Page 1

Annual Report 2014

SUMMARY 1. Letter to thereaders _____________________________


2. Our History ____________________________________


3. United Way Brazil ______________________________



Our Cause __________________________________

Corporate governance ________________________

Board ________________________________

Auditing ______________________________

Mission, Vision and Values ____________________

Organization profile _________________________

Social investor _________________________ Common Fund ________________________

7 7 7 7


10 10

Volunteers _____________________________ 10 Director of United Way Brasil: Silvia Zanotti Magalhães Institutional Manager: Paula Crenn Pisaneschi Resource Mobilization and Communication Coordinator: Vanessa Kneip Administrative Financial Analyst: Jonas Moreira Batista Voluntary Service Analyst: Daniel Vasserman Early Childhood Project Analyst: Alana Dias Carvalho Interns: Amanda Moreira and Franciele Oliveira Drafted and Edited by: P&B Comunicação Copywriter: Camila Pinheiro Graphic Design and Layout: Tatiana Rodrigues (Monographic Design)


United Way Brasil

Organization numbers ________________________


4. Programs and Projects __________________________ 15

Born Learning (Early Childhood) ______________

Grow Playing __________________________


Grow Reading _________________________


Youth education ________________________


Life skills (Youth) ___________________________



Future scientists ________________________ 23

5. Organizations Benefited _________________________


6. Participating companies _________________________


7. Balance Sheet __________________________________



1. Letter to the readers

“I became president of the United Way Brasil council in November 2014. I had already been involved with activities related to volunteering and social investment throughout my career at O-I, since this is very important to our company. However, assuming leadership of the coalition has been a great learning experience. In recent years, United Way Brasil has strengthened and grown, bringing quality education to thousands of children and young adults. As chairperson of United Way Brasil and chairperson of O-I in Brazil, I use my leadership to engage our collaborators in social transformation projects that we developed in partnership with United Way Brasil. I believe that creating an opportunity for employees to volunteer in social transformation activities and to be co-investors in the project are effective ways for the company to exercise social responsibility and to provide collaborators a way to exercise their citizenship and social participation (because for each Real donated by collaborators, O-I donates another Real). Improve the communities where we live and work is a process which definitely also benefits the company. We are creating better opportunities for development of children and young adults from poor neighborhoods within our country, which has the potential to produce a more competitive workforce and generate a stronger economy. As chairperson of the board I also have the opportunity to share the good work we have been doing so that other companies might also join United


2. Our History

Way Brasil so we can achieve our vision; building a country which is more just, where all individuals and families can reach their full potential. Our activity report describes the major advances we achieved in 2014. I hope you approve and also decide to become a social investor.”

Rildo Lima Chairperson of the Board United Way Brazil


2001 2002 2003

2005 2008 2009

The United Way movement began in the United States in the city of Denver, Colorado. It all started when a social worker, a rabbi, two pastors and a Catholic priest developed a collaborative strategy for social work in their communities in order to achieve a more effective and lasting transformation. Currently, United Way is considered the world’s largest philanthropic network, operating in 42 countries and mobilizing 9.6 million social investors, 2.6 million volunteers and $5.3 billion annually. United Way began its activities in Brazil under the name “Associação Caminhando Juntos” – (Walking Together Association). The organization was founded by business leaders who aimed to bring the philosophy of the United Way movement into the country. (Founding companies: Alcoa, DuPont, EDS, Enron, Lund Group, JP Morgan, Ayrton Senna Institute, Morgan Stanley, Pinheiro Neto Advogados, P & G, Timken Transway, Rohm and Haas). Start up of campaigns seeking social investors through the collaborators working at other companies. Creation of the Youth Training Program. Beginning of “Mentoria de Inglês” (Mentoring in English). Support for “Projeto do Coração” (From the Heart Project) focused on reforms in organizations as indicated by collaborators. Start of mentoring “Investir Vale a Pena” (Investing is Worthwhile) and “Agindo Juntos” (Acting Together). Expansion of “Mentoria de Inglês” (Mentoring in English). to the city of Campinas. Announced the 1st “Boas Práticas” (Sound Practices) Exchange Cycle. Walking Together Association adopts international identity “United Way Brasil”. Mentoring was expanded to other cities in the countryside of São Paulo, Rio de Janeiro and Curitiba. The 4th “Boas Práticas” (Sound Practices) Exchange Cycle was held. Development of projects for Early Childhood and systematic methodologies for multiplying the Youth Training Program. Mentoring was expanded to Brasília, Belo Horizonte, Porto Alegre, Cotia and Ribeirão Preto.


