Issuu on Google+

MyUMTV f a s h i o n , entertainment & luxury lifestyle tv show (airing March 2010)

brian mcknight exclusive INTernational LifestyleModEL E n t e rta i n m e n T


Issue# 54 Feb 2010

Posing tips: 1 0n1 facial expressions Featuring: J-Chans Designs


departments 11 Industry Profiles

UM magazine takes a look into the industry to give you a better behind the scenes look into the people and happenings that make the industry what it is; Focusing on everything from business to entertainment.

17 Politik Me

This section represents all things that influence the politics of today; from oil prices, wars around the world to education and economic concerns. We look into how all things impact the politics of today and how those in leadership roles seek to sway our views and interest around the many issues of interest to us all.

21 Explore Cinema

Urban Mainstream takes a look into the industry of film and television. Highlighting new happenings and focusing on people, events, new productions and issues impacting this area of the industry.

24 Delicacies of Life

The enjoyment of life is essential to encouraging peace of mind and prosperity in society. In this section we try to find those things and places that foster an appreciation of life, love and happiness.

34 Fashion Forecasting

A look ahead into the upcoming fashion trends and styles. Taking you to fashion weeks and trunk shows from Los Angeles to Milan and covering high fashion, couture, trendy fashion and fashion events.

48 SelfishStyles This section is about the wardrobe stylist,

individual dresser and fashion connoisseur.

PHOTOGRAPHER MUA Db Artistry & Faces by Knight Models Lexi sims and jada Styling Youtheary, Clothes Brian Mcknight - by donnie Welz

2 feb 2010


HAITI A $10 donation made through mobile giving would provide a first aid kit equipped with enough ointment and bandages for a Red Cross responder to treat 15-20 injured earthquake survivors. Alternatively, $10 can provide a family with two water cans to store clean drinking water, basic first aid supplies or a blanket appropriate to the climate. On January 12, a series of earthquakes with magnitudes ranging from 6.5 to 7.3 devastated Haiti. The American Red Cross is working with its partners in the global Red Cross and Red Crescent network, including the Haitian Red Cross, and other partners to assist those affected by this disaster.

Your gift to the American Red Cross will support emergency relief and recovery efforts to help those people affected by the earthquake in Haiti. Assistance provided by the American Red Cross may include deploying personnel, sending relief supplies, and providing financial resources. Participating Carriers: Alltel AT&T Cellular South Cellcom Cincinnati Bell Cricket nTelos Sprint T-Mobile U.S. Cellular Verizon Wireless Virgin Mobile

2010 FEB


URBANMAINSTREAM.COM model: Tiffany 4 FEB 2010


“What we want in life though simple is often made complicated by our lack of appreciation for simple things. � -UM

the 3 tenents of UM magazine 1.) We Cater to and focus on the Masses.

We are not just Urban and we are not just a Mainstream publication. We find value and substance in people of all walks of life. Their cultures, passions, identities, pains, fears, love and inspirations. 2.) We Define Ourselves.

A person that allows others to define them, in essence, lose themselves. DEFINING Self, is the Path Towards connecting with the powers God has placed in us all. 3.) We do what We Want.

Our actions are an outgrowth of our Passions,Inspirations and Beliefs. As we are rooted in these things. They act as the RULE and Guide towards our very existence. Without these things we do not exist.

2010 FEB


Publisher Urban Mainstream Media Group, Inc. Editor-in-Chief/Founder Shinobi Muhammad Editor Michol Mahon Graphic Design/Layout Pi Zy Freelance Writers Randi Krasny Sarah Motley Romina Tobias Kimberly Suggs Rouge Stylist Amanda Alisca Danny Hobrock Glenn Paul Stephanie Maxwell PAM MORALES-WORSHAM Stephanie Moore Nicole Williamson Cynthia Agalaba Chief Photographer Shinobi Muhammad


Ming Han Chung Follow My Story

Errors & Omissions: All articles expressed in this magazine are not necessarily the views and thoughts of its publisher or founder. All submissions of articles and content accompanying to be used for editorial purposes are the responsibility of the writer. All communications to any listed writer and or editor is subject to being used as editorial content. Any questions please refer them to our magazine at: attn: Questions Copyright 2009 Urban Mainstream Media Group, Inc.

