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Santa Cruz County Community Assessment Project, Year 17, 2011

2011 Highlights

Š 2011 Applied Survey Research

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Community Assessment Project Products The Community Assessment Project Report is available online and also as a book for $30.00 at the United Way of Santa Cruz County office: 4450 Capitola Road, Suite 106, Capitola, CA 95010 | Tel: 831‐479‐5466  Fax: 831‐479‐5477. Customized reports detailing specific topic areas, geographic regions, and demographic profiles, are available by contacting Applied Survey Research. Also available at no charge is the color magazine (Summary Report) of the Year 17, Community Assessment Project findings. To learn more about the Santa Cruz County Community Assessment Project or to get involved, please visit our website at www.santacruzcountycap.org.

About the Researcher Applied Survey Research (ASR) is a nonprofit, social research firm dedicated to helping people build better communities by collecting meaningful data, facilitating information‐based planning, and developing custom strategies. The firm was founded on the principle that community improvement, initiative sustainability, and program success are closely tied to assessment of needs, evaluation of community goals and development of appropriate responses. The Community Assessment Project is a prime example of a comprehensive evaluation of the needs of the community. Its goal is to stimulate dialogue about trends and to encourage informed strategies for shaping future policies and effective actions. Watsonville: 55 Brennan Street Watsonville, CA 95076 Tel: 831‐728‐1356 ‐ Fax: 831‐728‐3374 San Jose: 1871 The Alameda, Suite 180 San Jose, CA 95126 Tel: 408‐247‐8319 ‐ Fax: 408‐260‐7749 Claremont: P.O. Box 1845 Claremont, CA 91711 Tel: 909‐267‐9332 www.appliedsurveyresearch.org Cover Photographs Report Design Graphic Design (Cover & Report) Production

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Front Cover: (L&R) – Michelle Luedtke; Back Cover: (L) – Shmuel Thaler, Santa Cruz Sentinel, (R) – Abbie Stevens Applied Survey Research Michelle Luedtke, Applied Survey Research Business with Pleasure

© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

Table of Contents

TABLE OF CONTENTS 2011 Highlights ................................................................. 5 Community Assessment Project Overview..........11 Acknowledgments ..........................................................12 2011 Community Heroes & Goals ............................14

Demographics

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Santa Cruz County Demographic Profile ..............18 County Residency and Mobility ................................20

Economy

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Economic Snapshot of Santa Cruz County ...........22 Economy Community Goals .......................................22 Economic Well‐Being  ...............................................23 Taxable Sales  ................................................................25 Agricultural Production ...............................................26 Tourism ...............................................................................27 Job Opportunities ............................................................28 Unemployment Rates  ...............................................29 Net Job Growth .................................................................30 Household Income  .....................................................32 Poverty Level ....................................................................33 Self‐Sufficiency Income Standards ..........................34 Affordable Housing  ...................................................35 Housing Occupancy and Tenure ...............................39 Foreclosures ......................................................................40 Assistance for Needy Families ..................................40

Education

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Education Snapshot of Santa Cruz County ...........44 Education Community Goals ......................................44 Student Enrollment ........................................................45 Test Scores – STAR (California Standards Test) ................................................................46 Test Scores – Academic Performance Index (API) .....................................................................................48 Test Scores – California High School Exit Exam (CAHSEE) ............................................................................52 Test Scores – SAT  .......................................................53 © 2011 Applied Survey Research

English Learner Students ........................................... 55 High School Dropout Rates  ................................... 56 Satisfaction with Local Educational System  .. 56 Youth Assets ..................................................................... 58 Safe School Environment ............................................ 59 Child Care .......................................................................... 60 College Preparation Courses  ................................ 61 Cabrillo College Attendance ...................................... 62 UC Santa Cruz Attendance .......................................... 63 Educational Attainment .............................................. 64 Library Use ........................................................................ 66

Health

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Health Snapshot of Santa Cruz County ................. 68 Health Community Goals ............................................ 68 Access to Health Care  .............................................. 69 Low Income Health Care ............................................. 71 Health Insurance  ....................................................... 73 End of Life Wishes (Living Will or Advance Directive) ......................... 75 Births ................................................................................... 76 Teen Births ........................................................................ 76 Adequate Prenatal Care ............................................... 77 Birth Weight ..................................................................... 79 Breastfeeding ................................................................... 79 Immunization Levels .................................................... 81 Dental Care........................................................................ 82 Mental Health................................................................... 83 Physical Health ................................................................ 84 Physical Activity ............................................................. 84 Fruit and Vegetable Consumption .......................... 85 Obesity  ........................................................................... 86 Diabetes .............................................................................. 87 Alcohol Use ....................................................................... 89 Availability of Alcohol .................................................. 89 Acceptance of Adult Alcohol Provision ................. 90 Community Acceptance of Marijuana Use ........... 90 Tobacco Use ...................................................................... 92 Methamphetamine Admissions ............................... 92 Prescription Drug Use .................................................. 93 3


