Issuu on Google+

University of Hertfordshire

Postgraduate Business courses 2014/15


2


Contents Accounting and Finance MSc Accounting and Financial Management

4 - 7

MSc Finance and Investment Management

8 - 11

Business and Management MSc Business Analysis and Consultancy

12 - 15

MSc Global Business

16 - 19

MSc Global Economy and Business Institutions

20 - 23

MSc International Business

24 - 27

MSc Management

29 - 31

MSc Project Management

33 - 36

MSc Proprietary Trading

38 - 40

Human Resource Management MA Human Resource Management

41 - 45

Marketing MSc Marketing

47 - 51

Tourism MSc International Tourism and Hospitality Management 52 - 55 The course content within this leaflet is subject to change at the discretion of the University.

3


MSc Accounting and Financial Management About the course This Master’s course places accounting and financial management in a twenty-first century international context, equipping you for success in the workplace. Initially, you will study a broad range of topics, giving you the chance to explore the subject as a whole before focusing on more specialist areas at an advanced level. You will qualify with a solid understanding of professional practices, and keen analytical and problemsolving skills.

Our varied teaching methods include seminars, workshops, web-based exercises, case study analysis and traditional lectures. Over six compulsory modules you will gain a thorough grounding in the key principles of accounting and finance, and study the influences that mould professional practice today. A choice of two out of six module options allows you to strengthen your knowledge and skills in areas most relevant to you. You can further develop these themes in the final dissertation project.

Throughout this Master’s course, there is strong emphasis on applying theory and practice to modern day accounting and finance issues

4


Accounting and Financial Management

Core Modules

Financial reporting Studying this module will enhance your understanding of the international framework for financial reporting, and the tools and techniques used to evaluate an organisation’s performance. You will learn about the role of financial accounting and accounting principles, financial statements of limited companies, ratio analysis, and international regulations. Management accounting You will acquire an understanding and practical experience of management accounting tools and techniques. You will learn to evaluate and select the most appropriate tools for any given situation and to use them effectively. Content covers aspects such as the changing nature and role of management accounting, budgetary control, divisional performance, and costing and pricing in a competitive environment. Financial management You will be introduced to the main theories and practice of financial management within organisations. The module focuses on how organisations are funded, measurement of and creation of economic value and internal financial controls. It will cover funding and rewards to the providers of finance, value creation and measurement and internal financial controls. Financial strategy This is an opportunity to extend and consolidate the learning achieved throughout the course by applying your knowledge to a series of case study related scenarios. Using a variety of academic and practical models, you will explore different situations, define problems, decide criteria, generate and evaluate options, and present recommendations.

Contemporary issues in accounting and finance This module will help you develop key skills for primary research in the field of accounting and financial management. You will learn about theory and its application, and to differentiate between prescriptive and descriptive approaches to theory development. Auditing and accounting standards, business ethics, and performance measurement are among the topics covered. Research methods for MSc Accounting and Financial Management This module will introduce you to various research methods and concepts. You will learn about principles and practices of qualitative and quantitative research as well as conducting and structuring a critical literature review. You will also learn about academic writing, and conventions in research and developing a research proposal. The module will also cover: deciding on research design, ethical issues in research, analysis and presentation of results, determinants of a good quality Master’s dissertation. Dissertation With support from your tutor and formal teaching in research methods, you will undertake an independent and substantial piece of work incorporating primary research, study and evaluation. This will be on a relevant topic of your choice to demonstrate a rounded expertise in accounting and financial management.

5


Accounting and Financial Management

Optional Modules

Mergers and acquisitions Every day the financial press reports on company mergers, hostile takeover bids and organisations seeking buyers for operations that they wish to divest. In this module you will learn about the current academic and practical issues of such developments, and how these are often used to achieve strategic business objectives. Throughout, consideration is given to the global nature of commercial activities today. Advanced financial reporting Building on knowledge gained earlier in the course, this module critically examines financial reporting in an international context. You will gain an appreciation of how accounting theory and market forces influence current financial reporting practices and procedures. Topics covered include predictive and positive accounting theory, the need for regulation, and the role of corporate governance. Creative problem solving This module is about tackling complex business problems using system-based analysis, modelling and problem structuring. You will look at methodologies that can aid understanding and therefore improve decisionmaking, including ‘soft’ approaches that treat organisations holistically; and decision theory based methodologies and techniques that can be applied in general management. You will examine practical aspects through case studies.

6

Corporate accountability This provides an understanding of the roles, responsibilities and current regulations of corporate governance, and the associated problems which company boards face. You will examine present day pressure for regulation of relationships with stakeholders, as well as a range of contemporary issues such as corporate social responsibility. Financial markets Your studies will provide an appreciation of global financial markets and how the institutions that operate within them have developed to meet the needs of both companies and private investors. The module looks at the restrictions that regulatory authorities have placed on financial markets and institutions, and the growing problem of effective regulation within a global marketplace. Management control and corporate performance This module considers management control and corporate performance from a variety of perspectives. You will explore how accounting relates to and contributes to organisational effectiveness, and examine a range of performance measures, such as traditional, non-financial, and divisional.


Accounting and Financial Management

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in a related subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

You will qualify with a solid understanding of professional practices, and keen analytical and problem-solving skills

7


MSc Finance and Investment Management About the course Our MSc Finance and Investment Management equips you to respond effectively to the dayto-day challenges of working in finance and investment management. It also develops many other skills valued by employers, such as self development, group working and communication. You will learn in a variety of ways, including interactive seminars, workshops, traditional lectures and via the web. Our business-facing approach guarantees you gain practical knowledge through industry case studies, best practice examples and workplace applications. Assessment is through coursework, including presentations, reports and projects, as well as a dissertation where you explore in detail a topic of particular interest. You will study eight core modules leading up to the dissertation. Early in the course you will cover

8

fundamental principles and practices, including techniques integral to finance and investment management, which you will apply in subsequent modules. Professional recognition As well as a high-quality vocational degree, this MSc course offers you the opportunity to achieve an industry recognised qualification. On completion of this MSc course, you will have the opportunity to enter Levels 1 and 2 of the CFA® (Chartered Financial Analyst) professional examinations to add to your job credentials. Chartered Financial Analyst Institute® The well respected Chartered Financial Analyst Institute® (CFA®) is the global association of investment professionals. You can find details of the CFA® Candidate Body of Knowledge from the Institute’s website www.cfainstitute.org


Finance and Investment Management

Core Modules

Financial economics 1 Through this module you will build an appreciation of key microeconomic, macroeconomic and corporate finance concepts. Economic themes include monopoly, inflation, fiscal and monetary policy, and foreign exchange. Capital structure and leverage, asset allocation, and portfolio management are among the corporate finance aspects covered. Financial markets The main financial markets and the instruments traded on them are the focus here. Among the topics you will cover are securities, forward futures, swap and option markets, as well as valuation of securities, capital market ratios, valuation of debt and contracts investments. Financial statement analysis 1 This covers the interpretation of publicly available corporate financial information, with particular emphasis on the United States GAAP (Generally Accepted Accounting Principles) and International Financial Reporting Standards (IFRS). You will also study the analysis of financial statements and the rules governing disclosure. Quantitative analysis We introduce the elementary statistics applied in investment theory and practice. This includes statistical concepts and market returns, probability concepts and distributions, hypothesis testing, correlation and regression. Asset valuation Building on knowledge gained earlier, you will focus on the analysis and valuation of the various assets and classes of asset. In addition, you will continue to develop the skills involved in applying fundamental analysis to investment and valuation issues. This module also introduces standard asset and equity valuation models.