Model: Passion Mua: Aunjoli Hair: Tylar


Click any Website Address in UM Magazine and go directly to the web page mentioned in the story. 6 FEB 2010

Writers for our Editorial board: UM magazine is seeking writers

Seeking a Team

who have a passion for delivering the news, a strong desire to have their views heard and understand the importance of being an outlet in assisting others who are unable to speak out. Send Writing samples and contact information to: attn: Writers

Proofreaders: We are especially seeking out college students who want to gain experience in copy editing. Students will receive full college credit and an opportunity to grow with our magazine. Send brief resume and interest to: attn: Proofreaders


If you love taking pictures of fashion, art, people, etc, contact us. We are looking for photographers who are creative and who enjoy what they do. Get your work featured in our magazine as an editorial, feature, or even a COVER PAGE! Talented photographers anywhere in the world who want to get placement can contact us at: attn: Photographers

let us know what’s happening on the streets!!!

What’s happening on the streets in your town? Let UM magazine know all about it! We are looking for that breaking news. We want to tap into the pulse of what’s really going on. Scams, Gossip, or whatever, you tell us because we want to hear about it. If it is hot enough it could even be a cover page feature.


Your feedback is always appreciated. We are seeking to advance our online magazine while we prepare for our national print run. We want to hear from you, the readers of UM Magazine. Let us know your views, thoughts ,and opinions about our magazine and how we can make it one of the most read online magazine worldwide. Follow up with us at 2010 FEB


photo by Shinobi

model: alexis hair: tyler mua: aunjoli

“Evaluate Everything. ”

AttheEnd of TheDay... Most would say that to ignore your feelings about a thing is being non-human and unrealistic. That you need your emotions in order to balance yourself from going to far off into the deep end of success where as you forget SUCCESS is not everything. It is true that in business life can be unrealistic. The demands and sacrifices can often cause one to really fall short of reaching the goal. We become upset over mishaps and other shortcomings.

Shinobi Muhammad Editor-in-Chief

"Fashion is our focus. real models is the expectation. The industry as a whole is what we aim to represent. "


To Succeed Learn YOUR EMOTIONS

editor's note

We worry about how others feel or who we may let down if we don’t succeed. We often allow our emotions to dictate our choices and sway our views over how we are to handle this issue or another. There is so much to consider when you are looking to turn your emotions on or off. However, what is to consider is how much control your emotions have over your ability to succeed. Those that ignore or better yet manage their emotions are actually most likely to succeed. Knowing when to be cold hearted, brutal and down right ruthless is just as important as having empathy and unique regard for the feelings of others.

The business world as we know it leaves a very grey and thin line for us to determine all factors to being one way or another. If you live long enough you’ll realize that some feelings will be hurt. Hard choices will be made and the ruthless nature of business will tend to harden us. Knowing when to be one way or another is totally up to each individual. There are no easy ways in this matter. Wisdom, Tact , Trial and Error are the only determining factors that will aid any person in this matter. U