Table of Contents

Santa Cruz County Community Assessment Project, Year 17, 2011

Substance Use by Students ........................................ 93 Unintentional Injuries .................................................. 95 Intentional Injuries ........................................................ 95 Reported Communicable Diseases ......................... 96 AIDS ...................................................................................... 96 Suicides ............................................................................... 97 Leading Causes of Death ............................................. 98

Public Safety

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Public Safety Snapshot of Santa Cruz County .............................................................................. 102 Public Safety Community Goals ............................ 102 Crime Rate  ................................................................. 103 Jail Population Characteristics .............................. 106 Juvenile Arrests  ....................................................... 107 Concern About Crime/ Neighborhood Safety  ............................................ 109 Police Officers ............................................................... 111 Police Response ........................................................... 112 Law Enforcement Effectiveness ............................ 112 Fire Response ............................................................... 113 Family Violence ............................................................ 114 Elder Abuse .................................................................... 116 Child Abuse  ............................................................... 117 Foster Care Placements ............................................ 118 Driving Under the Influence ................................... 119 Drug Arrests .................................................................. 120 Disaster Preparedness .............................................. 122

Social Environment

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Social Environment Snapshot of Santa Cruz County ................................................. 124 Social Environment Community Goals .............. 124 Basic Needs  ............................................................... 125 Homelessness ............................................................... 126 People Served by Food Bank .................................. 130 Students Receiving Free or Reduced Cost Meals ................................................................................. 131 Racism and Discrimination ..................................... 132

Hate Crimes .................................................................... 133 Quality of Life ................................................................ 134 Youth Activities ............................................................ 136 People with Disabilities  ....................................... 137 Community Support ................................................... 142 Volunteerism/Charitable Giving  ...................... 143 Knowledge about Local Government .................. 145 Voting and Political Engagement  ..................... 145

Natural Environment

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Natural Environment Snapshot of Santa Cruz County .................................................. 148 Natural Environment Community Goals ........... 148 Concern for the Environment ................................ 149 Protected Land  ........................................................ 150 Miles of Recreation Trails ........................................ 153 Farmers Market and Local Produce .................... 153 Organic Farming .......................................................... 154 Farmland Acreage ....................................................... 156 Pesticide Use .................................................................. 157 Health of County Waterways .................................. 157 Beach Warnings and Closures ............................... 158 Water Pollution Reduction ...................................... 159 Water Use Reduction  ............................................ 160 Non‐Agricultural Water Use ................................... 161 Air Quality ....................................................................... 162 Motor Vehicle Registrations ................................... 164 Roadway Congestion  ............................................. 164 Alternative Transportation ..................................... 165 Waste Reduction .......................................................... 168

Appendices

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Appendix I: Methodology ......................................... 170 Appendix II: Definitions ............................................ 172 Appendix III: Santa Cruz County Telephone Survey Results, 2011 .......................... 180 Appendix IV: Past Community Heroes 1996‐2010 ...................................................................... 194

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© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

2011 Highlights

2011 HIGHLIGHTS Our Population 

Santa Cruz County’s population was approximately 263,000 individuals as of 2010, with a consistently increasing growth trend over the past decade.

The average family size was 3.2 in 2010, with married‐couple households making up about 45% of county family household types.

In 2010, 60% of residents were white, Photo Credit: Chuck Manning, EyePhoto.net 32% were Hispanic, 4% were Asian, 2% were multi‐racial, 1% were African‐ American, and American Indians and Pacific Islanders made up less than 1%. Almost 70% of the population 5 years and older spoke only English at home, and over one‐fourth of the county population spoke Spanish at home.

Our Economy Economic Well-Being 

31% of CAP survey respondents felt they were better off financially in 2011, up from 20% of respondents in 2009. Of those who did not feel better off financially, the top five reasons were: cost of living increased, less income, unemployed, on a fixed income/retired, and the overall economy has dropped/recession.