Financial data analysis This module builds on the content of the earlier quantitative analysis module, applying statistical methodology to investment decisions, often under conditions of uncertainty. The quantitative analysis module emphasised the characteristics of different asset classes, often focusing on key differences among those characteristics. In this module, the emphasis shifts to the analysis and valuation of the various assets and classes of asset. Additionally, your skills in the earlier financial statement analysis 1 module are further developed to enable you to apply fundamental analysis to investment and valuation issues. Finally, you are introduced to standard asset and equity valuation models. Research methods for MSc Finance and Investment Management The purpose of this module is to provide a comprehensive introduction to analytical techniques used in accounting, finance and economics. It contains a treatment of classical empirical techniques such as data sources, data managements and fundamental statistical and econometric analysis and techniques. There will be an emphasis on how to carry out applied work, based on previous theoretical developments and the formulation of new testable hypotheses within the boundaries of feasibility and scientific accuracy. These elements will form the basis of the individual research project in the field of accounting, finance and economics. They will contribute to your knowledge and understanding of the requirements of carrying out an independent project, and how the latter can enhance your overall student experience, knowledge and understanding as well as your employment prospects.

9


Finance and Investment Management

Core Modules

Financial economics 2 This module builds on knowledge gained earlier in the course of quantitative analysis, financial economics and markets. It increases your understanding of how the techniques covered are applied in making investment decisions, focusing on topics such as arbitrage pricing theory and multifactor models of risk and return, corporate restructuring and international asset pricing.

Dissertation The dissertation of approximately 15,000 words demonstrates well rounded expertise in the module areas. Focusing on a complementary topic of your choice, you will plan your research and complete the dissertation, with guidance from a tutor and supported by the research methods module.

Financial statement analysis 2 Studying this module will enhance your skills in interpreting financial statements. It focuses on improving understanding of aspects such as intercorporate securities; pensions and postretirement benefits; mergers, acquisitions and other intercorporate investments; cash flow issues; and multinational operations.

The business school are amazingly helpful to direct and mentor you to the right track until the successful course completion

10


Finance and Investment Management

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in economics, finance or accountancy with an applied quantitative element. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep Trademark Disclaimer: CFA Institute does not endorse, promote or warrant the accuracy or quality of the products or services offered by The University of Hertfordshire. CFA® and Chartered Financial Analyst® are registered trademarks owned by CFA Institute.

This MSc course offers you the opportunity to achieve an industry recognised qualification from the CFA® (Chartered Financial Analyst) on successful completion of the programme

11


MSc Business Analysis and Consultancy About the course The Master’s in Business Analysis and Consultancy aims to provide you with the analytical knowledge and skills required to be a successful consultant in the modern business environment. It is aimed at addressing a specific need in the UK where there is a shortage of graduates with problem-solving, numeracy, creativity, independent and team-working, and business communication skills. The course is specially designed to develop and sharpen these skills with a balanced delivery of numerical and creative problem-solving solutions. You will learn

in a variety of ways including workshops, lectures and interactive seminars. However the most valuable component of the course is the real-life knowledge application project you will conduct in one of our partner organisations. This will be the basis of your dissertation component and will be the springboard to a career as a Business Analyst, Business Consultant, Business Improvement Manager, Information Risk Manager, Management Consultant or Risk Analyst.

The most valuable component of the programme is the real-life knowledge application project you will conduct in one of our partner organisations

12


Business Analysis and Consultancy

Core Modules

Becoming an effective consultant This module aims to develop your consultancy skills and will be workshop-based. During workshops, theories concerning the practice of professional consultancy will be presented and discussed. Many of the workshops will be practical in nature using role-play, case studies, group exercises and presentations to develop your skills in these areas. Assessment will be a mix of individual and group work based on an on-going consultancy case study. Business modelling tools This module will develop your knowledge and understanding of a range of management modelling tools used in business management today. You will be presented with the importance of business problem formulation and will be guided to shape business problems as analytical models. The module will include a range of tools and techniques to solve the business analytical models with an emphasis on the interpretation of the results generated through the solution process. The difficulties and limitations associated with the formulation and solutions process will be presented including their implications to the business decision-making process. You will be encouraged to use appropriate computer software to solve the models. Creative problem-solving This module is about tackling complex business problems using system-based analysis, modelling and problem structuring. You will look at methodologies that can aid understanding and therefore improve decision-making including ‘soft’ approaches that treat organisations holistically; and decision theory-based methodologies and techniques that can be applied in general management. You will examine practical aspects through case studies.

Project management Increasingly, businesses use project management to achieve tactical and strategic objectives with limited resources and under critical time constraints. This module will strengthen your knowledge and understanding of project management, including the role of the project manager, best practice methodologies, project evaluation and how projects interact and impact on the environment. You will learn how project management provides powerful tools that enable an organisation to plan, implement and control activities in a way that best utilises its people and resources. Research skills for management This module will cover a range of research issues relating to the functional areas of Business Analysis and Consultancy, in support of the preparation of a research proposal which will form the foundation for the development of your individual research project (dissertation). Areas that will be covered will include reading and interpreting academic research, identifying appropriate research topics, setting out research objectives, searching, using and evaluating the literature, drafting a research methodology and conceptual framework, consideration of appropriate models, examining a range of theories and theorising your selected topic.

13


Business Analysis and Consultancy

Core Modules

Running a consultancy project This module aims to enable you to integrate your analytical knowledge and consultancy skills to successfully plan and execute a live consultancy project. This is a team-working based module, where the team works with a client organisation to identify a substantial business problem or issue to be investigated. The team will then produce a project plan, stating aims and objectives and identifying the appropriate methodologies and project timescales. This plan will be agreed with the team academic supervisor and the client organisation. You will then shape and structure the problem, identify and apply the appropriate tools and techniques to analyse and solve the business problem. You will present your findings, recommendations and an implementation plan to the client organisation to receive feedback. Statistical techniques for business This module aims to develop the understanding of when and how to use statistical techniques to examine data in order to answer business and consultancy problems. At the end of the module you will be able to critically evaluate the application and results of statistical techniques frequently used in a business context as well as being able to apply software commonly used in research and consultancy settings to implement appropriate statistical techniques.

14

Individual consultancy project This independent project allows you to integrate your learning from your taught modules, particularly critical understanding and problem solving. The content of this project module will be discussed between yourself, your supervisor, and ideally - where appropriate - a host organisation. You will be required to demonstrate that your consultancy project leads to a set of recommendations to improve the performance of the host organisation, or to the development of new business analysis methods and novel ways to apply them in business and consultancy contexts. The important thing is that you will take ownership of the project and drive it to completion. Overall, this process aims to develop your personal knowledge and academic enquiry skills by using research methodologies that are applied to business consultancy, and underpinned by analytical and quantitative based techniques. This will enable you to then apply these techniques and evaluate and appreciate the difficulties and constraints associated with the execution of academically driven consultancy projects.


Business Analysis and Consultancy

Optional Modules

Managing knowledge in organisations You will look at the challenges, strategies and best practice tools and techniques associated with managing knowledge and organisational learning. In particular, you will consider issues associated with human resources, information technology, culture, trust, and organisational design and structure. Course content and delivery includes theoretical debates and papers, critical case studies, a range of relevant examples from global perspectives, and material from the lecturer’s research in the field.

Computer simulation for business Computer simulation for business systems is an increasingly important management tool for effective decision-making. This module covers the general principles of computer simulation, both Discrete-Event and System Dynamics simulation. Within Discrete-Event simulation you will cover construction of the model, verification, validation, and experimentation techniques. In Systems Dynamics, you will explore the construction of causal loop diagrams, building of stock flow structures, modelling of non-linear relationships and time delays and use of models for policy analysis. Throughout the module, we will be using commercial software such as Simul8 and Ithink.

Business Analysis and Consultancy

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in business management, information systems, computer science or statistics. You must also satisfy the University’s English Language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

15


MSc Global Business About the course This unique course will help you develop the business skills and cultural awareness required for success as a manager in a multinational environment. Its dual award status means that you not only gain a Master’s from the University of Hertfordshire, but also a full Master’s (or MBA) from one of our international partner universities. Being a part of the International Business School Alliance (IBSA) also provides an excellent opportunity to build a global network of business contacts. See www.ibsaworld.net for more information. The core subjects focus on areas such as strategy, finance, marketing, international human resource management and law, and are taught from an international and comparative perspective. As well as core subjects, each university offers a distinctive specialisation; in the University of Hertfordshire’s case, international human resource management.

