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WELCOME..............................................№. 01

INDUSTRY PARTNERS.........................№. 09


CONT EVERY AMAZING ATTRACTIONS TIME A PRIZE! OUR FACILITIES.....................................№. 16 ANY QUESTIONS......................................... №. 29



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ARTS CONTEMPORARY APPLIED ARTS............. №. 33 FINE ART......................................................... №. 34 PHOTOGRAPHY............................................ №. 35

2D DIGITAL ANIMATION............................ №. 43 3D DIGITAL ANIMATION............................ №. 44 3D GAMES ART............................................ №. 45 VISUAL EFFECTS........................................ №. 46 FILM & TELEVISION.................................. №. 47 INTERACTIVE MEDIA & SCREEN CULTURES..№. 49 MODEL & SPECIAL EFFECTS.................... №. 51





LUCKY FILM FASHION...........................................№. 37 GRAPHIC DESIGN & ILLUSTRATION......№. 38 INTERIOR ARCHITECTURE & DESIGN....№. 39 PRODUCT/INDUSTRIAL DESIGN............№. 40



INTERVIEWS............................................... №. 60


ROLL UP! ROLL UP! Hello And Welcome From The Dean Of School

We know that you have a big decision to make, so within this book you will find some helpful pointers, open day information and first hand views from those who have ‘struck it lucky’ while studying or after graduating from the School of Creative Arts. How do you choose one university over another, let alone find a course that meets your needs and then goes on to fulfill your aspirations? Within our School, what we do and how we do it makes a difference. In fact, our approach to teaching and the underlying ethos that drives the School forward makes a big difference! To be lucky in a ‘creative industry’, it is no longer good enough to know the software, have a range of professional skills or be technically proficient. To be employable you must be able to offer more. Our ethos is about helping you to develop confidence in your work and your ideas so that you are able to work creatively and can produce responses that are not just technically sound, but are innovative and meet the brief and exceed the client’s expectations. Our whole structure, from the excellent facilities and resources, the highly qualified academic and technical staff, the close proximity to London and the integration of ‘industry’ within our courses, supports this approach and enables our students to be successful. Winning the Student Designer of the Year in 2011 (New Designers) is

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just one example of our successes, but there are many more in this book. Alongside the benefits of working in a creative School, you will also be part of a large, vibrant university, ranked as the UK’s leading ‘new’ university in 2010, offering excellent campus facilities and only 25 minutes from central London. The Guide To Getting Lucky was prepared by a multi-award winning graduate working within our own design studio, demonstrating our confidence in graduates to deliver work to a professional standard. This is an investment in them – in time this could become our investment in you. Judy Glasman Dean of School of Creative Arts


Hello From The Students Being a Student at the University of Hertfordshire has opened my eyes to so many possibilities. The facilities and environment are remarkable. The Forum on the College Lane Campus is an exciting new development that has given students the possibly to engage with various media forms including the Student Union Radio, TV and our newspaper, Universe. Our entertainment centre is state-of-the-art and regularly stages performances from acclaimed national and international acts. Recently these have included Florence and the Machine, Professor Green, Mr Scruff and Tinchy Strider. There is huge potential for students to help organise and run events with an emphasis on getting students to set up societies, allowing them to meet like-minded people that can help pave the way for future prospects. The School of Creative Arts gives you direct access to try a wide variety of resources and disciplines. The School actively promotes collaboration with other students; creative networking events are regularly organised to help students meet other creatives. Visiting guests from industry give frequent talks, teaching and inspiring students, giving you a unique insight into the professional world of work. The students here at Hertfordshire are ambitious, driven and passionate about their work. In our role we meet many Creative Arts students and we are constantly overwhelmed by the dedication they put into their studies. To be around people like this every day is a huge inspiration. The county of Hertfordshire is surrounded by gorgeous countryside, whilst the beautiful historic city of St Albans with its exciting cultural and social scene is literally just down the road. London, one of the best cities on the planet, is just a short train ride away. With galleries, nightlife and multiple opportunities to network with industry, you couldn’t really be in a better location to study. To see what’s on offer at Hertfordshire, come and say hello at one of our Open Days (details on p. 61). Jamie and Rosie Student Representatives.




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At the University of Hertfordshire we take great pride in our students’ achievements. Here are just some of our top industry awards amd competition successes.

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With London just 25 minutes away we are proud to work with some of the biggest and best names in the creative industries.

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ARTEM “With 3 courses covering different aspects of the Special Effects industry, the Model and Special Effects program are the main supplier of graduates to our industry. More importantly these graduates are aligned with the needs of the industry and are readily employable.”
 Mike Kelt,

Within the top 4% of universities in the world Time Higher Education World University Rankings – 2011

ASYLUM MODELS AND EFFECTS “The Model and Special Effects Programme at the University of Hertfordshire has consistently produced some of the most employable graduates in our industry.”
 Mark Ward, Managing Director

MERLIN STUDIOS “We regularly take a number of students on work experience and often find ourselves wanting to extend the placement, or offer the students contracts during their holidays. This is principally down to the thorough preparation UH students have for the workplace, through initiatives such as Professional Practice Seminars, which means we have increasingly found its graduates to be very employable.”
 Steve Hagon,
Figure Production Manager

THE MILL LONDON “The University of Hertfordshire’s Visual Effects work really impressed us on the live projects we ran with them; we feel that their students are the ones to watch at graduation time.” Aidan Gibbons, Senior Visual Effects Artist

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VERY A real pleasure to look through some quality graphic design work. All the folders you sent us were excellent. JP Winter

Outperforming specialist art & design universities Complete University Guide – 2011

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PARTNERS “First of all I’d like to say how high the standard of work is coming out of the Graphic Design course at the University of Hertfordshire. The students I saw had great portfolios and they presented their work really well.” Paul Currah, Senior Designer

“The projects demonstrate a real talent for craft; the books were beautifully done. When you get real craft combined with a good idea it’s like gold dust; so lovely to see projects that show both these skills.” Freya Defoe

DREAMWORKS “The Animation students I met at the University of Hertfordshire were both talented and articulate with some very good work – I’m very much looking forward to seeing the completed final projects this year.” Shelley Page

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BLAST “We have seen a lot of graduates’ portfolios recently and not many of them have shown as much practical graphic design ability as those from the University of Hertfordshire.” Colin Gifford, Creative Director

The UK’s No.1 new university for music The Guardian Subject League Tables – 2011

MICROSOFT GAMES STUDIOS “Visiting the Animation course was a real eye opener for me; the quality of work produced coupled with the enthusiasm of the students makes this course one we’ll be watching very closely in the future.” Ian Yarwood-Lovett, Franchise Art Director

“What a pleasure it has been visiting the University of Hertfordshire for Film Day again this year. They again proved that they are one of the top universities for the industry at the moment, with another outstanding show of effort and commitment by a great bunch of enthusiastic students.” Louise Ridgeway, Head of Animation

FRONTIER DEVELOPMENTS “The University of Hertfordshire is one of the few universities teaching the correct fundamental skills required by the games industry – you have the right mix of traditional theory and cutting edge digital art creation, and understand that the technology is a tool rather than the end in itself. I’m impressed.” John Laws, Head of Art

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DISNEY “Great student films, and a great showreel! You have some very talented students.” Hans Bacher, Art Director

Animation programme voted one of the top four in the world 3D World Magazine, April 2012

NEXUS PRODUCTIONS “We have taken a number of University of Hertfordshire graduates and interns over the years, and have constantly been impressed with their skills and dedication. There are very few courses in the UK that train students in both the artistic and technical aspects of the industry to such a high standard. We’ve also been particularly impressed with the staff and course managers who constantly strive to reach out to industry for input, and organise a peerless showreel presentation in the form of Film Day.” Ben Cowell-Thomas, Head of Studio

BERRY PLACE “The University of Hertfordshire is widely recognised within the industry for its outstanding Model and Special Effects Programme. These courses have continued to evolve over recent years and have consistently produced graduates who are both professional and employable.”
 David Austen, Managing Director

“The students on the Graphic Design programme at University of Hertfordshire are producing exactly the sort of portfolios that employers want to see.” Martin Lawless, Creative Director

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We’ve been recognised as spending more on facilities than any other University in the UK. Here’s a taster of what we have…

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Purpose-built Art & Design Building housing an art gallery and café


hether you’re an artist, a designer, a filmmaker, an animator, a model maker, a musician or your work addresses new media concerns, we have the facilities to match your creative ambitions. Working in collaboration with ‘creatives’ from other disciplines is a key focus and the underlying strength of the School. Our industry partners tell us that it’s vital that our students have strong core skills. Clearly they must be creative and innovative and be prepared to take risks, but equally important to them is the ability for students to be able to work confidently across other disciplines, to work in teams and in collaboration on projects outside of their core specialisms. Our extensive range of buildings and specialist equipment ensures that we can offer you the facilities necessary to support your subject area or practice. But alongside these subject facilities, the close proximity of the studios, the range of subject specialist workshop areas and the friendly social en-

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vironment ensures that collaborative work and the exchange of ideas between students is not far away. Our School is based on campus in an impressive group of buildings including a purpose-built Art and Design building, housing an art gallery and café, all of which are in close proximity to each other. The most recent addition to our facilities is an £8 million Film, Music and Media building providing 4,500m2 of work space.


£8m Film, Music & Media Building containing a stateof-the-art Film & TV studio with control and postproduction suites These facilities encourage you to explore current audio and music technologies, benefiting from the latest digital audio hardware, software and programme environments, gaining the knowledge and hands-on experience expected of professionals. In our high definition film and TV studio you can stage and record work using sound and vision postproduction facilities. Animation students work in specialist computer suites for 3D, 2D, games and visual effects, which run high-end digital modelling and animation software as well as compositing live and virtual material. Other courses combine traditional workshop processes with digital technologies. For

example, in our fashion design workshops, functions for design, pattern-cutting and stitch are combined with access to digital design and pattern output, creating a modern fit-forpurpose space. Likewise, cutting and milling facilities are placed alongside laser cutting, rapid prototyping and computer aided modelling. Students encouraged to access these facilities often develop innovative approaches to materials and processes. Our team of specialist technical officers support the facilities and can offer you high levels of advice and guidance in their particular specialism.