Nearly half (47%) of Latino households in the county were living below self‐sufficiency income standards (based on the amount of income needed for a family to meet its basic needs) in 2007.

Jobs and Earnings 

The unemployment rate was 11% for the county during the month of August 2011, lower than the state overall (12%). The jurisdiction with the highest unemployment rate was in Watsonville at 22% for August 2011.

Median family income was $85,800 in Santa Cruz County in 2011, higher than in California ($70,400) and the nation overall ($64,200).

Housing 

The median sale price of a home in the Santa Cruz‐Watsonville area decreased to $376,000 in 2011, down from $430,000 in 2010, and a high of $655,000 in 2007. The lowest median home sale prices over the past decade were in 2009 and 2011.

Rent continues to increase in the county. Average rent for a one bedroom was about $1,400 in 2011 compared to about $1,000 in 2003.

There were 1,264 notices of default, the first step in the foreclosure process, in 2010.

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2011 Highlights

Santa Cruz County Community Assessment Project, Year 17, 2011

Our Education Early Education/Child Care 

Only 3 out of 10 children (31%) with working parents in Santa Cruz County had the option of licensed child care available to them.

In Santa Cruz County, 3,901 children received subsidized child care in 2009. In order to qualify for subsidized care, a family of three needed to make less than $34,000 a year.1 It is estimated that subsidized child care only covers 60% of those in need2 and in 2010 there were 1,252 children in Santa Cruz on a wait list for subsidized care.3

School Enrollment 

There were about 39,000 students enrolled in public schools in Santa Cruz County in 2010/11. About half (53%) of enrolled students were Hispanic/Latino and nearly 40% were Caucasian.

29% of students were English Learner Students in the county in 2009/2010, compared to 24% of students in the state overall. Pajaro Valley Unified School District had the highest percent at 47%, nearly half the student body.

Test Scores 

83% of Santa Cruz County 10th grade high school students passed the math portion of the California High School Exit Exam in 2010/11, and 82% passed the English Language Arts portion, similar to the state overall.

The percent of 12th grade students who took the SAT has been decreasing since 2005/06, with about one‐third (32%) of seniors taking the test in 2009/10.

High School Dropout Rates 

The adjusted four‐year derived dropout rate for Santa Cruz County was 18% in 2009/10. For Pajaro Valley Unified School District, the percentage decreased from 19% in 2008/09 to 14% in 2009/10.

Satisfaction with Schools 

86% of CAP survey respondents were satisfied with the local system of education in 2011, the highest rating of satisfaction seen since 2000.

College and University Attendance 

Although Cabrillo College enrollment fell from 16,467 in 2009 to 15,732 in 2010, the number of Cabrillo College graduates rose 26% between 2008/09 and 2009/10, with 1,452 graduates in 2009/10.

Student enrollment at University of California, Santa Cruz continues to increase with approximately 17,200 students in the fall of 2010.

Educational Attainment 

84% of Santa Cruz County residents had at least a high school degree in 2010, down from 87% in 2002.

Photo Credit: Shmuel Thaler, Santa Cruz Sentinel

1 MacGillvary, J. & Lucia, L. (2011). Economic Impacts of Early Care and Education in California. UC Berkeley Labor Center. 2 Ibid. 3 California Child Care Resource & Referral Network, The California Child Care Portfolio, 2011.

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© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

2011 Highlights

Our Health Overall Health 

Almost 1 in 3 (30%) Latino CAP survey respondents in 2011 indicated that in general their overall health was “fair” or “poor” compared to 14% of Caucasian respondents, a statistically significant difference.

For those whose income was less than $35,000 per year, 30% of CAP survey respondents indicated their health was “fair” or “poor”, compared to only 6% of survey respondents earning $65,500 or more per year, a statistically significant difference.

Regular Source of Care 

There was a statistically significant difference between the percent of Caucasian (91%) and Latino (68%) CAP survey respondents who had a regular source of health care in 2011.

Approximately 1 in 4 CAP survey respondents were using the emergency room as one of their regular sources of care.

Health Insurance 

There was a statistically significant difference between the percent of Caucasian (90%) and Latino (51%) CAP survey respondents who currently had health insurance in 2011. Overall, the county has seen a decrease in health coverage since 2007.

The percent of county children 0‐17 with health insurance coverage dropped to 92% in 2009 from 98% in 2007.

57% of CAP survey respondents had dental coverage in 2010, a 15% decrease since 2003.