2010 2011 2012 2013 2014

United Way Brasil begins its global alignment process by returning to their roots: mobilize people and resources for the common good. A Common Fund for social investment impact in local communities was established. Definition of Education as the key pillar of United Way projects in Brazil.. Launch of the “Crescer Aprendendo” (Grow Learning) campaign, inspired by Born Learning to encourage education during early childhood. The initiative was developed in the U.S.A. in 2005, to encourage parents and community leaders to actively participate in the education of children. our program focused on youth earns the name “Competência para Vida” (Competence for Life) and expands the training of young people to other areas of knowledge: digital media, entrepreneurship, finance, human resources and accounting. Mentoring Student United Way Brasil was consolidated by using a methodology based on the The United Way Worldwide program, which mobilizes young people to develop social transformation projects in local communities. Born Learning consolidates itself as a program and becomes an important business strategy. United Way Brasil expands its operations to 27 cities in 9 states: PE, BA, MG, RJ, SP, RS, SC, PR and AM.

3. United Way Brazil

Cities where United Way Brazil is present:

Amazonas Manaus Pernambuco Goiana Bahia Salvador, Feira de Santana Minas Gerais Betim

Paraná Curitiba

Santa Catarina Otacílio Costa, Correia Pinto, Lages


Rio Grande do Sul São Leopoldo

Rio de Janeiro Queimados, Itatiaia, Rio de Janeiro e Guapimirim

São Paulo Campinas, Sorocaba, Ribeirão Preto, São José, Barueri, Sumaré, Hortolândia, Itapetininga, Louveira, Paulínia, Suzano, Vinhedo, Jundiaí

Our Cause

Connect companies, NGOs, social institutions, governments and society by mobilizing volunteers to help educate children and young adults in Brazil.

Corporate Governance Corporate governance is one of the most important pillars of United Way Brasil. Since its foundation, United Way Brasil counts on a board made up of volunteers from member companies who are experts on social issues and that meet periodically to deal with strategic issues for the institution.

Advisory Board President Andrés Lopes, Owens Illinois América Latina (Jan to Oct 2014) Rildo Lima, Owens Illinois Américas (Nov 2014 -end of term) Vice-President Miguel Alvarez, Owens-Illinois Brazil Counselors Alberto Carvalho, P&G Anna Penido, Inspirare Eduardo Queiroz, Fundação Maria Cecília Souto Vidigal Fábio Cornibert, consultor Fernando Paiva, Otima Gabriela Onofre, P&G John Julio Jansen, DuPont José Varella, 3M Marcelo Tambascia, 3M Marília S. Meneghisse, Ecolab Mark Vogt, PwC


Mobilize human, financial and material resources of companies, individuals and public authorities, through volunteering, education and income generation.


We strive for a Brazil where every individual and their families reach their full potential for development and achieve a better quality of life.

Fiscal Board Haroldo Leite, Morgan Stanley Executive Director Silvia Zanotti Magalhães


United Way Brasil has had their financial statements audited by Deloitte, one of the world’s largest auditing firms since 2001. We believe that this process is very important to demonstrate the transparency of our organization, efficiency and effectiveness of our activities, consolidating our commitment to the mission and providing an overview of the organization.


United Way Brazil

Organization Profile

United Way Brasil (UWB) is a non-profit social organization based in São Paulo with the title of OSCIP - Civil Society Organization of Public Interest . The essence of UWB’s goal is to engage people in the cause for education of children and young adults in Brazil through Corporate Volunteering: by investing time, expertise and financial resources.

Associate Company

Learn how corporate volunteering works:

Associate Company

United Way Brazil

Collaborator from the Associate Company

Collaborator from the Associate Company

Benefitted Institution  Each benefitted institution remains in the volunteer program for a three-year cycle, the ideal period for investments passed on by UWB to be used for long-term actions that maximize children’s learning, development of educators and expand professional opportunities for young people through participation in the training project.