16

This is one of the key strengths of our Business School, with staff who are both experienced practitioners and active researchers. The other universities specialise in: logistics and supply chain management (Bremen), transitional economies and emerging markets (Moscow), finance and investment (North Carolina), marketing (Valencia), and business development and consultancy (Paris). Alongside the practical skills and knowledge you will build, this course also helps you develop important sensitivities that will enable you to work within business in multicultural and multinational settings. We passionately believe that those sensitivities can only be fully acquired through the experience of living and working in another country.


Global Business

Core Modules If you choose to study at the University of Hertfordshire in the first semester (October to January) you will study the following five modules. The following modules are core to the programme and are offered by all IBSA partner institutions. Global marketing strategies This module addresses marketing performance in a global context as well as assessing differences in country environments. You will select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans. This is international marketing decision making at an advanced level. Global strategic analysis This module focuses on global strategic business issues and the development of winning business strategies in a global economy. The managerial tasks of strategic analysis as well as crafting, selecting, and executing strategies are discussed through lecture, discussion, and case analysis.

International business law This module helps you to develop an understanding of international legal foundations and frameworks within which a business operates, focusing on a critical analysis of business transactions, and the global legal environment in which they are conducted. Legal concepts will be related to current issues in international business relationships to assist in an understanding of risks inherent in the global forum. International finance Here you will be taking a global overview of managerial and financial accounting for international financial decision-making at an advanced level. The module focuses on analysis and decision making techniques affecting global economics, multinational finance, international accounting, global harmonisation, corporate governance, and global value-creating management.

Human resource management in the global environment This is an examination of international human resource management in the context of the global business environment, and policies of organisations for the management of people. The issues of managing international human resources, the link between HR practices and organisational performance, and international legal requirements and best practices will be explored.

17


Global Business

Core Modules If you choose to study at a IBSA partner institution in the first semester and would like to specialise in International Human Resource Management at the University of Hertfordshire in your second semester you will study the following modules. Comparative employment relations The module explores the functional and strategic requirements of international employment relations in an international context and how international issues of economic, technological, political, cultural, environmental and social pressures impact on international employment relations. You will also explore the theory and evidence for

convergence and globalisation in employment relations practices, and critically assesses the methodological issues behind such comparative international research. Managing across cultures You will address the globalisation process and the cultural and institutional factors promoting diversity in the international environment; multinational corporations: structural strategic and ethical concerns; managing human resources and employment relations: formulating policies for international staffing in the multinational corporation and for operating across national/ regional industrial relations systems.

This dual award programme means you gain a full Master’s both from the University of Hertfordshire and from one of our international partners

18


Global Business

Core Modules Organisational behaviour: theory and practice This module allows you to study a range of theoretical perspectives on organisations, to consider the organisational context of behaviour with reference to the main perspectives, and to consider the role of the manager within the organisation. The module begins by charting the development of management as a function within organisations, and then it examines the development of organisation theory over time. The focus of the module then switches to examining a range of organisational issues such as organisational structure, groups, control, conflict, motivation and personality, leadership and decision-making, technology and job design, and culture and change. The role of the manager within the organisation is an overarching theme, drawing on both your own experience and the theoretical perspectives introduced earlier.

Postgraduate research methodology This module prepares you for an individual research dissertation in your chosen field. The aim of the dissertation is to provide you with the opportunity to develop and apply postgraduate level skills of independent research, analysis, evaluation, writing and presentation, and to deepen your knowledge and understanding of a specific subject and its location within their academic discipline as a whole. Strategic human resource management This module aims to enable you to develop a critical and evaluative approach to the concept of Strategic Human Resource Management (SHRM) and its application in a global context. It also explores current issues in SHRM. Dissertation This is an opportunity to develop your research and analytical skills by carrying out an independent and significant piece of research in a relevant area on a topic of your choice. You will have guidance from your tutor throughout.

Global Business

Start dates and entry requirements This course starts in September and is one-year full-time.

meeting the partner entry requirements and to places being available.

You should have the equivalent of at least a UK second class honours degree in a business or related discipline. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

Entry to the partner university of your choice to complete this dual degree will be subject to you 19


MSc Global Economy and Business Institutions About the course Work at the cutting-edge of economic thinking with this unique, research-informed taught course. It is an unmissable opportunity to learn with academics who are experts in institutional, evolutionary and organisational economics, political economy and development economics. In a vibrant, research-rich environment you will expand your understanding of institutional and organisational theories, analyse global economic issues and develop policy-making capabilities. You will gain a rigorous understanding of the global economic environment and the business institutions which shape it. In the process, you will develop excellent research, analytical and policymaking skills. Hertfordshire Business School is a leading centre for institutional thinking in the UK. This groundbreaking course is led by established

This unique research-informed programme sees you and your peers driving discussions, making presentations and leading debates

20

researchers and professors, with insights from cutting-edge business leaders and academic guest speakers from across the world. With a research focus, it sees you and your peers driving discussions, making presentations and leading debates. Teaching draws on the research expertise of members of the Group for Research in Organisational Evolution and the Global Economy and Business Research Unit, both based at the Hertfordshire Business School. Equipped with high-level analytical and research skills, you will be a desirable candidate for a diverse range of rewarding roles. These span public and private sector organisations, research institutes and development agencies, nationally and internationally. In addition, you will be well placed to continue your studies at doctoral level.


Global Economy and Business Institutions

Core Modules

Institutions, structures and evolution The module introduces you to a wide range of important concepts and theoretical approaches relevant for understanding the contemporary global economy and business institutions. It will compare different types of explanation of institutional and structural change in capitalist systems. Several different theoretical approaches will be compared with regard to their explanations of institutional and structural change. The main approaches covered will be neoclassical economics, Keynesian economics, disequilibrium economics, Marxian economics, Schumpeterian economics, the old and new institutional economics, and modern evolutionary economics. Entrepreneurs, firms and markets This module offers a concise overview of the theory of the firm literature, highlighting the main concepts, contributions and debates. The narrative is analytical, organised as a logical succession of themes, although some historical context is provided. The discussion focuses on topics ranging from the roles of the entrepreneur, the raison d’être of the firm and the emergence of the firm in market economies, to the problem of firm boundaries and the choice of organisational form. The classic distinction between contractual and capabilities approaches is addressed, as is the possibility of their integration. Finally, the legal perspective on entrepreneurs, firms and markets is also provided.

Varieties of capitalism The module offers an overview of the factors explaining why socio-economic systems differ significantly and persistently in how relations between the state and markets are structured, in the forms of economic organisation prevailing and in how much emphasis is placed on the welfare state. The main approaches to the study of varieties of capitalism are covered in the first part of the module. The second part uses a comparative institutional analysis approach to assess varieties of capitalism across and within different domains (eg corporate governance, financial systems, human resource management). Issues related to the empirical investigation of varieties of capitalism are also addressed in the course. Research methodology The module is organised in three blocks. Block A looks at the main issues and debates in the philosophy of science. Topics include empiricism and the problem of induction, deductivism and modelling, positivism and falsification, scientific change and scientific revolution, scientific research programme, pragmatism, instrumentalism, and realism. Block B focuses on research question framing, and on structuring and writing research proposals and papers. Topics include identification and selection of research problems, literature review, formulation of research hypotheses, development of research proposals, structuring, outlining and writing. Block C examines data collection and analysis methods, as well as ethical issues in carrying out research. Topics include qualitative and quantitative research methods, primary and secondary data, sampling techniques, data collection methods, data analysis techniques, and ethical issues in research.

