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Gain insights

Publix CEO Ed Crenshaw

CBS Sports Announcer Greg Gumbel

from inspiring keynote speakers.

Propel your business forward with powerful education sessions.

Network with

colleagues at events celebrating the connections in our industry.

SCHEDULE OF EVENTS All events will take place at McCormick Place Convention Center unless otherwise noted.



7:30 a.m. - 5:30 p.m.

7:00 a.m. - 5:00 p.m.

Registration Open

10:00 a.m. - 3:30 p.m. Volunteer Leadership Meetings

7:30 a.m. - 8:45 a.m.

General Session Breakfast*

2:30 p.m. - 3:15 p.m. Welcome Aboard Reception (Invitation Only)

9:00 a.m. - 10:00 a.m. Market Sector Super Sessions*

3:30 p.m. - 5:00 p.m.

Registration Open

Joint United/FMI General Session*

6:00 p.m. - 8:00 p.m. Celebrate Chicago Style Opening Party at Millennium Park*

WEDNESDAY, JUNE 11 7:30 a.m. - 5:30 p.m.

Registration Open

8:00 a.m. - 9:45 a.m.

Opening General Session Breakfast*

10:00 a.m. - 5:00 p.m. Trade Show Open 5:30 pm - 6:30 pm Wholesaler-Distributor & Independent Retailer Reception at the Hilton Chicago (Invitation Only) 5:30 p.m. - 6:30 p.m. United Fresh/Cornell Produce Executive Development Program Alumni Networking Reception at the Hilton Chicago (Invitation Only) 6:30 p.m. - 9:30 p.m. Chairman’s Reception & Produce Celebration Gala at the Hilton Chicago*

10:00 a.m. - 5:00 p.m. Trade Show Open 5:00 p.m. - 6:00 p.m.

Reception Honoring Women in Produce*

6:30 p.m. - 7:30 p.m. Retail Produce Marketing & Merchandising Conference Reception at Eataly Chicago** 7:00 p.m. - 9:00 p.m. Leadership Alumni Reunion Dinner at Fulton’s on the River (Invitation Only)

FRIDAY, JUNE 13 7:30 a.m. - 10:00 a.m. Conference Registration 8:00 a.m. - 5:00 p.m. Retail Produce Marketing & Merchandising Conference at the Hilton Chicago** *Requires Convention Package or All Access Package **Requires Produce Marketing & Merchandising Conference or All Access Package As of April 1, 2014 Please visit for a more detailed schedule of events.


A destination for the entire produce supply chain, the United Fresh 2014 trade show will feature innovative fresh produce marketers, leading tools and technology for the fresh produce processing and packaging industries, food safety industry solutions and more! New destination centers, including the Midwest Produce Pavillion, Expert Consultation Center and Floral Marketing Center will make connections between industry partners even easier.


This year’s education sessions will engage you in topics designed to propel your business forward - from mega trends impacting the global food industry to technical solutions driving efficiencies and advancements in the produce supply chain. From inspirational general sessions, to market segment super sessions, to targeted workshops on the trade show floor. United Fresh 2014 will deliver the powerful knowledge you need to excel in the produce industry.


From the Celebrate Chicago Style Opening Party in Millennium Park, to our popular Chairman’s Reception and Produce Celebration Gala and Women in Produce Reception, as well as special events throughout the week, United Fresh 2014 offers a variety of networking opportunities to catch up with friends and colleagues. Chicago is one of the most spectacular cities in the world and is the perfect location to entertain customers and build business relationships.

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Be sure to register for the All Access Package so your team can take advantage of all these networking opportunities, cutting-edge education, technical innovations and marketing expertise!

2014 is the kick-off of a three year collaboration with the Food Marketing Institute, co-locating United Fresh 2014 and FMI Connect: The Global Food Retail Experience. The Co-Location will bring together the fresh produce and food retail industries for an unprecedented look at ideas, products and solutions for the entire food supply chain. United Fresh 2014 attendees will have access to over 900 exhibitors on the trade show floor.

