responsibilities was to conduct painter-interaction program to understand the customer’s mindset and how painters can help in decision making. Berger Paints portal maintenance and KYC up-gradation of painters and customers was also an area of work where I assisted. Berger has had the reputation to be a good teacher and internship experience is a testimony. Learning tricks of the trade, making corporate friends (and foes), dealing with colleagues ‌ Berger has indeed taught me a lot and made me more ready to face the future.


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Internship 2016 The Thermax Experiance by Sonali priyadarshini

I was lucky to have the opportunity of internship at Thermax at their Pune establishment when its golden jubilee was being celebrated. In 1966 the organization, then known as Wanson India, started operations in India. In 1980 the name changed to Thermax India and the organization adopted “conserving energy, preserving the environment� as the corporate vision. Since then the company has grown into a worldwide business of energy and environmental engineering. During my internship I worked on data mapping to generate new business leads and promoted existing businesses using the platforms available in digital media. I also had the opportunity to work in the area of business development by creating industry-specific scripts for cold calling and obtaining customer feedback. The Thermax experience has been immensely helpful to me to understand the expectations of a high technology global organization.


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Internship 2016 Discovering Myself by Tehsin Sheikh

Tehsin

My internship attachment was with Sahajanand Laser Technology Ltd which is a pioneer in the world of lasers in India. The company offers total solution with a wide range of laser systems for diversified industrial applications. It is one of the few manufacturers in the world providing customized CNC Laser solutions. During my internship I was engaged with a variety of activities with tremendous learning opportunities but one of them named the “Kaizen Event� taught me the most because it led me to discover a particular aspect of my own self. Since the laser systems require very high level of precision in manufacturing, the company follows 5S & Kaizen principles very strictly. To encourage employee engagement with these principles, every year this event is organized where employees who have done Kaizen participate and demonstrate to the jury what type of Kaizen they have done. This year, the responsibility of organizing the event was assigned to me. The event was in two phases. In the first phase employees demonstrated their work and in the second, the decision of the jury was declared. Apart from planning and organizing, I had to host that event. It was the first time in my life that I hosted an event. To begin with I was not sure if I was capable of doing a good job but the confidence reposed in me by my superiors inspired me to be determined to make it a success. Eventually it turned out to be a grand success. I received the appreciation of the management and everyone out there. I learnt that nothing is impossible - if you give your best, success can come even outside the comfort zone.


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Internship 2016 In a First Class Business by Thrishita Sinha

It was a wonderful experience working with the advertising agency which is considered to be the best in the world: Ogilvy & Mather. In the words of David Ogilvy, the organization believes in “Only first class business and that in a first class way.” My internship engagement was in the Client Servicing Department of O&M Mumbai office where I had a wonderful experience which cannot be expressed in mere words. This experience has broadened my horizon in terms of knowledge and experience. I learned the whole process of advertising. I had even had the opportunity to design some billboard ads and participated in brain storming sessions where they developed ideas. As the best advertising agency, they want to extract the best out of you. I want to share a little incident. My super boss asked me to make a competitive analysis of a client’s product but as it was my initial days in the agency, I did not know how to go about. Though I sought help of others, the work done was not up-to the mark. My boss reprimanded me for this and challenged me to think and apply myself more intensively to the task. I took up the challenge. Working overnight on the subject, I submitted a new analysis on the next day for which he appreciated me a lot. I am highly obliged towards my teachers, and industry guide for giving this internship opportunity which I will cherish for my lifetime.


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Dean’s List Dean’s List of Students in PGDM Batch 2015-17 Based on the scholastic performance and allied considerations, the following students of the PGDM Batch 2015-17 have been placed in the Dean’s List for the duration of the current academic term that is up to December 2016.

