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imagine brownsville! a call to action


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comprehensive plan

adopted: XXX, 2009

brownsville, texas

title page BROWNSVILLE COMPREHENSIVE PLAN

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Acknowledgements Task Force Executive Committee Members Fred Rusteberg, Co-chair, President & CEO of IBC Bank Brownsville Dr. Juliet Garcia, Co-chair, President of UTB / TSC Irv Downing, Co-chair, Regional President of Chase Bank Charlie Atkinson, Brownsville Mayor Pro-Tem Ricardo Longoria Jr, Brownsville Deputy Mayor Pro-Tem Jose Antonio Herrera, Manufacturing Dino Esparza, Attorney Rolando Gonzalez-Barron, Industrial Development Dr. Roberto Robles, Healthcare Frank Parker, Logistics David Merrill, Finance Dennis Sanchez, Attorney Ray Lopez, Banking Joseph Zavaletta, Education Minerva Loera, Customs Broker

TASK FORCE TECHNICAL COMMITTEE CHAIRS CIVIC DIMENSION Ricardo Longoria Jr, Brownsville Deputy Mayor Pro-Tem Traci Wickett, United Way Michele Sanchez, Attorney ENVIRONMENT DIMENSION Edward Camarillo, Brownsville City Commissioner Dr. Pat Burchfield, Gladys Porter Zoo Sharon Putegnat, Episcopal Day School & Citizen INFRASTRUCTURE DIMENSION Charlie Atkinson, Brownsville City Commissioner Dennis Sanchez, Attorney Eddie Campirano, Port of Brownsville SOCIAL DIMENSION Carlos Cisneros, Brownsville City Commissioner Dino Esparza, Attorney Paula Gomez, Community Health ECONOMIC DIMENSION Anthony Troiani, Brownsville City Commissioner Ray Lopez, Banking Bill Conner, Manufacturing Rosa Hilda-Posada, Attorney

acknowledgements BROWNSVILLE COMPREHENSIVE PLAN

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TASK FORCE TECHNICAL SUB-COMMITTEE MEMBERS CIVIC DIMENSION Volunteerism / Engagement Sub-committee Tri-chairs: Mariana Tumlinson, Resource Development Director, United Way Angela Burton, CEO Brownsville Chamber John Reed, Port Board Member Workgroup Members: Maribel Baca, Chairman of Chamber / Valley Coca Cola Company Bea Lopez, H.E.B. Dalilah Garcia, UTB/TSC Center for Civic Engagement Karen Betancourt, Lecturer- Legal Studies/ UTB/TSC- Applied Business Tech. Marcus Villanueva, Capital One M.A. Mike Pierce, President/ Country Casuals Neida Soto, Development Officer/ Valley Baptist Foundation Reba Cardenas-McNair, Cardenas Development Company, Inc. Sandra Lopez, Court Appointed Special Advocates Sylvia Perez, Harlingen Medical Center Leadership Development Sub-committee Tri-chairs: Greg Flores, CDCB / Youth Build Ana Lozano, Key Accts. Marketing Manager PUB Debbie Cox, Citizen Workgroup Members: Bertha Garza, IBC Bank David Tumlinson, Superintendent, Cameron County Juvenile Justice Emilia Guerra, BPUB HR Manager Fernando Balli, Balli Group L.L.P. Gilbert Salinas, BEDC Marketing & Communications Director Jason Moody, UTB Joey De La Garza, Sunshine Haven, Inc. Mario Garza, UTB/TSC student Mark Mady, Citizen Olga Gonzalez, Falcon International Bank Reggie Corona, Financial Consultant / AXA Advisors Rose Gomez, Assistant, Cameron County Juvenile Detention Center Steve Solis, Brownsville Affordable Home Ownership of Brownsville Victor Rivera, Brownsville Adult Literacy Center Inter-institutional Cooperation Sub-committee Tri-chairs: Michael Putegnat, UTB Sally Arroyo, Plaza 700 Properties, Inc. Joseph Zavaletta, UTB Center for Civic Engagement Workgroup Members: Ben Reyna, UTB Bobby Wightman- Cervantes, Citizen

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Delina Barrera, BCIC Executive Director Laura Miniel, Citizen Lee Ann Greer, Citizen Melissa Zamora, Communications Director, SPI Convention Center Bureau Ralph Cowen, Real Estate Investor Robert Lackner, Citizen Roman Perez, Citizen Tad Hasse, Project Manager, South Texas Enerplex Project