There is a range of specialist facilities that gives you access to a variety of media and disciplines including: »» »» »» »» »» »» »» »»

Textiles and screen printing workshop 3D construction and carving workshop Computing facilities for both PC and Mac Sound editing and recording suites Photography studio and darkrooms Installation spaces Film and TV studios Media workshop

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very campus has its own high-tech, high-spec Learning Resources Centre (LRC) full of information, facilities, a large variety of workspaces, cafes and around the clock access. Whatever you are working on, you will find plenty of food for thought at our LRCs. They house the University’s extensive library collections. But that is not all. With over 1,500 computers, and Wi-Fi access throughout, they let you tap into the internet, emails, StudyNet, online jour-

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nals, e-books, international academic networks, multimedia materials, databases, bibliographies and much more. The LRCs are also about giving you access to great equipment and facilities. Explore our video studios and editing suites, video conferencing and extensive range of software – including drawing, statistics and programming packages. Practice presentations and role-plays make the most of new technology and allow you to pick up some practical skills.


24/7 Learning Resources Centres with over 1,300 computers, Wi-Fi access throughout and thousands of specialist books and journals

Because different people work in different ways, we have lots of workspaces to choose from, over 2,900 in all! Quiet booths for one, rooms for group work, open-plan areas and hundreds of computers mean it is always easy to find a spot that suits you. With so much knowledge and equipment at your fingertips, you might need a little advice on how to make the most of it. Online self-service help and information is available 24/7. Wherever you are, there are many easy ways you can contact the Helpdesk, which is open over long hours, 7 days a week. Also, daily laptop clinics and other specialist advice is available by appointment in the LRCs.

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Four years in the making, the Forum is the University of Hertfordshire’s newest addition. Already a vital part of the UK’s live music and club scene, we have world-class facilities open for everyone to enjoy.

The Forum Hertfordshire: our new £38m entertainment venue


he Forum is home to an impressive 1,500capacity auditorium, with a stage and the latest sound systems and lighting. Plus, for a more intimate clubbing experience, the Attic offers space for a wide variety of smaller live acts, DJs, comedy and club nights. The Balcony bar, overlooking the main Auditorium, is perfect for people watching, while the funky Style bar is open all day and night for a selection of

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THE MOST AMAZING ATTRACTIONS  #  OUR FACILITIES light snacks and sophisticated cocktails. Meanwhile, everyone’s favourite the EleHouse bar has received a complete makeover and offers a games lounge, traditional pub food and a warm welcome, night or day. The Forum’s light, spacious restaurant seats 350, while the coffee bar is the University’s biggest, seating 150 with free wireless internet access.

Recent acts have included Florence and the Machine,, Example, Professor Green, Tinie Tempah, Chase & Status, Ministry of Sound and Less Than Jake The Forum complex also offers a 400-space car park, a nursery and an even bigger, better student shop, not to mention all the support of the Students’ Union Job Centre, Lettings and Volunteer Centre offices.

The Students’ Union Events at the Forum are run by the Students’ Union (UHSU) and there is something for everyone. Recent gigs have included the likes of: The Maccabees, N-Dubz and Funeral for a Friend. We also have some of the best club nights around, with themes such as commercial, chart, dance, hip hop, indie and alternative – and you can usually count on guest appearances from DJs such as Zane Lowe, Dave Pearce and Edith Bowman. Whether you’re casual or committed, get involved and you will find societies a fantastic way to push away the textbooks, mix with people from other courses, learn and develop skills and try something new. UHSU runs an eclectic mix of societies for those with like minds and shared beliefs. With everything from jazz and philosophy to street dancing and religions, our societies are all-inclusive, friendly and welcoming, so regardless of the circumstances, there’s no need to shy away. UHSU is not just there for the fun times. Our trained officers and staff can help you with many aspects of student life, including sorting out accommodation, helping you manage money, finding you part-time work or just being there when you need them. UHSU is also home to your student rep, whose job it is to make sure your views are listened to at every level of the University. You can stand for and vote in the elections for SU officers and delegates to the National Union of Students’ conferences. Or why not become a student rep? It’ll look great on your CV.

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Boasting some of the best university sports and fitness facilities in the country, our £15 million Sports Village is a great place to get fit, get competitive or just get out and do something different.

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hether you are a complete beginner or a budding pro, the Sports Village is home to a wide range of classes, activities and stateof-the-art sports and training facilities and services. Based at the Sports Village, the University of Hertfordshire Athletic Union offers qualified coaching and inter-university competition through 29 sports clubs as well as a StUHdent Campus Sport social sports programme. You can enjoy everything the Sports Village has to offer at unbeatable discounted membership

THE MOST AMAZING ATTRACTIONS  #  OUR FACILITIES rates or, if you prefer, most activities are available on a pay-as-you-play basis. If you are competing at the highest level, we are here to make juggling your studies, training and performing that bit easier with sport scholarships and a range of other sports services. Contact us for more information. The Sports Village facilities are so good; they are used by the likes of England Netball, Arsenal Ladies FC, Hatfield Swim Club and Superleague Netball’s Mavericks. The sports department runs community coaching schemes in local schools and at the Sports Village, giving you great opportunities to achieve and use coaching qualifications. Hertfordshire Sports Village’s indoor facilities have been included within London 2012’s PreGames Training Camp Guide for the Olympic and Paralympic Games.

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ertfordshire’s just waiting to welcome you, with vibrant towns, friendly communities, gorgeous countryside, brilliant nights out, top shopping and a dash of history for good measure. And it's all a short hop from London… One of the safest places in the UK, Hertfordshire’s packed with everything you need to settle in, make great new friends and love student life. On your doorstep you will find plenty of pubs, clubs, restaurants, cinemas and leisure centres, not to mention beautiful countryside. Shop till you drop at the Galleria Outlet Centre or the nearby Harlequin Centre. The Students’ Union regularly organises great nights out in St Albans. Buy your ticket, turn up at the Union and they’ll take care of the rest. If you love live music, you have found a great spot for some of Britain’s biggest gigs. The new oncampus Forum is already proving itself as the county’s top venue, while just down the road, Knebworth has hosted everyone from Oasis to Robbie Williams, Led Zeppelin to Queen. It is huge! St Albans has a strong music scene and one venue, The Horn, was voted the UK’s Music Pub of the Year in 2008 having hosted bands from Motörhead to The Zutons.

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Hop in the car or on the train and you will be in London in just half an hour. One of the most exciting cities in the world, it is hard to beat for entertainment. Catch a show, see a band, visit a comedy club, go to a gallery or see the sights. London’s legendary for shopping. Do not miss Camden market and Covent Garden.


See Hertfordshire’s history at Hatfield House, a seventeenth-century mansion just minutes from the Hatfield campuses. Its grounds hold the ruins of a royal palace where Queen Elizabeth I grew up. When you graduate, you will get your own historic backdrop too. Every year we celebrate at the Cathedral and Abbey Church of St Alban. It makes for great photos!

Living and studying just 25 minutes from London gives you great access to exhibitions and events, and allows industry experts to teach on our courses

Hertfordshire London

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he University has got a lively arts scene, with our very own theatre and galleries drawing in fantastic productions and creations from all over the world. Students get in for less – or even for nothing! – So pop in and explore… One of the region’s most important arts venues, the £3 million state-of-the-art Weston Auditorium is right on the de Havilland Campus. It has welcomed internationally acclaimed performers from across the UK, Ireland, Spain, Japan and Africa, as well as the best in top local talent. The most dynamic programme of contemporary art, craft and design exhibitions in Hertfordshire is organised by our UH Galleries team at two great venues. On the College Lane Campus you will find our Art and Design Gallery – the best in the region – with its new café. Meanwhile, in St Albans, we have the intimate Margaret Harvey Gallery. Both showcase renowned artists and have a lively programme of events, activities and student exhibitions.

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The University has a lively Arts scene, with our very own theatre and galleries bringing in fantastic productions and creations from all over the world




QUESTIONS How much will I pay? UK and EU students starting an undergraduate degree in 2013/14 will be under the new fees and funding system. We have a range of fees and aim to offer a realistic and fair deal for our students, whilst maintaining financial sustainability and continuing investment in our student facilities. We have chosen not to charge you more than we absolutely have to in 2013. For more information visit Where will I live? Going to university is an excellent chance to spread your wings and live independently for the first time. To make things easier, university accommodation is a popular choice for students in their first year of study and we are very successful in providing accommodation to applicants. But do not forget, there are other options available too. For more information visit Can I study abroad? There is a great big world out there and we will help you explore it. Spend part of your course studying or working abroad and not only will you have an amazing time, you’ll also pick up impressive skills and experiences which today’s businesses really value. We have got partnerships with universities in the USA, Canada, Mexico, Chile, South Africa, Ja-

pan, Korea, Singapore and Australia. We are also part of the EU Erasmus programme, which gives you the chance to live, study and work in around 20 European countries. For more information visit What if I have a problem? Starting university is an exciting time, yet as you adjust to a new culture and routine, there may be occasions when you need practical help and information, or simply a listening ear. Finding somewhere to live or getting a part-time job, applying for a student loan, or perhaps you’re anxious about exams, or missing friends and family back home – whatever the problem we’re here to help. We offer a wide range of support services to look after your academic and personal interests, including chaplaincy, childcare, counselling and healthcare services. If you want to know more visit Can I study from home? Our cutting-edge virtual learning environment, StudyNet, means you can access course resources, lecture notes, research materials, group work opportunities, blogs and academic advice online, any time, whether you are on campus, at home or at work. See how StudyNet works at

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UNIVERSITY OF HERTFORDSHIRE  #  SCHOOL OF CREATIVE ARTS Equivalent or lower qualifications If you are thinking about studying for a qualification that is equal to, or lower than one you already hold, visit for information on funding. What if I live overseas? For full information on overseas tuition fees and scholarships visit How can I get financial support? Anyone who works hard or who shows great talent should be encouraged and rewarded. That is why we offer a number of non-repayable scholarships to outstanding individuals. For more information visit For information regarding government grants and loans visit Can I get help after I graduate? To help you on your way, professional advisers at the University’s nationally accredited careers service can put you in touch with a whole range of support that includes: » » recruitment fairs, on and off campus » » expert advice and strategies for effective jobhunting » » practical help with CVs, applications, job interviews and selection » » access to Knowledge Transfer Partnerships (KTPs) with opportunities to contribute to reallife projects » » online career planning tools and links to the best employment websites Can I study part-time? Most of our degrees can be studied on a part-time basis. The easiest and quickest way to apply for a part time course is online at Do I need GCSE English & Maths? Yes. The University requires all applicants to have GCSE English and Maths at grade C or higher. Equivalent qualifications are acceptable.