Benefitted Institution 

- Supports volunteer management by the partner company; - Defines the basic conditions to qualify institutions; - Recommends and selects the beneficiary institutions; - Encourages the implementation and qualification of volunteer committees; - Provides support for activities in programs directed toward early childhood and young adults; - Manages funds and presents financial statements for social investments; - Is the link between partner companies and beneficiary institutions. Manages Volunteering: defines the strategy and activities; - Seeks support and promotes membership campaigns in collaboration with United Way Brasil; - Mobilizes and communicates with company volunteers; - Coordinates activities with participation of volunteers; - Monitors the progress reports of Early Childhood and/or Youth programs; - Is responsible for relations with United Way Brasil; -Contributes monthly by matching the same amount donated by employees through payroll deductions.

- Actively participates in the activities of the company’s volunteer program that takes place off-site; - Is a member of the Volunteer Program Committee; - Sends suggestions, asks questions; - Smiles, shows good will, contributes with knowledge and happiness; - Makes a monthly financial donation through payroll deduction for social investment in volunteer programs. - Agrees to receive investments from the Program; - Agrees that teachers and children must participate in the activities of the Program; - Agrees to implement the improvements identified by the Program; - Organizes activities with participation of volunteers; - Details the qualitative and quantitative results of actions through reports; - Indicates young adults for the UWB training project.


Social investor Being a Social Investor in United Way Brasil is more than committing to a voluntary financial donation. It’s investing in programs and projects that directly affect the quality of education for children and young adults in Brazil. United Way Brasil believes in joining efforts and acts in conjunction with the associated company on the Campaign for Social Investors to present the programs and their results and engage people in our cause. For every R$1 donated by the collaborator, the company donates an additional R$1. The initiative enables the contributor to become a Social Investor with their company and transform the local community. For every Real donated, R$0.85 are invested in the community and the remainder is destined for UWB administrative costs. Every investment made by the collaborators is directed entirely toward their own communities. The amount needed for administrative costs comes from the matching of contributions by the companies. According to the guidelines of our corporate governance, we are committed to improve our efficiency even more and our goal is to limit administrative costs to under 10%. In 2014, UWB held Social Investor campaigns at three associate partner companies: Owens Illinois, P&G and PwC. UWB visited each company for a week and had the opportunity to show the results of programs and projects to collaborators and engage them in the social cause of the institution.

R$0,85 of each Real donated is invested in the community.

Common Fund Children and youth programs of the United Way Brasil are funded by a Common Fund, formed by the resources from different companies and individuals that invest in UWB, and by grants from foundations and companies outside of Brazil. Over the course of each year, UWB develops its projects in regions near the investing companies.

Projects to increase volunteering held in 2014 HP In the month of May, HP held their project Week of Service (Week of Volunteering). On occasion, 26 Volunteers promoted a lecture for 180 young adults about the labor market, smoking and sexually transmitted diseases. Teenagers are assisted by the NGO ‘CAMP SBC’-Training and Social integration Center of São Bernardo do Campo, a municipality of the State of São Paulo in Brazil.

Intel With the support of the UWB, 70 volunteers from Intel developed activities with 300 children of the Julita Foundation, located in the southern area of São Paulo, and even contributed to the improvement of the physical space. Some of the activities included planting fruit trees, storytelling, theatre of shadows, corporate games, painting, maintenance of spaces, etc. In order to help young adults have more opportunities in the corporate world, the Julita volunteers simulated a job interview with 10 young candidates.

This logic behind this fund is to focus the impact of actions and investments in the same direction; education of children and young adults. At the same time, this provides investors with local initiatives, which allows monitoring the use of resources, both by the company and their volunteers.

