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V IOO A Live 100 years

Longevity and Future City. Recycling Memories

RESEARCH NOTEBOOK

ETSAM Spring 2017


V IOO A Live 100 years

RESEARCH NOTEBOOK

Longevity and Future City. Recycling Memories

ETSAM Spring 2017


V IOO A Live 100 years

RESEARCH NOTEBOOK

Index:

1.

Anti-aging and Technology

2.

Demography & Welfare State

3.

Publicity & Marketing

4.

Life style & Hobbies

5.

New life, Reborn

6.

Health & Medical Advances

7.

Human bonds, Social Relationships

8.

Detecting needs

9.

Food & Sports 

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GG 001

problem of aging

radical solutions

different living body

GP 001.1 practice

artificial intelligence

GG 002 physical and mental limitations

Science

belief

manufacturing

PS 001.1.2 machines dangerous environments

to be GP 002.3 in the restored future

human

organs

3D

GP 002.4

interdisciplinary field

GG 003

technologies

prolonging life

antibiotics

cellular

new products

GP 003.1

body

translating

medical transplants

preserving human body

identifying

substitute

humans

extremely low temperature

human DNA

brain computer

documenting

theory

aging and age-related diseases

mapping

GP 002.2

genetic disorders

customised unique PS 003.1.1 target

gene technique therapy body is a machine

disease

body

genetic

individual issues

introduce

PS remove

003.1.2 manipulation individual new alter traits

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synchronizing our conciousness

information

PS 001.1.3 social users

CH 001.1.3.2

people

physical

interfaces

Computer

extremely complex

huge amounts of data

emotions

mannerisms

brain

moral computers

scientific research

personality traits

‘write’ programs

the same unique thought

PS 001.1.1 accurate

information

brain emulation scanning simulating

processing

human direct

assisting

brain

repairing

robotic

new

PS 002.2.1 inserted

removed

missing nanosized structures

enhance

GP 002.6

natural body

drugs

directly

tumor cells

GP 001.1 GP 002.1 GP 002.2 GP 002.3 GP 002.4 GP 002.5 GP 002.6 GP 003.1

responds

functions

CH 001.1.3.1 researching

external device

cloned

body

brain

organism

enhance

human augmenting

mechanical exoskeleton

substitutes or supplements

GP 002.1

defective

device

implanted

GP 002.5

external

implanted

body

COGNITIVE ARCHITECTURE AUGMENTATION BIOTECHNOLOGY CRYOGENICS 3D PRINTING PROSTHETICS NANOTECHNOLOGY GENOME MAPPING

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PS 001.1.1 PS 001.1.2 PS 001.1.3 PS 002.2.1 PS 003.1.1 PS 003.1.2 CH 001.1.3.1 CH 001.1.3.2

LIVING THE FRAMEWORK ROBOTICS PROGRAMMING TRANSPLANTED BRAINS PERSONALIZED MEDICINE DNA MODIFICATION BRAIN COMPUTER INTERACTION HUMAN COMPUTER INTERACTION

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GG 001 DIGITAL AFTERLIFE An interdisciplinary field that proposes radical solutions to the problemof aging which involve synchronizing our conciousness with AI or with a different living body.

GG 002 TRANSHUMANISM The belief or theory that the human race can evolve beyond its current physical and mental limitations, especially by means of science and technology.

GG 003 GEROSCIENCE An interdisciplinary field that aims to understand the relationship between aging and age-related diseases.

GP 001.1 COGNITIVE ARCHITECTURE Practice of mapping out & documenting the makeup of the human brain & translating it into a body of information able to be utilised by a computer.

GP 002.1 AUGMENTATION Technologies that enhance human productivity/capability. For example augmenting the human body’s load bearing capability through the use of a mechanical exoskeleton, or even a GPS tracker implanted.

GP 002.2 BIOTECHNOLOGY Technology based on biology. Makes use of cellular processes to develop technologies & new products. Variety of uses with the production of antibiotics a key proponent of the science as well as gene therapy , a technique used to treat genetic disorders.

GP 002.3 CRYOGENICS Science of preserving human body at extremely low temperature in order to be restored to full health by potential new technologies in the future.

GP 002.4 3D PRINTING Use of 3D printing technology to achieve various tasks for prolonging life, foremost being the printing of organs for use in medical transplants.

GP 002.5 PROSTHETICS A device, external or implanted, that substitutes or supplements a missing or defective part of the body. GP 002.6 NANOTECHNOLOGY Use of nanosized structures to enhance the natural body. Able to administer drugs more directly & counteract certain tumor cells

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GP 003.1 GENOME MAPPING Mapping the human genome involves identifying the 20.000 -25.000 genes in the human body & determining the pairs of gene that comprise human DNA.

PS 001.1.1 LIVING THE FRAMEWORK Whole brain emulation, the process of scanning and simulating a brain. Not solely the brain’s functions but also accurately simulating the brain’s information processing so it responds in the exact same way as the original, the same unique thought processes, unique personality traits, unique mannerisms and emotions.

PS 001.1.2

ROBOTICS

Technologies used to develop machines that can substitute for humans in any situation and for any purpose, but today many are used in dangerous environments, manufacturing processes, or where humans cannot survive.

PS 001.1.3

PROGRAMMING

Computer programming has a lot of relevance in terms of parsing the huge amounts of data involved in scientific research but now has even greater relevance, often the brain is viewed as an extremely complex computer and as such it should be possible to ‘write’ programs for this computer.

PS 002.2.1

TRANSPLANTED BRAINS

Procedure for transplanting a brain from one organism to another. The future implications of this could mean that a as a human body naturally begins to fail, the brain of an individual could be removed and inserted into a new body potentially either cloned or robotic.

PS 003.1.1

PERSONALIZED MEDICINE

Medicine that is customised an individual’s unique genetic makeup. Allows for medicine to target and treat issues specific to the body & the unique way any disease would interact with the body.

PS 003.1.2

DNA MODIFICATION

Direct manipulation of an individual's genes to alter/remove/introduce new traits in that DNA.

CH 001.1.3.1 BRAIN COMPUTER INTERACTION A direct communication between an enhanced or wired brain and an external device. BCIs are often directed at researching, mapping, assisting, augmenting, or repairing human cognitive or sensory-motor functions.

CH 001.1.3.2

HUMAN COMPUTER INTERACTION

The interactions between people (users) and computers, refers not only to physical interactions through interfaces but the social as well as moral interactions.

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V IOO A Live 100 years

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V IOO A Live 100 years

Sources: TED Talks Wikipedia Russian Web 2045

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Grupo 19 Fernando Martín Silvia Ramos Ciaran O’Toole

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RESEARCH NOTEBOOK

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Anti-Aging technology

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CRYOGENIC BODIES GENETIC MODIFICATION Logbook 10 Miguel Villahermosa Kasia Lach Manon Schramme


ELF

AL R RE

PRESENT

YOU E G AN

CH

AL S IGIT

+D

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CYGROGENIC BODIES

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AL RT

POSSIBILITY FOR IMMORTALITY IS NEAR

ANTI-AGING researching fields

GEN E ERS MOD TIC EA IFIC GIN ATIO GP N RO CES S

REV


RO G

ETIC

EW AY YOU PRO LOO DUC K TS

BE IN

GH

EA

LT H

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ETTER

FUTURE

TH

ATIC N R E CYB ES ASE E I D S BO DI Y R VE EE R CU

PEOPLE WILL AUTOMATICALLY LIVE LONGER

COS M

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IMPROVING MEDICAL TECHNOLOGY

REP


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IMMORTALITY -> CRYOGENIC BODIES

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Logbook 10 Miguel Villahermosa Kasia Lach Manon Schramme


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BIGFOOT DEWAR -> TANK

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CRYOGENIC BODIES

stimulates the longevity gene in aged skin cells

Activates cells, which regulates cellular defense and anti-aging

Reduction of the effects of aging on skin proteins

Rejuvenation of the dermal-epidermal junction

Anti-effects in aged skin cells

They have the unique ability to live in freezing temperatures as low as zero degrees celsius

Stimulation of collagen in aged skin cells

Smoothing and moisturizing effect

Logbook 10 Miguel Villahermosa Kasia Lach Manon Schramme


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IMMORTALITY -> GENETIC MODIFICATION

CHROMOSOMES AND TELOMERES The telomere at the end of the chromosome can make us live forever. It prevents the degradation of a cell during replication.