Shinobi Muhammad Founder/Editor-in-Chief Urban Mainstream magazine

2010 FEB


Cover editorial Politik me

Essence of a Man

Brian mcknight exclusive National TV Show on CW


THE BRIAN McKNIGHT SHOW a one-hour weekly entertainment show featuring live performances from the hottest Hollywood stars, musicians, athletes and comedians, and bringing fresh, original content to weekend audiences. "We are delighted to welcome THE BRIAN McKNIGHT SHOW to our line-up of CW affiliates," said Russ Myerson, Executive Vice President and General Manager for CW Plus. "Brian is an enormously talented and versatile performer who is extremely well connected in the entertainment world. His great energy and enthusiasm, coupled with the production mastery of Larry Klein, should make this weekly program a must-see." Other stations and groups signed on for the series include Tribune's WPIX-TV in New York, Weigel's WCIU in Chicago, as well as prestigious groups such as LIN, Sinclair, CBS, Newport, Barrington, Local TV, McKinnon, and Hubbard. McKnight, a multi-platinum award-winning singer, musician, producer and arranger, is known for his silky style, breezy charm and smooth vocals. A true renaissance man, McKnight's talents have been showcased in every medium: from his 20 million record sales to his Broadway acting debut in Chicago; from hosting his own radio and television shows to working as a special red-carpet correspondent for Extra. A devoted sports enthusiast, McKnight plays basketball and golf, and is known for his musical proficiency on no less than nine instruments. But wherever and whenever he appears, McKnight captures audiences with his authenticity, instant rapport and obvious ease in the spotlight. Interview by Shinobi Muhammad written by Michael Mahon Brian McKnight is a music icon. His smooth voice and heartfelt lyrics have made him a favorite of not only fans, but his peers as well. Over a career that has lasted more than twenty years, included eleven albums, numerous nominations and awards, and even more timeless hits, the R&B singer has been making women swoon and helping men find the right words to say. The New York native has taken some time out of his hectic schedule to discuss his music, family life, and his latest endeavors in radio and television with Urban Mainstream Magazine. UM: What have been some of the key experiences that have defined you as a man? McKnight: Marriage, children, and the flow of my career over the years because there are peaks and valleys. UM: How would you define yourself overall? McKnight: I am a constant moving working progress, period. Because just when you think you know the landscape changes and you have to adapt. Its kind of like you have to go with the flow, otherwise it’s going to pass you by. UM: When you look in the face of your children what do you see? McKnight: I see really the perfect combination of myself and their mother. I’m constantly thinking about genetics in that sense because when you see your kids they look like you, but they also adapt your mannerisms, they way you walk, the way you talk, your vernacular. All those things, you don’t realize it when you’re raising them. Now that they’re 20 and 17 they’ve become men, but at the same time they are who they are because of how we raised them because we didn’t really let a lot of outside influences come in to make them be some other kind of way. With BJ it’s like I spit him out, when you see him that’s me at 19 completely and utterly, it’s pretty crazy.

10 Feb 2010

UM: On the music side what would you say is your core inspiration? McKnight: My life, period. It wasn’t like that in the beginning because I started so young and I was writing records at 18 and I hadn’t really experienced anything. So I would say from anytime on every single song is a reflection either of something I was going through at that time or something that I dealt with because I can’t lay on somebody’s couch and talk about my problems. I write songs and that’s my therapy. UM: What examples in the industry did you use to try and mirror yourself after when you first started out? McKnight: I think the biggest one would have to be Stevie Wonder when you look at a career lasting three or four decades. People ask me all the time what they need to do to be in the music business and there’s only one question I ask them and that’s if they want to be a star or if they want to have a career because that’s ultimately going to be what defines you. Anybody can be a star as you can see if you look at television and listen to radio, but how many lifetime achievement awards are they going to hand out to people making records today. UM: How was it doing a project that involved you working with your sons? McKnight: It wasn’t something that we actually talked about. Once we put the studio in the house and we were all working together it was something that just kind of happened. I didn’t fire the regular engineer he actually just ended up mixing some of the records which he had always wanted to do, so it was really a convenience. You know the kids these days with the computers. I used to record traditionally with the tape and everything so I went kicking and screaming into the 21st century and now we’re recording into the computers. So who better to understand that than these kids who are on the computer 24 hours a day doing stuff they probably shouldn’t be doing, now they’re doing something. That actually this is one of the most wonderful experiences I’ve had being able to actually make records with my kids. UM: What do you think have been your greatest contributions so far? McKnight: That’s not really something I think about I let other people determine that for me. I just write songs man. At the end of the day if you like one of the ten cd's I have than I’ve done my job. So I really don’t know I think that’s really a question for people who are fans to decide. I know that after twenty years of doing this people still want my autograph and that’s pretty cool.

