Photo: UNDP/CIRA
“The results of the workshop should significantly enhance the capacities of social partners from across the country to promote inter-ethnic understanding more effectively in popular media,” says Gregory Connor, UNDP’s Peace and Development Advisor. “The module on social advertising and education through entertainment included skills that all the participants can apply in their daily work, whether that be PR, media and communication, marketing or developing projects in the civil sector.”
“This was a really important initiative for helping promote cultural diversity in the country—now and in the long-term,” says Gregory Connor. “All of the people involved, including professionals from all different sectors, will be taking back with them new approaches and new skills in using social content in the media. I’m confident this means we’ll be seeing ever more effective use of media in the country to send out positive messages about tolerance and diversity—messages that will succeed in countering some of the negative stereotypes that are too often portrayed.”
Innovative in concept and design, the project behind the vibrant new series brought together and trained a unique mix of professionals.
The Key is Under the Mat will be shown on national television this Autumn.
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