When a cell divides -> telomeres begin to break down

Our body can now not make new telomeres

That is why chromosomes stop replicating at a certain speed

Cause of AGING We need to keep the telomeres alive.

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YOUNG BODY 20 YEARS OLD

CHROMOSOME

TELOMERE

OLD BODY 70 YEARS OLD

SMALL TELOMERE

FUTURE

20 YEARS OLD

40 YEARS OLD

70 YEARS OLD

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90 YEARS OLD

130 YEARS OLD

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The future of immortality depends on the production of new telomeres. It is the main cause of aging. The body needs to be able to develop new telomeres that can replace the ones that break down. -> REVERSE AGING PROCESS If we change the genetic code of a person, so the body can make new telomeres, the possibility to live forever is close.

BIBLIOGRAPHY Sky NEWS ALCOR Life Extension Foundation TED talk - Immortality

Longevity and future city. Recycling Memories

Logbook 10 Miguel Villahermosa Kasia Lach Manon Schramme


ANTI-AGING


MEDICAL

TYPES

Rehabilitation

Rehabilitation

Motion controlled arms

Medical lower rehabiliation


MILITARY

Partial lower extremities

Lower extremities

Full body


V IOO A Live 100 years

RESEARCH NOTEBOOK

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02. Demography & Welfare State

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Longevity and future city. Recycling Memories

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Logbook 02


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1.MOROCCO 2.ECUADOR 3.COLOBIA 4.FRANCE 5.GERMANY 6.U.K. 7.ARGENTIN 8.VENEZUEL 9.ROMANIA 10.PORTUGA

1.MEXICO 9.336.719 2.PHILIPPINES 1.454.705 3.PUERTO RICO 1.443.013 4.GERMANY 1.241.903 5.INDIA 1.037.360 6.CHINA 1.007.331 7.VIETNAM 1.002.278 8.CANADA 945.084 9.CUBA 888.280 10.EL SALVADOR 827.739

SPAIN

Tanzania (Africa) Japan (Asia) China (Asia) Spain (Europe) Chile (South America)

CHILE

1.ARGENTINA 48.315 2.PERU 37.993 3.BOLIVIA 11.103 4.ECUADOR 9.429 5.SPAIN 9.281 6.U.S.A. 7.799 7.BRAZIL 7.016 8.GERMANY 5.505 9.COLOMBIA 4.546 10.VENEZUELA 4.379

United States (North America)

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V IOO A Live 100 years

O 313.739 R 218.367 174.418 156.681 Y 135.638 107.794 NA 103.851 LA 67.164 59.302 AL 56.359

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1.SOUTH KOREA 96.753 2.PHILIPPINES 52.846 3.BRAZIL 49.320 4.THAILAND 45.118 5.D.P.R.KOREA 44.088 6.INDONESIA 18.278 7.MACAU(P.R.C.) 18.230 8.INDIA 16.401 9.U.S.A. 16.276 10.VIETNAM 15.356 CHINA JAPAN 1.SOUTH KOREA 2.CHINA 3.BRAZIL 4.D.P.R.KOREA 5.PHILIPPINES 6.U.S.A. 7.PERU 8. THAILAND 9.INDONESIA 10.VIETNAM

TANZANIA

1.BURUNDI 204.876 2.MOZAMBIQUE 193.100 3.KENYA 123.410 4.CONGO 87.805 5.RWANDA 67.071 6.ZAMBIA 57.288 7.UGANDA 40.768 8.MALAWI 28.491 9.INDIA 24.136 10.U.S.A. 4.599

Based on the Global Migrant Origin Database Version 4 (updated March 2007)

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Logbook 02

363.095 253.096 188.355 166.313 93.662 38.804 33.608 23.967 14.610 12.965


V IOO A Live 100 years

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World 2017

2050

2099

≈ 50,000,000 7,515,284,000 2017

9,725,147,000

×1.29

Elder Population

2050

≈ 200,000,000

×1.19

≈ 310,000,000 11,200,331,000 2099

64-

Working Population 15-64 Young Population

0-15

U.S. 326,474,000 2017

×1.19

388,864,000 2050

×1.16

449,523,000 2099

Tanzania 56,877,000 2017

×2.41

137,135,000 2050

Longevity and future city. Recycling Memories

×2.16

296,269,000 2099

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V IOO A Live 100 years

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Spain 46,070,000 2017

×0.97

44,840,000 2050

×0.85

38,416,000 2099

China 1,388,232,000 2017

×0.97

1,348,056,000 2050

×0.74

1,008,975,000 2099

Japan 126,045,000 2017

×0.85

107,411,000 2050

×0.77

83,448,000 2099

Chile 18,313,000 2017

×1.17

21,600,000 2050

×0.91

19,800,000 2099

Source: United Nations, Department of Economic and Social Affairs, Population Division

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

RESEARCH NOTEBOOK

Longevity and Future City. Recycling Memories

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V IOO A Live 100 years

U.S.

ETSAM Spring 2017

Tanzania

Spain

Tobacco tax structure

37.38%

14.43%

60.74%

Years after retirement

13.3years

1.8years

17.5years

Mortality rate (Pollution)

12.10%

51.40%

57.60%

Healthy expenditure ratios (2014)

17.14%

5.58%

9.03%

29beds

7beds

30beds

Density of hospital beds

Prevalence of raised blood pressure

Unemployment

Government expenditure on education

15.30%

26.60%

23.50%

6.2%

3.1%

24.7%

5.2%

4.6%

4.4%

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

China

Japan

ETSAM Spring 2017

Chile

29.90%

56.95%

64.85%

21.1years

23.7years

19.5years

161.1%

57.60%

19.30%

Average taxes as a % of cigarette price - total taxes: The sum of all taxes applicable on the weighted average price of the three most sold brands of cigarettes.

life expectancy minus age of retiremente

As part of a broader project to assess major risk factors to health, the mortality resulting from exposure to ambient (outdoor) a ir pollution and household (indoor)

The curve shows the ratios change from 1995 to 2014.

5.55%

10.23%

7.8%

Level of total expenditure on health (THE) expressed as a percentage of gross domestic product (GDP).

42beds

134beds

22beds

Number of beds in the hospital per 100,000 in the years 2010-2013

21.50%

4.7% 4.26%

22.50%

3.7% 3.8%

25.40%

6.4% 4.6%

Percent of defined population with raised blood pressure (systolic blood pressure ≥ 140 OR diastolic blood pressure ≥ 90).

(modeled ILO estimate) Unemployment refers to the share of the labor force that is without work but available for and seeking employment..

General government expenditure on education (current, capital, and transfers) is expressed as a percentage of GDP. It includes expenditure funded by transfers from international sources to government. General government usually refers to local, regional and central governments.

Source:Data base of The World Bank Group and World Health Organnization (WHO) Longevity and future city. Recycling Memories Logbook 02


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DEMOGRAPHY AND WELFARE STATE

TEAM 2 SHARBEL HALLOUN SHUMEIKO NIKITA FCO MIGUEL ANGEL YGOA FDEZ DE CASTRO

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

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Logbook 02


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RESEARCH NOTEBOOK

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V IOO A Live 100 years

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03. Publicity and Marketing

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Logbook 03


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TODAY Image that media give

REALITY

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TOMORROW

Logbook 03


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Variables

AVERTISING

CINEMA

STEREOTYPES

SCENARIO

MEN

WOMEN

Longevity and future city. Recycling Memories

PRODUCTS

COMPANY

Logbook 03


CINEMA


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Analyzing cinema

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Logbook 03


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Analyzing cinema

Longevity and future city. Recycling Memories

Logbook 03


Old people

Young people

Family

Friends

Lonely

Animals

Longevity and future city. Recycling Memories 3

Logbook 03

Youth

August

Nebraska

6

6

7

7

201

201

201

201

The great Beauty

6

5

201

201

Hotel Marigold

Arrugas

201 Benjamin Button The curious case of 5

201

Up

3

2

1

201

201

201

9

6

200

Mamma Mia

Mr nobody

The bucket List

Little marmaid

200

Cinderella

9

198

Pinocchio

3

198

Snow white

V IOO A Live 100 years ETSAM Spring 2017

Company diagram


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Logbook 03

anchored with the past

adventurer

villain

selfish

Ill

shrew/curmudgeon

perfect grandparent

the golden ager

198

Pinocchio

3

201

Up

3

Youth

August

Nebraska

6

6

7

7

201

201

201

201

The great Beauty

6

5

201

201

Hotel Marigold

Arrugas

201 Benjamin Button The curious case of 5

201

3

2

1

201

201

Mamma Mia

Mr nobody

The bucket List

200

Little marmaid 9

200

Cinderella 6

9

198

Snow white

V IOO A Live 100 years ETSAM Spring 2017

Stereotypes diagram


198

Pinocchio

3

Logbook 03 Park

Wild nature

Countryside

traditional home

nursing home

supermarket

Bar

Poor

Rich

Longevity and future city. Recycling Memories 201

Up

3

3

Youth

August

Nebraska

The breat Beauty

Hotel Marigold

Arrugas

6

7

7

6

201

201

201

201

6

5

201

201

201 Benjamin Button The curious case of 5

201

Mamma Mia

2

1

201

201

Mr nobody

The bucket List

200

Little marmaid 9

200

Cinderella 6

9

198

Snow white

V IOO A Live 100 years ETSAM Spring 2017

Scenarios diagram


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Results of diagrams The golden ager