Continue Next Page

2010 FEB


Industry Industryprofile profileme Politik

Hair & Makeup by Scholastic Makeup

12 apr 2009

brian mcknight UM: How have you been able to balance yourself mentally and spiritually in able to focus on having longevity in your career? McKnight: Well I think the way you focus on having longevity is to not focus on it. I approach every new project, whether it’s TV, or radio, or whatever I’m doing as I’m in the moment right now and those moments have lasted twenty years. I say this at my concerts every time I perform that I am very fortunate and privileged that people still want to come out and pay good money to see me and as long as they want to continue to do that then I will continue. UM: What made you get into focusing head on with radio and television? McKnight: It’s about the road less taken. I don’t sit at home like oh I want to do radio and I want to do television, but when these opportunities present themselves you have to decide if your going to step out and try to re-invent what you do and my dad always taught us that whatever we did we should give 110%. So when it began I tried it, I liked it, and I wanted to be good at it. What it did was it allows me to be in with my fans at least six days a week every week which I couldn’t do if I was just making cd’s unless I was on tour which I can’t do 24 hours a day most years. UM: How does a man draw that love and compassion from a woman? McKnight: I don’t know because I think what people fail to realize is that I’m not making blanket statements on love or relationships or anything I'm dealing with this particular moment in time when I felt this way and then I was watching the game and then riding my bike and then I felt this way at this moment in time which I probably shouldn’t have been feeling because I knew I shouldn’t have been feeling it when I was feeling it at this point. So again we don’t have it figured out if we did than everybody would be successful at having relationships, but I’ve found doing this radio show that most people don’t have it figured out, very few people do and I'm not one of those people either. That’s why I always hear well you’re not really like your music and I'm like I’m sorry that you thought that. Who wants that guy that’s always sitting around crying? I’m a guy, but I can go there when I need to go there. UM: What defines that type of woman that you would consider the quintessential woman?


MUA Db Artistry & Faces by Knight Models Lexi sims and jada Styling Youtheary, Clothes Brian Mcknight - by Noirsoul and Donnie welz

McKnight: I don’t know if there’s one thing that could define it because I haven’t found it yet. I think that the answer to that question lies when you look at yourself in the mirror. I think that if I can fix me then she will present herself. I did not think that way three weeks ago so there had to be a combination of events and tragic situations that happened that caused me to realize that what Einstein said was true, you cant do the same things over and over again expecting a different result. You have to change and the only way that is if I change first and stop doing all this nonsense then perhaps she will present herself. It’s funny because the women that I've met within the last three weeks are people that are all along the lines of what I think I might want to be with and all the women before that were just moments in time. 2010 FEB


Industry profile Editorial Politik me

“LOOTING IN THE AFTERMATH OF DESTRUCTION: SHOULD HAITIANS BE CRITICIZED FOR TAKING WHAT THEY THINK THEY NEED?” As in New Orleans at the aftermath of Hurricane Katrina, the issue of looting is again coming into play after the big 7.0 earthquake hit the poor nation of Haiti on January 12, 2010. To consider that looting after destruction is always done by individuals, or a group of individuals, who are innately unable to conform to societal laws and norms, is probably to think without the experience of destructive realities. Of course, no one except those who have been a part of such structural and societal devastation can honestly comment on the feelings and attitudes that emerge within a person or people when such “end-of-the-world” scenarios are witnessed. Pardoning lawlessness that is short of physical victimization should be a no questions asked affair. In Haiti, reports are being made about men stealing rum from a storage facility. Reports are also being made that prisoners are escaping from the nation’s largest prison. Is the act of stealing rum, or escaping from a prison, merely acts of lawlessness, or is this humankind’s primal need to survive? Considering that Haitian citizens have been living in poverty, with 80% of t he countries residents living under the poverty level and 54% living in extreme poverty, according to the [i]CIA (Central Intelligence Agency), I find it an accomplishment that more people had not begun looting before the destructive earthquake hit. Though, realistically, I would not appreciate my store being looted, nor an escaped prisoner who formerly victimized me, showing up at my door, I understand that there are two sides of the story. Despite the civil laws on the books, five days without food, toilet paper, and milk for the baby, is too much to reasonably suffer. In these situations, looting may be a must. Those who steal rum are likely using it to cope. Though there are better ways to cope, humans have been using alcohol to heal them of their devastating thoughts for centuries. The likelihood of it stopping in the midst of a perceptively bleak future is very slim. Though it is the Haitian looters who are being broadcast today, a closer look at any group of people during a catastrophe could result in similar images. To loot when there is nothing left is to be a survivor, not just a thief. [i]


Click any Website Address in UM Magazine and go directly to the web page mentioned in the story. 14 Feb 2010