ENVIRONMENT DIMENSION Natural Resources & Aesthetics Tri-chairs: Jimmy Paz, Sabal Palms/Audubon Christine Troiani, Community Volunteer Joe Lee Rubio, Beautification Committee Workgroup Members: Betty Clark, Citizen David Benn, Citizen Dorothy Greaney, Sabal Palms Audubon Center Edward Kuprel, Brownsville City Forester Jesus Salazar, UTB Luisiana Rodriguez, Student UTB Mary Alice Loya, Science Teacher Matthew Webster, Teacher Morgan Welsh, Teacher Odilia G. Lara, Wells Fargo Bank Scott Pajeski, SSP Design Stan Raines, Retired BISD Tomas Gomez, Science Teacher Brandy Celedon, SOL Technologies William Berg, UTB Solid Waste Tri-chairs: Jennifer Bisson, Citizen Joseph Krause, Retired Teacher Lucy Williams, Principal at St. Joseph Workgroup Members: Allison Pace, Student / St. Joseph Academy Green Team George Swantner, Cameron Works Hans van Doesburg, Consultant Joanna Barnett, Citizen Patti Perez, Citizen Hugo Rodriguez, Citizen Joette van Doesburg, Volunteer / Healthy Communities of Brownsville Julian Goza, Student/ St. Joseph Academy Green Team Marta Martinez, President ESD Recycling Martino Trevino, City of Browsville Landfill Priscilla Canul, Healthy Communities of Brownsville

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Robert Paredes, Gorgas Society Roberto Valencia, Design Group 692 Teresa Garza, Citizen Emergency Management Tri-chairs: Carolyn Wood, TCEQ Harlingen Dr. Elizabeth Heise, UTB Department of Environmental Sciences Dr. Julie Morris, UTB Workgroup Members: David Hinojosa, Assistant Fire Chief Brownsville Fire Department George Gavito, Chief of Police/ Port of Brownsville Jeff Johnston, Emergency Manager City of Brownsville Jesus Mata, FTZ/ Bonded Warehouse Johnny Cavazos, Emergency Manager Cameron County Jorge Jalomo, Regiongal Liasion Officer (RLO) Joseph Hilliard, Emergency Response, TX General Land Office Joseph Horn, Deputy Chief/ Brownsville Fire Department Juan Salgado, Spills/ Emergency Response TX General Land Office Lenny Perez, Fire Chief/ Brownsville Fire Department Sherwood Hamilton, US Department of Transportation Theresa Muehlbe, Safety/ Emergency Response Tony Reisinger, TX Sea Grant Extension Program Troy Rentz, Chief Warrant Officer (CWO) U.S. Coast Guard

INFRASTRUCTURE DIMENSION Transportation Sub-committee Chairs: Mark Lund, Transportation Planning Rafael Carrasco, CEO ESCO Marine Corp. Pete Sepulveda, Cameron County Administrator Charles Hamilton, Charles E. Hamilton, P.C. Workgroup Members: Alfonso Vallejo, City of Brownsville Bill Hudson, Managing Director, Paseo de la Resaca Carlos Ayala, City of Brownsville Carlos Lastra, City Engineer David Hughston, Citizen David Garcia, Assistant County Administrator Eddie Hernandez, Director of Customer & Information Services Frank Parker, Parker Logistics John Clint, P.E., Engineering John Reed, Port Board Director Jose Perez, Hispanic Development Co. Larry Brown, Director, Brownsville - SPI International Airport Mike Heggie, GM, Rich Seapak Corp. Norma Zamora, City of Brownsville/ BUS Norma Torres, President & COO BRG Railroad Oscar Tapia, Director of Facilities B.I.S.D.

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Santana Torres, Citizen Viola Currier, B.I.S.D. Secretary Utilities Sub-committee Tri-chairs: John Bruciak, PUB CEO John Herrera, Magic Valley Electric Chet Lewis, UTB Workgroup Members: Brian Macmanus, Director of W/WW/ East Rio Hondo Water Supply Fernando Saenz, Asst. GM & COO, Brownsville PUB Gale Armstrong, General Manager/ El Jardin Water Supply David Ramirez, PUB Genoveva Gomez, Director, Brownsville PUB Jose Herrera, Manufacturing Larry Jokl, Coldwell Banker Borderplex Oscar Tapia, Facilities Director BISD Raymond Corkill, N.O. Simmons & Assoc., Inc. Robert Burkhart, General Manager, Valley Mud #2 Drainage Sub-committee Chairs: Joe Barrera, Brownsville Irrigation District Edmundo Gonzalez, Gonzalez Engineering Workgroup Members: Allison Bastian, Planner II / City of Brownsville Anne Whitko-Benavides, Citizen Bertha Alonso, Citizen Carlos Lastra, Brownsville Engineering Department Ernesto Hinojosa, Cameron County Frank Ruiz, General Manager Cameron County Irrigation District 6 Jim Holdar, Holdar Engineering Pedro Rodriguez, Citizen Telecom Sub-committee Tri-chairs: Chuck Hoskins, Deputy Emergency Management Coordinator Ken Elm, Broadcast Oscar Garcia, Valley Baptist Health Systems Workgroup Members: Gail Bruciak, MIS Director, City of Brownsville James McCoy, Brownsville Public Library Fitra Khan, UTB Telecom Director James Perez, Biz Dev, Valley Tel. Cooperative Mirta Flores, Account Manager, Valley Texas Cooperative Nat Trejo, Captain, Fire Department Quad Young, Citizen William Elmer, Commercial Engineering Manager, Time Warner Cable Steve Chen, UTB