STEREOTYPES

COMPANY

SCENARIO Young people Family Friends

wild nature Countryside

· women men

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Results of diagrams Shrew/Curmudgeon selfish

STEREOTYPES

COMPANY

SCENARIO

Family in the second place: old people and lonely

Countryside (INTERIOR)

· women men

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Real data % 100 ms fil

62% MAYOR ROLES

zero older major character 65%

1 older character 27%

2 older major character 8%

% rs 100 acte r a h c

characters 67%male 33%female

zero older character 50% 38% MAYOR ROLES

1 minor character 32%

3 minor characters 3% ERLIER STUDIES NEGATIVE>POSITIVE stereotypes

ACTUAL STUDIES NEGATIVE=POSITIVE

74% Female roles = familiar-romantic CHANGING

THE INVISIBLE GENERATION

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Bibliography

THE ELDERLY CONSUMER: PAST, PRESENT AND FUTURE Association for consumer research http://www.acrwebsite.org/volumes/5885/volumes/v08/NA-0

AN ANALYSIS OF AGING WOMEN IN FILMS AND TELEVISION Missisipi state university http://www.clas.ufl.edu/ipsa/2003/goodman.html

PORTRYAL OF OLDER PEOPLE IN DISNEY LIVE ACTION FILMS FROM 1990S AND 2000S Jennifer Gail Martin - Brigham Young University (master) http://scholarsarchive.byu.edu/cgi/viewcontent.cgi?article=2816&context=etd

GETTING TO KNOW URBAN ELDERLY CONSUMERS (interview to Markus Schmid and Monica Toriello, publicists)

Jaana Remes - McKinsey Global Institute http://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/getting-to-know-urban-elderly-consumers

WE ARE TIRED OF THESE STEREOTYPES OF OLDER PEOPLE IN THE MEDIA Saffron Alexander - The Telegraph http://www.telegraph.co.uk/goodlife/living/were-tired-of-the se-stereotypes-of-older-people-in-the-media/

THE POWER OF ELDERLY CONSUMERS Britta Stöver

NO MATTER HOW YOU LOOK AT IT, YOU WON’T SEE THEM THE DOUBLE STANDARD OG AGING IN TV ADVERTISING Ana Freixas- Universidad de Córdoba

Longevity and future city. Recycling Memories

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AVERTISING


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Analyzing advertising

Longevity and future city. Recycling Memories

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Analyzing advertising

Longevity and future city. Recycling Memories

Logbook 03


Longevity and future city. Recycling Memories

Logbook 03 young people

the grandson

friends

happy family

different people

husband/wife

older people

alone

pet

3

200

200

Casa Tarradellas

Corega

201

201

Aquarius & Mensajeros por la paz CampofrĂ­o

201

Edeka

5

201

201

Iberdrola Intercun

6

6

7

7

201

201

LoterĂ­a de Navidad

Litoral

201

Allegro

6

201

John Lewis

5

201

Facebook

3

3

2

201

Oreo 1

9

6

198 9

198

ACE

Adotta un nonno

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Company diagram COMPANY


Longevity and future city. Recycling Memories

Logbook 03 the new elderly

the modern grandfather

lonely and strange person

wise person

tradicional person

Innocent and vulnerable person

active and energetic people

the perfect and familiar grandparent 198

ACE

3

201

John Lewis

5

Intercun

201

Iberdrola

6

6

201

7

7

201

201

LoterĂ­a de Navidad

Litoral

201

Allegro

6

5

201

3

Edeka

201

Facebook

3

2

1

201

201

Aquarius & Mensajeros por la paz CampofrĂ­o

201

Oreo

200

Corega 9

200

Casa Tarradellas 6

9

198

Adotta un nonno

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Stereotypes diagram


Longevity and future city. Recycling Memories

Logbook 03 a bar

a swimmingpool

a park

very varied places

countryside

old and tradicional home

grandson’s house

little town

supermarket

rooftop

backyard of home

chalet

201

201

Facebook

Edeka

Intercun

Iberdrola

6

6

7

7

201

201

201

201

Lotería de Navidad

Litoral

201

6

5

5

3

3

Allegro

201

201

Campofrío

John Lewis

201

Aquarius & Mensajeros por la paz 2

201 1

9

6

200

Oreo

Corega

200

Casa Tarradellas

9

198

ACE

3

198

Adotta un nonno

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Environment diagram


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Real data in Spain Ads showing people over 50 women 28,84% men 71,55%

0

5

10

15

20

25 %

Qualities and values

relationships

Emotional affective activities Professionalism / labor Resolution of matters of daily life Resolutive and executive Intellectuals knowledge thought

wi n u m th b ol er d e of r p ad eo s pl e

5.85% of ads include people over 50

to t of a l n ad u m sc b a s er t

Nutrients

TVE1

Positive aspects of personality

No observable quality

canal Sur

women men 50 0

Defects

10

20

30

40

50 40

traditionality passivity idleness boredom

30

clumsiness heaviness disparage

20

negative interpersonal relationships

10

low self-esteem

Logbook 03

iness / heav

ess re laxatio n happ in

Longevity and future city. Recycling Memories

passiv ity

nt

pain

indiffe re

positiv e

Sense of humor

nega tive

0

no observable defect


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Results of diagrams tradicional person the perfect and familiar grandparent

STEREOTYPES

Family

the grandson

older people

COMPANY

SCENARIO

old and tradicional home Countryside

Longevity and future city. Recycling Memories

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Bibliography “La mires como la mires, no la verás” El doble estándar del envejecimiento en la publicidad televisiva Anna Freixas Universidad de Córdoba

www.marketingdirecto.com/punto-de-vista/la-columna/la-publicidad-y-la-tercera-edad-un-segmento-olvidado-vicente-lopez http://www.cronista.com/especiales/Llega-a-Internet-la-publicidad-para-adultos-mayores-20130128-0020.html

http://ibescosocial.com/wordpress/publicidad-y-tercera-edad/

https://blog.jubilares.es/2013/11/04/la-futura-vivienda-de-los-mayores-cuestion-de-arquitectura/

https://jubilares.files.wordpress.com/2013/07/afcspanishfinal.pdf https://jubilares.files.wordpress.com/2013/07/protocolo-de-vancouver.pdf http://www.brandreportblog.com/marketing-para-la-tercera-edad-un-mercado-que-no-para-de-crecer/

http://www.sendasenior.com/ http://www.edad-vida.org/fitxers/publicacions/HabitosdeCompra.pdf http://www.muoversinsieme.it/famiglia/da-saggi-a-target-gli-anziani-italiani-nelle-pubblicita/

https://blog.jubilares.es/2013/07/25/ciudades-amigables-con-las-personas-mayores/

http://elpais.com/elpais/2014/06/06/eps/1402055892_298931.html

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RESEARCH NOTEBOOK

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PRODUCTS


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RESEARCH NOTEBOOK

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Analyzing products

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Longevity and future city. Recycling Memories