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side show



Nick Patel // BA(Hons) Photography

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Ben Clube, Ben Casey, Matt Smart // BA(Hons) 3D Digital Animation (Above) Timur Mehmet // BA(Hons) 3D Games Art (Below)



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Kristjan Steinarsson // BA(Hons) Fashion Design (Above) Jean Powick // BA(Hons) Contemporary Applied Arts (Upper Left) Olga Kaskova // BA(Hons) Contemporary Applied Arts (Lower Left)



Miguel Santana Da Silva // BA(Hons) Visual Effects (Above) Courtney Grant // BA(Hons) Fine Art (Below)

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Maggie Williams // BA(Hons) Fine Art









Annelin Fagernes // BA(Hons) Illustration (Above) Sigrid Rodli // BA(Hons) Illustration (Upper Left) Sam Miller // BA(Hons) 2D Digital Animation (Lower Left)

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Tyler Scott // BA(Hons) Graphic Design Winner of the New Designers Virgin Atlantic Prize for Graphic Design



Louise Morris // BA(Hons) Fashion (Above) Josie Rowbotham // BA(Hons) Model Design (Below)



Oleg Zabelin // BSc(Hons) Industrial Design (Above) Anja Petrovic // BA(Hons) Interior Architecture & Design (Upper Right) Tessa Ang // BA(Hons) Interior Architecture & Design Winner of the Jamie Oliver Fifteen Apprentice Training Space Competition (Lower Right)



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Paddy Carey // BA(Hons) Graphic Design Award-winning response to the YCN brief to design a themed picnic for Marks & Spencer




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rt plays an important role in supporting the cultural and entrepreneurial aspects of society through the production of creative work. This work may be personal or more audience-focused, but fundamentally artists create, question, stimulate, provoke and transform the way we see the world. Visual Arts at the University of Hertfordshire supports the work of the fine artist, the skilled craft person and the commercial photographer. We empower our students to create national and international audiences and economic opportunities for themselves whether your practice

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is Fine Art, Contemporary Applied Arts or Photography. We enable you to think critically so that you can become an independent and resourceful graduate, capable of working independently or collaboratively within a broad range of industries. Visual Arts will provide a platform for you to work to a high level in many different ways, for example, as an applied artist or photographer, in gallery-based fine art, public art, art administration or education. Prof. Simeon Lockhart-Nelson Head of Visual Arts



ontemporary Applied Arts gives you the opportunity to explore fresh ideas, and come up with inventive uses of materials and techniques, with options in the areas of textiles and print, jewellery and small metals, and ceramics and glass. You are encouraged to develop as a creative individual in one or more of these areas, with the ability to design, make and present your ideas in 2 and 3 dimensions. During the practical workshop programme you get the chance to understand the qualities and properties of materials and how they can be manipulated to express your ideas. This awareness and sensibility is developed through progressive studio projects. These studio projects provide the initial framework for individual research and creative interpretation, which eventually allows you to focus on your interests and establish your unique identity.

Our graduates are selling their work in Liberty and Paul Smith The course gives you a balance between focused specialist study and experimental mixed media approaches. Most of our students choose to focus on one medium, allowing them to reach the high level of skill required in the professional marketplace. Critical and contextual studies gives you practical and conceptual learning which helps you to position your practice within a wider cultural framework. It also helps you to research and present your ideas in writing. Our graduates have gone on to work for Paul Smith, Habitat, Tesco, Topshop, Liberty, Wallpaper, Mamas and Papas and have appeared on television programmes such as Property Ladder and Craft Channel. Some have also exhibited at Living Crafts at Hatfield House, Design East, New De-

signers and the V&A Museum. Others have been selected for key roles in national organisations supporting contemporary crafts, including the Association of Contemporary Glass, Society of Designer Craftsmen and Ceramic Contemporaries. Learning through making is at the heart of this course, combining critical investigation with the development of practical skills. The course encourages you to develop intelligent, creative and responsive skills whilst exploring relationships between function and expression, tradition and innovation, handmade and emerging technologies. The course encourages specialist and mixed media approaches in textiles, ceramics, glass and jewellery which leads to innovative work in the application of form and the use of materials. This course will undergo a formal revalidation during 2012/13. It seems likely that the course will in due course change its name to ‘Contemporary Design Crafts’ and offer three awards reflecting the above specialisms. However, the course name will only change following a successful validation, so please use the current UCAS code when applying & check our website for updates.

What I enjoyed most was the mixture of different subjects included in the course; textiles, jewellery, ceramics and glass. This exposed us to different skills and we were encouraged to combine them in unusual ways. I started the course as a textile artist and ended as a glass artist. If I had gone to a specific textile course I would never have discovered glass. Davina Thomas BA(Hons) Contemporary Applied Arts

Contemporary Applied Arts Webpage: UCAS code: W700 UCAS points: 240

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n inspirational and challenging course that encourages you to think critically so that you can become an independent-minded and resourceful graduate, capable of working as an artist or transferring your creativity into related fields. Fine Art is a diverse area where traditional and contemporary media are constantly challenging norms and boundaries. The course focuses on contemporary international approaches to fine art and at the same time provides a clear understanding of past traditions. You are actively encouraged to explore both new and traditional media or a combination of these through painting, drawing, sculpture, printmaking, video, installation, photography or digital media.

Students and graduates regularly exhibit nationally and internationally Our lively and diverse lecture programme includes visiting artists, poets, art critics and curators There are also critical and cultural studies modules designed to integrate theory and practice where you examine in depth the current debates within Fine Art Practice. Throughout, we look to foster your natural abilities and interests and to offer you the opportunity to experiment, develop and locate your practice in a focused manner. The course also facilitates collaborations between you and your fellow students, as well as external individuals or organisations. The Fine Art programme ensures that all students graduate with both a specialist fine art practice and a high level of transferable

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skills, allowing them to work successfully as both practising artists and across the creative industries. All students exhibit in London and the local region and are supported to undertake a relevant placement in the creative industries. Our students progress onto postgraduate courses, exhibiting both nationally and regionally, teaching careers and a range of roles across the creative industries. Our programme is student centred, supporting ambitious and authentic individual practice through committed teaching and learning support. You will have studio provision and access to workshop facilities including a life room. The programme has an international outlook, both hosting visiting international students and providing exciting opportunities to study for a semester in Europe, USA, Canada and South America.

The fine art course provided me with a platform from which to develop and articulate my artistic practice, providing me with a freedom to work independently and utilise the resources under my own steam, as well as allowing me to enter into a critical discourse with other students and practitioners. The tutors were supportive yet challenging, and inevitably contributed to the success of my degree and my own understanding of the drivers and thought processes behind my work. I have gained excellent practical skills and the ability to collaborate effectively, which could be applied to a broad range of careers. Clare Pomeroy BA(Hons) Fine Art

BA(Hons) Fine Art Webpage: UCAS code: W100 UCAS points: 240



f you want to work towards a career as a professional photographer or in related media professions, this course is designed for you. The course prepares you for employment in a range of photographic professions which include commercial, client led practices such as advertising and editorial photography through to documentary photography and personally defined fine art photography. It also prepares you for employment in areas such as production, picture editing, curating and gallery management.

Our photography course is recognised by the Association of Photographers You will explore and evolve your own photographic vision and practice through a programme of workshops, seminars, lectures and work experience opportunities. Through a sequence of practical projects, you gain a range of technical skills and professional knowledge. Experimentation and risk-taking are encouraged together with the critical study of photographic histories, theories and contemporary practices. Our student work is increasingly getting recognised within the photographic world. Our industry partners are high profile and recent student work placements include the prestigious photography agency Magnum. In addition, we have a number of interns working at the BBC. As a result we are now seeing competition success and our students’ work is being noticed and shortlisted for recognised national competitions. Our graduates have also had successful exhibitions at the Association of Photographers Gallery in central London.

You will have the opportunity to work across a range of photographic professions which include commercial, client led practices (such as advertising, editorial photography and documentary photography) and personally defined fine art photography. Alongside this you will learn about the related fields of employment such as production, picture editing, curating and gallery management. All of our staff have links to the photography industry, exhibitions, advertising and fashion, editorial and photojournalism. We value and teach traditional analogue photography, experimenting with alternative processes, as well as the high end digital technology.

Looking back at my time I am happy to say that I do not regret my choice of study. I believe that it is the goals you set for yourself and the work you put into something that gives you the result you want. I am happy to say that as a result of the contacts made through the course I got an internship at Magnum Photos London which has really helped me on my way into my career as a professional photographer. I am currently working as a professional freelance photojournalist. In my work I want to give a voice to the many voiceless people who struggle and deserve to be heard. I would strongly recommend the course to others as I feel my time here has been very fruitful and important for my development as a photographer and carrier. Simon Etnan BA(Hons) Photography

BA(Hons) Photography Webpage: UCAS code: W641 UCAS points: 260

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esign encompasses and touches virtually every aspect of our daily lives. As a designer, your creative decisions will determine the shape, look, feel and scope of the ‘products’ that people will buy and consume as part of their daily lives. Design affects you and what you do virtually from the moment you wake up until the time you go to sleep. Our design courses teach you to have great ideas and give you the skills to execute them, so that your designs will enrich and benefit people’s lives in the future. They stimulate and encourage your natural curiosity about information and knowledge through exposure to a wide range of subject matter. You can explore and challenge your design

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ideas, understand design trends, be experimental and push the boundaries of traditional design practices. The courses give you an opportunity to experience and develop the skills and processes involved in the professional practice of product design, industrial design, interior and spatial design, graphic design, illustration and fashion design. Our students have an excellent track-record in winning national prizes including the National Student Lighting Designer of the Year and first prizes in the Design and Art Direction (D&AD) Global Student Awards. Shaun Borstrock Head of Design



his is an exciting course through which you discover the breadth and depth of creative fashion design and related learning, gaining access to new emerging CAD technologies coupled with traditional and contemporary pattern cutting methods. It develops your creative skills within an international, industrial and commercial context so that designing, selling and marketing are all seen as connected creative pursuits. You learn different aspects of fashion design from creation through to successful retailing, around a strong core of fashion design projects.