Increasing volunteering United Way Brasil believes in the power of the connections between people and encourages network volunteer work to transform the social scenario of Brazil. In addition to its Social Programs, UWB supports social responsibility projects by nonaffiliated companies. Morgan Stanley Between the months of June and July, volunteers of Morgan Stanley, through a partnership with UWB, benefitted 10 social institutions, impacting directly and indirectly an average of 800 children and 692 socially vulnerable youngsters from the city of São Paulo. The action celebrated Volunteer Month at Morgan Stanley. Among the activities was the installation of a computer lab in the Érgon Institute to help contribute to the vocational training of young learners.



Formation of Volunteer Committees at associated companies and partners

Mobilization of people and resources in 2014:

Among the challenges of UWB in 2014, was the formation and strengthening of the Volunteer Committee in associated companies Owens-Illinois, P&G and Morgan Stanley and partners Avery Dennison, GVT, and Votorantim Cimentos. The Volunteer Committee led by the United Way has agoal of approaching community contributors, spreading and strengthening the culture of volunteering and engaging internal leadership on behalf of education for children and young adults. The Committee is usually composed of 8 to 15 people from diverse areas of business that demonstrate through their words and in their eyes, a passion for social causes.

1.093 R 2.2

million Reais

Social impact in 2014:

20.067 children 4.879 young adults 2.311 education professionals 6.698 families 89 schools 44

“It was a very inspiring! I learned new


Social investment per program:

things and met nice people. I saw the

faces of joy on the children when they saw what we did and I realized that

we could make a difference. I hope to participate again in other activities “ Ricardo Ebel, Marketing Manager

of Queijo Bel Brazil Company.



8.416 hours of volunteering over 2.000 social investors

“Viva Unido” (Live United) Day Every year, United Way Worldwide mobilizes units located in 42 countries to hold Live United Day. United Way Brasil celebrated Live United Day in November 2014, uniting people from different companies and organizations to a voluntary collective activity at the CEI Jardim Souza foundation, located in the southern area of São Paulo. The activities chosen were defined from the Escuta das Crianças (“Listen to the Children”) project that UWB conducted throughout the year, in which it was possible to identify the dreams of children for their schools in order to improve the educational process beginning in nursery school. In eight hours of activities, 20 volunteers transformed the CEI Garden Souza foundation. New toys, fresh coats of paint, more possibilities for new games. Companies and organizations that participated in the Live United Day 2014: General Motors, DuPont, Holcim, Nestlé Foundation, Queijo Bel Brazil and GIFE network.

Numbers of the organization

Learning to Grow (Early Childhood)



Promotion of volunteering

Skills for life (youth)



4. Programs and projects

Learning to Grow Program (Early Childhood) Learning to Grow aims to develop motor, social and cognitive skills in children up to 6 years old. The program was inspired by Born Learning, methodology used since 2005 by United Way Worldwide to support the development of children from poor communities. United Way Brasil performed two projects for this age group in 2014: Playing to Grow and Reading to Grow.

Intervention strategies

Training parents and professional educators for work with children Guide the parents and train education professionals to develop the potential of children in kindergartens to the fullest.


United Way Brasil

Listening to the children and the communities

Improve physical spaces of schools/ communities

Perform diagnosis with parents, teachers and children to understand what mobilizes them and what their needs and dreams are.

Organize volunteer activities with partner companies to realize the dreams of children and of the community as diagnosed at the listening project.


Playing to Grow Playing to Grow offers continued training for education professionals in order to strengthen activities as sources for educational practice in early childhood education classrooms. The project started in 2013 with the theme ‘ Arts’ and continued in 2014 with ‘Art, Space and Games’’.

Lis tenin g to the presente C hildre d resu n lt s so expre that the ssive program was rep fo ur mo eate d in re Day C are Socia in Pare l Centers lheiros. The dec made by ision w the Edu as cationa Rosema l Director, r y Greg io, who an opp identifi ortunity ed to enha effects nce the of the project e ducati for the on of y o ung ch ildren.

There are 2,059 professionals taking part in the initiative, including directors, coordinators and teachers, and 54 CEIs in the State of São Paulo, Brazil. Qualification was coordinated by the technical staff of “Avisa Lá”, a UWB partner institution, whose challenge was to improve the pedagogical practice of public child education networks.

Also in 2014, a new initiative was implemented in the theme Playing to Grow - the Listening to the Children project, developed to help schools improve their pedagogical projects through a diagnosis which includes needs, opinions and wishes of the children.