“I’ve seen United Fresh grow over the years and it was very “The United Fresh Convention creates the best

refreshing to see the level of energy from all of the participants. I have found United Fresh to be a great venue for conducting business and getting caught up on industry issues. I look forward to attending this year’s event.” Hugh Topper, Group V.P. Fresh, H-E-B

“Trade events like United bring together key retailers and

decision makers from the industry. What’s unique about United Fresh is the intimacy of the show, allowing for more one-on-one time with retailers and importers.” Alejandro Gavito, Marketing Director, Avocados From Mexico

atmosphere in the industry for networking with key industry professionals. They provide one of the best avenues to connect with customers and potential customers.”

Ashley Perryman, Vice President, Dade Service Corporation


Arie Crown Theater McCormick Place Convention Center Former Secretary of State Hillary Rodham Clinton will be the keynote speaker at the Joint United/FMI General Session Tuesday afternoon. We welcome the Former Secretary of State and Former U.S. Senator from New York and look forward to hearing her remarks. Following her keynote address, she will engage in an informal question and answer discussion.

67th Secretary of State of the United States, 2009-2013 United States Senator (NY), 2001-2009 First Lady of the United States, 1993-2001 Participation in the Joint General Session is available to attendees who hold the Convention Package or All Access Package.

UNITED BREAKFAST GENERAL SESSIONS Wednesday Opening Breakfast General Session – June 11 Keynote Address by Ed Crenshaw, CEO of Publix On Wednesday morning, join us for the Opening Breakfast General Session when Publix CEO Ed Crenshaw will share his views on current and future trends in the supermarket retail industry. Building upon his 40 years’ experience at Publix, and his role as a Board member and past chairman of the Food Marketing Institute, representing all of the retail supermarket industry, Crenshaw will inspire attendees to think differently about the future of food retailing. He has long championed the ‘service-oriented’ retail approach at Publix, and will offer his strategies for success.

Thursday General Session Breakfast – June 12 Keynote Address by Greg Gumbel Join industry colleagues at the Thursday General Session Breakfast and hear from CBS Sports announcer Greg Gumbel. Gumbel is currently hosting his 17th season of the NCAA Men’s Basketball Championship Tournament, better known as “March Madness.” Gumbel has been watching teams and individuals elevate to their peak performance for 40 years, and he will offer his insights on how he evaluates their secrets of success. Gumbel has had a front-row seat at the nation’s most important sports events throughout his career. From hosting the CBS Emmy award-winning show The NFL Today to announcing events from Super Bowls to the Olympics, Gumbel has become one of the best known and respected announcers in sports television.

Participation in the general sessions is included in the Convention Package or All Access Package.

MARKET SEGMENT SUPER SESSIONS Thursday, June 12 Back by popular demand, United’s four market segment boards will each host super sessions that address specific issues and needs within your sector and give you the opportunity to interact with your peers. No matter which part of the industry you’re in, these sessions offer education designed specifically for you!

Grower-Shipper Super Session Understanding New Ways to Reach Today’s Produce Consumers More than ever before, consumers have an array of information sources at their disposal to use in planning their fresh produce purchases. And fresh produce is now available from an increasingly diverse selection of retail formats that fit their busy lifestyles, including online orders with curbside delivery, drugstores and more. This session will help you better understand today’s informed and engaged consumers and learn ways that fresh produce marketers can best connect and sell to them in a variety of innovative retail formats.

Fresh-Cut Processor Super Session The Expanding Fresh-Cut Business Opportunity with Schools and Alternative Retail Formats As demand for health and convenience items becomes a standard, fresh-cut products are now a staple in grocery stores, restaurants and kitchens everywhere. But the wave isn’t stopping there — fresh-cut produce is becoming a mainstay in schools, convenience stores, food trucks, stadiums, gas stations, and more. Learn more about this escalating trend and how to tap into this growing business opportunity.