Each year our graduate Fashion Show in London plays host to some of the biggest names in the industry Fashion focuses on fashion design including communication and brand building with the creative use of merchandising, graphics, photography, advertising, interior and shopping experiences alongside fashion design. You also look at new avenues for fashion retail and are encouraged to develop promotional skills. You will experience the ‘sharp-end’ of design and promotion through the fantastic opportunity of working with some of our industry partners that include Karen Millen, Ted Baker and Tesco. You also get the opportunity to visualise your designs as products intended for sale from the outset, with the need to grab the attention of buyers.

One of the most rewarding achievements is the speed at which our students have gained prestigious awards whilst on our course. Students have gone on to build careers with some of our industry partners including Karen Millen, River Island, Ted Baker, Tesco, Carlton Luggage and BMW MINI. Our focus is on commercialising our students’ fashion design work and exposing them to different design disciplines to enhance their employment opportunities. Creativity and innovation is at the core of what we do while maintaining a true perspective of the ever-changing world of commercial fashion. Our collaborations with our industry partners support this vision and ensure that we deliver graduates who are highly employable.

I really enjoyed the course, especially the final year. It was really hard but it helped me develop as a person. I have become more confident and gained a lot from this experience. I really enjoyed the graduate fashion show; seeing my work on the catwalk was amazing! This course has helped me to meet people from the industry. The fashion show is a great opportunity for students to showcase their work and skills which can lead to job offers or placements. I have been offered placements at Ted Baker and Tesco and met a lot of interesting new contacts. I want to get as much experience as possible to develop my skills and to find a job that I will really enjoy. Zlatica Kotrasova BA(Hons) Fashion

BA(Hons) Fashion Webpage: UCAS code: W230 UCAS points: 240

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his multi-award winning programme is one of the most respected, career-orientated courses in the UK. Our students secure some of the best jobs in the industry and they win many of the top awards and competitions, year after year. Our tutors are drawn from some of the best design and illustration businesses, and all are practitioners in their own right as well as being expert, experienced teachers.

One of the leading award-winning graphic design and illustration courses in the United Kingdom This course teaches you to have great ideas, provides you with the skills to execute them and stimulates and encourages your natural curiosity about the world in which you live. We aim to educate creative thinkers and visual communicators who are not constrained by the conventional boundaries of graphic design and illustration. From the very start you will work on a variety of real projects, providing solutions to genuine communication problems and you will gain valuable experience, insight and confidence in working with real clients through the many live projects we tackle each year. As you enter the second year you specialise either in illustration or graphic design. These pathways are supported by advanced workshops, industry relevant briefs and specialist tutors who are working professionally. There is a strong focus on contemporary design practice, opportunities for work placements and study trips, and a flow of leading designers and illustrators coming into the

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programme to share their experiences with you. The breadth of the programme allows you to experience a huge range of communication scenarios including corporate identity, editorial design, packaging, branding, interactive design, advertising and digital/screen design. Our students have helped to make this programme one of the most successful in the UK. We have won over 50 awards in recent years including the prestigious D&AD Yellow Pencil, Student of the Year at New Designers, the Virgin Atlantic Award for Graphic Design (twice), many D&AD Best In Year awards, numerous YCN and ISTD awards, and many, many others. This success whilst on the programme is matched by success upon graduating, with many of our students going on to secure related employment as designers and illustrators, with a number securing some of the most high-profile employment within the UK and abroad.

My experience has been amazing – the tutors have been supportive, inspiring and have bent over backwards to offer me support. The third year enabled me to focus my portfolio on the field I want to go into and the feedback I received throughout was both critical and encouraging in equal measures. The briefs set have been challenging, engaging, interesting and fun. I feel extremely lucky to have had such great tutors. I’m now working as a fulltime designer at Thoughtful, so you can’t ask for more than that! Paddy Carey BA(Hons) Graphic Design

BA(Hons) Graphic Design & Illustration Webpage: UCAS code: W211 UCAS points: 240



he Interior Architecture and Design course is focused on creating innovative design solutions to various contemporary issues inherent in the private and public spheres of the built environment. Conceptual ideas and technical skills development are supported through an interdisciplinary approach to design that includes the branded space, restoration, installation and filmic space, as they are applied in interior and spatial design. Through a combination of studio-based exploratory project work, lectures and tutorials at all levels, you are exposed to a diversity of ideas, working practices and design applications through both 2D design and 3D modelling. A key feature of the programme is the ongoing involvement with the diversity and multi-disciplinary approach of Interior Architecture and Design and the wide-ranging employment opportunities available to its graduates.

We worked with Smirnoff in transforming the interiors of venues for their Nightlife Exchange Project A Critical and Cultural Studies programme within the course is aimed at strengthening your analytical understanding of the historic, contemporary and theoretical discourses design plays in the built environment. At the end of this course you will have developed your own individual language which will distinguish you from the rest when you start your career in the professional world of interior and spatial design and other parallel disciplines.

Working within the industry is a key focus of the course. Students from the Interior Architecture and Design programme have participated in live projects with a number of commercial partners including the Forum Hertfordshire, Welwyn Hatfield Borough Council and St Albans Museums. We cultivate a learning environment to support independent, innovative and responsible designers with a thoughtful and imaginative approach to existing buildings and space-making. The course pursues a progressive and holistic teaching approach as we consider the design process as something non-linear or sequential (i.e. research first, design later). Students also have the opportunity to work cross discipline with Graphic Design and Illustration, Fashion, Product Design and Industrial Design students.

The course focuses on working with existing buildings and spaces exploring different possibilities for habitation. The course has benefitted me in so many different ways, although a major part is that it has given me the confidence to apply what I have learnt to an internship within an exhibition design company, based in Shoreditch. I’m still only in my second year so have much more to learn! Before my internship I had no idea what design path to take. Now I know I want to concentrate on exhibition design, as the subject is forever changing. Hayley Potter BA(Hons) Interior Architecture & Design

BA(Hons) Interior Architecture & Design Webpage: UCAS code: W251 UCAS points: 240

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n this rapidly changing world where new technologies are constantly emerging and users are becoming more demanding, product design has come to play an important role in the cultural and economic wealth of our society. Our University has recognised the rise in popularity of this area and offerstwo programmes, Product Design and Industrial Design conceived in close partnership with industry. These courses now reflect the broad spectrum of design practice that exists across the product design area.

standard computer programmes to produce all round designers capable of entering the professional world of design. We are looking for applicants who are creative curious and motivated. We are external focused. With teaching staff who are practicing professionally, live projects from given to us by industry and study trips (both local and international) to name but a few.

Our industry partners include big companies such as Tesco, Xerox, Herman Miller and PC World

Design to me is about pushing the boundaries of mainstream acceptance and in doing so pushing yourself too. In my final year I designed a camcorder. I produced presentation boards to explain the final design but I then took it one step further and learnt how to use video editing at the Learning Resource Centre. I produced a movie to explain the product in a slicker, more dynamic way. I now work in Cheltenham as an Industrial Designer. I have had many products launched onto the market and although at times it’s hard work, I’m doing the job that I always wanted to do.

Our students continue to be extremely successful with employment, live collaborations and in national competitions. In total we have won or been shortlisted for no less than nineteen awards! Most recently we have had success with ‘In Book’ awards from D&AD, a finalist for the Lighting Association Awards, Winner of the Carlton Luggage Award as well as the Simon Harrison Award for Design Innovation. Our programmes meet not only the needs of our students but respond to the challenging demands of the design profession. Both programmes start with the core values based around the workshop and sketchbook but are backed up by industry

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Matthew Crumpton BSc(Hons) Industrial Design

Industrial Design You will develop your technical and creative abilities, as well as use new and emerging technologies, with the ultimate aim of designing products that are innovative, functional and commercially viable. Technical problem-solving is a big focus, as is product detailing using 3D CAD technologies and related rapid prototyping technologies.

TRY YOUR LUCK  #  OUR COURSES There are modules that teach you how to use both traditional and contemporary approaches to design alongside project based design activities that give you knowledge and understanding of materials and processes which are necessary for the design of successful products. The programme is designed to develop your technical, enterprise and creative skills within the design and development of new products. We look at ‘the product’ from both the needs of the user and benefits from technology and construction. Through the integration of theory and practice, our graduates develop and produce designs that are both practical and viable, meeting the needs of the consumer and manufacturer in the fast moving world of product design. Our aim is for you to design products that have intrinsic aesthetic qualities, but also are both usable and manufacturable and have minimal impact on the planet. In addition, you develop a technical vocabulary and knowledge that allows you to demonstrate your design skills successfully.

One of our student’s recent achievements has been the National Student Lighting Designer of the Year Product Design The course focuses on innovation and contemporary design issues. You are encouraged to explore and challenge your design ideas, understand design trends, be experimental and push the boundaries of traditional product design. Our modules are based on approaches that are centred around consumer needs enabling you to develop and explore issues surrounding everyday manufactured

products such as sustainability and the global marketplace. You investigate the cultural, technical and commercial factors which influence the development of innovative new products. You are also introduced to the creative and professional strategies and research methods which underpin design. We introduce you to design futures, market analysis, innovations and trends that affect the success of products. Your study includes branding and methods of identifying consumer needs and aspirations as an approach to creating the right product. Industry partners include Xerox and Herman Miller, Carlton Luggage and Simon Harrison Ltd. At D&AD New Blood 2008 (the annual showcase of the best graduating design talent) our University’s Product Design programme, along with Graphic Design & Illustration, came fifth in a list of over 150 colleges in a poll of contacts made with professional employers.