More comfortable products

Reject products only for the elderly

Understand their needs

Simplify

Design for all

Raku-Raku phone - NTT docomo

Third age suit - Ford

Cooking tools - OXO

“Soft touch� scissors - Fiskars

Metro map - RATP

Senior Citizen - Gerber

V IOO A Live 100 years ETSAM Spring 2017

Products diagram

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Results of diagram

UNDERSTAND THEIR NEEDS DESIGN FOR ALL

SIMPLIFY MORE COMFORTABLE PRODUCTS

REJECT PRODUCTS ONLY FOR THE ELDERLY

Longevity and future city. Recycling Memories

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T H E N EnewWso

the grandson older people

NEW PUBLICITY

EQUALITY

NEW RELATIONSHIPS WITH DIFFERENT PEOPLE young people

DIFFERENT AGES live with

GENDER

Complexity of ro care about their needs

technology

make it simple

NEW PRODUCTS MADE FOR EVERYONE no differentiation


WocietyE L D E R LY

wise the perfect and familiar tradicional person

CHANGES active and energetic people

Y

NEW STEREOTYPES

CULTURALIZATION of this segment of new activities

approach

oles

NEW SCENARIOS NEW SPACES

VERYVARIED PLACES

Countryside old and tradicional home

society

TECHNOLOGY new manners


V IOO A Live 100 years

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Bibliography

OVER 60 AND OVERLOOKED - MARKETING TO THE OLD The economist http://www.economist.com/node/1270771

LA PUBLICIDAD Y LA TERCERA EDAD, UN SEGMENTO OLVIDADO Marketing directo - Vicente Lรณpez www.marketingdirecto.com/punto-de-vista/la-columna/la-publicidad-y-la-tercera-edad-un-segmento-olvidado-vicente-lopez

SENIOR CARE PRODUCTS Aging care https://www.agingcare.com/Products

LONGEVIDAD: UN LOGRO Y UN DESAFรO El Mundo http://www.elmundo.es/ciencia/2014/04/04/533e860622601daf1b8b4575.html

OXO GOOD GRIPS Inclusive Design - a people centered strategy for innovation http://www.inclusivedesign.no/product-graphic/oxo-good-grips-article29-265.html

WEARING SUIT HELPS FORD UNDERSTAND MATURE DRIVERS PR Newswire http://www.prnewswire.com/news-releases/wearing-suit-helps-ford-understand-mature-drivers-73336077.html

Longevity and future city. Recycling Memories

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·Research about Longevity·

Martina Vázquez García Violeta González Escorihuela Marta Vázquez García


Lo re na De l au nay F e rnand e z M aja M ic h al ak Pau l a Re y e s Lรณ p e z


Pe rf e c t c o mb inat io n be t w e e

ag e and be au t y .

t he y

A p e rf e c t

p ro t o t y p e


en

Ag ing is s o me t h ing

w o rt hy t o ad mire and

no t s o me t hi ng t o b e

as h ame d o f .

y w ant t o t ake aw ay t h e f e ar

g ro w ing o l d


Et er n al Yo u th

Whi l e o n t he o ne hand w ant t o l o s e t he f e ar t o ag ing , o n t he o t he r hand w e re s is t t o t his . He re c o me int o p l ay c o s me t ic c o mp anie s t hat t hro u g h a p ris t ine imag e , offer us p ro d u ct s t hat al l o w us to ac hi e ve e t e rnal youth E t e rnal Y o u t h


E t e r n a l Y o u t h

E te r n al You th


Se nio rs , as mo d e l t o b e c o nt inu e d

It is too l

be b

ag

it is ne ve r l at e t o l ive


ne ve r at e t o

b o rn f o rg e t t ing t he t o p ic ant i- ag in g, the mat u re s o c ie t y is a p ro t ag o ni st of many o f the ad ve rt s t h at w e at t e nd no w ad ay s

g ain

D o no t mis s any s e c o nd o f y o u r l if e


V IOO A Live 100 years

RESEARCH NOTEBOOK

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05. New life, Reborn

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05. New life, Reborn

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05. New life, Reborn longevity

FACTORS

1

- according to Centers for Disease Control in U.S., 2016 - according to reasearch of IFA (International Fertilizer Industry Association) - researched by Centers for Disease Control and Prevention

2, 3 4

Longevity and future city. Recycling Memories

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05. New life, Reborn Percentage of 60+ people among populations in the continents comparison of past, current and predicted situation

Longevity and future city. Recycling Memories

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05. New life, Reborn

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05. New life, Reborn people’s ages in important life chapters compared in selected countries across the world

Longevity and future city. Recycling Memories

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most visited places by retireees acces to mountains, rivers, outdoor recreation a nearby beach nearby universities, museums, cultural activities walkability other

Longevity and future city. Recycling Memories

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staying

ACTIVE

percentage of active people among retirees


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changing05. New life, Reborn

WAYS

60

T

LYN SLATE

FASHION BLOGGER

AGE OF LIFE CHANGES

20

50

52

MEL SHARP

JAZZ MUSICIAN

53

PAOLA GIANTURO

PHOTOGRAPHER/WRITER

people who achieved succes starting new activities in elderly age Longevity and future city. Recycling Memories

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05. New 79 life, Reborn

64

86 70

JOHN LOWE

TIM ROWETT

BALLET DANCER

YOUTUBER

JOHANNA QUAAS GYMNAST

60

100

70

100 70

62 84

BO GILBERT MODEL

LYNN RUTH MILLER COMIDIAN

68

ETSY BAR

HOME-DINER

KIMANI MARUGE STUDENT

RUTH FLOWERS DJ

Longevity and future city. Recycling Memories

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Elderly Communities V IOO A Live 100 years

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05. New life, Reborn

HELPING

Professional association t RETIRED BRAIN Jobs After Retirement

WO STU VOLUNT

ELIONOR OTTO 93-years-old Boeing employee

VOLUNTEERING Twelve retirees create a social kitchen in Zamora,Spain.

Longevity and future city. Recycling Memories

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05. New life, Reborn

G YOUNG PEOPLE

ls already retired create an to advise to companies

XENIORS Aims to become a transformative component towards full labor inclusion, removing the obstacles that arise from age discrimination

ORK UDY TEERING

UNIVERSITY FOR OLD Universities offer educational programs for the eldery

ALBERT SEIFERT He has worked seven decades as an aircraft manufacturer

Longevity and future city. Recycling Memories

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Blanca Ramsay, Patricia Parra Marcos, Stefan Kielman Longevity and future city. Recycling Memories

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After the big data investigation we have discover four conditioners that affect the possibles reborns that are related with the longevity:

1 UNSOSTENIBLE ECONOMY 2 THE END OF THE RURAL 3 ELDER OVERCROWDING 4 HYPERMIGRATIONS

Longevity and future city. Recycling Memories

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HIGH DENSITY: TOURISTIC 80`S BOOM

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High density rental housing

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Pools in Benidorm

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Private houses in Benidorm

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Express trade as the fastest and most effective way for both parties

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URBAN SCALE IDEOLOGY

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Benidorm is the city where everything is posible, a lot of differents activities happend in the same place, so the timeline gets more complex as more people the city admits.

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MIXED OF PROGRAMS TO DIFFERENTS AGES

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CLUB NURIA AT 16:00PM

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MIXED OF INTERNATIONAL TOURISTS AND TRADITIONAL LOCAL PEOPLE

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A big amount of accomodation was needed in a quite short period of time. So the people generates an ermous infrastructure of hotels, apartaments, and resorts with no personality.

Longevity and future city. Recycling Memories

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NEW REDUCED DOMESTICITY

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HIGH DENSITY: CHEAP HOUSING

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The brain is the most complex organ humanity recognizes, it seems that a lot of information still missing and every day discover more information about the brain. Employing a novel method electrodes while the patient awake using a local anesthetic unlocks various problems such as lameness, Parkinson's disease, epilepsy and even manic depression .

Around 30% of those who suffer from depression do not respond to medication at all. A new breakthrough enables us to analyze the genes to match the right antidepressant treatment and most effective med for the treatment


The gap between organ need and organ availability continues to widen despite very substantial public ed ucation efforts on organ donation. Though the concept remains theoretical, significant advances are being made in the field of animal to hu man transplants. Porcine organs, and not nonhuman primate ones, are the organs of choice for these endeavors.

3 bioprinting is being applied to regenerative medicine to address the need for tissues and organs suitable for transplantation. 3 bioprinting involves additional complexities, such as the choice of materials, cell types, growth and differentiation factors.


E

A

hole genoma se uencing involves documenting each of the so called base pairs of nucleotides that make up some three billion units of A in our genetic code.