To train the directors, visits to other institutions were carried out in order to experience new environments to provide elements of training and expand their cultural vision. With the coordinators, discussion about the organization of space to promote a good atmosphere was stimulated. The teachers had access to various studies which facilitated the understanding of the language of playing as the ability for children to imagine and to relate to the world.

At the end of the teacher training project , the participants of the “Lar Afeto” institutions and ARCA - Christian Responsibility and Assistance Association, located in the region of Vinhedo, São Paulo, produced a guide of activities stating the knowledge acquired. The objective was to disseminate insight among teachers and to help them plan activities and recreational activities for children.


The project involved 47 educators of four day care centers in the city of São Paulo -CEI Jardim Souza, CEI Casa da Criança, CECI Herdeiros do Futuro and CEI São Norberto. The NGO“CriaCidade” was a UWB technical partner for the training of professionals and diagnostics.

Social impact of Playing to Grow 8,573 children 6,357 families 2,059 education professionals 54 schools 2 NGOs 250 volunteers


Reading to Grow launched an online platform that will empower the number of children that will be benefitted

Reading to Grow A new partner contributed with United Way Brasil to the education of young children in 2014. Through BNDES resources, The Klabin company, Brazil’s largest producer of paper for packaging , began supporting the Reading to Grow Project. The project was developed with the goal of strengthening the contact of children with books and impacted the reality of 1,680 children and 252 education professionals in nine Brazilian cities .

United Way Brasil in partnership with the Avisa Lá Institute has developed a virtual platform (www. crescerlendo.org) for the training of educators in public schools about the Reading to Grow Project. The online methodology will be replicated in other UWB educational projects in 2015, which will increase the number of people trained and qualified in child education around the country. The training was divided into five modules. The first presented the platform to the participants. The second, “Read stories in child education”, treated the importance of this activity in early childhood and ways to encourage it. And the third, “Organization of the environment for reading,” detailed methods for creating attractive reading corners for children. Then came “Reading and Story Telling”, which featured tools used to encourage children to have more interest in literature. The course ended with the module “Look at the collection: selection criteria and proposals for circulation of books”. Each step included thematic discussions, and the whole course lasted 24 weeks.

The project has as partner, the Department of Education in each municipality: Betim (MG), Guapimirim (RJ), Feira de Santana (BA), Otacílio Costa (SC), Correia Pinto (SC), Lages (SC), Jundiaí (SP), Goiana (PE) and São Leopoldo (RS). For UWB, the project has meant the opportunity to take our methodology through distance education to various locations in the country, which increased the number of children served. Reading to Grow counted on three approaches: the continuing education of professionals in early childhood education and technical staff of the Secretaries of Education about inserting literature in the schools; voluntary performance of Klabin employees and parents of the children in the storytelling activities and installation of Reading Corners and the donation of a top quality collection (430 titles) at 10 pre-schools to serve as a reference for other schools in the municipalities. The project exceeded the expected target audience. With an initial estimate of 900 children, the project benefited 1,680 children in nine municipalities. In the schools, the books used to be stored, but now they a part of the children’s routine and low quality books are no longer being offered.

“The training showed a new way to practice reading in the classroom. Children’s literature gained a greater place in a kid’s life here at school. Telling stories is now a daily practice that is part of the educational process “ Sônia Maria Ferreira

Municipal Child Center in Betim, Minas Gerais.


“The distance learning method facilitated interaction with participants from different states and enriched the exchange of information, which contributed to my own learning”. Angélica Aparecida Rosa

Participant and teacher at CEI

Catherine Fuhrmann, in Otacilio Costa-SC

10 schools won Reading Corners that became a reference in the municipality.

Social impact of Reading to Grow 1,680 children 139 families

252 education professionals 27 schools


Youth Training Project.