21


Global Economy and Business Institutions

Core Modules

Contemporary debates in the global economy This module analyses key issues and debates in the structure and governance of the global economy. A foundation in the different paradigms that offer explanations of global restructuring will be provided through an examination of neoliberal, institutional and Marxist approaches. Competing interpretations of current trends will be set in the context of the aftermath of the 2007 financial crisis. Changes in geo-economics will be examined through a focus on emerging markets and China in particular, as well as parallel developments in the core economies of the US, Europe and Japan. The changing relationship between the state and firms will be explored in the context of increasing internationalised networks of economic activity. In addition, the role of global institutions such as the International Monetary Fund and World Bank, and labour will be explored as important agents in shaping economic relationships. Corporate governance, law and society The module offers a concise overview of the main debates in the corporate governance literature. The narrative is both analytical and historical. The discussion focuses on topics ranging from the rise of the modern corporation to the mid-century criticism of corporate power, from the managerial theory of the firm to the Chicago school reaction, from the attacks on big business during the 1970s to the justification of the 1980s takeover boom, from the shareholder primacy norm to the problem of corporate governance after Enron, and from jurisdictional competition to the respective roles of hard law and soft law. Global finance and stability This module focuses on three central issues in global finance. The first regards the drivers of financial integration, especially the role of capital account liberalisation since the 1970s. The second is about the causes and consequences of different types of financial instabilities, such as banking, currency and twin crisis. In this context, the theories of financial instability will 22

be discussed in connection with the exam of selected case studies ranging from the Great Depression of 1929 to the Third World debt crisis of the 1980s, from the Mexican (1994) to the Asian crisis (1997), and from the Argentinean crisis (2001) to the Great Crash of 2008. The third component focuses on the remedies and policy proposals offered in the literature to deal with financial crises and their effectiveness in restoring stability. Political economy of development in a global context The module will focus on the political economy of development with a specific emphasis on the concept and measurement of development, the global dimensions of affluence and poverty, the causes of un(der)even development from the historical and theoretical perspectives, the issue of differential growth rates. The module will then successively address sectoral growth and development, institutions and development, international trade and development, aid and development, state and development. Dissertation This module builds upon the module, research methodology, which will prepare you to submit a suitable research proposal. An appropriate supervisor will be allocated to you. While the dissertation aims to enable you to become independent researchers at postgraduate level, a semi-structured process will be adopted. In addition to regular supervisory meetings, this will involve a series of deadlines and events where you will have the opportunity to present your work and obtain feedback and comments. The ultimate goal is the production of a 15,000 word dissertation which coherently integrates your Master’s level research and is written to an appropriate standard. You will also be required to defend your dissertation in an oral examination. This module therefore provides an excellent preparation for further research beyond Master’s level.


Global Economy and Business Institutions

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK upper second class honours degree in economics, finance or management (with sufficient economics content). Satisfactory performance at selection interview is also required. In addition, you must meet the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

This is an unmissable opportunity to learn with experts in institutional, evolutionary and organisational economics, political economy and development economics

23


MSc International Business About the course Our course lays the foundations for a career in international business or higher level research in the subject. It introduces you to contemporary theories and concepts, and gives you the opportunity to acquire real-world business expertise and knowledge within a stimulating academic framework. In parallel, you will cultivate intellectual, social and practical skills that empower you for personal and professional success in a wide range of international business settings.

To achieve your Master’s degree you will need to complete either a business plan or an international business report. You will also complete a business research methods module which will enhance your business research and analysis capabilities to support the undertaking of either the business plan or the international business report.

The MSc gives you the opportunity to acquire real-world business expertise and knowledge within a stimulating academic framework

24


International Business

Core Modules

International supply chain management A key feature of globalisation has been the extension of supply chains across national borders. This module offers you the chance to study this new, exciting and challenging area of business and management. The focus is on the theory and practice of supply chain management in the context of organisations. Topics to be covered include logistics, strategy, performance and structure, purchasing and supplier relationships, the role of e-business and risk management. International business strategy Explore the challenges faced by international organisations in building and sustaining competitive advantage within a complex, uncertain and rapidly changing global business environment. You will examine how and why firms develop a range of strategic approaches to these challenges, to take account of internal organisational influences and stakeholder pressures, as well as the impact of competitive rivalry and broader environmental forces. The module mixes theory and practice, and provides the opportunity to generate and critically assess a range of strategic options available to managers in specific situations. Finance for international business This module aims to set financial management within an international context to allow you to explore the financial issues specific to business entities that engage in international business. It will examine the theory associated with these issues and the techniques employed by business entities that engage in international business in their financial management. Managing in international business In this module you will explore a range of management attributes and skills, and their application to people, projects and business management in a multicultural and international

business context. Management theory, models and styles are analysed, including their impact on individual and team performance. Key concepts of leadership, management, team-building, group behaviour, communication, feedback, power and conflict are explored and presentation, communication, critical thinking and selfassessment skills are developed. Marketing across cultures An understanding of cultural diversity and the formulation of cross-border marketing strategies is vital in today’s global economy. You will examine a variety of relevant concepts, theories and models, particularly in relation to consumer behaviour and marketing communications. As well as analysing the process of cross-border marketing, you will evaluate the approaches adopted by leading global players. Global e-Business This module will involve the development of e-commerce components and will look at e-commerce as part of the total company profile as well as e-commerce marketing, internal and external effects of e-commerce, international methods of e-commerce and strategic advantage through e-commerce. You will also learn about payment systems and privacy and security. The global economy The focus of this module is the complex patterns, processes and institutional context within which businesses operate in the contemporary international market place. You will examine the dynamic nature of the global economy, its vulnerability to shocks and the implications of uncertainty and risk to business. The module also takes a critical look at political frameworks, the role of the state, and supra-national institutions such as the International Monetary Fund, the World Bank, and the World Trade Organisation.

25


International Business

Optional Modules Managing a small business This module looks at relevant aspects such as entrepreneurs, and the issues involved in growing and managing a small business. Topics cover a broad spectrum including idea generation, legal considerations, and financial areas including sources of finance, drawing up business plans, and failure and its causes. Broader themes include the family business and networking, word of mouth, and personal selling. Global logistics and transport This module offers you the ability to develop advanced knowledge in two important and critical areas of management and economics of international organisations, firstly global logistics and secondly transport. The module covers a wide range of topics including the role of logistics in organisations, the global logistics environment, development of high quality logistics systems, warehousing and material handling, information systems in logistics, improving logistics performance, characteristics of different forms of international transport, economies of different modes of international transport, and development of transport infrastructure.

26

Management modelling tools This module will develop knowledge and understanding of a range of management modelling tools used in business management today. You will be presented with the importance of business problem formulation and will be guided to shape business problems as analytical models. The module will include a range of tools and techniques to solve the business analytical models with an emphasis on the interpretation of the results generated through the solution process. The difficulties and limitations associated with the formulation and solutions process will be presented including their implications to the business decision-making process. You will be encouraged to use appropriate software to solve the models. International and comparative human resource management This module is designed to provide an in-depth and theoretically informed exposition of the human resource complexities in managing across borders as a primary strategic concern of multinational corporations (MNCs). It is organised around international and comparative themes on an integrated basis. The themes include i) international: insights are provided into the challenges of managing staff in home and host localities, including the selection, training and rewarding of expatriates ii) comparative: awareness will be stimulated of the diverse institutional and cultural environments providing the host destinations for MNCs, including North America, ‘Western’ and ‘Eastern’ Europe, Japan, China and a selection of emerging/developing countries.


International Business

Research Component The research element allows you to develop your research skills and demonstrate your understanding of international business. You will need to complete the business research methods module as well as choosing either the business plan or international business report. Business research methods This module will develop the skills necessary to carry out either the international business report or business. The module begins with how business phenomena can be explained, different methodologies and bibliographic search strategies. It then develops a variety of qualitative and quantitative techniques for collecting, analysing and presenting data.

EITHER International business report This is an independent piece of work incorporating research, study and evaluation. Each student will be allocated a report supervisor. This report may focus on any aspect of international business justified as relevant for research. OR Business plan You will be allocated an individual supervisor who will brainstorm the proposed business idea with you and guide you through the viability of the project, the process of research, the development of the business plan and the consideration of appropriate and managerially-significant conclusions and recommendations. The completed work will demonstrate a rounded expertise in all the module areas within the MSc International Business.

International Business

Start dates and entry requirements This course starts in September and is oneyear full-time. This course is also offered in January and is 16-months full-time. You should have the equivalent of at least a UK second class honours degree in a business related subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

27


Achieving this postgraduate qualification is not only intellectually challenging but highly rewarding, personally and professionally

28


MSc Management About the course Our MSc provides a solid grounding in key business functions, geared to the issues that face organisations in today’s global environment. The course equips you to respond effectively to these challenges by enhancing your management knowledge and skills, and enabling you to reflect on your own progress in developing your strengths and abilities. You will learn in a variety of ways, including interactive seminars, workshops, traditional lectures and via the web.