. The cell . The chromosome 3. The gene . The bases

The declining cost of se uencing per genome


nlike the broad perception that the genetic material that we inherit cannot be changed studies show that the genetic material is affected by our environment our habits and our diet. e have an option to switch on or switch off different genetic diseases.

Principally used to modify the human embryo, the most remarcable processes are removing defective genes responsable for fatal blood disorders and introducing beneficial mutations that make viruses incapable of infiltrating human cells.


MEDICINE VS HEALTH Main conditions

Problems (now)

Medicine

Solutions (now)

Health

Future solutions Future advances

Organs / functions


A company called Lilly, has invesitgated about a new medicines that are able to avoid The Alzheimer illness.The name of the pill is Solanezumab. Indianรกpolis (UUEE).

Wake Forest Baptist Medical Center represents an avance about 3D printing to replace an organ. North Carolina (UUEE).

Open Bionics is a company which has won more prizes about bionical protesis around the world. Bristol (England).

Aquiles Robotics systems is a Spanish company based on bionic hybrid devices with advanced capabilites of perception and action. Barcelona (Spain)

CONCEPTUAL MAP ABOUT


Android Techniques is working about robots to replace the humans en difficult situations like surgeries. RUSIA.

Developed by Beijing Tinavi Medical Technology Co with the help of Jishuitan Hospital, Phecda robot is part of the broad effort by Chinese companies to outcompete foreign rivals just as the country's use of medical robots is set to take off, thanks in part to an aging population. CHINA.

BIONIC / ROBOTIC COMPANIES

CYBERDYNE Inc. is a venture firm which is established by Dr. Yoshiyuki Sankai, University of Tsukuba, Japan, in order to materialize his idea to utilize Robot Suit HALÂŽ for the benefits of humankind in the field of medicine, caregiving, welfare, labor, heavy works, entertainment and so on. JAPAN.


TECHNOLOGY AND ROBOTS IN MEDICINE We are going to focus in medical advances related with technology, particularly in ideas, proyects and facts that work with robots and future machines. So the idea is to explain differents methods that are working nowadays in specifics proofs or moments that in the future, are going to be the base of our medicine:

PRINTING Wake Forest Institute for Regenerative Medicine at Wake Forest Baptist Medical Center has been a leader in the research in this field. Wake Forest has received funding from the Armed Forces Institute of Regenerative Medicine, a federally funded effort to apply regenerative medicine to battlefield injuries. The researchers have developed a custom-designed 3D printer and have printed ear, bone, and muscle structures.

ROBOTIC SURGERY The presence of robots in the medicine is a reality since years ago. The World market of robotic medical systems was valued in $ 7,470 millions in 2014 and the sales of medical robots were about $ 1, 224 unites around the World. They are used for surgery and teraphy, The International Federation of Robotic said that in 2014 were sold 1,317 million of medical robots that have a special price between $ 500.000.

REHABILITATION Rehabilitation robotics is a field of research dedicated to understanding rehabilitation through the application of robotic devices. Rehabilitation robotics includes development of robotic devices tailored for assisting different sensorimotor functions, development of different schemes of assisting therapeutic training.

DRONE A startup that uses drones to deliver medicine and blood to remote areas of Rwanda is launching a similar program in the US. California-based Zipline will bring its drone delivery program to rural and remote communities in Maryland, Nevada, and Washington, including some Native American reservations. Zipline will announce its expansion at a White House workshop on unpiloted aerial vehicles (UAVs).


The ZeusÂŽ system (Computer Mo on, Santa Barbara, CA, USA) is another type of modern robot launched in 1998, with which the concept of telerobo cs or telepresence was introduced in robo c surgery. It is composed of: three robo c arms that are ďŹ xed to the opera ng table

ergonomic console

+

The handlebars of Zeus translate the mo ons of the hands of the surgeon into the movements of the surgical instruments. The instruments move in 6 degrees of freedom. (Photo courtesy of Computer Mo on Incorporated, Santa Barbara, California)

The three arms of Zeus are fastened directly to the opera ng table. One arm holds the video camera and is controlled by voice commands. The other two arms hold the surgical instruments. One of the three robo c arm is called AESOPÂŽ (Automated Endoscopic System for Op mal Posi oning), which uses Computer Mo on voice recogni on so ware, pre-recorded on a voice card that is inserted into the controller and holds the camera. (Photo courtesy of Celest Hollands, M.D., Lousiana State University Health Sciences Center, Shreveport, Louisiana.)


How does it work? The surgeon sits in front of a computer console. A three-dimensional th video image is projected from the video monitor. The surgeon controls the movements of the telerobo c instruments through the manual controls that will send instruc ons to the robo c arms inside the opera ng room of how to move and at the same me, commands with the voice the third robo c arm called AESOP®. An assistant assi swaps surgical instruments as needed. (Photo courtesy of Computer Mo on Incorporated, Santa Barbara, California)

ADVANTAGES Eliminate the need for assistance from surgical staff to hold the camera in place. Allow for a more stable view of the surgery and more precise and consistent movements of the camera. Si ng comfortably minimizes the surgeon's fa gue in long interven ons.

In 2006, Dr. Mehran Anvari (surgeon at St Joseph's Hospital in Hamilton, Canada) used a robot to suture a pa ent living in the ocean at the Aquarius underwater research base to simulate how the robot would operate if the pa ent was in space.

DISADVANTAGES It could trigger a new wave of medical tourism. Pa ents who can´t afford the services in their country, could resort to surgeons from other countries. Who should be held accountable ac in case something goes wrong? The people who are next to the robot in the opera ng room or the doctor who works remotely? Perhaps most importantly, pa ents are comfortable with the fact that they are operated by a surgeon who has never been seen face to face. Would you let a surgeon who is hundreds of miles away take your kidney or repair your heart?

"Basically, it's the same as if I were next to the pa ent, only here I use telecommunica ons and robo cs. It does not feel different" "Science is already there, it's other things that stop us." Responds Dr. Mehran Anvari Ethical approaches and regula ons.


Robo c surgery of the future Titan's Amadeus console

Titan Medical Inc. is a Canadian company (TSX VENTURE: TMD) specializing in robo c surgery technologies currently working on Amadeus ™, a 4-arm surgical robot with some special features such as mul -ar culated arms, communica ons, systems Improved vision and strength response 37,38. This latest innova on eliminates and corrects the problem of lack of touch that prevents the surgeon from feeling or know how much force he needs to su pull the ssues without breaking or damaging them.

Researcher at the Technische Universiteit in Eindhoven, Linda van den Bedem, published a report in Science Daily about the development of a more compact surgical robot called Sophie, which uses the force response to convey feelings to the surgeon about what is really doing.


The possibility of controlling robo c surgery systems through ar ďŹ cial intelligence. In 2010, several bioengineers from Duke University demonstrated that a robot is capable of th loca ng a lesion in simulated human organs without human help, as well as guiding a device to the lesion and taking mul ple samples from that point during a single th session.

(Duke Robot Biopsy Guided By 3-D Ultrasound)

In 2015, Google and Ethicon, a company owned by Johnson & Johnson, announced the crea on of a joint venture called Verb, whose main objec ve is to develop a comprehensive pla orm for surgical solu ons with the latest technologies. One of the ďŹ rst steps being to acquire The license of the SRI Robo cs Taurus robot, originally designed to perform pump deac va on tasks. The Taurus robot stands out for being really skilled in the handling of very small objects, while it can be controlled remotely with tools useful to the operator.

Researchers believe that when this technology advances, robots will be able to autonomously perform some of the simpler surgical tasks. It may not be unreasonable to think that in 100 years, robo c surgery has advanced far enough to create a surgical robot capable of bringing together the dierent advantages of its predecessors, being fully autonomous to diagnose and perform convenient opera ons anywhere, with supervision of a doctor to prevent technological failures.