Wholesaler-Distributor Super Session The Growing Role of Produce Wholesalers in Serving C-Stores and Micro Grocers With consumers looking for fresh produce outside of traditional retail and foodservice channels, wholesalers and distributors have a unique opportunity to expand their customer base. Hear success stories about fresh produce at convenience stores and other alternative grocery formats and how retailers and wholesalers can work together to maximize success.

Sneak Peek: Wholesaler-Distributor Operational Benchmarks Learn about a brand new tool designed to make your operations more effective! The United Fresh Wholesaler-Distributor Operations Benchmarking Report showcases data from produce distribution companies nationwide about their metrics related to labor, sales, warehouse, transportation and more. See how your company measures up!

Retail-Foodservice Super Session Beyond the Buzz: Exploring the Opportunities and Challenges of “Local” What defines “local” produce may debatable, but it’s clear that local is not just a buzz word headed towards obscurity. In today’s marketplace, local produce is prominently featured on grocery shelves and chefs are proudly touting it on their menus. Join us for a discussion about the complexities of buying, selling and marketing local produce and the implications for your business.

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SHOW FLOOR LEARNING CENTERS Grow your business and expand your mind! Show floor learning centers feature interactive discussions led by industry experts and thought leaders. These education sessions on the expo floor are the place for dynamic content where members of the fresh produce industry can share passion about the industry, sparking creativity and innovation!

PRODUCE MARKETING Retail Merchandising Strategies From the Best

Winners of the United Fresh Produce Manager Award know first-hand what moves products in their stores. Join this panel of our award-winning produce managers to hear creative merchandising strategies that engage consumers and ultimately sell more produce.

Restaurant Flavors and Trends From the Best

Winners of United’s 2014 Produce Excellence in Foodservice Award are leading the trends in flavors and foods delighting consumers today. This lively panel of our expert chefs from multiple formats will explore what’s trending hot across all foodservice sectors.

Maximizing Supermarket Floral for Success

Learn from successful supermarket floral departments and their key vendors how to maximize the success of your floral department. Attendees will learn about product mix, merchandising strategies, reducing shrink, and floral trends to meet today’s consumer interests.

Online Produce Sales: A Permanent Trend or Temporary Fad

Amazon scored great press with the fun story of possibly using drones to fly packages to our doorsteps. But Amazon Fresh is no future pie-in-the-sky, and today represents a major new online produce delivery service in some areas. Meanwhile, bricks and mortar retailers are hosting their own online delivery, and a variety of order online/pick-up at the store options. What are the trends, and where do the experts see online produce sales ahead?

Shopper Health and Nutrition Attitudes

The HealthFocus U.S. Trend Study is a comprehensive syndicated study on shopper health and nutrition attitudes and behaviors in the United States that has been conducted every two years since 1992. Learn about the trends over that time in shopper attitudes, and what you can expect from consumers looking ahead.



Evaluating Sustainability and Social Accountability in Produce Operations

Women in Produce: Inspiring the Next Generation

As retailers and foodservice buyers increasingly try to assess the sustainability and social accountability of their produce suppliers, how should they evaluate best practices? This session will review United’s Sustainability Guide and Self Assessment Tool, developed to help grower and customers throughout the supply chain better understand and communicate about what’s important in sustainability. We’ll also talk about social accountability, and what it really means to supply chain partners.

A Crisis Is Not the Time to Draft a Crisis Plan

Have you ever looked at another company struggling through a recall and thought, “That can never happen to me?” Far too often, your own crisis is right around the corner. Don’t be caught off guard! Now’s the time to turn to United’s Recall Crisis Preparedness Team to learn the essential strategies to survive.

Biotechnology and GMOs: Impact on Fresh Produce

Fruits and vegetables we consume today are the result of generations of plant breeding and technology. Yet, controversy surrounds the potential role of biotechnology in developing new varieties of fruits and vegetables. With very limited presence of biotechnology in fruits and vegetables today, this session will explore where such varieties might be on the drawing board to offer enhancements to improve health, nutrition, taste, drought resistance and other agricultural benefits. How can the industry address these consumer benefits, while balancing consumer confidence and transparency in understanding our produce supply?