Assessment, which includes presentations, group work, reports and essays, focuses on your ability to generate solutions to everyday business problems. You will study eight core modules leading to a management research project. This will be on a management topic directly relevant to your career. These modules cover major business functions and underline the importance of creative thinking, entrepreneurship and self-development in effective management.

Management

Core Modules Interpersonal management skills The module enables you to develop personal skills and strategies for building confidence and dealing with office politics. It will enhance your ability to handle difficult people, manage your time and create networks to support you in your career. You will develop techniques for enhancing your creativity and problem-solving ability, become more aware of how creative teams work, and learn the importance of taking an open-minded approach to problems.

People and organisational management As the key drivers of organisational success, people need to be managed effectively. This module looks at the different types of organisation, their design and classification, and the essential role people play in implementing organisational strategy. You will examine the HR function and the role of the line manager, together with the changing world of work and different people management approaches, while developing relevant practical skills. Accounting and finance in the organisation By increasing your confidence in assessing and using financial information, this module will enable you to interact more effectively with financial and non-financial management. You will focus on financial reporting and analysis, management accounting and control, and financial management, building practical skills through scenario exercises and case study examples. 29


Management

Core Modules Managing information Information systems can be considered as the nerve system of an organisation. Right across the private and public sector they are relied on to improve strategy and operations, by adding to knowledge of the environment, customer relations and the supply chain. You will cover how information is used in decision-making and communications, the role of information systems, and issues relevant to information systems strategy. Competing through marketing Covering key concepts and techniques relevant for a broad range of marketing applications, this module will interest qualified practitioners and non-specialists alike. It is designed to enhance your understanding of the business environment and opportunities in a global market, as well as inspiring innovation and creative skills. You will look at how marketing contributes to the growth of both large multinational organisations and SMEs, and how to create advertising that satisfies customer aspirations. Research skills for management This module will cover a range of research issues relating to the functional areas of management in support of the preparation of a research proposal which will form the foundation for the development of a dissertation to complete the MSc course. Areas that will be covered will include reading and interpreting academic research, identifying appropriate research topics, setting out research objectives, searching, using and evaluating the literature, drafting a research methodology and conceptual framework, examining a range of theories and theorizing your selected topic. This module gives you the knowledge and skills to enable you to prepare a research proposal as the first step towards undertaking a management dissertation. On completion of the module, you will have the ability to plan and execute the next stage of your research leading to a full dissertation. 30

Intrapreneurship and enterprise Entrepreneurial behaviour and the process of enterprise creation are explored from a modern day perspective. You will revisit relevant mainstream theory, as well as studying key concepts, theories and models. You will also track the creation of an organisation and its social and business development through to corporate failure and exit. A wide range of topics are covered, including finance for start ups and entrepreneurial marketing, as well as broader issues like corporate social responsibility and sustainable marketing. Managing strategy How an organisation develops varies according to its purpose, size, environment, resources and management style. This module focuses on the role managers play in developing and implementing strategy to achieve organisational goals. You will learn about tools and techniques involved in analysing these features and developing possible futures, and the different approaches actual organisations use to manage strategy. Management research project This independent project gives you the opportunity to research a topic of direct relevance to your career. Drawing on your own business experience, you can work in one of four ways: research based dissertation, desk-based case study, a live project, or work-based learning report. Integrating and applying learning from the taught modules, particularly critical understanding and problem-solving, will enable you to transform your own approach to management.


Management

Start dates and entry requirements This course starts in September and is one-year full-time. This course is also offered in January and is 16-months full-time. You should have the equivalent of at least a UK second class honours degree in any subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

The prime course objective is to develop individuals for employment in a management role

31


Wherever your ambitions lie, this postgraduate degree course will strengthen your credentials and performance in a broad range of business settings

32


MSc Project Management About the course This course is designed to take you outside your comfort zone and develop your project management capabilities at a higher, more strategic level. Teaching methods are varied, innovative and supported by the blended learning expertise of our staff. Lectures, seminars, workshops, critical evaluation of case studies, group discussions and individual presentations are designed to challenge you intellectually. You will qualify with a solid understanding of qualitative and quantitative aspects of project management and personal experience of applying the latest tools and techniques. This will enable you to lead feature-rich, high quality projects and deliver them on time and on budget.

Over six compulsory modules you will gain a thorough grounding in the theory and practice of the core principles of project management. To tailor the course to your individual needs and aspirations, optional modules are offered along three themes (general, information systems and engineering project management) or combinations thereof. You will be assessed through your coursework and a dissertation.

This course is accredited by the Association for Project Management as being aligned with their professional body of knowledge.

Project Management

Core Modules

Principles of project management Increasingly, organisations rely on the successful delivery of projects to achieve strategic business objectives, improve operations and enhance their competitive position. This module examines the role of the project manager and the effectiveness of different organisational structures in supporting project delivery. You will also look at the history of project management, and explore the values which have superseded the traditional values of budget, time and quality.

Project scheduling and budgeting Here you will develop your capabilities to schedule, budget and control projects, including recognising, analysing and resolving problems. The module builds your knowledge and understanding of both classical and current techniques applied in business today. Using project management tools and software, you will learn how to manipulate and solve problems and interpret the solutions.

33


Project Management

Core Modules

Project risk management Risk and uncertainty are inherent in projects due to their unique and temporary nature. This module will develop your appreciation of risk, uncertainty and opportunity, their management and their impact on project outcomes and on the parent or client business. The content will include the theory and practice of project risk management methods, processes, qualitative and quantitative techniques and attitudes to risk. Quality and change management This explores the role of the customer in the project environment, and maintaining customer focus throughout the project lifecycle as the project environment, variables and constraints change. The module sets project quality management within the context of organisational quality management systems and will help you to implement change effectively through projects. Topics covered include the concepts and history of modern quality management, managerial aspects of quality assurance and control, scope monitoring and change control, configuration management, and requirements management. Project management simulation Learning with your fellow students in a simulated environment, and with the support of interactive seminars, you will plan and manage a project from initial assessment to closeout. The process introduces you to topics such as team working, proposal analysis and planning, evaluating requirements, negotiation and implementation.

34

Project leadership and communication This focuses on the importance of building and leading effective teams, and maintaining relationships between key roles in the project environment. You will investigate underlying theories of leadership, motivation, power and influence, communication and conflict management, and explore strategies for managing people and projects. This involves considering the influences of team members, sponsors and other stakeholders, and managing and influencing through direct and indirect forms of authority and control. Dissertation This is an opportunity to develop your research and analytical skills by carrying out an independent and significant piece of research in a relevant area on a topic of your choice. You will have guidance from your tutor throughout, from the feasibility of the research question to the validity of the conclusion. The dissertation is also supported by a research methodology training module, and student-led support group meetings.


Project Management

Optional Modules

General Project Management theme Systems approaches to managing change In organisations, projects are a vehicle for improving aspects of business performance and a sound initiation is the basis for effective project implementation. However, the problems or opportunities they aim to address are often complex and ‘messy’ organisational situations. Even before the project starts, how it is framed and how it is perceived by different stakeholders, influences its management. Taking a systems perspective, interpretive modelling approaches are used to help people think through complex and ‘messy’ organisational situations, understand one another’s perspective, focus on the desired ends and identify appropriate changes. Such thinking enables projects to identify changes that are more likely to be embedded in the broader organisation and experience fewer negative unintended consequences.

Project management for innovation This module develops your understanding of the importance and structure of innovation projects, and the techniques used to manage different project phases. We support the theory with presentation of real-world case studies and examples of the management of innovation projects. Performance measurement, new product development, manufacturing capability, leadership, and the role of top management are some of the many interesting topics you will explore.