TEAM 15 : Health and Medical advances Emilio Jordán Candela Nacho Mora Cañas Jia Qi Zeng Xiang


HUMAN BONDS RESEARCH

RAQUEL GARCÍA

CARMEN RUBIO

NICOLÁS ASENSIO


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07. Human bonds, Social Relationships long-living communities

-180º

-150º

-120º

FAMILY

DISCONNECTION RELIGION

-90º

SHARED OPTISMISM

-60º

0

-30º

34°02 N 117°15 0 generational replacement

GOD

39°13N 9°07E

SABBATH intergenerational relationships

LIKE-MINDED

FRIENDS

RIGHT TRIBE

pastor

active team work

trad mediterran

SOCIAL EATING

POT-LUCK

0°26 N 85°24 O

TRADITIONAL DIET FAMILY

PLAN DE VIDA

POSITITIV FAITH

NicOLAS ASENSIO RAQUEL GARCIA CARMEN RUBIO

Longevity and future city. Recycling Memories

Logbook 07

NEIGHBOURS NET


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships

30º

60º

90º

120º

150º

180º 90º

72º

54º social drinking wine

37°35N 26°10E napping

ralism

job-shifting grandfather-father-son job teaching

slow food

eating as a social act

comunism

traditional mediterranean lifestyle

group activities

36º

equality and socialism ideals

ditional nean lifestyle

gardening in solitude

26°30 N 128°00 E economical support

yuiMARO social commitment

burning incense

ryukyuan

belief system of the mabui

NOAIS groups of 5 friends for a lifetime

18º world reference

ikigai

life purpose

VE OUTLOOK

TWORKS

-18º

-36º

-54º

-72º

-90º

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships intergenerational relationships

-180º

-150º

-120º

-90º

-60º

0

-30º

pum

strichting k

samenspark

gilde project housing community judson manor urban memories more than one child

life expectancy: 82 41 ºN 81º W

37 ºN 122º W

co-residence confucianism

life expectancy: 79 23 ºN 82º W rural areas

life quality only take care of grandchildren

elders teach youth

social factor

countries with a big urban development use to increase their intergenerational programs in order to conect the elders with youth in the area of culture, education, company

sugar cane

social factor countries with huge population in rural areas use to consider their elders as people with huge wisdon, but they don't use to propose intergenerational programs as the realation are established in the field of transmit their experiences economic factor despite in developing countries elders are considered as wisdon masters, much people see them as a problem to face because of the economy

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships

30º

60º

90º

120º

180º 90º

economic factor gameniskap mellan generatinerma

developed countries use to consider their elders as a reference of wisdom and experiences and has more aceptance in family

kleinhood

o n

150º

life expectancy: 82

72º

good friend relationships no programs exist

59ºN 18º E associations

54º 52 ºN 4º E life expectancy: 75

school from 6 years old

very respected parents teach children before school

39 ºN 116º e parents schools elders=masters

parents reject elders as teachers

patriarchal rule

elders teach youth

take care of grandchildren

36º

rural areas = iliteracy

life expectancy: 61 hierarchized society

18º

34 ºN 64º e

programs in rural areas

literacy, education and health

1 ºN 103º e

center 3-in-1 tampines

-18º

-36º

-54º

-72º

-90º

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships relationships and media

-180º

-150º

-120º

-90º

-60º

0

-30º

DISCONNE CTION

mental health

life quality

W

addictionshort term gratifying stress ansiety abstinence syndrome

DIFFERENT SUBJECTS

LACK OF OBJECTIVE

SUBGROUPS

PHUBBING

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships

30º

60º

90º

120º

150º

180º 90º

72º

54º

36º

18º

community 0º LACK OF FACIAL EXPRESSION

-18º

WRONG INTERPRETATIONS The increase in using emoticons means that we are limited without them.

-36º videoconferences

WHATSAPP

visual experience -54º

BULLYING

reach rural places

LOSs OF COMUNICATION CONnECTION TO VIRTUAL WORLD FROM INDIVIDUAL DEVICES

-72º individual experience

segregation

-90º

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships longevity related with media Life quality

long distance

addiction

community

segregation

disconnection use of media

health

blue zones comparative community belonging

solitude and desconection

purpose i n life

family

close friends

legend loma liNDA SARDINIA IKARIA

Longevity and future city. Recycling Memories

nicoya OKINAWA THE REST OF THE WORLD

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships INTERGENERATIONAL COMPARATIVE intergenerational programs

transmision of experiences

adults education

iliterate population

grandchildren keep in touch legend average of longevity according the parameters

quantification of depencency of longevity

conclusive diagrams five parameters were studied on how they have an influence on longevity and these are the conclusions for the five countries studied intergenerational programs

intergenerational programs

transmision of experiences

adults education

iliterate population

intergenerational programs

transmision of experiences

adults education

grandchildren keep in touch

iliterate population

adults education

iliterate population

grandchildren keep in touch

life expectancy: 79

life expectancy: 75

grandchildren keep in touch

life expectancy: 82 intergenerational programs

intergenerational programs

transmision of experiences

adults education

iliterate population

transmision of experiences

grandchildren keep in touch

transmision of experiences

adults education

iliterate population

grandchildren keep in touch

life expectancy: 61

Longevity and future city. Recycling Memories

life expectancy: 82

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships density of mobile phones

density of internet use

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships density of lack of internet

Most used emoji

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships asian americans' lifestyle a study of asian communities in the usa, specially in california can conclude that their lifestyle ensures better mental health, educational success and more longevity

more than one child

co-residence

confucianism

ffiirrsstt--b boorrnn

rtt suuppppoor rrnnsss tt--bboo ffiirrss

ffiilliiaa lloobb lliiggaa ttiioon n

iillyy ffaamm rmm ffoor oonn

forreeaappssiiccoollooggiisstt t ffaammiillyybbeefo ppeerrssis ssuuppppoorrt l l a istteennc a n n o i io ceeoof eemmoott fccuul t lttuurr t r r o o p p ee p p u u s eeddu immicc s uccaa o nno ttii eeccoo

very close homes

social network

Longevity and future city. Recycling Memories

solidarity Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships Peanut´s top 10 consumers -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º

36º

18º

-18º

-36º

-54º

-72º

-90º

1.MALASIA// 2.INDONESIA// 3.YEMEN// 4.CANADA // 5.UNITED STATES// 6.MEXICO// 7.GERMANY// 8.HOLLAND// 9.italy// 10. SPAIN

grapes top ten consumers -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º 3 2 4

36º 1

5 9

6 8

10

18º

-18º 7

-36º

-54º

-72º

1.united states// 2.germany// 3.united kingdom// 4.russia // 5.holland// 6.china// 7.peru// 8.spain// 9.italy// 10. portugal

-90º

resveratrol consumption Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships wine top 10 consumers -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º

5

9

8

4

36º

2 7 3

18º 6

10

1

-18º

-36º

-54º

-72º

-90º

1.VATICAN// 2.ANDORRA// 3.CROATIA// 4.ESLOVENIA // 5.FRANCIA// 6.PORTUGAL// 7.ITALY// 8.SWITZERLAND// 9.MACEDONIA// 10. MOLDAVIA

eating as a social act -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º

4

1

36º 6

3

7

2

18º

8 5

9

-18º 10

-36º

-54º

-72º

1.GREECE// 2.IRAN// 3.AFGANISTAN// 4.ITALY // 5.GHANA// 6. PORTUGAL// 7.SPAIN// 8.FILIPINAS// 9.PERU// 10. MAURICIO

-90º

social gastronomy statistics Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships leisure top ten countries -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º

4 2 6

36º 5

9

18º

8

7

3

-18º

10

-36º 1

-54º

-72º

-90º

1.MAURICIO// 2.TURKEY// 3.GUATEMALA// 4.MACEDONIA // 5.kyrgizstan// 6.eslovenia// 7.palestina// 8.cuba// 9.morocco// 10. peru

top working countries -180º

-150º

-120

-90

-60

-30

0

30

60

90º

120º

150º

180º 90º

72º

54º 10

36º 9 6

18º 1

2

3

4

0º 5 7

-18º

8

-36º

-54º

-72º

1.QATAR// 2.BUTAN// 3.LAOS// 4.MALI // 5.GHANA// 6.china// 7.THAILAND// 8.MADAGASCAR// 9.KAZAJSTAN// 10. SWEDEN

-90º

time use statistics Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

07. Human bonds, Social Relationships

longevity menu starters (to share)

first plates

distance communication

elders education

group communication

no phubbing

intergenerational communication

no bullying

leisure, friends and family time with grandchildren oikogeneia greek word for family bonds

desserts

second plates qabili palau typical afghan plate served in family meals

asian americans’ lifestyle support adolescents without pressure

contact with nature

to drink

occational disconnection

italian red wine

NicOLAS ASENSIO RAQUEL GARCIA CARMEN RUBIO

Longevity and future city. Recycling Memories

Logbook 07


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A LIVE 100 YEARS

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A LIVE 100 YEARS

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A LIVE 100 YEARS

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A LIVE 100 YEARS

I found my remote but know I can’t find my TV I’m sitting on my couch watchin time pass