Skills for Life Program (youth)

United Way Brazil invests in young adults through the “Skills for Life Program”, which aims to encourage completion of high school, develop entrepreneurial skills and help seek their first job through opportunities provided by complementary educational school projects, held in NGOs or in partner companies of UWB. According to a study by the Economic Commission for Latin America and the Caribbean (ECLAC) and the Ibero-American Youth Organization (IOK), only 10.6% of public expenditures in Brazil are targeted to children and young adults. This is yet another reason that United Way Brasil invests in education. There are two projects included in this line of action:

-Youth training

(mentoring, workshop, lectures, Professions panel)

-New Generation of Scientists

In 2014, 1,070 young adults from 38 institutions and 615 volunteers from 18 associated companies and partners participated in the youth training project. The initiative aims to generate interest in studies, increase knowledge and bring students closer to the world of work through contact with volunteer professionals and companies.

Social im pact 1,110 yo u ng

46 scho o ls and ins titutio ns benefitte d

615 vo lu nteers

During the year, 20 training programs were developed by associated companies DuPont, PwC and Morgan Stanley as well as partner companies Intel, Monsanto, Bank of America, 3M, Deloitte, and Votorantim, in the cities of Barueri, Sumaré, Campinas, Sorocaba, Paulínia, Ribeirão Preto, São Paulo (SP), Rio de Janeiro (RJ) and Salvador (BA).The training programs were about entrepreneurship, financial education, accounting, human resources and citizen awareness.

Mentoring United Way Brasil - Citizen Awareness

- Introduction to Accounting

- Personnel Department Assistant

- Student United Way Brasil (Entrepreneurship)

- Cultivating Teen Citizens (Entrepreneurship and Science)

- Your Professional and Financial Future (Financial Education)

In addition to the 20 Mentorings, the United Way has promoted 6 Professions Panels, 6 lectures and workshops, 4 technical visits to companies and 1 Digital Media course. In 2014, the UWB partnership with Bank of America improved the quality of the teaching material for the Mentoring “Your Professional and Financial Future”. The investment also contributed to the creation of a game that provides way of teaching children financial education. The methodology will be applied in schools through the program Learning to Grow in 2015.


21 21

External evaluation confirms the importance of Mentoring for professional and academic life of the young External evaluation confirms the importance of Mentoring for professional and academic life of the young. To evaluate the impact of the mentoring in the academic and professional lives of young people, at the end of 2014 United Way Brasil performed an external evaluation in partnership with MOVE, a consultant in strategic evaluation for intelligent social investment. The study shows that Mentoring stands as a springboard for young people to obtain access to an expanded professional universe, increasing their interest in school and the world of work. 690 youth, 390 volunteers, 8 NGOs and 8 companies participated in this research and were also involved in the initiative in 2013. Employability, Educational Choices and Perspectives for the Future were the criteria chosen to evaluate the contributions of Mentoring in the lives of young adults one year after completing the project. Focusing upon these items, the research presented crucial data: 74.1% of respondents associated mentoring with learning how to grow professionally through studies and career planning; 67% claim to have more concrete plans of how to continue their studies and 63% of young adults believe that the Mentoring was crucial to improving their relationship with academic life. The course content and contact with the volunteers, their life stories and experiences were also outstanding aspects according to those questioned. Concerning the main gains according to our volunteers, besides contact with young people, the most cited item involves the satisfaction of sharing knowledge, being useful, which was followed by important attributes such as filling the educator role and networking. This also promotes the experience


Next generation of scientists

of teaching and developing new skills. In this regard, 85% of the volunteers would recommend this experience to others. The partner companies that developed the Mentoring along with UWB recognize that this enhanced cooperation skills, reinforced the idea of putting yourself in the other’s shoes as well as a change in the conception of social responsibility. Another obvious positive factor was the concern companies show in relation to following up on the young people after participation in the project. Some already begin the process of establishing a hiring policy for young people, especially as apprentices. “Contact with the volunteers was extremely enriching in terms of knowledge, exchange of experiences and learning. To learn from people who teach is much more productive. Being inside a large company was inspiring and strengthened my desire to go in search of my professional goals. Today, I know where I want to be in a few years and it motivates me”. Maria Eduarda

Participant of entrepreneurship mentoring in partnership with Votorantim

“I love being a volunteer in financial education training. Talking to young people about how they can achieve higher education is a wonderful opportunity. I feel that they are excited and full of dreams”.

