PORTFOLIO
Service designer
ABBAS SALAMI
About Me
A little bit about me..
I'm a Service Design Consultant with a diverse background and strong experience in user experience, interaction design, and service design. I recently moved to Saudi Arabia after working and graduating as a designer from Milano. I'm is passionate about service design and customer experience.
I love to immerse myself in critical, design and system thinking, to think outside the box and offer innovative solutions to complex design challenges!
Table of content
1 KINTOHUB
REVOLUTCRYPTO
VILLANECCHI
SAFENOW
USER RESEARCH VILLA NECCHI
Howcanwereimaginethe maintouchpointswithafocus onthereceptionareato reachFAIgoalsandincrease visitors’satisfaction?
Tourists
Families
Research activities
An user research conducted with 1:1 or 1:2 interviews involving 7 staff members, 32 visitors and a service shadowing to understand visitors experience considering their journey from getting into the Villa, as well as current blockers, needs and expectations.
Ladies Students
Method of the research
#2Pathtofollow Insights
#1Overcrowding
Visitorscomplainaboutqueuesandthe welcomeareagettingsoonvery crowded
Because everyone is supposed to go through the same cashdeskforanyrequirement
Peoplemightbeconfusedbythepathtofollow
Becausesignalsaresometimesunclearorvisibleand thestaffisnotwelldistributed
hardtogetindividuallythe valuebehindbeingFAImember
therearefewexplanationsin languagesotherthanItalian
somevisitorsdon't understandthelinkbetween someproductsandFAI
long and cumbersome couple registrationprocedure
enthusiastsignsupatthe beginning,undecided peopleattheend economicfactorconvinces moretobeamember
peopleclogthedoorswhile enteringandexitingthe doors theentranceisabit confusingastheydon’tknow whichwaytohead thespaceisnotusedtoits fullpotential
Relocate physical touchpoints
Introduce digital touchpoints and digital card
Introduce digital touchpoints and digital card
SafeNow
CONCEPTGENERATION
How might we create feature in existing digital mediums to improve safety for people using transit within Milan's e-maas system?
Research Findings
Whoisinvolved
Tourism Development Fund
EMPLOYEE INTRANET DESIGN
Research&Ideation
How might we design an Internal Website for the Saudi Tourism Development Fund, in order to provide innovative services that will increase productivity while creating a community.
*as-is ecosystem map
*insights to opportunity
*ideation session
*high level user journeys