Back by popular demand, this inspirational panel brings together past honorees to share their personal stories of leadership. Take part in this fascinating discussion among women leaders as they share their triumphs, lessons learned and advice for future generations.

Aspiring to Leadership – What I Know Now That I Wish I’d Known Then

The next generation of produce leaders will want to join alumni of United’s Produce Industry Leadership Program as they share their leadership insights, from lessons learned during their year as a Produce Leadership Fellow to the personal insights they’ve found critical to their career advancement.

Managing in a Multi-Generational Workforce

Your business likely includes a mix of Baby Boomers, Generation X, Generation Y and the new Millennials. These groups don’t just think, talk, and work differently — they have vastly different expectations of themselves, each other, and your company. This session shares best practices to overcome miscommunication, enable collaboration, and build a pleasant and productive workplace. Discover simple but effective strategies to “get everyone on the same page” — even employees who are 40 years apart!

Doing Business in the Canadian Produce Marketplace

If you sell produce in Canada, you need to attend this session. Learn about major trends in the Canadian marketplace, how to ensure that your product is protected in commercial trade, and new regulations that you need to understand to be successful.

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NEW BUSINESS OPPORTUNITIES Opportunities to Drive Produce Sales to Schools

Schools are a growth opportunity for produce. Many schools have doubled their produce purchases as they offer salad bars, healthier school lunches, and more fresh fruit and vegetable snacks. Learn how foodservice directors across the Midwest are using fresh fruits and vegetables to create healthier school food environments, what they need from produce suppliers, and how you can develop collaborative partnerships to achieve shared goals. This session is sponsored by United’s Let’s Move Salad Bars to Midwest Schools campaign.

Expanding Organic Sales Impact on Overall Produce Growth

Does the promotion of organic agriculture contribute to or suppress overall produce sales? You may be surprised by the answer. We’ll explore facts about historic sales of both conventional and organic produce, innovation in the organic sector that has benefitted non-organic producers, and growth in overall fruit and vegetable consumption.

Can SNAP Incentive Programs Boost Food Stamp Purchases of Produce

There are now 25 states with pilot programs testing incentives to boost purchase of fresh fruits and vegetables in the food stamp program, known as SNAP. With SNAP expenditures over $80 billion annually, retailers and produce suppliers alike are looking for ways to drive healthier eating and fresh produce choices. The 2014 Farm Bill provides $100 million in federal matching funds to expand and evaluate fruit and vegetable incentive programs. Learn how your company can get involved in this major new opportunity.

SUPPLY CHAIN LOGISTICS What’s New with PTI, Traceability and Warehouse Management Systems?

When the Produce Traceability Initiative (PTI) was launched, steering committee members anticipated a fast-track system toward a whole-chain, electronic traceability. But that pace doesn’t match today’s reality. This session will examine the state of PTI adoption in the industry, as well how retail distribution centers and produce warehouses are managing traceability and other tracking needs today.

Transportation: The New Critical Control Point in Produce

From FDA’s proposed new Sanitary Transportation Rule to state regulations such as the California Air Resources Board (CARB) requirements, shippers and receivers are having to comply with new demands in transportation, while simultaneously struggling to find cost-effective transportation at all. Combine burgeoning regulatory demands with increasing risks of cargo theft, and companies are more stressed than ever about sound transportation logistics. In this in-depth session, learn how to protect your shipments and minimize the cost impact of new regulations on your company.

New Developments in Fresh-Cut Equipment Design

The growth of the fresh-cut convenience segment was enabled decades ago by innovative equipment design that helped ensure both safety and efficiency in operations. That innovation continues today, with new equipment design enhancing the opportunities for companies that slice, dice and prepare fresh fruits and vegetables for consumers. Learn from a panel of experts what’s new in equipment design.

FOOD SAFETY What’s New with the FSMA Produce Safety Rule?

Tackling the Food Safety Challenge for Small, Local Producers

What’s New with the FSMA Preventive Controls and Foreign Supplier Rules?