Industry profile Editorial Politik me

“Bad Girls in a Bad World: Is it Really Necessary to be that Bad?” By Stephanie Maxwell Who ever thought the Bad Girls Club, a cable network program showing on the Oxygen channel, would inspire me? This morning as I typed on my computer, all I could hear were expletives by Natalie of the Bad Girls Club being bleeped out every half of a second. What ever happened to being a lady? Okay, I know that it is the “bad girls club,” and that releasing frustrations is supposed to be better for your health than holding them in. None-the-less, I was still shocked when I heard the cursing being bleeped out on the television, from the other room in my house. It definitely got my attention. So what about being a bad girl? Is being a bad girl necessary in today’s society, or are some women just taking their freedom to the extreme? In my opinion, as a woman who has no problem blurting out a few expletives here and there, I am all for women being as bad as they need to be in order to get their point across. However, there is no need to abandon balance and discretion. Letting others know how we feel does not always have to lead to exposing the rawest of our emotions, nor our body parts, for that matter. This has been another area of contention in the Bad Girls Club house. Mixing old-fashioned thoughts and ideas with the new-fashioned openness and in-your-face attitudes may equal a balanced approach that makes a bad girl, not so bad and a good girl, not so good. Yes, a little bit of this and a little bit of that may place today’s woman at the centerline as opposed to overexposure, which may lead to vulnerability and an abuse of perceived personal power. The key to being a bad girl is merely having the ability to express raw emotions. Whether those emotions are anger, vindictiveness, hatred, or jealousy, etc., they come with the human package. Expressing them is so easy to do that pre-school children perform these emotional acts routinely. At the risk of sounding self-righteous, the real challenge is to manipulate the negative energy that resides within us like the lava resting inside of a napping volcano. Women of today do not need to be bad girls; we just need to master knowing when to speak, and when to act. As once being a people who had a limited allowance to express ourselves, we can mature as our freedoms have matured, and express ourselves as those who are rising up to our worldwide roles of responsibilities rather than responding angrily as those who are upset for having been beaten down, or historically sheltered from being our true selves. That may be the true sign of maturity. When the “bad girls” become decent “thinking women” who pull the puppet strings of their own emotions, as opposed to being dragged by them, the world will see that lasting progress has been made.

2010 FEB


Industry profile SPOTLIGHT Politik me


You may not know her name, but more than likely at some point you’ve seen some of Agam Darshi’s work. Her list of credits includes roles in television and film including 2012, The L Word, Excited, Final Destination 3, and her current role as Kate Freelander on the hit Sci-Fi series Sanctuary. Those thinking the Vancouver based actress is just another pretty face on the screen can rest assure that’s not the case as she is also an accomplished writer and producer as well as a college graduate with a degree in visual arts and photography. If everything goes according to plan you will soon know Agam Darshi for her work on the screen and behind the scenes. UM: How did you end up getting involved in the show Sanctuary? Agam: It was a pretty standard procedure. I actually went for it basically three times and the last few times the creators and executive producers of the show who were there with me. It was pretty standard process, I just went in there with my reader and they were really supportive and I got the job. UM: What your favorite part of playing your character, Kate Freelander? Agam: Well Kate Freelander is a rough character and she’s really complex. She plays with guns and beats up boys and is pretty everything opposite of me in real life so it was kind of fun to play somebody who’s so different, but she s very complex. Underneath all the crustiness of what she is she’s pretty venerable and a good person. UM: Because Kate is so different from you how did you prepare for the role? Agam: I did a lot of physical training in order to prepare and then I also went to a gin range and learned how to shoot a gun. In terms of the actually character herself she’s still a normal human being so I just drew upon my own life experiences and put them in place of what Kate would actually do and how she would handle things. So yea she’s obviously very, very different from me, but she’s still pretty complex and a pretty real character so it was wasn’t too difficult to have an idea of what her mind was. UM: How did you get involved in acting and what has been your favorite thing about it so far? Agam: I have always loved acting. I would just perform in front of my family as a child so I’ve always really loved being on stage and performing. So I went to University and I got my degree in visual arts and photography, but I also minored in theatre and when I moved to Vancouver I got an agent and I thought it would be something that was really casual, but it ended up being my career. I guess what I love about it is its such a pure way to express yourself and every once in awhile you can really transcend yourself and really be a character and feel like you’re really living and breathing this other life. I think it can kind of give you compassion because you’re constantly learning other characters and seeing how other people choose to live their lives, so I think you have to be really open to that and nonjudgmental. UM: How do you go about the process of switching roles on different shows? Agam: It is a process and it can be a little bit difficult because you’re working so hard on one role and you’re sop immersed in it that basically when its done you need to take some time away and get back to who you are as a person and kind of clean yourself of that and then step into something else. I think the time is necessary you just have to make sure that at root of everything you do you are still yourself so you’re able to be that character step back to yourself and then step into another character. UM: You’ve also been featured in films, what would you say is the difference between television and film from an acting standpoint? Agam: Acting for TV is a lot faster because you end up doing so many more pages in a day, where in film you end up doing maybe just one or two pages and the scale is so much bigger, there’s really good and bad to both sides. I like the pace that TV is at, but the beauty of film is that you really get to take the time to get to the emotional place that your character is at. UM: Besides your acting career you’re also a writer and producer. What made you want to start that transition? Agam: After I got into acting I wanted to get more into film and filmmaking so I went to school to learn how to be a screenwriter. I’ve always written my whole life whether it was plays, poetry, or stories so I just said “why don’t I use this for film.” It was an eight month program where we wrote and produced short films and it was just a great education to get into that whole world and it kind of wet my appetite for it because after that I just wanted write even more and make more films. 16 FEB 2010