The variety of the projects was always excellent and I always enjoyed the input from people working in industry. Since graduating in 2003 I have spent the last 8 years working as an in-house designer for Monitor Audio Ltd. I have built a large team from scratch including further graduates from the University of Hertfordshire and I continue to push for more development opportunities as I try to build a world-class product design department making worldbeating products. Charles Minett BA(Hons) Product Design

BA(Hons) Product Design Webpage: UCAS code: W240 BSc(Hons) Industrial Design Webpage: UCAS code: W241 UCAS points:


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ilm & Media (known locally as ‘Screen’) is a lively and exciting mix of things. It is the part of the School of Creative Arts that teaches Animation, Film and Television, Games Art, digital VFX, physical SFX, Interactive Multimedia, Screen Cultures, Model Design, Character Creation... all sorts of things that are about what ends up on a screen near you. Learning on a programme in Screen is about imagination and professional practice, creative thinking and practical making, ideas and informed discussion about things that entertain, delight and inform

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people of many kinds, in many places and in many ways. Screen teachers are high quality, with a lot of experience in media industries to share, lots of knowledge to communicate and lots of skills to pass on. University of Hertfordshire Tutor of the Year has been awarded to staff from Screen three times in the last four years. Screen programmes are part of the Hertfordshire Skillset Media Academy. Alan Peacock, Head of Film and Media



his is an exciting course that develops a story telling and character creation approach encouraging groundbreaking and innovative visuals. It is used to communicate factual information via TV and advertising. It brings traditional, time-honoured animation techniques bang up to date with the latest digital software. The work you are involved in evolves from drawn, painted and photographic sources or directly from the digital. The course gives you the fantastic opportunity to write and develop the script and story for your productions, planning, creating and rendering your artwork and directing your film. You also undertake the recording of the soundtrack, making voice-overs and sound effects as well as commissioning or writing music to achieve a professional outcome.

Graduates have gone on to work at amazing companies including Framestore CFC, The Mill and Rare Through this course you develop the individuality and illustrative style demanded by today’s industry. You have the chance to create a short animated film, produce a showreel and a professional website in preparation for work in the industry. Graduates from 2D Animation have gone on to work at a diverse range of companies including Framestore CFC, The Mill and Rare, prov-

ing that great drawing and design will always open doors for an artist. The 2D Animation course offers the best opportunities to produce innovative and imaginatively expressive work and encourages students to become filmmakers ranking amongst the best in the United Kingdom. The course is solely taught by lecturers who have years of professional experience in 2D and who will ensure that students are taught to industry level standards.

Each class introduced something new and interesting, helping build an individual skill catered towards my chosen discipline. I especially enjoyed creative activities away from the computer such as life drawing and the annual trip to London Zoo to study animal movement. The connections the course has to the animation industry, through its online forum and teaching staff, have helped me understand and plan for a career in animation. The encouragement I received from the course allowed me to make a decision to take my education further in this field and continue on with an MA. I aim to continue developing the skills I have been taught at the University to build a portfolio enabling me to take extra freelance work within the field of digital media. Daniel Crew BA(Hons) 2D Digital Animation

BA(Hons) 2D Digital Animation Webpage: UCAS code: W616 UCAS points: 280

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his course is designed to give you the high level of skills needed to succeed in today’s 3D animation industry. The emphasis of this course is placed on creativity, character animation, narrative, cinematography, special effects and compositing – all underpinned by advanced software skills. Through this course you develop strong digital modelling and character animation skills and become familiar with the latest practices used in the profession from virtual environments to digital camera work. Your final year project gives you the chance to work on a short animated film from pre-production, storyboarding and animatic through production and postproduction. You also prepare a showreel and a professional website.

Our work has been shown in thirty nine festivals worldwide and has gone on to win many of them Students from 3D Animation have had their work shown in thirty-nine festivals worldwide over the past five years and have gone on to win many of them. Our graduates work in every major 3D, visual effects and games company in the UK. Our films have been seen by over 15 million people via YouTube and we

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were recently invited to create a retrospective show of work at the World Expo in Shanghai. The 3D Animation course creates many of the best student films in the United Kingdom. The course is solely taught by lecturers who have years of professional experience in 3D, ensuring that students work to industry standard. Our graduates are employed in every major 3D company in the UK and have won many awards for their work. We don’t train people to be students, we train them to be professionals.

I found the Digital Animation course to be very well taught. The quality of teaching, the resources provided and the connections they have with the industry are some of the best in the country. I’ve just finished working at Framestore as a Matchmove Artist and I’m planning to go back to the University of Hertfordshire to study an MA in Digital Animation. Without the knowledge of 3D software and the processes used in matchmoving and post production that I gained at the University, I would not have been able to undertake this fantastic role. When it comes to getting into the industry always work as hard as you can, keep determined and push towards your goals. Steven Kimbrey BA(Hons) Digital Animation

BA(Hons) 3D Digital Animation Webpage: UCAS code: W617 UCAS points: 280



ames Art is concerned with developing exciting and innovative content for the games industry. It explores digital modelling of characters and environments, and develops animation as well as shader techniques and level creation. Throughout the course you learn how to create optimised shapes and textures and apply them to PC and console-based games, gaining an understanding of the technological restrictions of realtime 3D graphics. You also have the opportunity to explore games and gaming trends, looking at scenarios for PCs, consoles and interactive TV. You examine sound tracks and creating sound effects.

We have won the prestigious Games Art prize at the Animex Festival for the past two years A very important element in this industry is teamwork, which is why you work in groups to create game levels in an existing games engine and genre. You carry out conceptual research, artwork and design for your major projects. This will form the major part of your employment portfolio and show-reel and can be used to demonstrate your skills to potential employees after you graduate. The Games Art course trains students to use cutting-edge realtime 3D graphics, while also teaching them rendered art skills for game trailers. The course benefits from our lecturers’ extensive knowledge of the games industry, all of whom have close links with major games companies such as Rare

and Blitz. This ensures that students are taught the skills that the industry needs. Games Art has won the prestigious Games Art prize at the Animex Festival for the past two years. Graduates from Games Art work in every major games company in the UK, including Rare, Sony, Blitz, Kuju and even Nintendo in Japan.

The animation programme gave me a holistic understanding of the games industry. Furthermore, I was given a grounding in all aspects of 3D animation allowing me to understand and specialise in an area that I enjoyed the most, in my case, 3D character modelling. I am now working as a 3D Artist at Rare Games. I highly recommend this course at the University of Hertfordshire as a great way into the industry, whether it be TV, films or video games. My time on the course was very challenging and required many late nights and hard work but was incredibly rewarding. The progress that I made over the three years of the degree would never have been possible if it was not for the great teaching and dedication of the lecturers at the University. They continued to challenge my artistic abilities and understanding within 3D, and I know I would certainly not be where I am now without their fantastic support, which has continued even after completing the course. Gary Riley BA(Hons) 3D Games Art

BA(Hons) 3D Games Art Webpage: UCAS code: W280 UCAS points: 280

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his course is designed for those who want to succeed in today’s visual effects industry. Visual effects often involve the integration of live-action footage and computer-generated imagery (CGI) in order to create environments which look realistic but are in reality computer generated. During the course you are exposed to the very latest professional practices as you develop digital modelling and character animation skills, learn to create virtual environments and practise rendering and digital camera work. You will study film language, frame-by-frame manipulation, matte painting, rendering and crowd design and manipulation.

croft. They have also worked on projects set by world-famous VFX house The Mill, where they were challenged to recreate a commercial to their exacting standards. Many students are currently on work experience programmes with London VFX companies. Visual Effects (VFX) teaching is based on the extensive industry knowledge of our lecturing team. We have worked with high profile organisations and companies such as the BBC, The Mill, Red Vision and many others.

We have worked with high profile organisations and companies such as the BBC, The Mill and Red Vision

The degree taught me how to work in 3D animation and has been a huge help in my career. Equally important, I learnt things such as project management, team work and how to schedule a film so that it finishes by a set deadline. This allowed me to become a 3D Supervisor at The Mill fairly early on in my career. It also enabled me to be creative and free to work on what I wanted. My second year short ‘The Piano’ has been an unexpected success and I was only able to create it due to the creative freedom I was given. I’ve worked on some great projects including Santander’s ‘Bridge’. From attending the two week shoot in Cape Town to the long hours over the Christmas period, it was a very challenging but rewarding job. I’m very proud to have been involved in Johnny Walker’s ‘Human’, Persil’s ‘Roboboy’ and the latest ‘Brother’ printer job I’m doing right now is already looking great.

In addition, you will explore and learn the advanced techniques of post-production for integrating and compositing 3D visual effects, in order to develop realistic footage that fools the viewer into believing what they are seeing is real. The course also encourages you to engage in real-world practices and prepare for employment. You are able to do this by making a final short film, taking it from pre-production, storyboarding, and animatic through production and post-production. You also produce a show-reel and a professional website – both valuable tools when it comes to finding work in the industry. Students from Visual Effects have worked on live projects including the BBC’s 2010 Olympics presentation and music videos for Richard Ash-

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Aidan Gibbons BA(Hons) Visual Effects

BA(Hons) Visual Effects Webpage: UCAS code: W614 UCAS points: 280



ur students have gained work experience placements with some of the leading production and postproduction companies, including Molinare, Tiger Aspect, Maverick Television, Wild Rover, TalkbackTHAMES and hardcash productions. Students work on live projects throughout the year, including The Elstree Project, which has been granted BFI funding and has sound clips aired regularly on BBC local radio. Our graduates have gained employment at major broadcasters and production companies, including work on the UK’s first 3D feature film with BBC Films, the Channel 4 sitcom ‘Pete vs Life’, and ‘Hustle’ and ‘Spooks’ for Kudos Film and TV.