Annual Science Symposium – Produce Research You Need to See

The Food Safety Modernization Act (FSMA) is set to a have a profound impact on the produce industry, from farm to retail. FDA’s proposed Produce Safety Rule will significantly affect every fruit and vegetable producer marketing produce in the U.S. In this session, we’ll review the current status of the Produce Safety Rule, and United’s efforts to help ensure that the final rule addresses true safety concerns without adding unnecessary costs or counter-productive burdens to producers.

FDA’s proposed Preventive Controls Rule will place new requirements for produce warehouses, storage facilities, distribution centers and off-farm facilities throughout our supply chain. And, companies that import produce into the United States will now face specific new requirements to assure that these fruits and vegetables have been grown in compliance with the Produce Safety Rule. In this session, we’ll review FDA’s proposed Preventive Controls and Foreign Supplier Verification Rules and how they will affect your business.

With consumers looking for locally grown produce, small growers are increasing coming into the traditional fresh produce supply chain. Yet, food safety needs are not dependent on size, as bacteria don’t know or care what size farm they may be living on. How can small producers incorporate needed food safety practices in their operations, and how can wholesale, retail and foodservice buyers assure that they’re only handling produce from food safety compliant farms? Come see the “best of the best” in cutting edge research affecting the fresh and fresh-cut industry, at this session presented in partnership with the S-294 coalition of university and government researchers. After the workshop, head over to our Research Poster Session to review the newest research reports from university and government scientists.

Listeria Guidance and Best Practices in Produce Facilities

Following the devastating effects of a Listeria outbreak tied to a produce packing house, industry experts have come together to publish United’s new Guidance Document on Listeria and what you need to know about preventing contamination in your facility. This is a session every operations and facility manager cannot afford to miss.

Safe Handling Guidelines for Produce at Retail

The need for safe produce handling extends far beyond the field or warehouse, including the retail marketplace where consumers shop. This session will review the new Best Practices for Retail Produce Handling prepared by the Food Marketing Institute, with support from United Fresh and retail and produce food safety experts. Learn what you need to do keep produce safe in the retail environment.

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RETAIL PRODUCE MARKETING & MERCHANDISING CONFERENCE Friday, June 13 Hosted by United Fresh’s Produce Marketing & Merchandising Council, this conference, now in its second year, will take advantage of United Fresh 2014’s co-location with FMI Connect to foster synergies between marketing and merchandising experts. Legendary brand strategist Al Ries of Ries & Ries, will keynote this year’s conference, immediately following United Fresh 2014. Ries has focused on consulting for over 18 years, working with top corporations around the world from Microsoft to Ford, Disney, Merck, Frito-Lay, and many others. Ries & Ries has been profiled by Business Week, Marketing News, Advertising Age, The Wall Street Journal, Atlanta Journal-Constitution, and countless other domestic & international publications. Following the keynote, four interactive sessions will examine a different element of branding: · Building Brand Awareness/Purchase Intent with the Consumer · Product Design and Packaging to Create Brand Recognition · Point of Sale and In-Store Merchandising to Drive Brand Purchase · Engaging the Consumer Post Purchase to Drive Repeat Demand Marketing experts will kick off each discussion with a state-of-the-art review of the topic, followed by a panel of produce industry marketing pros discussing how the topic plays out in the fresh produce sector.

SPECIAL CONFERENCE RECEPTION Thursday, June 12 7:00 p.m. – 10:00 p.m. Eataly Chicago This year’s Retail Produce Marketing & Merchandising Conference kicks off Thursday night with a one-ofa-kind experience at Eataly, Chicago. Conference attendees will be given a $50 gift card for Eataly, Chicago’s newest fresh food destination featuring a variety of sit-down foodservice tables, prepared grab and go food options, and beverage selections to enjoy while shopping a venue unlike any other. Drop by Eataly and enjoy all the great products it has to offer and watch how consumers interact with produce and other foods in this setting while mingling with fellow conference attendees.

CONFERENCE SCHEDULE OF EVENTS Friday, June 13 8:00 a.m. – 8:30 a.m.