interviewer Michol Mahon, Editor of UM Magazine

UM: Would you say that writing and producing has helped your acting at all? Agam: Yea definitely; I think the more artistic and the more creative you can be in lots of different types of arts it all just sort of feeds into each other. So if you’re a musician and you start acting, your music will help your acting and vice versa and I feel that way about filmmaking. I think I’m a better writer because I act and the stuff that I’ve learned on set as a filmmaker has made me a better actor because you start seeing what the whole scope is of filmmaking and sometimes as an actor you can kind of think that maybe you’re the person everybody is looking at and your role is so big, but in reality it’s actually not. You’re on set for such a short amount of time, but there’s a before and there’s an after and there’s directors and producers and costume and makeup and then there’s editors and all the post production and really you can help mold a performance and mold a story as you go along so it just gave me a better perspective of what each role was and how important each role is. photos courtesy The Promotion People

UM: So what would you say are some of your long term career goals? Agam: I definitely want to keep acting for as long as I can and I want to create more films. I want to write more and I’d love to direct eventually. I’d love to work more in the states and work in LA at some point. I just want to be as creatively fulfilled as I can basically and right now I think that just means doing more of what I’ve been doing. I can’t really see it changing so much just more of the same basically because I love what I’m doing and I feel really luck y to be able to do it. I also want to just help change the view of ethnicity on screen; I think that’s a huge motivator for what I do. I love acting, but I also love knowing that whenever you see any ethnic person on screen it’s just a little change. The audiences that watch just kind of register that and it makes it a little bit more acceptable to see more ethnicity on screen and that’s good for everybody, white, black, brown, whatever. I think the more different types of people we see on screen, the more interesting stories we can tell.

Industry profile SPOTLIGHT Politik me

Website: Email:

Jessica Rowell, LLC

JChan's Designs Designer/Artist: Jessica Rowell Denver, Colorado

Model Kelly Eden Photographer Carl Snider

Business Philosophy:

Our purpose is to bring your vision to life through the process of translating an idea or concept into a tangible 3-dimensional item UM: What got you started in the business? JC: As an adolescent, I participated in numerous extracurricular activities, which included Sewing Club among others. For duration of 2 years, I learned both basic machine sewing and hand-stitching techniques. I was oblivious to the active role sewing would yield in the near future. In 2004, at the age of 14, I created and dÊbuted a set of Japanese inspired Anime costumes at a local Convention in Colorado known as Nan Desu Kan. Although my first costumes were poorly constructed, the style and overall appeal was a huge hit. By 2005, at the age of 15, I had established a name for myself within the community; clients were advertising my costuming talents word-of-mouth hence the birth of J-Chan’s Designs. Throughout 2006, I produced my first 12 piece fairy-themed collection. In addition, I built upon improving my technical skills as a designer and establishing a recognizable style. By 2007 I entered the Fashion Industry after joining an online networking site called Model Mayhem, via MM I established an online portfolio and began developing my book as well as networking within Colorado and beyond. 18 FEB 2010