Children’s Health 

Children in Santa Cruz County have lower rates of immunization than children in California overall. Eighty‐three percent (83%) of county kindergarteners and 81% of child care center entrants had all of their required immunizations, compared to 91% of Californians in each age group in 2010.

Photo Credit: Michelle Luedtke

Teens 

Teen birth rates decreased to 30 births per 1,000 teens ages 15‐19 in 2010, down from 32 births per 1,000 teens the previous year. Of total births in the county, almost 1 in 10 (8%) were teen births, and of total teen births, 87% of births were to Latina teen mothers.

There was greater alcohol and marijuana use by 11th grade county teens than state teens in the most recent California Healthy Kids Survey. Forty‐one percent (41%) of county 11th graders had used alcohol in the 30 days prior to the survey compared to 34% of state 11th graders. Thirty percent (30%) of Santa Cruz County 11th graders had used marijuana compared to 20% of California 11th graders.

Obesity 

Almost 1 in 4 low income children ages 5‐19 were obese in Santa Cruz County in 2009.

There was a statistically significant difference in the overweight or obese Latino (70%) and Caucasian (54%) adult CAP survey respondents.

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2011 Highlights 

Santa Cruz County Community Assessment Project, Year 17, 2011

86% of CAP survey respondents with income under $35,000 per year engaged in physical activity at least once a week for a combined total of 30 minutes or more a day compared to 95% of those with incomes of $65,500 or more per year.

Mental Health 

Over one‐fourth (26%) of Latino CAP survey respondents in 2011 reported feeling so sad or hopeless almost every day for two weeks or more in a row that they stopped doing some usual activities, compared to 9% of Caucasian respondents.

Methamphetamine Use 

46% of San Lorenzo Valley CAP survey respondents felt methamphetamine use had a “big” or “somewhat big” impact, compared to 35% overall in 2011.

There was a drop in substance abuse treatment admissions for those individuals who used methamphetamine as a primary drug from 775 admissions in 2006/2007 to 363 in 2009/2010.

Breast Cancer Deaths 

The female breast cancer death rate (25.8 per 100,000) in the county was higher than the state (21.2 per 100,000) and Healthy People 2020 objectives (20.6 per 100,000). According to the community health guide, Santa Cruz County is an area for concern in comparison to the US and similar demographic (peer) counties’ death rates.

Our Public Safety Adult Crime 

The Santa Cruz County crime rate was 39.6 per 1,000 residents, higher than that of the State of California at 32.2 in 2009.

Total crimes in the county had been decreasing from 11,459 in 2005 to 9,201 in 2008, but saw a recent increase to 10,341 in 2009.

Violent crimes saw a 3% decrease from 2008 to 2009 while property crimes experienced an increase of 16%.

Half of all bookings in Santa Cruz County were related to alcohol in 2010, an 18% increase since 2005.

Juvenile Crime 

Juvenile arrest rates decreased between 2008 and 2009, from 72.4 to 69.2 per 1,000 in the population. The juvenile misdemeanor DUI arrest rate was 31 per 10,000 youth in Santa Cruz County in 2009, an increase from 25 per 10,000 youth in 2008.

Gangs 

The percent of South County (22%) CAP survey respondents who felt gangs have had a big impact in their neighborhood was significantly higher than North County (11%) and San Lorenzo Valley (3%) respondents in 2011.

Drug Arrests 

Drug arrests among adults increased by nearly 30% between 2000 and 2009. Marijuana accounted for more than 20% of all adult drug arrests in 2009.

Photo Credit: Chuck Manning, EyePhoto.net

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© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

2011 Highlights

Child Abuse 

The number of substantiated cases of child abuse4 in Santa Cruz County decreased by 50% over the past ten years, from 872 in 2000 to 435 in 2010. In 2010, child abuse rates in Santa Cruz County dropped below those of the state for the first time in a decade.

Domestic Violence 

One in 10 CAP respondents in 2011 reported that a family member or friend in Santa Cruz County had experienced domestic violence in the last year.

Elder Abuse 

Elder abuse (for residents ages 65 and older) has ranged widely from 10.4 cases per 1,000 elders in 2000 to a high of 23.8 cases per 1,000 in 2007. Most recently, it was 16.1 per 1,000 elders in 2010.

Our Social Environment Basic Needs and Food Insecurity 

14% of CAP survey respondents reported having to go without basic needs, especially health care, food, and child care. In addition, there were more respondents in 2011 who went without food or had limited their food choices since 2009.

Latino respondents (26%) had to go without basic needs significantly more than Caucasian respondents (10%).