Continental Breakfast

8:30 a.m. – 8:45 a.m. Welcome/Introduction to the Day’s Agenda United’s Produce Marketing & Merchandising Council Chairman Roger Pepperl, Stemilt Growers, will welcome attendees and outline today’s agenda covering brand differentiation in fresh produce. 8:45 a.m. – 9:45 a.m. Keynote Address by Al Ries Al Ries will address the role of brands in today’s food marketplace. Special attention will be focused on branding in fresh foods, and how the brand experience in the broader food industry can illuminate the brand opportunity in produce. 9:45 a.m. – 10:45 a.m. Building Brand Awareness/Purchase Intent with the Consumer Learn how food companies can build brand awareness before consumers even come into a retail store, including social media, advertising, public relations, and more. 11:00 a.m. – Noon Product Design and Packaging to Create Brand Recognition Explore how product design maximizes brand recognition among thousands of competing products. Hear from produce marketers with success in creative packaging designs share their insights.

12:15 p.m. – 1:30 p.m. Lunch Speaker – The Eataly Experience After our evening at Eataly, hear from the General Manager of Eataly Chicago about the company’s goals and strategies for the Eataly experience creating a retail environment as the Brand. 1:45 p.m. – 2:45 p.m. Point of Sale and In-Store Merchandising to Drive Brand Purchase Examine what captures consumers’ attention once they’re in the store. How do POS materials, signage, kiosks, special displays, etc. affect consumer behavior? How can brand marketers who’ve already raised consumer awareness make sure shoppers can find their brands in store? 2:45 p.m. – 3:45 p.m. Engaging the Consumer Post Purchase to Drive Repeat Demand How do you continue to engage with the consumer post-purchase, ensuring their desire to come back and buy again? Learn strategies for engaging consumers post purchase, from QSR codes and other contact information on packaging to individualized couponing tied to shopper loyalty cards. 3:45 p.m. – 4:30 p.m. Wrap-Up Session We’ll wrap up the conference with an interactive discussion of lessons learned, opportunities for produce marketers, and action items that United can take to help drive future industry success.

Participation in the Retail Produce Marketing & Merchandising Conference is included in the All Access Package or Post-Show Conference.

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CELEBRATE INDUSTRY CONNECTIONS Build new business connections with industry leaders and catch up with old friends, all while experiencing the beautiful city of Chicago at United Fresh 2014. The convention’s networking events will help you and your team reconnect with colleagues, meet new customers and build excitement for your company.

CELEBRATE CHICAGO STYLE OPENING PARTY Tuesday, June 10 Let’s get the celebration started! Kick off United Fresh 2014 with the Celebrate Chicago Style Opening Party in Millennium Park! One of the world’s most beautiful urban outdoor spaces, the Park features amazing art and gorgeous views of the Chicago cityscape. A selection of famous Chicago foods will help get you in the spirit to celebrate Chicago.

CHAIRMAN’S RECEPTION AND PRODUCE CELEBRATION GALA Wednesday, June 11 Join in the cheers as we celebrate the stars of our industry! During this celebration gala dinner, the produce industry pays tribute to the “best of the best” at this red carpet event. We’ll honor the winners of the 2014 Retail Produce Manager Awards and Produce Excellence in Foodservice Awards. Plus, someone will win $25,000 in our “Salute to Leadership” Raffle drawing!

RECEPTION HONORING WOMEN IN PRODUCE Thursday, June 12 Celebrate the outstanding women in our industry!! One of United Fresh’s most popular networking events, the Reception Honoring Women in Produce honors all women working in the produce industry. One outstanding female industry leader will be selected as the 2014 Women in Produce Honoree and featured speaker for the recption. Participation in these networking events is included in the Convention Package or All Access Package.

SPECIAL EVENTS United Fresh connects industry members with a wide range of special events. Whether you’re a new member or exhibitor or an alumni of a United program, United Fresh 2014 celebrates the produce industry and brings together all sectors of the industry.