Aditya Chowdhary

Jhilum Basu

Komal Goswami

Govind Parmar

Divya Sikhwal

Tehsin Shaikh

Ritwika Sengupta

Pooja Chirayania

Damodar Ghirmire

Bibek Saha


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Co-curriculars Rural Immersion

Group Photo

Students during a lecture

Students with residents of Nani Shirdi

A three-day rural immersion programme for the 2016-‘18 batch of UWSB was organised from 23rd to 25th September at Institute of Rural Management Anand (IRMA) . The program presented a cohesive mix of class as well as field experience. The class room sessions put forth a comprehensive picture of rural India; the field visit on third day allowed students an opportunity to apply the classroom learning onto the realities of the field. A set of reading and background material was provided to explain to the students the contents of the course. Classes were facilitated in an interactive and participatory manner. Course Modules / Topics: 1. Rural Society & Culture 2. Collective Action: Milk Revolution in Gujarat 3. Rural Development Interventions 4. Rural Livelihoods and Natural Resources

5. Field Visit 6. Understanding Rural Household Economic Decision – making Behaviour – through a simulation game


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Co-curriculars Workshop on Business Intelligence

A two-day workshop on Business Intelligence was conducted by Dr. Sunil Lakdawala at our campus. The aim of the workshop was to educate the students in the significance of excel add-ins like tableau and xlminer into the corporate world, and how excel, along with its add-ins, could help create and utilize data for analysis and presentation. The session began with the introduction to Online Analytical Processing (OLAP) and its usage using excel. OLAP performs multidimensional analysis of business data and renders the user with the capability for complex calculations, trend analysis, and sophisticated data modeling. As a result, students got a hands-on experience with the software and add-ins. Also, A few cases were discussed, along with the ready to use data, provided by Dr. Sunil Lakdawala. Various forecasting methods and techniques were also explained and put to use during the workshop.


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Co-curriculars Workshop on Futures & Options

A workshop on Futures and Options was conducted by Ms. Jyoti Budhia, who visited from Mumbai. The objective of this one-day, on-campus workshop was to provide students the importance and understanding use of derivatives into the financial market. The session was started with the explanation of derivatives and their utility. Also discussed at length were topics like risk, the various kinds of risks associated with business and management through financial-derivatives instruments. The workshop also focused on options as well as trading strategies of options. The workshop combined theory and practice where students received hands-on experience with live stock market and framing the trading strategies through options. Ms. Budhia explained when, where, and how to use the options to mitigate the risk in the financial market. It was an insightfully educational session which helped the students grasp the concept of Futures and Options and its trading strategies.


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Co-curriculars Workshop on Change Management

Organisational change is constant, yet we tend to react to change with denial or resistance. As a change manager, the ability to help people overcome their inertia and get onboard with new initiatives is critical to success. Keeping this view in mind, a one-day Change-Management workshop was conducted by Prof. Thomas Oomen for the HR of PGDM Batch 2015-17 with HR specialization. The objective of the workshop was to gain an understanding of different theories behind organizational change, to learn how to create a case for change, to gain insight into success factors of organisational change, to learn how to design a best-fit change approach, and to practice managing change by means of case studies and simulation exercises. Prof. Oomen highlighted the critical success factors for organisational and individual change that people go through when confronted with alterations in the organisation they work in. This enabled participants to understand the concept of change management better. Throughout the workshop, participants could relate the concepts they have learned during their course work which helped them understand what in their particular case study would help reduce resistance and maximize buy-in. Conclusively, this workshop helped participants with tips and ideas on how to successfully handle change in organisations.


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Co-curriculars Workshop on Advertising, Branding, and Creativity

A workshop on Advertising, Branding, and Creativity was conducted by Mr. Alvin Saldanha who hails from Mumbai. The workshop was arranged for two days at our campus. The aim of the workshop was to provide students with the insight on importance of creativity in Advertising and Branding. Students were shown various creative ads with thorough explanations about the creativity that went into the making of these ads. Overall, it proved to be very educational to the students as they walked away with much insight into the world of advertising.