Over half the students in Santa Cruz County (51%) received free or reduced cost meals in 2009/10.

Photo Credit: Chuck Manning, EyePhoto.net

Homelessness 

There was a 22% increase in the number of homeless persons counted in the biennial point‐in‐time count from 2,265 individuals in 2009 to 2,771 individuals in 2011. In 2011, 21% of the homeless population was under the age of 25.

Volunteerism / Charitable Giving 

The percent of survey respondents who regularly contribute money to charitable organizations was 65% in 2011, down from 74% in 2007. The percent of respondents who reported volunteering dropped to 41% after a decade high of 46% in 2009.

Public Participation 

Registered voter turnout during all elections has been consistently higher in the county than the state. Almost 66% of registered voters turned out during the November 2010 general election, the highest of all previous non‐Presidential election years since November 2000.

4 Please see Appendix II for definitions of “Child” and these child abuse types: “Caretaker Absence or Incapacity,” “Emotional Abuse,”

“Exploitation,” “General Neglect,” “Physical Abuse,” “Severe Neglect,” and “Sexual Abuse.” © 2011 Applied Survey Research

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2011 Highlights 

Santa Cruz County Community Assessment Project, Year 17, 2011

71% of 2011 CAP survey respondents had signed a petition in the past 12 months, 54% had met with, emailed, called, or sent a letter to any local politician; 46% had attended a town meeting, public hearing or public affair; and 29% had joined an on‐line political advocacy group.

Quality of Life 

Over three‐quarters (79.5%) of Caucasian respondents reported enjoying their life “to a great extent,” as compared to less than half of Latino respondents (47.5%), a statistically significant difference.

Overall, 98% of CAP survey respondents were “very” or “somewhat” satisfied with their quality of life in 2011. Since 2000, the #1 factor contributing to quality of life was scenery, geography, and climate.

Our Natural Environment Water 

Water pollution was the #1 concern for the county’s natural environment according to CAP survey respondents in 2011.

The health of our county waterways is impaired. Of the 18 Santa Cruz County waterways included in the California EPA report for 2010, 8 waterways were 100% impaired.

Since 2009 there has been a decrease in CAP survey respondents who have taken steps to reduce their water consumption, but overall nearly 89% have taken steps to do so in 2011.

Beach Postings 

There were 142 beach postings in 2010, down from 220 in 2009. Cowell Beach had 132 days of postings and Capitola Beach had 9 days of postings in 2010.

Land

Photo Credit: Chuck Manning, EyePhoto.net

There were 112 organic businesses in the county in 2010, a 42% increase since 2002.

County use of pesticides per pounds decreased 14% between 2007 and 2009 to about 1,586,000 pounds in the year 2009.

Waste 

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Scotts Valley showed the lowest waste disposal rate per person per day, with just 0.4 lbs; this was compared to Capitola with an average disposal of 1.8 lbs per person per day in 2008.

© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

Community Assessment Project Overview

COMMUNITY ASSESSMENT PROJECT OVERVIEW The Santa Cruz County Community Assessment Project (CAP) is one of the oldest projects of its kind, with 2011 marking the 17th anniversary of the CAP. The CAP project began in 1994 and was spearheaded by the United Way of Santa Cruz County and Dominican Hospital, with Applied Survey Research (ASR) as its research partner. The Santa Cruz County CAP evaluates quality of life in six subject areas: the economy, education, health, public safety, the social environment, and the natural environment. As of 2011, there were over 110 indicators in the CAP including primary data from a telephone survey of a representative sample of Santa Cruz County residents, and secondary data from a variety of national, state and local sources. The CAP is accomplished through a ten step community improvement cycle designed by ASR, together with community stakeholders. One of the ten steps of the community improvement cycle involves setting community‐wide goals, while another step focuses on community action to achieve the goals. The Santa Cruz County CAP was chosen as an example of one of the best community indicator projects in the United States; the project won first place in the 2007 Community Indicators Consortium Innovation Awards sponsored by the Brookings Institution in Washington D.C. The Santa Cruz County CAP is profiled in, Community Quality of Life Indicators, Best Practices III, a book about best practices in community indicator projects throughout the world5 and in the Organization for Economic Co‐ operation and Development’s (OECD) “Statistics, Knowledge and Policy 2007: Measuring and Fostering the Progress of Societies.”6 In 2009, ASR worked with the OECD and the Council of Europe to write an international handbook about community indicator projects. The United States General Accounting Office (GAO) determined that the Santa Cruz County CAP project is a best practice methodology for indicator reports. In 2010, the Santa Cruz County CAP project was featured in an article titled “Connecting Data to Action: How the Santa Cruz County Community Assessment Project Contributes to Better Outcomes for Youth” in the Applied Research in Quality of Life Journal (ARIQ) focused on community indicators that are used as tools for social change.