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SOCIAL DIMENSION Downtown / Culture Tri-chairs: Dr. Roberto Robles, Healthcare George Ramirez, Brownsville Downtown Revitalization Advisory Committee Larry Lof, UTB/ Gorgas Science Foundation/ Brownsville Historical Foundation Workgroup Members: Adolph Crixell, DRAC / Chamber of Commerce Alex Meade, P3 Economics Allison Bastian, City of Brownsville Planning Clay Moore, Citizen Cynthia Garza-Galvan, Gladys Porter Zoo Don Crow, Camille Playhouse George Farish, Laguna Development Group Jose Gavito, Heritage Officer Mark Clarke, Art Gallery Owner Peter Goodman, Downtown Director - COB Priscilla Rodriguez, Brownsville Historical Assoc. / Stillman Equity Tri-chairs: Irv Downing, Chase Bank Ramon Cisneros, Wells Fargo Wendy Hanson, Community Impact Director/ United Way Workgroup Members: Christy Burton, Retired/ Brownsville Community Foundation Don Currie, Executive Director, Community Development Corp of Brownsville Emily Alpert, Operations Director Brownsville Community Health Clinic Fr. Jerry Frank, St. Joseph Catholic Church Fr. Mike Seifert, San Felipe de Jesus Sandra Zayas, ACCION / Director of Training / Senior Loan Officer Public Safety Tri-chairs: Ernie Gonzalez, District Director, Boy Scouts of America George Flores, President of Mr. Amigo Association Butch Barbosa, Former City Commissioner Workgroup Members: Joe Krippel, Assistant District Attorney Adriana Gonzalez, U.S. Customs/ Border Protection Andres Vega Jr., Citizen Ben Reyna, UTB Joseph Horn, Deputy Chief/ Brownsville Fire Department Carlos Garcia, Police Chief Hershel Price, Investigator /Attorney General Office Lenny Perez, Fire Chief Oscar Garcia, BISD Campus Police and Security Services

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Health Care Tri-chairs: Leslie Bingham, CEO, Valley Baptist Hospital Robin Brechot, Valley Regional Medical Center Dr. Sue Fisher-Hoch, U of H Health Science Center, School of Public Health Workgroup Members: Antonio Jayoma, Philippine Nurses Ass. Of Texas Cameron County Patricia Del Bosque, Valley Baptist Hospital Dr. Carmen Rocco, Brownsville Kiddie’s Health Center Dr. Elena Marin, Su Clinica Familiar Dr. Zelma Mata, Dept. of Health and Human Performance / UTB Glen Boles, Valley Baptist Brownsville Maria Castillo, BISD Health Services Sister Phylis Peters, Projecto Juan Diego Joseph McCormick, Citizen Anne Rentfro, University of Texas at Brownsville Yvette Salinas, Cameron County, Department of Health and Human Services Gilbert Saucedo, Cameron County, Department of Health and Human Services Education Tri-chairs: David Merrill, Finance / BISD Committee Graciana de Pena, Retired Educator Dr. Oscar Cantu, B.I.S.D Workgroup Members: Carson Krook, Science Teacher/ Garcia Middle School Charles Dameron, Vice President for Academic Affairs/ UTB Dr. Oscar Cantu Sr., ACE/ BISD Elivra Ramos, Exec. Dir., Brownsville Community Foundation Evelyn Cantu, B.I.S.D Glen Goudeau, Tyco Electronics Power System Greg McCumber, Burton McCumber & Cortez Jill Williams, B.I.S.D Keely Rodriguez, Citizen Marty Bogart, CPA Paolina Vega, Naismith Engineering Reba McNair, Cardenas Development Co. Robert Swantner, BEDC Board Member Tatiana Balli, Registered Financial Associate Land Use Tri-chairs: David Vela, Chairman, Planning and Zoning Board Larry Holtzman, Ehlert & Assoc. Ben Medina, City Planning Director Workgroup Members: Marco Rocha, Hands On Technology Minnie Gonzalez- Flores, BUS Morris Edelstein, Edelstein’s Furniture Samuel Barnard, Coastal Realty

