S E C T I O N B : R E S O U R C E M AT E R I A L S
Handout 13.1
LEARNING OBJECTIVES 1. Identified similarities and differences between process maps for youth and adult products. 2. Mapped the process of one youth product.
Developed a training plan.
1. Identified key characteristics of youth-friendly marketing strategies. 2. Developed a marketing activity plan for one of their youth products.
Reviewed and refined their pilot test protocol.
Developed a monitoring plan.
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SCALE: 1 TO 5
COMMENTS