continued from 18

Model La Cholita Photographer Jamais Vu Makeup Accessories Nae

Within the past 2 years, I have participated in over 100 photo shoots and events. Presently, I cater to aspiring and/or professional Models, Performers, Entertainers, Photographers, Agencies, and Theater Directors. My business has several facets, including Makeup Artistry, Body Painting, Hair Styling, and Wig Making- skills acquired from my past experience as a Painter and Sculptor. As a business woman, my current goal is to continually offer my clients custom-made products and styling services at an affordable and reasonable price, while my business continues to improve and grow in refining my skills over the years to come. UM: What are your motivations to succeed? JC: My failures and mistakes motivate me to become more successful. As a self-taught designer, I’ve honed my skills through years of trial and error, and in the same sense; my business has grown stronger via real-life experience. In addition, my family, friends, fans, and supporters as well as my passion and dedication for my art have influenced my desire to succeed and progress. UM: What industry examples do you look up to as role models? JC: Among the various talents in the Fashion Industry, there are two female costume designers who I admire and consider being role models. Those women are Eiko Ishioka and Colleen Atwood, their work is breathtaking, mind-boggling, and beautiful. Eiko, a native of Japan, has designed costumes for films such as, “The Cell”, “Bram Stokers Dracula”, and “The Fall.” Colleen Atwood has designed costumes for several Tim Burton films, her work consists of, “Sleepy Hallow”, “Sweeney Todd”, “Nine”, and “Alice in Wonderland.” Both of these women have a strong sense of imagination and style, and I would love to see myself in their position one day.

UM: What are some of your greatest challenges?

UM: What are some of your ambitions for the future? AN: Some of my aspirations for the future include designing for movie director, Tim Burton, as well as designing for Cirque Du Soleil. As an adolescent, Tim Burton’s creative works have accommodated my creative taste and imagination. His abstract vision and unique approach to directing/producing has always caught my eye. Burton’s body of work has heavily inspired my work, and it is one of my goals to create with him further down the road. I also find inspiration in Cirque du Soleil. My business often caters to performers and entertainers, so I have established a natural connection to artists who use their form as a tool. I have found great pleasure in the challenge of creating pieces that are both visually stimulating for audience members yet allow the performer to move fluidly throughout their performance. Cirque du Soleil takes this concept to another level. Some short term goals include establishing a store front, and expanding my network via travel. I’d also like to get involved in more projects that benefit a specific cause or charity.

AN: As a designer, one of the greatest challenges I face is producing pieces that are consistent with my style and more elaborate, diverse, and unique than the last project I produced. My challenge has allowed me to take risks and experiment not only with my design esthetic but with my Makeup Artistry and Hairstyling as well. Another challenge I face is location. I am based in Colorado; there is no fashion industry or a steady market for a designer. At times, I’ve struggled immensely with establishing local connections and creating a name for myself in the Fashion world. Also, with limited resources in terms of fabrics and supplies, I’ve compromised frequently, but as a result have learned to create remarkable art out of nothing.

continued page 21

2010 FEB


about UM Magazine Our brief 3 year history:

Urban Mainstream magazine was and is being formulated with the concept of diversity, not just in the races and ethnicities of those we feature but also the diversity in information, ideas and realities which make us all who we are. We have been very confident that our product is one that stands alone. While others grapple with who they are while seeding perceptions of their validity. Urban Mainstream magazine is fulfilling its core values and principles. WE are about REACHING the MASSES, DEFINING OURSELVES and the overall promotion of DIVERSITY from those of all walks of life. In three short years we have been blessed and we will continue to show gratitude for those blessings by strengthening our base and growing our business one business, model, photographer, makeup artists, fashion designer, community organization, man, woman and child at a time. Some we will please and others we will not but at the end of the day we photo by Shinobi