Our course is supported by Elstree Studios, The Kubrick Estate and Sky Television. Our course offers the complete range of skills any aspiring filmmaker would need in order to succeed in their career. You will benefit from working with experienced staff members, all of whom continue to work in industry. We bring in some of the best guest speakers, including Jan Harlan (executive producer of ‘Eyes Wide Shut’ and ‘The Shining’), Philip Bloom (world leading DSLR filmmaker and camera operator for George Lucas’ ‘Red Tails’) and the BBFC as well as dedicated days to exploring whole subjects which have included AfricanAmerican filmmaking, the work of Stanley Kubrick and ‘Doctor Who’. Our annual film festival is supported by Elstree Studios, The Kubrick Estate and Sky Television. We have also gained accreditation as an Apple Certified Training Centre.

Film & Television Entertainment This course is ideal if you want to make comedies, sketches, chat shows and music programming. You will learn to create and manage studio-based programmes, including comedies, sketch shows, music shows and other formats. Experience the challenges of casting presenters, performers and celebrities and learn to prepare a schedule, budget and production plan. Learn from practical experience and gain experience of studio production techniques, studio cameras, sound equipment, vision mixers, audio mixers, lighting racks, graphics and VTR equipment. Expand your editing skills by cutting more complex material on the fully tapeless HD system. The programme also includes production design, wardrobe and make-up, as well as digital visual and special effects. You will address narrowcasting and niche markets while you explore the emerging technologies of IPTV, podcasting and digital cinema. Together with students from the Documentary and Fiction pathways you will study media law, professional practice and post-production. You will have the chance to make a detailed study of a single company, learn about co-production, sales and distribution and you will have the opportunity to carry out work experience in a media company for a taste of professional life. Film & Television Fiction If you dream of making film and television fiction then this is the ideal course for you. Students work across a range of fiction-related areas including feature films, TV dramas, serials, soaps, commercials and short films. On the course you will learn to assess scripts and develop screenplays in different genres and explore story structure and character development in single films, series and serials to enhance your story telling skills. You will study the organisation of large scale fiction shoots and prepare a schedule and budget using professional media software. You will gain a practical grasp of drama filming

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UNIVERSITY OF HERTFORDSHIRE  #  SCHOOL OF CREATIVE ARTS on location and in the studio, and you will work with actors to get the best performance you can. Learn about professional cameras, lighting and grip equipment, including tracks, dollies and jibs. Expand your editing skills by cutting more complex dialogue tracks, ADR, foley, sound effects and music. Gain an understanding of production design, wardrobe, make-up and visual and special effects. You will also examine narrowcasting and niche markets via the emerging technologies of IPTV, podcasting and digital cinema. Along with students from the documentary and entertainment pathways, you study media law, professional practice and post-production. You also make a detailed study of a single company, learning about co-production, sales and distribution. Finally, you are encouraged to find work experience in small media companies to get a taste of life in the profession. Film & Television Documentary If you are thinking about a career in filmmaking and television documentary, including reality shows, current affairs, news and factual programming then you should consider this course. Most of your time is devoted on creative practice and you are taught by industry professionals who prepare you for an innovative, fast-paced digital world of satellite feeds and tapeless production.

You also have the opportunity to direct and make your own documentary films You will get to know about documentary camera techniques, operating in small crews around the world (sometimes in war zones) and you will encounter the challenge of high speed tapeless workflows when meeting news deadlines. You also have the opportunity to direct and make your own

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documentary films using state of the art HDV cameras, cool lights and FCP edit suites. You will learn to pitch factual ideas in public, researching and writing treatments, applying storytelling skills to a range of reality-based formats. You will also learn the importance of character in casting presenters and participants and you study the organisational side of factual filming as you prepare a schedule, budget and production plan. You will consider the requirements of documentary re-enactments involving casting, production design, wardrobe and make-up. Your editing skills are expanded by cutting more complex material, requiring sound effects and music.

The course allowed me to experience every aspect of filmmaking, from writing and directing to camera and sound. The equipment is state-of-the-art and being able to shoot on to digital formats gave me the opportunity to experiment more. The edit suite is brilliant – I’ve not heard of another like it. The course encourages teamwork as well as independent study. In my final year I was able to write and direct my own film, which was entered into the competition for the Kubrick Prize for Fiction. I feel that my experience at the University of Hertfordshire has allowed me to focus my skills in the areas I enjoy the most. Richard Smyth BA(Hons) Film and Television

BA(Hons) Film & Television Entertainment Webpage: UCAS code: WP63 BA(Hons) Film & Television Fiction Webpage: UCAS code: WW68 BA(Hons) Film & Television Documentary Webpage: UCAS code: W600 UCAS points:




A recent graduate has set up her own media management company, working with Blow PR during London Fashion Week

Interactive Media Software This course is about the software and technologies that shape and underpin the way people and computers coexist with each other. The programme covers a wide range of interactive media products including: websites, mobile applications, games, interactive guides to places and products, online art, interactive installations and virtual and augmented reality systems. Interactive Media Software offers a more technical approach to the subject than its partner Interactive Media Design. This award places greater emphasis on some of computer programming aspects of Interactive Media. You will use industry standard software and hardware to design and make interactive content for delivery over the internet, on desktop and laptop computers, on mobile devices, for installations and public display, while at the same time learning about the technology that supports this delivery. Interactive Media Software is about the way the pleasures and possibilities of using computers to work, play, entertain and communicate ideas and information are achieved. Using digital technologies it develops new ways of enabling users to share information and new formats for expressing ideas in a networked world.

Our students have organised physical computing exhibitions and worked on social events for the University of Hertfordshire’s entertainment venue, the Forum. They have been active in both the University Drama Society and the student radio station, Crush. Our students have also undertaken work placements in the University Press Office and gained internships with companies such as Inside Mobile. One recent graduate has set up her own media management company, working with Blow PR during London Fashion Week and on Eva Longoria’s Noble Gift Gala.

Interactive Media Design This course is concerned with making interactive media such as websites, interactive guides to places and products, online art and advertisements, new forms of comics and films, online social sites, casual games and visionary design at the cutting edge of multimedia communications. You will get involved in designing and making interactive content for mobile phones and portable media players, on desktop and laptop computer screens, for large scale projection, with the experience and needs of the user in mind.

ur students thrive on the imaginative energies and technological opportunities of life in the twenty-first century. Skilled in a range of interactive, screen-based and sonic media, they will shape the emerging social, cultural and commercial contexts of the modern digital world, delivering content-rich creative screen solutions. Graduates from IMSC will be the creative trailblazers of tomorrow.

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UNIVERSITY OF HERTFORDSHIRE  #  SCHOOL OF CREATIVE ARTS Interactive Media design is about the pleasures of using computers to work, play, entertain and to communicate ideas and information. Using interactive digital technologies, the course finds new ways of telling stories and new forms for expressing ideas in a networked world. Our programme develops your knowledge and skills about creative media in the modern world and enables you to build a challenging and exciting career in a variety of fields such as web and multimedia development, mobile multimedia applications design, e-commerce website development to name just a few and modules which involve working for a competition, festival, an outside client or professional body and broaden your ideas by looking at cutting edge and visionary new media technologies, preparing you for employment through portfolio development and careers advice.

Internships with companies such as Inside Mobile Screen Cultures Screen Cultures takes an innovative look at contemporary media. It is an ideal area of study if you are aiming to become a critic, curator, commentator or journalist dealing with media activities. The course explores the theories and histories of media and communication and discusses current, popular and global media culture. Emphasising on conceptual thinking, theorising activities and effective media communication skills, it prepares you for the opportunities and challenges of working in the media environments of the twenty-first century. The course uses both theory and practice-based studies and raises critical questions about the ways we produce, consume and discuss screens and what appears on them. It draws on a wide range of ideas from culture and media studies, literature, cinema, games, multimedia, television and mobile media to create a rich, interdisciplinary area of discussion and practice.

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Screen Cultures & Media Practices Screen Cultures and Media Practices mixes an indepth discussion of culture with a selected area of creative practice – anything from interactive media to film and TV. It is ideal if you would like to develop practical skills at the same time as studying theory and context and it can lead to a range of roles in developing new media content.

The main benefits of the course were the hard work and dedication of the tutors. They provide unlimited exposure to the media and all the support you could ask for from a tutor. Another benefit that cannot be overlooked however is the raw knowledge you gain from all the modules in this course. Modules that directly prepare you for the working world within the media sector are the real success of this course. Currently I am working for Saffron Digital who are one of the leading video encoding companies in Europe. Saffron Digital is an end-toend video service provider, which has recently been acquired by the HTC Corporation and has rapidly grown over the last 5 years. Our clients include all the major studios; Sony Pictures, Paramount, Universal, 20th Century Fox, Warner Bros; alongside some of the biggest customers in the mobile sector; Samsung, HTC, T-Mobile, LG. Thomas Fenn BA(Hons) Screen Cultures

BSc(Hons) Interactive Media Software Webpage: UCAS code: W286 BA(Hons) Interactive Media Design Webpage: UCAS code: W285 BA(Hons) Screen Cultures Webpage: UCAS code: P392 BA(Hons) Screen Cultures & Media Practices Webpage: UCAS code: P390 UCAS points:




he programme led the field last year at the New Blades 2011 exhibition in London, winning five out of eight prizes awarded by industry (including Best in Show), this year we won a further two prizes. We have a truly outstanding track record for providing remarkable work experience opportunities for our students, particularly on major feature films such as Captain America: The First Avenger, X Men: First Class, Wrath of the Titans, World War Z, The Dark Knight Rises, Prometheus and Thor: The Dark World.

Chris Corbould, an Oscar winning Special Effects Supervisor, employs three of our recent graduates Our unique combination of three interrelated character creation, model design and special effects degrees makes us the leading programme of its kind. There is no other mechanical and physical special effects degree like it anywhere else in the world. Students are encouraged to work across all three disciplines and are taught how to achieve professional standards in their work. All of our second year students have the option to spend up to three months on a professional work experience module, typically 85% of students chose to do one, two or three months on placement. We have excellent links with industry and many of our students have been actively involved in lengthy placements on major movies. All of the lecturing staff have extensive subject knowledge gained from working in the creative industries.

