United Way of Central Oklahoma
Employee Campaign Coordinator Guide 2013
ASSEMBLE THE TROOPS! You’ve been recruited. You’re the best of the best. You’ve been enlisted to lead your company to the top of the ranks. With the help of your United Way staff sergeant and this basic training guide, you’ll be sure to soar to the top of your goal.
YOUR ASSIGNMENT Paceset ter Checklist.................................... 1 Sample United Way Rally Agenda.............. 2 ECC/CEO Speech Outline.............................. 3 Dates to Remember......................................... 3 Leadership Giving.......................................... 4 Bus Tours......................................................... 5
PACESETTER CHECKLIST To be classified as a Pacesetter organization and be eligible for a Pacesetter Award, your organization must meet 6 of the following 10 criteria listed below. Participate in the Pacesetter Games. Have your CEO/President show their support for the campaign by writing a letter or sending an email to all employees, in addition to attending your company/organizationâ€™s campaign meetings and events. Personalize employee pledge cards. Host a leadership meeting. Organize an employee rally with a United Way speaker. Have an agency representative speak at your employee rally with the United Way speaker. Show the United Way campaign video at your rally or event. Plan an employee tour of a Partner Agency or attend a United Way LIVE Bus Tour. Have 100% employee education about United Way of Central Oklahoma. Thank your employees for their participation and contributions to the campaign!
SAMPLE UNITED WAY RALLY AGENDA: Your co-workers will enjoy learning about United Way’s work in the community. This meeting makes your job as an Employee Campaign Coordinator (ECC) much easier. Here’s the rundown for a spirited rally to kick-off your workplace campaign with flying colors!
Audio Visual: Music - plan a soundtrack that fits your company’s campaign theme to play as guests enter and exit the room. Video - Play the United Way campaign video.
Decor: United Way posters Theme-related items such as centerpieces, wall hangings, etc. Goal poster
The Flow: 3 min. Welcome & United Way Campaign Endorsement 5 min. United Way Presentation
CEO and/or ECC
7 min. United Way Video
United Way Representative
5 min. United Way Partner Agency Speaker 3 min. Wrap Up
Partner Agency Representative
2 min. Collect Pledge Cards
United Way Representative
CEO and/or ECC
ECC OR CEO’S SPEECH OUTLINE 1
Introduce yourself and thank everyone for attending the meeting.
Give a brief overview of your organization’s United Way campaign. Include: a.Your organization’s campaign dates b.Your organization’s fundraising goal c. United Way facts
3 4 5 6
Talk about your personal experience with United Way either as a donor or a beneficiary of services. Introduce the United Way speaker. Encourage giving. Offer incentives. Say thank you!
Dates to Remember: September 6
Campaign Kickoff 7:30 - 9:00 a.m. Chickasaw Bricktown Ballpark
September 6 Movie Night 7:30 p.m. Chickasaw Bricktown Ballpark
October 4 & 5 Day of Caring
November 1 Early Bird Deadline
November 14 Early Bird Reception 4:30 - 6:00 p.m.
For more information, visit www.unitedwayokc.org
LEADERSHIP GIVING ASSOCIATION Become a member of the Leadership Giving Association and maximize your impact. Membership begins with an annual gift of $500 or more. You will receive all the benefits reserved for our top donors. A leadership gift truly demonstrates commitment to lasting change in central Oklahoma.
Young professionals who pledge $500 or more annually have the opportunity to join United Way Emerging Leaders. Their mission is to cultivate adults under 40 to become the next generation of United Way Leaders by engaging them with peers, encouraging leadership growth, and exposing individuals to volunteer opportunities.
WOMEN’S LEADERSHIP SOCIETY The United Way of Central Oklahoma Women’s Leadership Society unites women - their time, talent, and resources - into a powerful network of individuals devoted to enhancing and strengthening intergenerational opportunities within our community. Membership requires an annual donation (combined with spouse or individual) of $2,500. The membership includes events throughout the year for networking, education, and volunteering.
omen’s Leadership Society
U N I T E D WAY OF C E N T R A L OK L A HOM A
United way of Central Oklahoma
DAY OF CARING October 4 & 5
Join the nation’s largest corporate volunteer event and change our community! Teams of volunteers are needed to complete projects for United Way Partner Agencies such as landscaping, painting or interacting with clients. For more information, contact the Volunteer Center Director at 405-523-3581.
UNITED WAY LIVE! BUS TOURS We want YOU to ride the bus!
Join fellow United Way investors for an exclusive, first hand view of the work you are accomplishing through your contributions to United Way.
Summer Tour Dates: Full tours are 8:30 - 11:30 a.m. Express Tours are 8:30 - 10:30 a.m.
June 25 July 25 (Express Tour) August 20 (Express Tour) RSVP to Jodana Borden at 405-523-3515 or firstname.lastname@example.org All United Way Live! bus tours begin at United Way of Central Oklahoma, 1444 NW 28th Street, Oklahoma City, OK 73106
For theme ideas, logos, forms, tips and more: please visit unitedwayokc.org & explore the Workplace Campaign Toolkit
1444 NW 28th Street Oklahoma City, OK 73106 405-236-8441 www.unitedwayokc.org