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ECONOMIC DIMENSION Private Sector Tri-chairs: Nick Serafy Jr., Serafy Laboratories Rolando Gonzalez-Barron, Industrial Development Jason Hilts, President/ CEO Brownsville EDC Workgroup Members: Jason Wolfe, Novalink Barry Goodrich, Delphi Delco Electronics de Mexico Franz Evans, Bonworth Fred Martinez, Carling Technologies Jim Lim, Keppel AmFELS Joel Gonzalez, Consulting Point Jorge de la Garza, Ziwa Corporation Ken Schafer, Schafer Stevedoring Manuel Alcocer, Retired Martin Kennedy, Trico Products Robert Katusak, International Assembly, Inc. Tony Capella, Portage Plastics Public Sector Tri-chairs: Jose Herrera, GBIC David Allex, Allex International Properties Jim Holt, UTB/TSC Workgroup Members: Al Villarreal, IBC Bank / PUB Board Beatriz Rosenbaum, Port of Brownsville Dr. Alejandro Negrete, Director Implan Eldon Nelson, Dean of Life & Health Sciences UTB Ernesto Velarde Danache, Ernesto Velarde Danache, Inc. Jim Tipton, Tipton Motors Co. Joe Pedraza, B.I.S.D. John Sossi, Director International Innovation Center Leticia Flores, Governor’s Office for Economic Development Luis Cardenas, Maquila Industrial Luis Elizondo, Comunicable Mariano Ayala, Brownsville Convention & Visitors Bureau Martin Arambula, Brownsville Navigation District Board Martin Shane, Dean, School of Business UTB Miguel Salinas, Law Office of Miguel Salinas Rodolfo Saucedo, CODEM Ruben Herrera, Attorney At Law Sandra Duran, Allex International Properties Households Tri-chairs: Frank Castellanos, Cameron Works Les Gloor, Gloor Development Corp Gilbert Elizondo, Keppel Amfels

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Workgroup Members: Norma Weaver, Lone Star National Bank Enrique Najera, First National Bank Joe Atkinson, President Wells Fargo Brownsville Luigi Cristiano, Vice Chairman Port of Brownsville Luis Cavazos, Citizen Mera Champion, Director, Cameron County Workforce Development Nick Mitchell, United Way, Cameron Co. Patricio Sampayo, Director Administrativo - CMI Pete Hearse, Citizen Rafael Chacon, Integra Capital L.L.C Rick Ortiz, All State Insurance Rusty Faulk, Rentfro-Faulk Law Sandra Langley, Texas State Bank INDUSTRY CLUSTER FOCUS GROUP MEMBERS HEAVY MANUFACTURING: Rafael Carrasco, ESCO Marine Rex Draman, UTB Professor Isidro Ramos, Workforce Solutions Jason Hilts and Alfonso Lazcano, BEDC G.S. Tan, Keppel Amfels Larry Brown, Airport Ruben Leal, Prism Integrated Solutions Inc. Cesar Augusto Ricardez, Prism Integrated Solutions Inc. John Bruciak, BPUB Fernando Saenz, BPUB Genoveva Gomez, BPUB Rodolfo Sauceda, CODEM Rolando Gonzalez-Barron, Industrial Development Gilberto Elizondo, Keppel Amfels Eddie Campirano, Port of Brownsville HEALTHCARE: Patricio Sampayo, Administrative Director, Matamoros Hospital Rex Draman, UTB Professor Ms. Jessie Eason Gonzales, South Texas Rehab Hospital Dr. Rafael Otero, Brownsville Community Health Center Dr. Leslie Bingham, Valley Baptist Hospital Dr. Elena Marin, Su Clinica Familiar Robin Brechot, Valley Regional Medical Center Paula Gomez, Brownsville Community Health Center Oscar Garcia, Valley Baptist Hospital Frank Castellanos, Cameron Works LOGISTICS: Minerva Loera, Loera Customs Pedro Cruz, BAX Global Christopher Golden, City of Brownsville Alfonso Vallejo, Brownsville MPO