The Model and Special Effects Programme is the only course of its type to be awarded the Creative Skillset Tick, the industry kitemark of quality, following a rigorous assessment process by experts working in the Creative Industries. The Creative Skillset Tick is awarded to practice-based courses which best prepare students for a career in the industry.

Character Creation & Technical Effects Graduates and students from this course have been involved in major movies including the Harry Potter series, Fantastic Mr Fox and Frankenweenie. Many of them successfully find work in companies such as Tussauds, Artem, and Asylum Models. Exploration of a wide range of specialist materials and processes enable the creation of original characters, costumes, and props, with technical effects, for applications such as film, TV, theatre or museums. You can combine designing and making characters with animation using stop motion armatures, or with animatronics (often in collaboration with students on the special effects degree). Communication of ideas will be developed through drawing and presentation skills, and the study of a range of materials and fabrication processes will extend practical making skills. The first year of study gives a grounding in workshop machinery and practices, and introduces current generic materials and techniques. During the second year, eight exciting one-week turbo projects mimic the tight deadlines of real-world working; and in these and the two longer eight week projects, you will learn advanced new skills such as the sculpting and casting of realistic and imagined forms, using a wide variety of specialist materials and processes, which help to develop an appreciation of surface texture and finish.

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UNIVERSITY OF HERTFORDSHIRE  #  SCHOOL OF CREATIVE ARTS Model Design & Model Effects Do you want to create highly detailed and accurate models that are suitable for a range of disciplines? Our students work across all aspects of the creative industries, from product prototypes to scale models used by architects’ in presentations to their clients, or the models and props used in film and TV. Right from the start of the programme you will get a strong grounding in craft practices and workshop skills, learning ‘how to make things’ for a range of professional areas. These include traditional techniques in the machine shop and later in the course you will learn to use cutting-edge rapid prototyping technologies, including CAD (computer-aided design) and CAM (computeraided modelling) to produce highly finished, professional-quality models. As you progress into the second year, the series of Turbo projects enable you to experience tight deadlines and provide exciting artefacts to add to your portfolio. Many students choose to take on professional work experience as a placement option. Often this work is on films but students also do exciting and inspirational work placements, at world-renowned design companies such as Foster + Partners and Seymourpowell - Design and Innovation Consultants. Special Effects Want to join the only mechanical and physical Special Effects degree in the world? Our course is designed to give you an understanding of and practical expertise in special effects design (SFX). The course enables you to combine your artistic and technical skills to produce animatronics, action props, models and SFX for film, TV and other related areas. Special effects is concerned with ‘physical’ effects, this is not a CGi based course (see Visual Effects). The course helps you develop your technical and creative abilities, while at the same time you learn how special effects are integrated into films, through a structured series of lectures and workshops, covering the theory and practice of working in different genres. We have great industry links and the entire course is run in close partnership with leading SFX companies.

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Just like the other two degrees, special effects students do our Turbo projects. These help you be- come proficient in many workshop skills, as well as giving you ‘hands on’ experience of special effects equipment used to produce rain, fire, smoke, wind and snow etc. You will also learn about the safe use of pyrotechnics and participate in demonstrations of this. Working on two longer projects in the second year, you will be encouraged to explore and experiment with ideas acquired from regular workshops, ranging from mechanical design to painting and finishing techniques. The final year projects are designed to prepare you for your career (or further study) and allow you to demonstrate your professional ability in an exhibition and portfolio of your work.

I really enjoyed the freedom to discover, explore and develop the wide range of skills I need to be successful in Special Effects. During my second year I was picked to work at Artem during Semester B, alongside being able to spend my summers working at Kerner Optical. Both of these experiences have directly led to future employment. Before I joined this course I had a dream of working on movie special effects. In just three years I have the industry contacts and skills I need to make my dream a reality, and that is just awesome. Paul Davin BA(Hons) Special Effects

BA(Hons) Character Creation & Technical Effects Webpage: UCAS code: W452 UCAS points: 280 BA(Hons) Model Design & Model Effects Webpage: UCAS code: W292 UCAS points: 240 BA(Hons) Special Effects Webpage: UCAS code: W451 UCAS points: 240



usic at the University of Hertfordshire is vibrant and our students are successful. That’s why we are the No.1 New University for Music in the Guardian league table for the second year running. So what can we do for you? Well, we will help you shape your future in music, with guidance from top industry people. We have a panel of movers-and-shakers from the industry, including Mike Smith, MD of Columbia Records. And all of our tutors have extensive industry experience and teach with enthusiasm and commitment. We also gain top-level feedback from our students in the National Student Survey, year-on-year, and we are the very best at improving the

knowledge and talents of students who come to study with us (the value added score). So let us help you succeed. Our courses are cutting-edge: songwriting, music for film and games, audio engineering, music and sound technology, composing with technology and music management. And we have fabulous live gigging events in our stunning £38 million entertainment venue, the Forum Hertfordshire. Visit one of our open days to see why Hertfordshire has stepped ahead of the crowd and to see just how we can help you succeed. Prof. Tim Blinko Head of Music

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ur Music and Sound Design Technology courses have been a huge success, contributing to our rise to number one in the music degrees league table (Guardian 2010/11). Our graduates are taught to be flexible, adaptable and ready to face any challenges in their career. A good example of this is graduate Mike Rendall who beat off strong competition to land the enviable job of studio assistant to legendary producer Youth – whose long list of credits includes U2. His first day on the job involved recording guitarist Roger Walters of Pink Floyd. As you can see, our graduates routinely move on to great things in the industry.

Number one in the music degrees league table The big differences in our music technology courses are the tremendous physical and human resources at our disposal including a state of the art SSL studio and more than 50 Mac workstations loaded with the very latest audio software. The course structure is designed from the ground up to give you the skills and experience you need to make it in today’s and tomorrow’s industry. Audio Recording & Production Building on the University of Hertfordshire highly successful previous music degrees the BSc(Hons) in Audio Recording and Production introduces a specialist route focusing on the technical aspects of developing a career as an audio engineer and/or music producer.

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You will develop studio techniques allowing you to record, process and mix your work to a professional standard. You will develop your own focus towards live, studio or broadcast sound, based on a thorough understanding of areas such as acoustics, studio design and installation, monitoring, mixing, webcasting and advanced DSP techniques. With the input of industry professionals, you will investigate the tools used by some of the world's most successful engineers and producers. You will study the modern business of music, and the wide range of career options open to audio professionals who wish to specialise in this field. Importantly, you will pursue professional work experience and build working relationships with other students within in the Faculty as well as via the Jam Jar live events and professionally focused collaborative projects. Music Technology This Music Technology degree enables you to explore the nature of current sound and music technologies, using the latest digital audio hardware, software and programming packages. You will investigate topics such as sampling, sequencing, sound editing, recording, digital signal processing, MIDI protocols, MAX programming and internet audio, ensuring that you will be equipped with the knowledge and hands-on experience expected of today’s professionals. The development of technical expertise is central to the philosophy of the courses and the role of the technologist sits between those of the hardware software engineer and the creative artist. In one direction this allows the delivery of effective systems for users, and in the other, aids artists in the realisation of creative works.

TRY YOUR LUCK  #  OUR COURSES On this degree you will study the electronic principles underlying hardware devices, and the programming techniques for software development. In order to appreciate the wider creative applications of the technologies, you will also have the opportunity to explore your own creative work through song writing and other compositional tasks, which will further develop your understanding of key skills in music, such as notation.

Graduate student lands the enviable job of studio assistant to legendary producer Youth – whose long list of credits includes U2. Sound Design Technology If you opt for the BSc(Hons) Sound Design Technology, you will investigate the production, development and applications of sound design technology. You will experiment with a variety of specific hardware/software and will gain an appreciation of the applications of sound and audio technology. Furthermore, you will investigate sound effects and manipulation, as well as industry-standard media applications. On the Sound Design Technology degree you explore the latest digital audio hardware, software and programming packages and are involved in sampling sequencing, mixing, editing, recording and digital signal processing. You study MIDI protocols, MAX programming, as well as internet audio, with a focus on the production, development and applications of sound design and audio technology, sound effects and manipulation. The programme runs in parallel with the BSc(Hons) Music Technology.

This Sound Design Technology degree enables you to explore the nature of current sound and music technologies, utilising the latest digital audio hardware, software and programming packages. You will investigate topics such as sampling, sequencing, sound editing, recording, digital signal processing, MIDI protocols, MAX programming and internet audio, ensuring that you will be equipped with the knowledge and hands-on experience expected of today's professionals. The development of technical expertise is central to the philosophy of the courses and the role of the technologist sits between those of the hardware software engineer and the creative artist. In one direction this allows the delivery of effective systems for users, and in the other, aids artists in the realisation of creative works.

My time on the Sound Design Technology course has been outstandingly useful and enjoyable. The course develops at a perfect pace, and will have you creating and designing professional standard work by the final year. I have been taught by some astonishingly knowledgeable lecturers, been to talks with music business professionals, and had the chance to experience a top quality studio environment in the form of work experience. The course has certainly given me many of the tools I need to enter into the professional world of sound design. Thomas Stow BSc(Hons) Sound Design Technology

BSc(Hons) Audio Recording & Production Webpage: UCAS code: W374 BSc(Hons) Music Technology Webpage: UCAS code: W352 BSc(Hons) Sound Design Technology Webpage: UCAS code: W391 UCAS points:


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usic students graduating with integrated computer and technological skills enjoy greater employment prospects than students from more traditional courses and they are well equipped for a wide range of career pathways. Our students have gone on to be successfully employed by the BBC and PRS as well as composing for film, television, radio, dance, computer games and new media. Many have chosen to continue their studies with us by undertaking Master’s and PhD degrees.

Students have been employed by the BBC and PRS as well as composing for film, television, radio, dance, computer games and new media Our degree courses in music composition encourage our students to pursue their own creative ideas and extend their personal musical language. Our courses are not based in the past, instead they place an emphasis on the use of cutting-edge technology, developing relevant compositional skills and the confidence needed to succeed in today’s music industry.