Business theme Computer simulation for business Computer simulation of business systems is an increasingly important management tool for effective decision-making. This module covers the general principles of computer simulation, both Discrete-Event and System Dynamics simulation. Within Discrete-Event simulation, you will cover construction of the model, verification, validation and experimentation techniques. In Systems Dynamics, you will explore the construction of causal loop diagrams, building of stock flow structures, modelling of non linear relationships and time delays and use of models for policy analysis. Throughout the module, we will be using commercial software such as Simul8 and Ithink.

35


Project Management

Optional Modules Information Systems and Technology Theme Agile project management According to Forrester Research, seventeen per cent of European and North American organisations are already using agile processes and a further fifty-one per cent are interested in adopting them. You will study the core principles of ‘agility’ and learn how agile project management techniques can help in delivering projects on time and on budget. You will gain theoretical and practical knowledge of the most popular agile methodologies (eg XP, SCRUM) enabling you to critically assess relevant case studies and problems from practice. Information management This module will provide you with knowledge and understanding of the role and function of information in the decision and communication process of an organisation. You will develop an understanding of the role of computerised business information systems within the enterprise, an understanding of the activities involved in developing information systems

and an appreciation of issues in relation to information systems strategy. It will also provide an understanding of how both data is gathered and how both data and financial measures are used to plan, monitor and control the progress of the organisation including specifying costing and accounting/financial information processes. Typical topics covered on the module will be: BIS - definition and theoretical aspects; computerised BIS development - the traditional life cycle and alternative approaches to systems development Information systems/e-business strategy.

Engineering theme Manufacturing strategy Through lectures, case studies and group discussion, you will develop knowledge and understanding of how to successfully design and deploy integrated manufacturing strategies for competitive advantage. Your studies will highlight human resource issues, resistance to change, technology, and process influences and constraints.

Project Management

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in a business, management, information systems, technology, or engineering related subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

36

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep


37


MSc Proprietary Trading About the course Developed in collaboration with leading City institution Futex, the MSc Proprietary Trading is the fast-track to becoming a high-earning, professional trader. Combining educational excellence and practical live trading floor experience, it is the first internationally recognised postgraduate degree in the exciting and financially rewarding career of futures trading. Taking place onsite at Futex’s state-of-the-art offices in Surrey, the course is divided into three core stages, commencing with an intensive twelve-week Trading Floor Training Programme provided by Futex. The two following teaching blocks and a dissertation are aimed at learning the theoretical side of trading in the global markets from the Hertfordshire Business School’s

expert tutors – and then putting this straight into practice on the trading floor. Every element of the programme has been designed with one clear objective in mind – to make you into a successful professional trader. The MSc Proprietary Trading offers a real career opportunity if you have a passion for the financial markets and the necessary drive, ambition and commitment to succeed in the demanding world of trading and investment. You will develop a deep understanding of principal areas of trading and use Futex’s vast experience to help build your own ‘edge’ in the global financial markets. Exceptional performance during the twelvemonth programme provides an opportunity to be offered a full-time trading position at Futex with full company financial backing.

Trader at Futex

I joined Futex and have never looked back. Futex gave me the opportunity to realise my ambitions. They provided me with the training, support, funding and facilities I needed to become a highly profitable futures trader

38


Proprietary Trading

Core Modules

Trading floor training programme The first twelve weeks of your MSc begins with Futex’s Trading Floor Training Programme delivered by experienced, professional trainers and traders. Painstakingly developed over more than a decade, the programme is designed to give you a comprehensive, hands-on introduction to a career in futures trading by providing a combination of formal teaching, assessment, advice, simulated trading and reflecting. A successful, consistently profitable trading career is dependent upon your ability to make effective trading decisions regularly. In order to train you to do this, the programme will guide you through a broad range of essential areas such as cash and derivative markets, macroeconomics, economic indicators, technical analysis, trading psychology, how to trade the market depth, price action, volume and order flow, market sentiment and money management. From your own fully-equipped trading desk you will gradually learn to trade the global financial markets with consistency, control and precision monitored in real-time by our experienced risk management team. Our traders and mentors will be on hand every day to discuss your performance, highlight areas for you to work on and provide solutions to the trading challenges you will face. Teaching block 1- Markets, institutions and policy This module will provide you with a thorough understanding of the key microeconomic and macroeconomic principles of relevance to the proprietary trader, and how you can usefully apply them to the analysis of economic issues in both business and policy arenas at various levels. You will be able to understand the wider financial and economic market environments in which you yourself are an agent, as well as the institutions

which facilitate and constrain your behaviour. Particular reference will be made to the financial system and the role of government policy therein. The content has been developed to focus on the precise needs of futures traders and is structured to provide a unique and exciting opportunity for the integration of academic study and practice. The module begins with an intensive teaching week led by University of Hertfordshire tutors who will teach key syllabus topics. Five tutorial integration days – involving both University and Futex tutors – will then be used to look at pivotal areas and reflect on the interface of theory and practice. Private study time will allow you to complete your work programme, readings and assessments. You will also have the opportunity to trade on a simulator during this time. At the end of the teaching block 1 an online research methods module will be completed and the research area of your dissertation identified. Teaching block 2 - The global economy in context The aim of this module is to enable you to understand the key aspects and trends of the global economy through an appreciation of the relevant principles, theories and analytical tools provided by different economic approaches. How these can be usefully applied to analyse international markets and the role played by the state and supra-national institutions, explaining the business and policy decisions adopted will also be explored. Following the same pattern as teaching block 1 in terms of organisation of the module, the second teaching block will involve an intensive week of lectures, five tutorial integration days, private study time, trading simulation and you will also continue to gather data for your dissertation.

39


Proprietary Trading

Core Modules

Dissertation The final eight weeks of the course will be dedicated to the completion of your 15,000 word dissertation. The earlier modules will have provided you with academic skills, concepts and relevant literature, therefore laying suitable foundations upon which to embark upon your dissertation. While the dissertation aims to enable you to become an independent researcher at postgraduate level, a semi-structured process will be adopted, including regular meetings with your dissertation supervisor. During this period you will have access to Futex’s trading floor and both University of Hertfordshire and Futex staff will give supervisory feedback onsite.

Proprietary Trading

Start dates and entry requirements This course starts in both September and January and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in any discipline. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

40

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep


MA Human Resource Management About the course The course is designed to increase your effectiveness in a range of human resource management roles. We use a variety of teaching methods, and draw on both academic and industry examples to put theory into a modern context. We also encourage you to draw on your own experience and to share good practice with fellow professionals.

successfully complete the programme to meet the requirements of the CIPD Advanced Diplomas in Human Resource Management or Human Resource Development and so be eligible to apply for Chartered Membership of the CIPD. For students not wishing to follow the route leading to CIPD approval you will study five core modules and four optional modules as well as completing a dissertation/research report.

The Hertfordshire Business School is approved by the Chartered Institute of Personnel and Development (CIPD) to enable students who

Human Resource Management

Core Modules

Organisational behaviour: theory and practice The module begins by charting the theory and structure of the study of organisations, and then goes on to examine the development of organisational practice and organisational theory over time. The focus of the module then switches to examine a range of organisational issues such as organisational structure, groups, control, conflict, motivation and personality, leadership and decision-making, technology and job design, culture and change. The role of actors and the relationships that occur between actors within the organisational context is an overarching theme, drawing on both your own experience and the theoretical perspectives introduced earlier. Strategic human resource management This module aims to provide you with a critical understanding of the key issues and debates in strategic human resource management and

an appreciation of the importance of managing people strategically. Different approaches to strategy and strategy-making are introduced and the HRM implications considered. The history and origins of strategic HRM are explored as well as the forces shaping HRM at work. The main theoretical models are considered as well as their application in practice, and the contribution of SHRM to organisational performance evaluated. Key themes, emergent issues and tensions are reviewed. Managing people strategically is considered in relation to employee resourcing, performance and reward, development and relations. Industrial relations: theory and practice Industrial relations is a module that encourages you to think critically and debate key contemporary issues in the field of employment. During the module, you will explore the structures 41