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Jorge Flores, Customs Ben Medina, City of Brownsville Larry Brown, Airport German Rico, Port DIR of Communication Jason Hilts, BEDC William Elmer, Time Warner Cable Frank Parker, Parker Logistics James McCann, BPUB Charles Ortiz, BPUB Frank Castellanos, Cameron Works HOSPITALITY AND TOURISM: Jimmy Paz, Sabal Palm Audubon Center and Sanctuary Dan Quant, SPI CVB George Ramirez, DRAC Brad Barns, Brownsville Parks & Recreation Bean Ayala, Brownsville CVB Director Mary Kovac, Palo Alto Parks Lee Zieger, Rio RV Park Patricio Sampayo, Matamoros Hospital Gerardo Rodriguez, Matamoros Chamber Eduardo Figueroa, Brownsville CVB Angela Burton, Chamber of Commerce Frank Castellanos, Cameron Works Bob Prepejchal, Residence Inn Leslie Robinson, Brownsville CVB Isidro Ramos, Workforce Solutions Alfonso Lazcano, BEDC LIGHT MANUFACTURING: Jose Herrera, US Herr Industrial Metals Rosa Hilda Posada, CODEM Eduardo Garza, MLT Consultants Jason Hilts, BEDC Manuel Alcocer, UTB School of Business Monica Gonzalez Greer, Maquilladora Association Bryan Dewitt, Delphi Bill Conner, SGS Industrial Supplies Jason Wolfe, Novalink Jim Holt, ITEC-UTB Barry Goodrich, Delphi Glen Goudeau, Tyco Electronics John Sossi, UTB Hans Van Doesburg, Consultant Frank Castellanos, Cameron Works Donna Eymard, Port of Brownsville David Alex, CC RMA Louie Carrier, Trico Products Gilberto Salinas, BEDC Ruben Longoria, Matamoros Labor Union Alfonso Lazcano, BEDC xiv


Jonathon E. Robles, Scott Electric Company City of Brownsville Staff Charlie Cabler, City Manager Carlos Ayala, Assistant City Manager Pete Gonzalez, Finance Director Ben Medina, Planning Director Mark Lund, MPO Director Carlos Garcia, Police Chief Lenny Perez, Fire Chief Estella Van Hatten, City Secretary James Goza, Former City Attorney Mark Sossi, City Attorney Jeff Johnston, Emergency Management Carlos Lastra, City Engineering Santana Torres, Public Works Director Larry Brown, Airport Director Jerry Hedgecock, Library Director Josue Ramirez, Health Director Joe Hinojosa, Environmental Director Skip Keller, Parks Director Gail Bruciak, MIS Director Christofer Golden, Planning Alfonso Vallejo, MPO Transportation Planner Evaristo Gamez, Building Permits Robert Esparza, Traffic Department Lupe Granado, Assistant Finance Director David Ivory, Public Works Bill Young, Public Information Director Public Institutions City of Brownsville Greater Brownsville Incentives Corporation Brownsville Community Improvement Corporation Port of Brownsville University of Texas at Brownsville - Texas Southmost College UTB / TSC Center for Civic Engagement Workforce Solutions – Cameron Works Brownsville Navigation District Brownsville Chamber of Commerce Brownsville Convention and Visitors Bureau Brownsville Economic Development Council Brownsville Historical Association Brownsville Independent School District Brownsville Public Utilities Board Brownsville-South Padre Island International Airport Brownsville Urban System Los Fresnos Independent School District Cameron County Cameron County Regional Mobility Authority City of Matamoros BROWNSVILLE COMPREHENSIVE PLAN

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Table of Contents

14 Civic Plan.............................................

340 - 347

02 Goals and Objectives ............................34 - 43

15 Environmental Plan.................................

348 - 390

03 Planning Process ..................................

44 - 53

16 Equity Plan............................................

391 - 400

04 Planning Framework ..............................54 - 65

17 Healthcare Plan.....................................

401 - 408

18 Education Plan.......................................

409 - 416

Infrastructure Element

Land Use & Urban Design Element

05 Land Use Intro & Analysis ........................66 - 81

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Sustainability Element

01 Introduction........................................... 18- 33

06 Future Land Use Plan.............................

82 - 137

19 Emergency Management Plan...................

417 - 425

07 Urban Design Smart Growth Principles....

138 - 169

20 Open Space Plan...................................

426 - 437

08 Future Land Use Plan Implementation.......

170 - 183

21 Facilities Plan........................................

438 - 447

09 Downtown Plan....................................

184 - 239

22 Implementation Plan..............................

448 - 472

10 Economic Plan......................................

240 - 272

23 Appendix..............................................

11 Transportation Plan...............................

273 - 303

12 Utilities Plan.........................................

304 - 329

13 Drainage Plan......................................

330 - 339

table of contents


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Acknowledgements  

UB Comprehensive Plan