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UnionLearn Conference Anthony Knowles, Head of Apprenticeships, Yorkshire and The Humber

18 November 2011


Questions? 2

January 16, 2013


The Economy

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January 16, 2013


Apprenticeships Good for the Economy  For every £1 of government investment in Apprenticeships the economy gets £40 of added value! Companies who employ apprentices are more profitable and more successful than those who don’t  Developing our workforce through Apprenticeships will keep the UK competitive nationally Research shows that apprentices earn, on average, over £100,000 more throughout their lifetime than other employees. 4

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What is an Apprenticeship? Work-based training programme designed around the needs of employers, leading to nationally recognised qualifications. Simply a Job with Training! Apprentices can be any age 16 – 65 New recruit or existing member of staff. Three levels: usually lasting from 1 to 4 years. Over 190 types of Apprenticeships within a variety of industry sectors ranging from accountancy and engineering to veterinary nursing and floristry. 5

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Background Apprenticeships: A Real Success Story Apprenticeship starts, completions, and success rates

Starts (in 000s)

250 200

74% 80% 171

150

60%

100

65

39 24%

50

40% 20%

0 2009/10

2008/09

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2007/08

Success rates

2006/07

2005/06

2004/05

Completions

2003/04

2002/03

2001/02

2000/01

1999/00

1998/99

1997/98

1996/97

Starts

6

100%

Success rates

280

300


10/11 P12 2 year growth • Growth from the final year positions in 08/09 to the current position at Period 12 10/11- therefore these will increase further when P15 data is submitted.

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Age Band

2 year growth

16-18

29.1%

19-24

63.9%

25+

214.1%

Total

84.5% January 16, 2013


Policy Update What’s the policy direction……? • Significant increase in Apprenticeship starts but • Further 16-18 growth required to meet the ambition • Demand from individuals outweighs employer opportunities so • More employers needed to realise growth • Expansion of Apprenticeship frameworks but • Greater alignment with key employment & growth sectors and • Need to increase the proportion of Advanced Apprentices to meet skills needs 8

January 16, 2013


YH Apprenticeships and Priorities • Over £100m investment - VfM • Over 50k starts – 30% 16-18 – 1 in 5 = 15.1% – 31% 19-24

• 33% (all ages) Advanced or Higher • Success Rates – 75.9% - Quality 9

January 16, 2013


Promoting Apprenticeships • Marketing campaign – “Get With Apprenticeships” - Targeting SME businesses across the country using media & radio advertising, direct mail and telemarketing • National Apprenticeships Week 6th to 10th February 2012 • Annual Apprenticeship Awards 10

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NAS Support for Employers Service Impartial Expertise Free Vacancy Adverts Account Management - Priorities Call: 08000 150 600 www.apprenticeships.org.uk 11

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Pitching Apprenticeships? Bottom line business benefits – Clear return on investment

– Greater productivity – Lower recruitment costs – Increase employee satisfaction – Greater loyalty and quality of work – Attractive to Customers – Government investment in your workforce 12

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The value of Apprenticeships • 81% of consumers favour companies that employ apprentices • 80% of those who employ apprentices agree that they make the workplace more productive. • 88% of employers who employ apprentices believe that Apprenticeships lead to a more motivated and satisfied workforce. • 83% of employers who employ apprentices rely on their Apprenticeships programme to provide the skilled workers that they need for the future • 81% of apprentice employers say they make their businesses more productive 13

January 16, 2013


Yorkshire NAS Contacts Head of Employer Accounts Y and H Anthony Knowles - 07876 475955 Head of National Accounts North Helen Gorner - 07876 546162 Employer Accounts Managers: Leeds - Kay Butterfield – 07770 641918 Bradford – Mo Mayat – 07795 827465 Calderdale and Kirklees Amrez Bhatti – 07748 386865 Wakefield – Paul Twine - 07769 878048 York and NY – Becky Cooper – 07795 811956 Barnsley – Mike Long – 07795 827015 14

January 16, 2013


www.apprenticeships.org.uk

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How can we work together? January 16, 2013


Apprenticeship presentation