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Co-curriculars Seminar on Business and Marketing

An instructive lecture was organized on the subject of Business and Marketing on 20th September, 2016 by Mr. Chandan Nath. The significance of marketing and positioning was discussed at the beginning of the session. It was stated that marketing is used in every phase of life, and positioning was necessary to create differentiation so as to occupy special space in the mind of a customer. Mr. Nath further stated: Mind share = Market share‌ I.e. if a brand is remembered and recalled by customers among all other available brands available in the market, it has managed to successfully acquire the market share. A customer will only remember and position the product when it addresses their need. Hence, a proper research on the changing needs of the customers has to be done before the creation and positioning of a product. Examples of popular products were also discussed at length rendering further clarity.


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Co-curriculars Seminar on Capital Market

Dr. Aditya Srinivas visited Unitedworld School of Business on 28 th Sep, 2016. He shared his thoughts regarding recent developments in Indian Capital Market. Dr. Srinivas further gave his insightful inputs on the history and development of Indian Financial System along with the development of financial markets and how different scams have formed the base for regulatory norms formed by the market regulator SEBI. The linkage of macroeconomic data with financial markets was also discussed. Moreover, the reasons and effects of recession were discussed at length. This interactive session witnessed much enthusiasm on the part of the students.


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Co-curriculars Session on Psychometric Test

The session saw much interactive participation from the students.

A psychometric-testing training workshop was conducted at Unitedworld School of Business- Ahmedabad, on 24th August, 2016 for PGDM students. The trainer in charge, Ms. Rashmi Kothari, represented TMIe2E- a TMI Group initiative. Ms. Kothari spoke of various issues related to parental ambitions, peer pressure, misguided aspirations, and a host of other reasons that lead to students taking wrong career decisions at this critical juncture. She informed that in a career spanning over thirty years, the one year that signifies the transition from education to employment is most significant. Students need expert advice on career choices to avoid long-term setbacks. The focus of the workshop was on Personality-Job fit theory and significance of self awareness. To make participants aware of the job areas they will fit best in, an online psychometric test was also conducted and interpretation of the scores were shared. Additionally, she explained the various dimensions of personality and the job type that is most suitable for each, and how this awareness can help participants to select a career wisely.


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Fresher’s Welcome

UWSB Students revelling at the Freshers’ Party for the batch of 2016-18 (R) Prateek Gupta and Pallavi Srivastav

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Teachers’ Day

Teachers in jovial spirit of merriment

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Cultural Events Independence Day

Unitedworld campus was redolent with patriotism on the 69th birth anniversary of our nation.

Ganesh Chaturthi

Students of Unitedworld bathing in the divinity of Lord Ganesha


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Sports Events Football Tournament 2016

Footballers in high spirit on the playfield

Kabaddi Tournament 2016

Participants in action during Kabaddi Tournament

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Snippets Blood-Donation Camp

UWSB, with Red Cross, organised a blood-donation camp in September ’16 and witnessed a staggering contribution.

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Snippets Significance of Business Newspaper Mr. Kiran Shanbag from Times Group conducted a session on the significance of reading a business newspaper in a management student’s life. He also instructed how to go about reading a business daily and on which parts to focus to extract maximum information in a short time.

Faculty Achievements A doctoral student of Dr. Namarta Bajaj received a PhD from Kadi Sarva VishwaVidyalaya for his thesis “Women in the Novels of Paulo Coelho: A study” in July 2016.

Prof. Gurmeet Singh was awarded a Doctorate in the month of August under the guidance of Dr. D.S. Mistry from Sardar Patel University. The title of the research thesis Prof. Singh worked upon is ‘A Comparative Study of Selected Mutual Funds & Insurance Products: An Investor’s Perspective.’

Prof. Priyanka Nair wrote a paper titled ‘Dragonfly Effect of Social Media Marketing on Khadi Industry: Search for Happier Time’ and had it published at the 4th International Conference on Governance in E-Commerce: Contemporary Issues and Challenges organised by GTU-CGS & CMW in September 2016.


The Editorial Team wishes all readers who celebrate their birth anniversary during this quarter

May the early morning sun Shine on your birthday. A gentle breeze caress you, As you go along life’s way. We wish you wealth and happiness As the day comes into view, And may each hour be blessed With friendships fond and true. May your dreams all be fulfilled; You achieve your every goal; And at the ending of the day, May peace touch your heart and soul.


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