Model Summary The CAP community assessment model, now implemented for its seventeenth year, provides a comprehensive view of the quality of life in Santa Cruz County. It is based on credible primary data and secondary data that are gathered for a series of indicators in six areas: Economy, Education, Health, Public Safety, the Natural Environment, and the Social Environment. The CAP has nurtured and encouraged the community’s focus by establishing Community Goals for improvement. There are several goals for each of the six topical areas. The Community Goals for the year 2015 were created with more than 1,000 community members, stakeholder groups, and organizations. Groups and organizations are asked to become champions to help achieve the Community Goals. The following groups led the community goal‐setting process: Santa Cruz Community Credit Union, Santa Cruz County Office of Education, Ecology Action, The Health Improvement Partnership Council, the Santa Cruz County Probation Department, and COPA (Communities Organized for Relational Power in Action). At the beginning of each of the subject chapters in this report is a list of community goals and community heroes who are helping to achieve those goals. To become a champion and to see what progress has been made, visit www.santacruzcountycap.org.

5 Sirgy, J., Phillips, R., Rahtz, D. (2007). Community Quality of Life Indicators, Best Practices III. The International Society for Quality of

Life Studies, (ISQOLS). 6 Organization for Economic Co‐operation and Development. (2008). Statistics, Knowledge and Policy 2007: Measuring and Fostering the Progress of Societies, (OECD). © 2011 Applied Survey Research

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Community Assessment Project Overview

Santa Cruz County Community Assessment Project, Year 17, 2011

Legend ITEM

DESCRIPTION

ITEM

DESCRIPTION

North County

Bonny Doon, Capitola, Davenport, Live Oak, Santa Cruz, Scotts Valley and Soquel.

 or

South County

Aptos, Corralitos, Freedom, La Selva Beach, Pajaro and Watsonville.

Indicates a Key Indicator. Key Indicators are used to provide a snapshot of the changing conditions in each area and are the most indicative of the overall condition of that particular subject area.

SLV

(San Lorenzo Valley) Ben Lomond, Boulder Creek, Brookdale, Felton, Lompico, Mount Hermon and Zayante.

*

% Change

Net Change

Indicates statistically significant differences in survey responses between sub-groups in the 2011 telephone survey data. Absence of this symbol indicates no statistical significance differences between sub-groups for the 2011 data. For comparisons involving more than 2 groups (region, age, and income), footnotes at the bottom of the page indicate which specific comparisons are significant.

Indicates data moving in a positive direction. Indicates data moving in a negative direction.

Denotes a telephone survey question.

^

Indicates sample size is too small to calculate, as small numbers are unstable and can be misinterpreted

NA

Indicates data are not available.

- (dash)

Indicates that it would not be correct to calculate this value.

Describes a change in value between the current and first year’s data. This only applies when the data are not percentages or rates.

Indicates data moving in an upward direction over time. Indicates data moving in a downward direction over time.

Describes the net change between the current and first year’s data.

Indicates data remaining constant over time.

ACKNOWLEDGMENTS We wish to acknowledge all of those individuals serving on the Steering Committee whose commitment of time, resources, and expert counsel have guided the CAP over the past seventeen years. A special thank you is extended to the generous financial sponsors of the CAP.

Applied Survey Research

United Way

Project Directors: Susan Brutschy & Abigail Stevens Mary Lou Goeke, Executive Director Analysts and Researchers: Shary Carvalho, Katie Church, Amalia Ellis, Administrative Services Coordinator James Connery, John Connery, Laura Connery, Samantha Green, Ken Ithiphol, Michelle Luedtke, Javier Salcedo, Deanna Zachary, and Joanne Sanchez.