The UWB Competence for Life Program began a new project in 2014: Next Generation of Scientists. This initiative aims to stimulate the interest of high school students to work in science, technology and innovation. The project, coordinated in partnership with the State of São Paulo Board of Education, involves the training of high school teachers to be a mentor of scientific initiation and to support of young adults with their project presentations at science fairs in Brazil and abroad. The idea is to arouse student’s interest in school and careers that lack professionals in the market.

has provided financial support to 40 young people in the state to participate in the fair and enlisted the help of many professionals from associate companies and partners to act as volunteers on a panel of judges. The projects presented impressed guests due to the student’s dedication, creativity, effort and commitment.

During the second semester of 2014, the II Complete Education Program Science Fair was held by the State Board of Education in order to challenge public school students to develop projects with innovative solutions addressing the issue of sustainability. UWB

The winning group of three students from EE Prof. Carlos de Arnaldo Silva school in the city of Lajes presented the project “A sustainable school”. They were awarded by United Way Brazil with a scholarship to study English and a trip to the United States to present their project at the Genius Olympiad in upstate New York. The resources for these awards came from the Common Fund, made up of voluntary donations by companies and their employees.

There were several themes among the projects, including insects in the food we eat, reduction of organic waste by using homemade compost, as an alternative energy using recyclables and the human body as energy sources.

In 2015, the Next Generation of Scientists project will gain new initiatives. The goal is to support the State Board in the expansion of the project to more schools, strengthen the bond between professionals at UWB associate companies and young adults in order to assist them in developing projects as well as prepare them to compete in fairs of various sciences, especially those internationally renowned.

Fernanda Lima

Morgan Stanley volunteer

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5. Benefitted Institutions

Learning to Grow Program CEI - Casa da Criança CEI - Catarina Fuhrmann CEI - Herdeiros do Futuro CEI - Instituto Verbo Divino CEI - Iracema Garcia CEI - Jardim São Norberto CEI -Jardim Souza CEI - José Bonifácio CEI - José Lourenço de Lima. CEI - Mina CEI - Nossa Senhora das Graças CEI - Paulinoeva CEI - Pica-Pau Amarelo CEI - Pingo de Gente CEI - Prof. Leontina Lourenço CEI - Sagrada Família CEI - Santa Terezinha CEI - Vila Silvia CEIM - Irmã Dulce CIM - Sônia Maria Ferreira Colégio Municipal Coração de Criação Creche M. Sandra Maria Ferreira Cotrim EDI - Senhora Perciliana Pereira de Alvarenga EMEB - Professor Nelson Alvaro Figueiredo Brito EMEB - Professora Mercedes Basili Bonito Escola Municipal de Educação Infantil Sonho Nosso Escola Municipal Iracema Nogueira Rabelo Lar Afeto Lar Ternura Pré-Escola Municipal Marina de Carvalho


United Way Brasil

Competencies for Life Program Associação Cultural Pró-Morato Associação Obra do Berço Associação Sementes do Amanhã Centro de Formação e Integração Social de São Bernardo do Campo CEPAC - Associação para Proteção das Crianças e Adolescentes CIEE - Centro de Integração Empresa-Escola Cipó CISA - Centro de Integração Social e Aprendizage, Corassol EE Afonso Cafaro EE Francisco Tozee EE Giovani Batista EE Jardim Riviera EE João XXIII EE Prefeito Nestor de Camargo EE Professora Ilza Irmã Moeller Coppio EE Professora Suely Maria Cação Ambiel Batista EE Tenente Joaquim Marques da Silva Sobrinho Projeto Formare VOith Fundação Educar Fundação Julita Grupo Primavera Guarda Mirim Sorocaba Instituto da Criança Instituto Educar JAM – Mantenedora Jacareí Ampara Menores Projeto Arrastão


Volunteer Promotion Ação Criança Associação Comunitária Pró-Morato Associação Comunitária Monte Azul Associação Obra do Berço Casa do Meninos de Jesus CEI - Abílio Cesar CEI - Jardim Souza CEI - São Joaquim CEI - Verbo Divino Click Livro Centro Marta Kuboiama Fundação Julita Instituto Ergon Inspiração Millenials Instituto Canto de Luz Lar Afeto Lar Escola Cairbar Schutel Lar Ternura Make a Wish Brasil Núcleo Assistencial Irmão Alfredo (NAIA) Obra Social Santa Edwiges ONG Estrela Nova Quintal da Criança ONG Semente do Amanhã The Hospital Arts Foundation