WELCOME ABOARD RECEPTION Tuesday, June 10 McCormick Place Convention Center Prior to the Joint United/FMI General Session, United will greet all new members, new exhibitors and first time attendees with a welcome reception. Invitation Only


WHOLESALER-DISTRIBUTOR & INDEPENDENT RETAILER RECEPTION Wednesday, June 11 Hilton Chicago Independent retailers and produce wholesalers and distributors work hand in hand every day to create a great experience for consumers. Join us for this special reception to celebrate these connections. RSVP Required


Wednesday, June 11 Hilton Chicago

Thursday, June 12 Fulton’s On the River

Alumni of the United Fresh/Cornell Produce Executive Development Program are invited to gather for an informal networking reception. Catch up with fellow graduates and meet the newest alumni of this exclusive program. Invitation Only

Graduates of the United Fresh Produce Industry Leadership Program will gather for this evening’s annual Leadership Alumni Reunion Dinner. The program, which was first started in 1995, has graduated nineteen classes of produce industry leaders. Invitation Only

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Whether you’re entertaining customers or enjoying an extended trip with your family and friends, there’s no shortage of things to do in Chicago! Experience the city’s rich history with a Chicago Architecture Foundation river boat tour, visit with the animals at Lincoln Park Zoo or explore the city’s many museums, music venues, theaters and comedy clubs. And be sure to bring your appetite! The Chicago food scene is one of the best in the world, with an enticing mix of celebrity chefs, world-renowned restaurants and ethnic dining from around the globe. Visit the United Fresh convention website to learn more about the great opportunities Chicago has to offer!


Through our official housing partner, OnPeak, United Fresh has provided reduced hotel rates at a range of hotels, from boutique properties to global chains – giving you plenty of options and rates so you can choose the hotel that’s right for your team. Book your hotel room when you register online at Online housing closes May 16, 2014.

Special Airline Discounts

United has collected special airline discounts to make your trip simple and hassle free. Visit for more information on how to save!

LET UNITED FRESH TREAT YOU TO EXCEPTIONAL DINING AT CHICAGO’S FINEST RESTAURANTS You could win a gift certificate to one of the best restaurants in Chicago! From April 4 through June 6, United Fresh will draw one lucky winner every Friday from the United Fresh 2014 registered attendee list. Each winner will receive a $100 gift certificate to one of Chicago’s finest restaurants.

REGISTRATION OPTIONS United Fresh offers a range of different registration packages and passes to fit your needs. Register online at Register Early and Save!




Retail/ Foodservice



Retail/ Foodservice



Trade Show Expo Only Pass







Convention Package







MAXIMUM SAVINGS! All Access Package







Spouse/Guest Convention Package







Retail Produce Marketing & Merchandising Conference







Trade Show Expo Only Pass

Includes admission, on both days, to all features of the United Fresh show floor, including FreshTech and Fresh Marketplace Expos and Learning Centers, as well as to FMI Connect exhibits and show floor education.

Convention Package

Includes all United General Sessions, Market Segment Super Sessions, Opening Night Party, Chairman’s Reception and Produce Celebration Dinner, Reception Honoring Women in Produce, and Admission to the Show Floor both show days.

MAXIMUM SAVINGS! All Access Package

Includes all features of the Convention Package, together with the Post-Show Retail Produce Marketing & Merchandising Conference.

Spouse/Guest Convention Package

Includes all features of the regular Convention Package but is only available to non-produce attendees who are accompanying a regular Convention Package holder. *Discounted Spouse/Guest Convention Package Rate is not offered onsite.

Retail Produce Marketing & Merchandising Conference

Includes access to the Post-Show Conference, plus admission to the show floor.


Take advantage of our group discounts for the All Access Package. Purchase two All Access Package registrations at the regular rate and save $200 on each additional All Access Package registration. Registrations must be purchased at the same time.

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As of April 1, 2014

1901 Pennsylvania Avenue NW, #1100 Washington, DC 20006 202-303-3400


United Fresh 2014 Registration Brochure