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Music Composition & Technology This Music Composition and Technology degree encourages you to develop your own personal musical language. You will have the opportunity to explore your creative interests and ideas through a series of compositional projects. On this degree you will investigate a wide range of compositional trends, using both acoustic instruments and technology in your own creative work. You will be in the centre of these investigations, empowered to explore and engage in the full spectrum of current compositional practices. The degree runs in parallel with the Music Commercial Composition and Technology degree. Music Composition & Technology for Film & Games The Music Composition and Technology for Film and Games degree builds on muisc at the University of Hertfordshire's highly successful Composition and Technology programmes. The BSc(Hons) in Music Composition and Technology for Film and Games brings an enhanced emphasis on music for media. You will create music and sound for a huge variety of commercial film, animation and game productions and also investigate filmed dance performances, video installations, interactive VJ technology and WWW activities.

The United Kingdom’s No.1 new university for music

TRY YOUR LUCK  #  OUR COURSES With the input of industry professionals, you will analyse the styles of different composers and genre of scores, study the script writing and reading process and understand the different stages of the production of film. You will develop a critical understanding of how different musical parameters affect visuals. Importantly, you will pursue professional work experience and build working relationships with other students developing collaborations in the school. Our location is at the heart of the UK film and media industries and we utilise this unique benefit in combination with well-designed and practical courses.

The only Music University or Conservatoire Department in the United Kingdom to receive a 10/10 value added score Songwriting & Music Production The Songwriting and Music Production degree builds on the University of Hertfordshire music's highly successful composition and technology programmes. The BSc(Hons) in Songwriting and Music Production focuses on the technical and creative aspects of developing a career as a songwriter. You will write your own songs and develop studio technique allowing you to produce your work to a professional standard.You will develop your own language and idiom and explore how your means of self-expression inputs with your cultural surroundings.

With the input of industry professionals, you will investigate techniques used by some of the world's most successful songwriters. You will study the business aspects of popular music culture and how this works within the music industry. Importantly, you will pursue professional work experience and build working relationships with other students developing collaborations in the school. Most of all, you will be an entrepreneurial musician - someone who has talent as a songwriter and has the ability to get their music out there…

I enjoyed the hands-on experience with unusual forms of composition on different instruments such as the Javanese Gamelan and Steel Pans. Simultaneously, there is a good balance of technology with the composition that allowed me to develop skills both creatively and scientifically. I learned many aspects of music that I did not know existed. In a way it pushed my imagination beyond my own expectations; as a matter of fact, it brought my imagination to life. Overall, it is a good challenging course that holds the attention of a young creative professional. Grace Loo BSc(Hons) Music Composition

BSc(Hons) Music Composition & Technology Webpage: UCAS code: W300 BSc(Hons) Music Composition & Technology for Film & Games Webpage: UCAS code: W392 BSc(Hons) Songwriting & Music Production Webpage: UCAS code: W3T4 UCAS points:


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his Music and Entertainment Industry Management degree investigates the multi-faceted nature of the music industry, drawing together, in an innovative environment, the disciplines of music, law and business studies. The student as creative entrepreneur is placed at the centre of these investigations, empowered to explore and engage in a wide spectrum of current music industry and entertainment management issues and practices in the 21st century. On this Music degree, the nurturing of informed entrepreneurship is central to the philosophy of the programme, whereby intuitive abilities are extended by a range of knowledge, analytical skills and selfappraisal. The programme fosters awareness of legal questions such as copyright and IPR issues and includes a study of contract law. It also engages you in business activity such as finance, management and marketing so enabling you to organise marketing and publicity campaigns, developing individual promotional materials that relate to brand and brand development. Case studies and business pitches will underpin the coursework that will prepare you for a career as a promoter, organiser, manager and entrepreneur. Curriculum design stresses wherever possible the interconnectivity of these pursuits and disciplines, so that knowledge, understanding and skills are developed and progressed within a holistic, interactive and stimulating environment. The programme’s strength stems from its close alignment with industry along with its unique third year work placement, which enables students to experience, first hand, the dynamic UK music industry. Our graduates have won many prestigious industry awards including the Music Publisher’s Association Richard Toeman Prize and a panel of our students supported our annual music industry research findings before the House of Commons. The course is recognised by the UK music industry as the leading programme of its kind and, best of

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all, it is the judgement of our own graduating students that helped make us number one in the music degrees league table (Guardian 2010/11). Our students benefit from placements and subsequent employment in many prominent industry organisations including Universal Publishing, Sony/ATV Music Publishing, British Association of Composers and Songwriters (BASCA), Roadrunner Records (Warner Music Group), Beggars Group, Domino Records, Visible Noise, A Star PR, IFPI, Music Managers Forum, UK Music, Discovery Talent, The International Live Music Conference, Leighton Pope Agency, Delicious Digital, Air Management, Purple PR, The Orchard, Cooking Vinyl Records, The Music Void, Planet Rock Radio, The Outside Organisation and other well-regarded companies.

My course and experience has provided me with so much knowledge plus many great contacts to help me survive in this industry. I discovered music publishing through a module on the course which opened doors to internships, networking opportunities, and my further specialisation into music licensing. I’m working as a Music Licensing Agent for PRS for Music in London. My role is centred on ensuring the copyright owners of music receive royalties when their music is performed, copied, broadcast, and used in various other ways. Melissa Thompson Music & Entertainment Industry Management

BA(Hons) Music & Entertainment Industry Management Webpage: UCAS code: WN32 UCAS points: 300




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nce we have received your application you may be invited for an interview. At the University of Hertfordshire, we believe that an interview provides you with the best opportunity to enhance your UCAS application. An interview allows us to fully assess your creative potential and overall suitability for a course.

Interview Day Our Interview Days are normally held on a Wednesday and applicants are expected to be on campus for a 12:30pm registration. The Interview Day starts at 1:00pm. The Interview Day is structured into two main parts: one a portfolio review and the other, the interview itself. All portfolios are reviewed by academic staff prior to the interview. The portfolio review allows us to quickly assess your work, your approach and your overall suitability for the course. This assessment is formally recorded and is a key aspect of the offer process. During your time with us we will provide you with more information about the University so you can make sure that it’s the right choice for you. There is a School talk that will help inform and confirm your interest in us and there are further opportunities to tour School facilities and the wider University campus itself. Please note that these additional activities and opportunities offered during the Interview Day should not be seen as a substitute for attendance at an official Open Day. The Interview The interview is normally conducted by one or two members of staff and they will take it in turns to talk to each applicant about their work. Interviews are normally held in studios and other group study areas. The interview is your opportunity to explain how you work and highlight strengths in your portfolio. We will ask you to talk about a selection of work from your portfolio and we will also ask you about exhibitions you may have visited or artists/ designers you admire. Remember that your portfolio has already been reviewed by our staff and they are looking to confirm their initial thoughts about your strengths and

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potential for the course. Actual discussions will vary in length of time, but will normally be from anything from 6 to 10 minutes in length, in some cases the discussion may be shorter because we know we want to offer you a place! Please note: there is insufficient time for you to talk about all the work in your portfolio, so a well planned, organised & selective portfolio is best. We do not want you to be intimidated by your interview, and we will try our best to put you at your ease. We genuinely want to know about you and your work. Your Portfolio Your portfolio should contain a well-presented selection of your work. Do take advice on this from your tutors but please remember that we want to see a range of work that reflects your overall experience of art and design practice, but also include work that supports your chosen area of specialism. Of particular interest to our staff is the process you have undertaken, so please include work that shows the ‘journey’ undertaken, not just final pieces. The best portfolios take time to plan and prepare, they cannot be completed the night before the interview! Consider what will work best for you and your work. Consider the structure, content, order, layout, etc... Within your portfolio we will be looking for worksheets, ideas sheets, storyboards, samples as well as finished pieces, sketchbooks and notebooks that document your visual interest and thinking. In short we are looking for evidence of: » » Creativity and drawing » » Practical skills » » Research skills » » An open-minded, enquiring and experimental approach to practical work » » Your visual communication skills » » The ability to develop ideas

IT’S YOUR LUCKY DAY  # INTERVIEWS Your Time To Shine Interviews are an opportunity for you to fill in the gaps: to explain, to illustrate, to demonstrate, to highlight strengths and present your application holistically. We are genuinely interested in you and your work. A good interview matters…try to communicate your overall commitment and enthusiasm for your chosen subject area. What you say and how you say it can make a real difference. A positive dialogue can really influence the decision of the interviewer. We will be looking for evidence of: » » Creativity » » Intellectual ability » » Enthusiasm, self-motivation and dedication » » The ability to learn independently » » An interest in the wider horizons of contemporary art and design and media » » Awareness of, and interest in, your chosen pathway practices » » Your verbal and written communication skills Your Portfolio Check List » » Worksheets » » Design preparation sheets » » Ideas sheets » » Visual research and investigation » » Project research » » 2D work » » Notebooks, sketchbooks, journals » » 3D work » » Media work » » Finished work




BEST ­— OF —

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School of Creative Arts University of Hertfordshire College Lane, Hatfield Hertfordshire AL10 9AB

Tel: 01707 285300 twitter: @uhcreatives facebook: /uhcreatives


Although every reasonable effort has been made to ensure that the information contained in this document was accurate at the time of publication (November 2012), the University of Hertfordshire does not warrant its accuracy and disclaims any liability to any third party anywhere in the world (except for death or personal injury arising from the negligence of the University of Hertfordshire) for any injury, damage, direct or indirect loss, consequential or economic loss or any other loss suffered as a result of the use or reliance upon the information contained in this document to the maximum extent permitted by law. This disclaimer shall be interpreted in accordance with English law.

This book was designed by the School of Creative Arts Design Studio: Tyler Scott // Design & Typography Martin Schooley // Art Direction With thanks to staff and students in the School of Creative Arts.


13 2014

A Guide To Getting Lucky - School of Creative Arts at the University of Hertfordshire  
A Guide To Getting Lucky - School of Creative Arts at the University of Hertfordshire