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==== ==== Would You Like To Know How To Gain Money and Success Through Facebook Marketing In 7 Days Or Less? ==== ====

If you are using Facebook to market your business, without using the Facebook pay per click marketing system, then you are in for quite a dilemma. In this article I will introduce you to the dilemma and I will tell you what I think you should do when it comes to using Facebook to advertise your business for free. I must admit that even though I am an Internet marketer, fairly creative and really enjoy testing new marketing techniques and new methods of communication, most of my friends in the offline world had joined Facebook before me. I just didn't understand the benefit of signing up, before I realized that everybody was talking about Facebook. And of course, as an Internet marketer, you need to be where the crowd is going to be. It doesn't matter if it's at Google, some discussion forum, MySpace, Twitter or Facebook you need to be there. The dilemma of using Facebook to market your business came to my mind a few months after joining the community. Most people join Facebook because they want to communicate with their friends, they want to find old friends, and maybe find some new friends. It's the communication between people that seems to be what it's all about, and for this, Facebook is close to perfect. You join Facebook using your real name, most people do that, and when you are using your real name at Facebook, you will "automatically" make a lot of friends. And when it comes to your business, you will want to use Facebook to communicate with your business partners and your prospects as well. You have your friends from the offline world and you have the people involved in your business, and when it comes to Facebook, they are all considered as your friends. The dilemma is that most people, me included, don't want to mix friends and business. I don't want my (offline) friends to see updates of my marketing stuff, I don't want them to see all sorts of images and links to marketing stuff, I want them to see the results from the Things I Like To Do Naked Quiz (not sure if there is such a quiz, but I think you get my point). The same goes for my business partners and my prospects. I don't want them to see the results from the "Things I Like To Do Naked Quiz", I want them only to see marketing related stuff. So, the Facebook marketing dilemma is really; how can you possibly separate your business and your private life at Facebook? If you'd like to mix business with pleasure when it comes to Facebook, you can almost guarantee that your business partners and your prospects will be rather confused. Should they see all the

stuff that goes on between you and your friends? Do you think that this will benefit your business? If you are going to solve the Facebook marketing dilemma, you got to do the following: Use only communication applications that your offline friends won't see. Target your business partners and your prospects with your communication, and do the other way around with your offline friends. Events create them and invite your business partners and prospects. You can easily send mass e-mails to all the members of an event. You can publish all sorts of information related to the event, and only people invited to join the event will get all the updates. Messages; compose new messages to your business partners and prospects. You can use it as a regular e-mail, and only the person receiving the message will see it. Chat this is a fairly new application where you can communicate with your Facebook friends in real-time. You can chose who to communicate with, and the people chatting will be the only ones that will see the communication. Pages create pages for your business. This is public information about your company. You can use your pages to promote your business at Facebook, people can become followers, and if they do, they will get updates on new information added to the pages, and you can use pages to communicate with your "followers". Facebook can be a marketing nightmare, but it can also be a blessing. You know that close to everybody is a member, and that it can be a very effective way of communication. Communicate with your offline friends and your business partners and prospects, but remember, never mix them and stay focused.

Jens P. Berget is the author of slymarketing, a blog about creative marketing ideas and innovative promotions. He has written about many creative ways to use Facebook as an effective way to promote yourself and your business.

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==== ==== Would You Like To Know How To Gain Money and Success Through Facebook Marketing In 7 Days Or Less? ==== ====

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