6. Participating Companies Associated Companies

Partner Companies and Institutions


7. Balance Sheets 2014 Investment Report

BALANCE SHEETS on DECEMBER 31st, 2014 AND 2015 (In Brazilian Reals – R$, centavos omitted)

ASSETS CURRENT Cash and cash equivalents Investments and real estate Recoverable taxes Advances Total current assets

31/12/2014 31/12/2013

41.586 1.091.474

63.564 796.795 -

8.850 1.141.910

3.692 864.051

NON-CURRENT Provision for labor contingencies Total non-current liabilities

228.251 228.751

187.097 187.097

Social equity





Total liabilities and social capital

Financial Surplus (Deficit) Statement for fiscal years ending December 31, 2014 and 2013 (In Brazilian Reals – R$, centavos omitted)

31/12/2014 31/12/2013 NON-CURRENT Fixed assets Total non-current assets TOTAL ASSETS

INCOME 11.394 11.394

7.396 7.396



Liabilities and social capital


CURRENT Accounts payable Provision for payroll expenses Contributions and receipts receivable Taxes payable Advances on donations Total current liabilities

3.364 178.693 16.814 628 357.901 557.670

3.613 15.096 11.698 1.530 254.901 286.838

Donations for volunteer and mentorship programs United Way Worldwide donations Donations for specific use Financial income Total income EXPENSES Mentorship and volunteer programs United Way Worldwide Specific use General expenses Total Expenses (Deficit) surplus for the period

775.456 251.938 1.104.597 90.615 2.222.606

801.143 276.731 245.196 54.361 1.377.431

(625.201) (176.479) (649.709) (801.846) (2.253.235)

(698.525) (276.731) (245.196) (230.755) (1.451.207)



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CASH FLOW STATEMENTS FOR FISCAL YEARS ENDING DECEMBER 31ST , 2014 AND 2013 (In Brazilian Reals – R$, centavos omitted)

CASH FLOW FOR OPERATING ACTIVITIES (Deficit) or surplus for the period Adjustments for: Depreciations Investments and real estate Allocation to the account balance of donation advances Provision for risks Recoverable taxes Advances Variations in operating liabilities: Accounts payable Provision for employee vacations and payroll Contributions and receipts receivable Taxes payable Advances for Projects Net cash generated by (invested in) operating activities CASH FLOW FOR INVESTMENT ACTIVITIES Investments and real estate Acquisition of fixed assets Net cash (invested in) generated by investment activities


31/12/2014 31/12/2013 (30.629) (73.776)

1.031 (90.615)

3.344 (53.412)

(254.901) (41.654) (5.158)

(521.927) (42.597) 3.034 (1.324)

21 163.597 5.116 (902) 357.901

63 1.703 5.364 212 721.768



(204.064) (5.029)

(195.218) (5.129)



(REDUCTION) INCREASE IN CASH AND CASH EQUIVALENTS Cash and cash equivalents at the beginning of the period Cash and cash equivalents at the end of the period




63.564 41.586

136.265 63.564



We have audited the financial statements of United Way Brasil (“Association”), which comprise the balance sheet as of December 31, 2014 and perspective statements of deficit, comprehensive income, changes in equity and cash flows for the year ended on this date, and a summary of significant accounting policies and other explanatory notes. In our opinion, the above mentioned financial statements present fairly, in all material respects, the financial position of United Way Brasil on December 31, 2014, the performance of its operations and its cash flow for the fiscal year ended on that date, in accordance with accounting practices adopted in Brazil.

DELOITTE TOUCHE TOHMATSU Independent Auditors CRC nº 2 SP 011609/O-8

João Rafael Belo de Araújo Filho Accountant CRC nº 1 SP 246752/O-6

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Profile for United Way Brasil

Annual Report United Way Brasil 2014  

Annual Report United Way Brasil 2014  


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