ETSAM SPRING 2017


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A LIVE 100 YEARS

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A LIVE 100 YEARS

ETSAM SPRING 2017


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A LIVE 100 YEARS

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V IOO A Live 100 years

RESEARCH NOTEBOOK

Longevity and Future City. Recycling Memories

ETSAM Spring 2017


V IOO A Live 100 years

ETSAM Spring 2017

08. Detecting needs

YOU

SALWA AL-ABRASH VV CRISTINA CARDOZA

ARE

YOUNGOLD

SHEZA MOUSA LUCÍA VIDAL

Longevity and future city. Recycling Memories

Logbook 08


V IOO A Live 100 years

ETSAM Spring 2017

high cancer odds lower fertility

kidneys work less well first psychotic break

60

sarcopenia starts

musculoskeletal disorders

slower metabolism

bones start to weaken

sight loss

muscle loss

hearin loss

muscle mass in men

50 40

muscle mass in women

30

0

10

20 10

body fat in men

30

20body fat in women

40

5

bone mass

bone building

regular excersise

strenght training

get sleep

depression awareness

small meals often

de-stress

ergonomyin th

Longevity and future city. Recycling Memories

Logbook 08


V IOO A Live 100 years

ETSAM Spring 2017

08. Detecting needs

vocabulary learning

recalling words short term memory

reduced mental functions

blood flow slows down appearence of cataracts

menopause urinary problems

g

0

60 calcium rich diet

% of body fat doubles

70 antioxidant rich diet

80

90

brain training

good sleep patterns

he workplace

Longevity and future city. Recycling Memories

Logbook 08

100


V IOO A Live 100 years

ETSAM Spring 2017

pro

u ric

ltu

wa ter

re

n

tio uc

str

n co

rys indusdtuction

s mas

Ag In the topic of detecting needs and living a full life there has been a huge amount of research an theoretical publications, one of them is the idea of “Vita activa” by Hannah Arendt. Arendt analyzes the vita activa via three categories which correspond to the three fundamental activities of our being-in-the-world: labor, work, and action. Labor is that activity which corresponds to the biological processes and necessities of human existence, the practices which are necessary for the maintenance of life itself. Work is "the activity which corresponds to the unnaturalness of human existence, which is not embedded in, and whose mortality is not compensated by, the species' ever-recurring life-cycle." Work (as both technê andpoiesis) corresponds to the fabrication of an artificial world of things, artifactual constructions which endure temporally beyond the act of creation itself. Action, the only activity that goes on directly between men...corresponds to the human condition of plurality, to the fact that men, not Man, live on the earth and inhabit the world. Action would be meaningless unless there were others present to see it and so give meaning to it. Labor is the activity which is tied to the human condition of life, work the activity which is tied to the condition of worldliness, and action the activity tied to the condition of plurality.

us

ag

e

LABOR

EDUCA TION

EXPIRIENCE

ity

cial fi i t Ar

er go

no

Longevity and future city. Recycling Memories

Logbook 08

m

ic

s


V IOO A Live 100 years

ETSAM Spring 2017

rts

re

sp o

tu ul

c

TS AR tics li po TS CRAF

discriminatio n

ACTION

gi

SPIR

li op Re ilos PhITUALITY

on

Longevity and future city. Recycling Memories

hy

WORK

Logbook 08


OC sis PR c analyrkers o os) mi w no ve act ch l f rgo Invo Risk roa ts: ne s ( app en r ta m m ato uc ble eam ss ul on nd se lc ati t) pro ith t Co fy w as Ca u en ) nti n ic g Eq m nt m ftin g ss e s Ide lutio no Li iftin sse ssm able D so st A se T S go A L be Er ISH SH dy As g M list the W IO Bo b dlin nd eck N tire Lim an c a h ne C i mi r En e al H m nt ter id pp eri no e De ap U at go sm (R pid l M Er sses BA (Ra ua ate A RE LA Man n St Risk RU ual gto ut in M ash W

V IOO A Live 100 years

ETSAM Spring 2017

IC S OM ESS

OPTIMIZATIO 3 ELEMENTS O

RISK F ACTO RS TA RGE

Repeti ti

High TED task Force repetition d awk ful exertion ward postu s res

ve / su

Solutions Consequences

staine

SSES D ILLNE

S AN

INJURIE

TAL KELE D) S O L CU S (MS SES) MUS RDNEDRILLNESS CA od A DISO Y JUR s, blo

(33%

ON

rty

MAIN

ER G

e Lib

O b Ev tain alu fin at al e th app e im rov pr al a ov n em d i en mp t a lem Ca nd e rry ou ef nt s fe o te Con ct lu rgo ive tio trol En n m o ne n Ad gin Con eth m ods mi ee ic c trol ss n r me istr ing ont tho to con rol ati c ds t side o ve s n o co r fo t r co nsid r hig ntr ols er fo h ta ols sk r fo rcef repet it ul e xert ion ions

BODY Setup of workstation in reference to the posture, the time taken to complete certain activity, the movement and repetitions required to complete an activity, and the tools used for performing the job.

WORKP

AND LON

BENEFITS: Reduced cost Improvement of productivity Improvement of quality Improvement of employee engagement Appearance of safety culture

BODY INVOLVMENT

rve ndons s, ne te uscle nts and m ES e e h t m PL e s a t g c AM m Affe ssels, li EX ndro ries ve u sy el ck inj uries j nn s l tu w ba uff in dyliti r a c lo rp e n Ca and tator pico fing tis r i E ge ins Ro din g i n tra r s e T T e S scl u IE s, M URacturefness s J IN , fr ea er ) F ns l d ord ion O eratioustriaal dispress fever)on S ac d ic e - ti . PEh as l rns, in ology or d s or Qondisease Y c i c u ch t si T R ies su b r psy (anxiebesto isting y or d E r r x o s (a e-e inju ric TH inju O sical ychiat eases f a pr an m y s o s i h P P D ion h fro t t va ea a D gr Ag R IN

ORKE LL W

OF A

Longevity and future city. Recycling Memories

Logbook 08

Cognitive psychology Physiology Psychophysiology Anatomy


V IOO A Live 100 years

ETSAM Spring 2017

E

IF LL

NA

in the g tin rate s’ s e e ju ad od oye by , m pl ict ours g em fl n co g h sin ily lon rea am ing s, inc f d e rk wo inclu com the nd out .. g a ,. y lvin em mil rol So rk d k-fa cont r o s w wo le on edu sch ity mun es com loye the emp in r e s h n e ot ractio h th l inte t wit Trus osses. e’s socia ts b ic n and sity of o le confl ce, r d to ra e, Dive y to han r due it il tion n, cultu Ab a r g te .. atio ce in l orient bilities,. la p a k a Wor er/sexu ntal dis d me gen and ic s y ph

ON OF THE OF THE SYSTEM

RK

ND

SO

R

PE

A

O W

WO

SOCIAL BEING

NGEVITY

LIFE SKILLS (BY WHO)

· Problem solving and decision-making · Development of critical and creative thinking · Communication and interpersonal · Self-awareness and empathy · Coping with stress and emotions

The surroundings of your workplace, including the kind of workplace, the lightings used, the levels of noise, and the humidity and temperature. The best workplaces are designed for people and around people. An ideal office design avoids having closed spaces like cubicles and encourages a more open and dynamic work area. Studies show that employees who are involved in the design process of their workstations show a higher level of commitment and are more productive.