Steering Committee Members Caleb Baskin Baskin & Grant Donna Blitzer University of California, Santa Cruz Susan Brutschy Applied Survey Research Leslie Conner Santa Cruz Women’s Health Center Christina Cuevas Community Foundation of Santa Cruz County 12

Karen Delaney Volunteer Centers of Santa Cruz County Willy Elliot‐McCrea Second Harvest Food Bank Peggy Flynn ETR Associates Will Forest County of Santa Cruz Health Services Agency Mary Lou Goeke United Way of Santa Cruz County

Dan Haifley O’Neill Sea Odyssey Christine Johnson‐Lyons

Community Action Board

Shebreh Kalantari‐Johnson First 5 Santa Cruz County Bob Kennedy County of Santa Cruz Health Services Agency Rama Khalsa County of Santa Cruz Health Services Agency

Kirsten Liske

Ecology Action

Eleanor Littman Health Improvement Partnership Santa Cruz County Dave McNutt Community Volunteer Ellen Murtha Santa Cruz Community Ventures

© 2011 Applied Survey Research


Santa Cruz County Community Assessment Project, Year 17, 2011

Madeline Noya County of Santa Cruz Human Services Department Paul O’Brien Community Volunteer Martina O’Sullivan Dominican Hospital Doug Patrick Community Volunteer Rock Pfotenhauer Cabrillo College

Raquel Ramirez Ruiz Pajaro Valley Community Health Trust Janet Reed Community Volunteer Julie Reinhardt Imagine Supported Living Services Susan Rozario County of Santa Cruz Sherriff’s Office

Acknowledgements

Laura Segura Women’s Crisis Support – Defensa de Mujeres Abigail Stevens Applied Survey Research Brian Spector Walde, Ruhnke and Dost Architects, LLP Sam Storey Community Bridges

Susan True First 5 Santa Cruz County Michael Watkins Santa Cruz County Office of Education George Wolfe, MD Community Volunteer

Community Assessment Project Year 17 Editorial Board Caleb Baskin Baskin & Grant Susan Brutschy Applied Survey Research Leslie Conner Santa Cruz Women’s Health Center Mary Lou Goeke United Way of Santa Cruz County

Mike Lee Dominican Hospital Kirsten Liske Ecology Action Scott MacDonald County of Santa Cruz Probation Department Giang Nguyen County of Santa Cruz Health Services Agency

Madeline Noya County of Santa Cruz Human Services Department Martina O’Sullivan Dominican Hospital Theresa Rouse Santa Cruz County Office of Education

Abigail Stevens Applied Survey Research Susan True First 5 Santa Cruz County George Wolfe, MD

Community Volunteer

Community Assessment Project Year 17 Financial Sponsors Applied Survey Research AT&T California Cabrillo College City of Capitola City of Santa Cruz City of Scotts Valley Community Action Board Community Bridges

Community Foundation of Santa Cruz County County of Santa Cruz Human Services Department County Office of Education Dominican Hospital First 5 Santa Cruz County Pajaro Valley Community Health Trust

PG&E Santa Cruz Community Counseling Center Sutter Maternity & Surgery Center United Way of Santa Cruz County Volunteer Centers of Santa Cruz County

A very special thank you to all of those who contributed and helped locate secondary data for this year’s CAP report. Agencies and organizations are cited as sources, but the assistance of individuals has been critical.

© 2011 Applied Survey Research

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Acknowledgements

Santa Cruz County Community Assessment Project, Year 17, 2011

2011 COMMUNITY HEROES & GOALS The CAP has annually honored community heroes, special individuals whose efforts help move Santa Cruz County toward the achievement of the community goals. These true‐life heroes can be found throughout the community and are wonderful examples of making Santa Cruz County a better place to live. A special thank you goes to the Santa Cruz Sentinel, the local newspaper, for sponsoring the annual selection of our Community Heroes. Each year the Santa Cruz Sentinel, in association with the United Way, seeks nominations from the public of people who have worked toward meeting a CAP community goal in the past year.

Front Row (right to left): Celia Organista, Carmen Arriaga-Kumasaka, Garret Neier, Donica Ericsson, Betsy Clark Second Row: Leslie Conner, Elizabeth Schilling, Kathleen Howard, Irene Freiberg, Chris O’Halloran, Adrian Lemke Third Row: Monica DaCosta, Araceli Castillo, Steve Pleich, Vicki Assegued, Michelle Whiting Fourth Row: Michael Harms, Lloyd Williams, John Ricker, Danny Keith, Andrew Castro

The following community goals were selected by a broad cross‐section of Santa Cruz County residents to guide decision‐making, planning, and social action in the years to come. The purpose of these community goals is to focus attention and energy to improve the quality of life for the people of the county. As such, these community goals are generally broad in nature. Detailed action plans involving people from all sectors of the community must be developed to realize the community goals. These community goals are not intended to endorse or oppose any particular project or initiative. They do, however, chart the course for collective action to create a better future for the people of Santa Cruz County.

