Art & Design // Design for Communication
Design for Communication
BA (Hons) Advertising Design / Graphic Design / Animation / Illustration Starts in: September Location: Luton campus, Park Square Duration: 3 years full-time Assessment: Portfolio of images; installation; DVD; CD-ROM and artefacts; written assignments; reflective studio journal. Final assessment involves a publicly showcased collection of creative work supported by evidence of visual and contextual research and reflection Entry requirements: UCAS tariff score of 200 with at least 160 from two A levels, or an Access qualification, BTEC, Advanced Diploma or equivalent (see pages 186-187). Students will be expected to attend a portfolio interview. Key features n Focuses
on personal creative development
n Practical
experience of industrystandard technologies and software
n Opportunities
to use cutting-edge techniques in areas such as design for mobile and new communication technologies, motion graphics, digital and hand-drawn animation
n Work
with industry authored briefs
n Support
to participate in national competitions emphasis on environmentally and ecologically aware design
University of Bedfordshire 2013
n Strong
34
About the course From the images we pass in the street, or see in print, to the communication devices we use, there is no escaping the influence of design and communications media. Design for Communication takes a critical approach to visual problem-solving and creative expression in this important aspect of society. Experimentation and creative research are of paramount importance in the teaching and learning philosophy. The course places particular emphasis on the social and environmental impact of design and explores the role of the artist and designer. You will be engaged primarily in resolving practical design problems in the studio. This work is underpinned by theoretical seminars, lectures and workshops. Whichever course you choose, our aim is to provide you with a range of fundamental research and analytical skills, such as using industry-standard software packages and production techniques. You will be taught the relevant historical and critical frameworks to help you develop your creative identity.
As you progress through the course to stages two and three, you will increasingly focus on your chosen specialism. See pages 35-37 to find out more about these specialist areas. You will gain experience in professional practice, including how to market yourself in readiness for careers in independent and commercial graphic communication. Career opportunities Our graduates have successfully progressed into design in publishing, advertising, corporate design, exhibition design, public or community arts participation, design consultancy, museum and exhibition work, television, video and computer games, graphics, arts education and freelance creative practice. Many of our students have found careers in animation, working in feature and short-format entertainment motion. Graphic design for TV and video or for web and interactive design is another productive career path. Your specialist skills are also transferable to other disciplines, such as film and illustration.
Stages one and two promote visual communication skills with studio activities and seminars, giving you a solid grounding in core practical and theoretical skills. You will also develop your creativity and significant specialist skills and knowledge within your chosen BA course.
Art & Design
For more reasons to study Art & Design at Bedfordshire, go to page 26
From the images we pass in the street, or see in print, to the communication devices we use, there is no escaping the influence of design and communications media.
www.beds.ac.uk