T

EN

M ON

VIR

N EE

AC

L RKP

PLACE

ts

c ffe

’s e

e tiv itia

Inflexion point EMO TION

AL C ONS

Frus t Apa ration a t Stre hy and nd lack ss, n isola o Wo e tion f job s r ve r Bad kaholis s, inse : the B atisfac c m uritie urno tion Und sleep q u s an erva u d fe t syndr lued ality om ars e emp La loye es du ck o co e to f int in nse the eres the qu a tt lon enc mou owa g es, nd rds ter su m ch of jo othe . as b d r a em ed cti ot ica vitie ion ti s al on and ex an ha d hob us its bie tio s n,

Time

Longevity and future city. Recycling Memories

EQU

ENC

ES

Logbook 08


ETSAM Spring 2017

CAUSES

HEALTH ISSUES

LACK OF MONEY DISAPPEARANCE OF SOCIAL CIRCLES

LONEL

LACK OF ACTIVITIES AND TASKS

AND ISOLATI ADVANCE

INSUFFICIENT PUBLIC TRANSPORT

SOLUTIONS Sole

GOING OUT TRAVELLING: Transport, groups and organizations,... STUDYING: languages, subjectmatters, abilities, and other mind exercices. FEEDBACK: Give back to Earth: water issues, sustainability, meet needs. PHYSICAL ACTIVITIES

Longevity and future city. Recycling Memories

SOCIOLIZING WITH OTHER ELDERS: community activies, building a new social circle for the everyday life, living together,... WITH OTHER GENERATIONS: sharing life experience, exchanging knowledge. WITH PEOPLE IN NEED: Volunteering programs

Logbook 08

HOW THE DIGITAL ERA MADE IT EASIER

Relevance

V IOO A Live 100 years


V IOO A Live 100 years

ETSAM Spring 2017

CONSEQUENCES

MORTALITY RISK

LINESS

PHYSICAL AND MENTAL HEALTH COGNITIVE DAMAGE AND RISK OF DEMENTIA

ION AT AN ED AGE

CHRONIC DISEASES

VULNERABILITY TOWARDS ABUSE

CONTAGIOUS LONELINESS PESSIMISM

REISAE TI EDAM ARE LATIGID EHT WOH

KEEP IN TOUCH

ACCESSIBILITY TO NEW ACTIVITIES

REDUCED DEPENDENCE Longevity and future city. Recycling Memories

Logbook 08

Time


V IOO A Live 100 years

ETSAM Spring 2017

CONSUMER NEEDS

MULTISENSORY

FUNTIONAL

Longevity and futu e cit Recycling Memories

PORTABLE

GREENS

FRACTIONABLE

Logbook 0


V IOO A Live 100 years

ETSAM Spring 2017

women collecting water for their families

WOMEN COLLECTING WATER FOR THEIR FAMILIES Employees from this brands

1day

1week 200 hours

THESE DIAGRAMS SHOW CURRENT WATER PROBLEM THE PLANET EARTH IS FACING AND THE CONSUMERS’ HABITS NOWADAYS. AS ELDERS WITH A LOT OF FREE TIME USUALLY SPEND IT IN ACTIVITIES INVOLVING AND REVOLVING OVER THEMSELVES,WE PRESENT THE IDEA OF USING THAT TIME TO FOCUS ON GLOBAL AND SOCIETY ISSUES, OF WHICH THE ABUSE OF WATER IS THE MOST IMPORTANT.

Longevity and future cit . Recycling Memories

Logbook 08


V IOO A Live 100 years YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101

WOMEN

ETSAM Spring 2017

MEN

PROBLEMS

SPECIFIC DISORDERS

MEDICAL PHYSICAL

Sarcopenia

MEDICAL MENTAL NON-MEDICAL PHYSICAL NON-MEDICAL MENTAL

Blood stream slows Depression & Anxiety Muscle mass loss Short term memory loss

Health issues

SOCIAL LIFE

Disappearence of close social circle

HOBBIES

InsuďŹ cient public transport

LABOR CONDITIONS

MASS PRODUCTION

Lack of activities and tasks Musculoskeletal Disorders Apathy and frustration

WORK ENVIRONMENT

WORK ETHICS

SOCIAL INJUSTICE

Mental differentiation from society

Inabillity to make social contacts

DISCRIMINATION Longevity and future city. Recycling Memories

Logbook 08


V IOO A Live 100 years

SOLUTIONS

ETSAM Spring 2017

CONSEQUENCES Preserve muscle mass

Bone building De-stressing activities Strenght training Brain training Physical activities Travelling Feedback Ergonomics Positive environment

Preserve bone mass Preserve brain functions Preserve mental health Decrease of mortality risk Invulnerable towards abuse

Optimism

Better social connections

Social changes Better selfconďŹ dence Tolerance

Ethical consumption Travel Cultural education

Longevity and future city. Recycling Memories

Logbook 08


“The future belongs to those who believes in the beauty of their dreams�, Eleanor Roosevelt.


1)

TECHNOLOGY 24H SERVICES

1) The diagram is an interpretation of major to minor needs in various portion of the world.

SECURITY WORKLESS RELATIONSHIPS RESOURCES

2) The diagram indicates how needs evolved over a certain period of time due to change in population, lifestyle and events occuring.


Evolution of Needs 2)


Teenager-ization of old people As more people will be living past working years, they are going to live like teens again.

Similarities (Tangible factors)

There will be a radical shift in the way of living. They might need a new retirement planning for a new social arrangement. Coming together of these people because of shared interests. What if people get some big tax break if they create their own communities? Then they are established and can get all systems set up.


Differences (Intangible factors)

HELPFUL ATTENTION

AGE APPROPRIATE CHOICES RESPONSIBILITY

ACTIVITIES & RELAXATION

ACTIVITIES & RELAXATION

HELPFUL ATTENTION AGE APPROPRIATE CHOICES

RESPONSIBILITY

These are the factors that will differentiate the way these two categories of people will be living and behaving. That leads to derivation of certain needs in future which are (p.t.o)


V IOO A Live 100 years

RESEARCH NOTEBOOK

Longevity and Future City. Recycling Memories

ETSAM Spring 2017


V IOO A Live 100 years

ETSAM Spring 2017

09. Food & Sports

Shir Madker, Nizan Oron, Tal Lukman Longevity and future city. Recycling Memories

Logbook 01


V IOO A Live 100 years

ETSAM Spring 2017

Facts about population and food

By 2050 the world population will grow by 20% to 9,000,000,000 people

69% required increase in food calories to feed 9 bilillon people by 2050

The world population will become more urban and less rural

Longevity and future city. Recycling Memories

Logbook 02


V IOO A Live 100 years

ETSAM Spring 2017

Waste of food The Western world produces more food than it consumes, the result: a huge waste of food and resources Total food waste of food: 30% -40% from the total production

the world's food in 1 minute:

Produced Tone

Consumed

Wasted

5,133

2,472

Tone

Longevity and future city. Recycling Memories

Tone

Logbook 03


V IOO A Live 100 years

ETSAM Spring 2017

Stage of food waste: worldwide

Production 32.4%

Consumption 21.6%

Processing 11.4% Handling & storage%22.2

Longevity and future city. Recycling Memories

Distribution 12.4%

Logbook 04


V IOO A Live 100 years

Longevity and future city. Recycling Memories

ETSAM Spring 2017

Logbook 05


V IOO A Live 100 years

ETSAM Spring 2017

Agriculture resources used in 1 minute

Energy

1,337,298,175 kilocalorie

Water

5,057,419 Tone

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

ETSAM Spring 2017

Land used to grow wasted food in 1 minute

26,620 Dunam

4 Dunam of land will produce 1 years of‌

Lamb or beef To feed

Rice or potatoes

1-2 people

To feed

19-22 people

Longevity and future city. Recycling Memories

Logbook 07


V IOO A Live 100 years

ETSAM Spring 2017

Waste food in 1 minute Global value

$ 1,425,964

Water consumption LITRES per kilo

coffee 18900

beef 15400

sheep 10400

pork 6000

goat 5500

chicken cheese 4300 3180

rice soybeans 2500 2145

wheat 1830

sugar 1780

barley 1425

maize 1220

apple 822

0

5000

10000

15000

20000

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

ETSAM Spring 2017

Longivity Places and Thier enviurmental Food Industry

Longevity and future city. Recycling Memories

Logbook 09


V IOO A Live 100 years

Longevity and future city. Recycling Memories

ETSAM Spring 2017

Logbook 010


V IOO A Live 100 years

ETSAM Spring 2017

How to Burn 200 Calories With longivty Sports

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

Longevity and future city. Recycling Memories

ETSAM Spring 2017

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V IOO A Live 100 years

ETSAM Spring 2017

Environmental and economical food production Longevity food consumption

Longevity and future city. Recycling Memories

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V IOO A Live 100 years

RESEARCH NOTEBOOK

Longevity and Future City. Recycling Memories

ETSAM Spring 2017

Researchstudentsbook 2017 udblleo  

Research book made by the students of DS 5 and 6 at ETSAM school of Architecture in Madrid

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