Human Resource Management

Optional Modules

that influence people’s working lives and be provided with alternative theoretical perspectives to enable you to analyse contemporary events and situations at different levels. It considers the roles of the key actors in industrial relations, the state, the trade unions and the employers and the processes through which the rules of industrial relations are made. Key aspects of the module may include the study of collective bargaining, industrial action, employer and trade union styles and strategies, negotiation, small firms, flexibility, women and trade unions. The module aims to put theoretical and practical issues in a contemporary context. Where appropriate, the module will draw on your own experiences. Human resource management practice and perspectives The module provides an introduction to human resource management (HRM); its historical development, relevant theories and key issues. It examines the role of the human resource (HR) professional and the organisation and delivery of the function. It also aims to develop a critical understanding of the organisational and external contexts within which HR professionals operate, whether in the market, public or ‘third’ sectors. Political, economic, demographic, social and technological influences and trends will be examined and evaluated as well as consideration of how leading organisations respond to the dynamic context. The module also outlines the skills and competencies required of an HR professional and seek to enable you to develop these. Postgraduate research methodology for HRM This module prepares you for the preparation of a research proposal as the first step towards undertaking either an individual research dissertation in HRM or an HRM research report. The aim of the dissertation and HRM research report is to provide the opportunity for you to develop and apply postgraduate-level skills of independent research, analysis, evaluation, writing 42

and presentation, and to deepen your knowledge and understanding of a specific subject and its location within HRM. Human resource management research report The management research report is a substantial piece of research-based work undertaken by you which provides you with an opportunity to investigate complex human resource management issues and situations in the light of your learning on the course. You will develop and apply independent research skills in analysis, evaluation and presentation of data in to an understanding of the topic/issue you have chosen to investigate. You must be aware that you need to have agreed access for data gathering purposes to an existing organisation(s) before undertaking this module. The required word count for this module is consistent with the requirements of the CIPD. OR Dissertation/management research report This is an individual research dissertation for you should you wish to achieve the outcomes required for both the Master’s degree in Human Resource Management and a CIPD Advanced Diploma in HRM. The aim of the dissertation is to provide the opportunity for you to develop and apply postgraduate-level skills of independent research, analysis, evaluation, writing and presentation; and to deepen your knowledge and understanding of a specific subject and its location within the HRM discipline as a whole. Further, it is to provide you with the opportunity to concurrently prepare a management research report containing costed recommendations based on your research and an appropriate action plan for a specific organisation(s). The dissertation is supported by a research methods training module, individual supervision, student-led support group meetings and a number of course tutorial sessions.


Human Resource Management

Optional Modules OR

Dissertation: human resource management This is an individual research dissertation for the Human Resource Management. The aim of the dissertation is to provide the opportunity for you to develop and apply postgraduate-level skills of independent research, analysis, evaluation, writing

and presentation; and to deepen your knowledge and understanding of a specific subject and its location within the HRM discipline as a whole. The dissertation is supported by a research methods training module, individual supervision, studentled support group meetings and a number of programme tutorial sessions.

43


Human Resource Management

Optional Modules

Remuneration strategy and practice This module aims to provide you with the knowledge and understanding of how relevant remuneration policies and practices are planned, implemented and evaluated to support strategic organisational goals, and of the environments which impact on these goals and strategies. Critical understanding is developed to enable you to reflect on the strength and limitations of different approaches to remuneration and the effect on individual and organisational performance. The module considers the influences on pay and benefits management in the private, public and third sectors as well as the specific challenges involved in international and executive pay arrangements. Employment law This is a topic of central importance to Human Resource Managers. Employers rely on their managers to ensure that they are not in breach of numerous legal requirements and responsibilities, both for themselves and to their employees. The module therefore takes participants through the basics of employment law, from who is an employee to dealing with discipline and dismissal; how to avoid issues of discrimination and how to set up policies and procedures in the workplace. The emphasis is on application of the law and its practicalities, and includes a visit to an employment tribunal as part of the assessment process.

44

People resourcing The module aims to develop a critical knowledge and understanding of key people resourcing and talent management strategies within the wider national and international employment market. It covers attraction, selection and retention of employees and the alternative interventions that can be utilised to suit the needs of the business. Current resourcing issues such as flexibility, employee engagement, work life balance and the debate about outsourcing and off-shoring are key elements of the module. The module also enables you to develop a range of skills to perform effectively in a professional resourcing or line managerial role and to provide opportunities for related continuous personal and professional development. Leadership and management development This module allows you to study a range of theoretical perspectives on leadership and management development; consider the impact of organisational change on the role and development needs of leaders and managers; consider leadership and management development in the context of the organisation’s objectives, and the measures of how it contributes to these objectives.


Human Resource Management

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in any subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

We use a variety of teaching methods, and draw on both academic and industry examples to put theory into a modern context

45


The course combines academic excellence with experience, real world application and theory

46


MSc Marketing About the course If you have studied marketing for your first degree, or are just starting out in marketing and wish to further enhance your existing skills and experience, then this course provides an invaluable combination of academic excellence with experience, real world application and theory. The course consists of seven core taught modules, an optional module to help tailor your studies, and a three-module research-driven dissertation or integrated research project.

The course approach is participative, and you are encouraged to share knowledge and experience to contribute to others’ learning. Teaching includes facilitated seminars, practical workshops, web-based learning, action learning sets and case study analysis, as well as traditional lectures. There are also sessions by visiting professors, business practitioners and consultants. Assessment is by coursework, including critical papers, presentations, reports, online tests and projects.

CIM Professional Postgraduate diploma holders will be given exemptions from the first four modules of the course.

47


Marketing

Core Modules Decision-making for marketers This module provides an introduction to financial decision-making for the non-specialist, within a marketing-based context. The role of financial information in supporting the management functions of planning, control and decision-making is explained and demonstrated. Essentials for marketers and marketing communications This module will develop your understanding of the ways in which marketing theory is manifested in a range of situations, organisations and locations including those not instantly perceived as marketing. Segmentation, targeting and position, services marketing and the 7Ps, buyer behaviour and marketing and communications will be explored. Postgraduate research methodology for marketers This module will cover a range of research issues relating to the Marketing discipline in order to support the preparation of a research proposal which will form the foundation for the development of a dissertation or applied project to complete the MSc Marketing degree. Areas that will be covered will include reading and interpreting academic research, identifying appropriate research topics, defining appropriate research objectives, searching, using and evaluating literature, drafting a research methodology and conceptual framework, examining a range of theories and theorizing a selected topic. This module gives you the knowledge and skills to prepare a research proposal as the first step towards undertaking a dissertation or applied project. On completion of the module you will have the ability to plan and execute the next stage of your research leading to a full dissertation.

48

Research for marketing practitioners Marketing research is an essential part of an organisation’s planning, strategy design and controlling activities. Even those people not directly involved in the organisation marketing and sales functions are affected by, and frequently involved in, various aspects of marketing research. Consequently, you need to understand how it is set up, carried out and what outputs can reasonably be expected. The focus of this module is to ensure that the process of marketing research is understood, and to provide you with an understanding of the potential that marketing research can offer to an organisation. The module will provide you with the skills and understanding to appreciate both the academic concepts underpinning the industry and the practical applications of marketing research practices within the business and consumer setting in both national and international markets. Adding value through marketing This module is designed to develop an understanding of the portfolio of tools available to the marketer in order that you can contribute to strategic decision making and improve organisational competitiveness. You will consider how to improve organisational competitiveness through the management of organisational assets such as intellectual property and brand equity, the use of brand management and new product development to reach new markets and build consumer acceptance, and the role that innovation and creativity plays in ensuring an organisation is sustainable. You will also consider the participation of stakeholders in the process of developing competitive advantage by looking at patterns in consumer behaviour, and the options for managing media and communications.


Marketing

Core Modules Customer relationship and sales management This module will explore the needs of the customer and the range of skills and abilities companies require to develop and maintain long term, profitable relationships. In particular, it will look at the relationship between sales and marketing within a variety of organisations – business to business (B2B), business to consumer (B2C) and third sector.

Dissertation: Integrated research project You will develop and apply skills in independent research, analysis, evaluation, writing and presentation, based on in-depth study of a relevant topic of specific interest. You will be supported by formal training in research methodology, individual supervision, and a number of student-led group meetings and tutorial sessions.