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Santa Cruz County Community Assessment Project, Year 17, 2011

Acknowledgements

Economy 

Goal 1: By the year 2015, Santa Cruz County will leverage educational opportunities and academic institutions as engines to fuel economic growth and technology transfer.

Goal 2: By the year 2015, increase the number of jobs within Santa Cruz County by 1,000 and “re‐ localize” 10% of our commuting workforce.

Goal 3: By the year 2015, Santa Cruz County will slow or stop the contraction of municipal budgets through economic development of the underlying economy.

Education 

Goal 1: By the year 2015, all students will graduate with the skills and knowledge required to compete in a 21st century global economy.

Goal 2: By the year 2015, more kindergarteners will be better prepared for school through participation in a high quality preschool. »

Community Hero: Irene Freiberg, First 5 SEEDS of Early Literacy Master Coach

Health 

Goal 1: By the year 2015, access to primary care will improve as measured by: 

95% of Santa Cruz County residents will report having a regular source of health care;

Less than 10% will report the ED as one of their regular sources of health care; and

No significant difference between the percent of Caucasian and Latino residents reporting a regular source of health care.

Goal 2: By the year 2015, 98% of Santa Cruz County children 0 to 17 will have comprehensive health care coverage as measured by the CAP Survey. »

Community Hero: Araceli Castillo, Salud Para La Gente

»

Community Hero: Leslie Conner, Santa Cruz Women’s Health Center

Goal 3: By the year 2015, the prevalence of childhood obesity in Santa Cruz County will decrease as measured by: 

% of children under 5 years who are overweight or obese will decrease from 15% to 12%, and

% of children 5 to 19 years who are overweight or obese will decrease from 26% to 21%.

»

Community Hero: Danny Keith, Second Harvest Food Bank

Public Safety 

Goal 1: By the year 2015, more youth will be involved in prevention and positive social activities and fewer youth will enter the juvenile delinquency system. »

Community Hero: Monica DaCosta, Unity Temple of Santa Cruz

»

Community Hero: Garrett Neier, The Museum of Art & History @ the McPherson Center

»

Community Hero: Sergeant Michael Harms, Santa Cruz City Police Department

Goal 2: By the year 2015, adult and juvenile violence, including family violence and gang violence, will decrease, as will the impact of violence in the community. »

Community Hero: Vicki Assegued, Santa Cruz County Probation Department

»

Community Hero: Carmen Arriaga‐Kumasaka, Catholic Charities

»

Community Hero: Elizabeth Schilling, Live Oak Family Resource Center

© 2011 Applied Survey Research

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Acknowledgements

Santa Cruz County Community Assessment Project, Year 17, 2011

Social Environment 

Goal 1: By the year 2015, more Santa Cruz County residents will have access to housing, both rental and home ownership, that they can afford.

Goal 2: By the year 2015, more Santa Cruz County residents will be actively engaged in improving their community through public participation.

»

Community Hero: Adrian Lemke, Community Volunteer

»

Community Hero: Michelle Whiting, Santa Cruz Bible Church

»

Community Hero: Triple P Practioners (Andrew Castro, Chris O’Halloran, Donica Ericsson, Celia Organista), First 5 Positive Parenting Program

Goal 3: By the year 2015, county residents with disabilities will be able to obtain services needed to support increasing options, pursue goals and participate in community life at levels consistent with their ability. »

Community Hero: Betsy Clark, Santa Cruz Community Counseling Center – Community Support Services

Natural Environment 

Goal 1: By the year 2015, reduce water pollution: health of rivers and ocean is improved by reducing erosion, chemical and biological pollution and improving riparian corridors. »

Community Hero: Steve Pleich, Save Our Shores

»

Community Hero: John Ricker, County of Santa Cruz Health Services Agency

Goal 2: By the year 2015, develop a local sustainable food system: all community members have access to affordable locally grown food produced in a sustainable manner that preserves farmland fertility. »

Community Hero: Lloyd Williams, Land Trust of Santa Cruz County

Goal 3: By the year 2015, support clean/alternative energy: use of clean alternative energy and sustainable fuels are increased through financial incentives and reduced policy barriers.

Lifetime Achievement Award 

Kathy Howard, Retired from Soquel Union Elementary School District

See the Appendices for a list of CAP Community Heroes from previous years.

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© 2011 Applied Survey Research


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