Marketing analysis This module will introduce you to some advanced techniques, commonly used in marketing. Hands-on experience of using these analysis techniques under expert guidance will allow you to address practical marketing problems. The module includes two main themes, problem structuring methods and quantitative techniques.

Grasp marketing fundamentals and acquire the analytical and communication skills to successfully apply your new knowledge to a range of case studies and projects based on real business examples

49


Marketing

Optional Modules Managing the small business This module addresses the small business and its management. It will consider the entrepreneur; their nature and motivation, and the character of the small business. What are small businesses and how can survival and growth be managed? The wide range of issues to be considered will include consideration of opportunities and sources of new ideas, examination of legal forms available, including assessment of management buy-outs and the purchase of established businesses. We will consider finance including estimation of costs, and sources of finance such as banks, equity financing and other sources of finance; and move on to consider construction of business plans; failure and its causes; and sources of advice. Organisations in context This module aims to create the context for strategic marketing by developing a deep understanding of the organisation and its environment. It aims to provide you with the knowledge and skills required to identify the factors that enable an organisation to develop and thrive and to undertake strategic analysis and evaluation of the organisation’s current situation as a foundation for strategic marketing decisions within domestic and international markets.

50

Project management This module will provide you with the understanding of the project lifecycle as well as understanding how projects interact and impact their environment. The module content will include the fundamentals of project and project management, using systems theory to explain the relationship between project components internally and externally, project organisational structure, the role of project manager and its importance to the success of project delivery, the processes of project planning, pricing and cost control, project management best practices and methodologies, project evaluation. Strategic branding and marketing communications The cognitive and behavioural models of branding and how communications works will be examined and discussed. Critical analysis of journal articles discussing the main theories will be encouraged and debated. Branding and communications, advertising and public relations will be explored. For the final stage of the course, the dissertation or integrated research project provides you with the opportunity to apply your learning from taught modules to strategically and individually relevant research or business problems, and to develop your research skills. During this stage you will be supported with research methodology training, and guided by a dedicated research supervisor.


Marketing

Start dates and entry requirements This course starts in September and is one-year full-time. This course is also offered in January and is 16-months full-time. You should have the equivalent of at least a UK second class honours degree in any discipline. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

51


MSc International Tourism and Hospitality Management About the course Our MSc covers the management principles and practices needed for success in the international tourism and hospitality industry.

developing and managing its industries. At the same time, you will develop the skills and knowledge required for effective planning and decision-making.

We focus on developing skills you can apply in everyday business situations. Our hands-on approach includes sessions by visiting staff, practitioners and consultants as well as case study analysis, workshops, seminars, lectures and webbased learning. We also encourage you to share your experience with others. Learning is assessed in a variety of ways, including coursework, presentations, reports and projects.

Core modules deal with key aspects such as human resources, international marketing, finance, and also offer an overview of the issues affecting small-to-medium and large-scale tourism operators.

The course provides an in-depth understanding of how the tourism and hospitality sector operates and the diverse implications of

You can also specialise in areas that are most relevant to you, such as ethical issues of tourism and crisis and risk management. You will also complete a dissertation on a topic of specific interest to you or your organisation.

The course will appeal to recent graduates interested in public or private sector roles, as well as experienced professionals looking to enhance their employment prospects 52


International Tourism and Hospitality Management

Core Modules

Contemporary themes: Tourism/hospitality/ event management This module provides you with the opportunity to explore the nature and structure of the tourism, hospitality and event industries. By considering how these industries operate, you will analyse current trends within a variety of contexts such as human and natural resources, trends and flows, the importance of the tourism, hospitality and event industries to the economy, socio-cultural: an appreciation of the impacts that industries have on the social and cultural fabric of the destinations, the advancement and impacts on consumer and organisational behaviour, dynamic change and implications for the tourism, hospitality and event industries, research techniques and academic writing. International tourism marketing This module considers the differences between domestic and international marketing in the wider tourism industry, including hotels, government marketing organisations, travel agents, tour operators, cruise companies and airlines. It looks at different aspects of international tourism marketing, including research, pricing, distribution, product design, packaging promotional campaigns and brand management. Decision-making for managers The module provides an introduction to finance, accounting and financial decision-making for the non-specialist. It explains and demonstrates the role of accounting information in supporting the management functions of planning, control and decision-making.

Research methods for tourism, hospitality and event management This module explores key tourism, hospitality and event management theory through examination of research in practice. Topics include the structure of the tourism, hospitality and events industry, including the advent of e-commerce and its impact on the sector, as well as corporate responsibility/ethical business practice. You will critically analyse the research design of authors in the field as they learn the benefits and drawbacks of various primary and secondary research philosophies and methods. As well as delivering an underpinning framework for the study of tourism, hospitality and event management, this module is geared towards successful preparation and completion of high quality, rigorous and systematic social and/or management research required for a dissertation and is relevant to the successful completion of coursework. Dissertation The dissertation provides the opportunity to deepen your knowledge and understanding of a specific aspect of tourism and hospitality management, and to apply postgraduatelevel skills of independent research, analysis, evaluation, writing and presentation. You will have the support of formal teaching in research methodology, guidance from your personal tutor, student-led group meetings and a number of tutorial sessions.

People management and development This module evaluates the theory and practice of people management and development, the HRM function, and the HRM role of line managers in the tourism, hospitality and event industries. You will also explore the role of people management and development in the strategic direction of tourism, hospitality and event management organisations. 53


International Tourism and Hospitality Management

Optional Modules

Crisis and risk management in events This module will provide you with a clear understanding of the need for careful planning in event management. It will discuss concepts of risk exposure and enable ranking of risk as well as feasibility and contingency planning. Risk in an increasingly litigious environment will be considered, including tools for mitigation such as appropriate contracting, legal and regulatory compliance, and suitable insurance cover. Prediction of risk using standard industry measures such as CARVER will be applied as well as known challenges such as terrorism. Responding to crisis, both natural and manmade, will be explored using best practice in disaster recovery and crisis communications. Live project: Tourism/hospitality/event management This module is designed to provide you with an insight into and understanding of the nature of tourism, hospitality and event organisations and the critical appreciation of the relevance of theory to practice through immersion in live project research. By using an experiential learning approach, you will apply theoretical material covered in the first semester to a live project in the tourism, hospitality and/or event industries. You will be working in small task groups to fulfil a remit in consultation with a tourism, hospitality and/ or event organisation, and design and conduct appropriate research to complete their task. The module enables you to apply knowledge acquired and develop further the skills of research, team working, time management, communication and decision-making introduced in the first semester.

54

Ethical dimensions of tourism This considers a range of ethical theories and practices in an industry context. Initially, you will study the concept of ethics, and then an overview of how ethics are applied to tourism. A series of lectures explores particular aspects in greater depth and case studies illustrate the moral dilemmas in tourism decision-making. Typical topics include power and ethics, ethics at structural or personal agency levels, ethical approaches to the natural environment, and future directions. Residential field trip This module is designed to provide you with an insight and understanding of the nature of hospitality and tourism organisations and the critical appreciation of the relevance of theory to practice through involvement in field research. Field trips are a critical tool for creating episodic memory and the creation of memory through experience within destinations is a unique feature of the module. This provides the ground level interactions between yourself and relevant organisations which are useful in giving insights into the operations of hospitality and travel businesses in tourist destinations.


International Tourism and Hospitality Management

Start dates and entry requirements This course starts in September and is one-year full-time. You should have the equivalent of at least a UK second class honours degree in any subject. You must also satisfy the University’s English language requirement for the course, IELTS 6.5, TOEFL 88.

If you have not yet achieved the required English language level for entry to this course you could complete one of our English language preparatory programmes prior to your chosen degree. For more information please see go.herts.ac.uk/prep

55


video:

University of Hertfordshire Hatfield Hertfordshire AL10 9AB +44 (0)1707 281249 go.herts.ac.uk/international international@herts.ac.uk facebook.com/uniofhertsinternational 56

GA13335/BS/DC/07_13


Postgraduate Business Courses 2014/15