would have had an impact. Urban Mainstream Media Group, Inc. (UMMG) a company found January 1st, 2007, by Chicago native Shinobi Muhammad, as an online magazine publishing company is now preparing to launch its flagship trade magazine, Urban Mainstream (UM) in the second quarter of 2009. Urban Mainstream Magazine (UM) has a specific niche centered in diversity in culture, fashion, lifestyle, and entertainment. UM Magazine over the past 20 months reached over 6 million readers as it developed its brand and unique style of content delivery. UM magazine, has gained a readership of 48% White, 34% Black, and 18% Latino and others via U.S., Caribbean, Canada, UK, Germany, Australia, South Africa, Greece, Colombia, Chile and Mexico. UM Magazine has provided an open forum to Fortune 500 PR Firms such as 5WPR, Edelman and regional PR firms like Marone Agency, Echoing Sounds, The Promotion People (Canada) and other local PR companies. Featuring Tyra Banks, Jade from American Next Top Model, Tim Gunn – Project Runway, Elena Miro – international fashion designer, Melyssa Ford, and various celebrities, models, entertainers and well known individuals in the industry. UM Magazine is about Diversity in Media, Local to International Collaborations, and Fashion. We seek to bridge the many gaps in media as expressed in the online and offline environment. Website: Market Reach: 48% White 34% African-

20 FEB 2010

American 18% Latino and others with a Household income: 32% $100,000 +, 40% $49,500+, and 28% $27,000+ (all data based on 87% of our total readership sample survey conducted April 2008) 450,000 readers with a projected 1 million per month readership increase over the next 3 months mua: i4anEyeRtistry hair: Jamilah/Knuckleheads, Inc. Model: Michele Grey

In the beginning of all things we find ourselves finding examples by which to follow. As human beings we are hot wired to study those who came before us. This in essence is the fact regarding Urban Mainstream magazine. Three years ago the magazine and its concept of diversity and individuality all under one roof was not present. Magazine publishing via an online outlet was in many cases something more for major print magazines to explore. Many of those magazines found at that time still did not grasp the understanding of an online publication online. As technology grew and the creative eye of those wanting to bring to life the online world of publications. The seed of thought manifested for Urban Mainstream magazine. A magazine which focused on the fashion, modeling, and entertainment world from a different angle. A magazine with no real motivation to become a print publication but rather a strong publication whereas readers could find things in it similiar to what they were familiar with and then those things that were new to them.

Model: Poison Photographer: Junichi Arakawa J-Chan’s Designs

J-Chan’s Designs Model La Cholita Photographer Jamais Vu Makeup Accessories Nae


Model DJ Lea Luna Photographer Junichi Arakawa

Industry Industry profile profile Spotlight Feature fashion forecasting Politik Politik me me

Model Larisa Grace Photographer Brett Seeley

24 FEB 2010


designer/artist: J-Chan’s

UM: Who in your personal life has given you the most motivation or insight? AN: There are several influential characters in my life, and I am blessed to have a loving team of family, friends, colleagues and supporters. However, my parents have given me the most motivation, guidance, and insight. My Father, Warren Rowell, has taught me to work hard for my success, earn my accomplishments, and take pride in what I have produced. He offers a positive outlook when I’m stuck in tough situations, and he is wise. My mother, Karen Rowell, has motivated me to follow through with each project regardless of the hurdles I have to face to get to the finish line. She’s also offered her insight and experience as a manager. With her guidance I’ve learned to take a balanced perspective, and appreciate the lessons learned from the low points and high points in my life. I’m grateful for their support, and as a result I have achieved more in a short period of 5 years, than most people do in a lifetime. UM: What are some of your more prominent accomplishment AN: One of my most notable accomplishments was winning 1st Place in the 15-17 age category of Young American's Bank yearly Young Entrepreneur Competition in 2007. My business was awarded $1000.00 and a mentorship with Richard Lewis of RTL Networks. My costume designs have also received multiple honors including, Honorable Mention (2008), Second Place (2008), First Place (2007), Most Original (2006), Children's Award (2005) and Best Children's Costume (2005). In addition, I was invited as a Special Guest Craftsmanship Judge at Izumicon 2009, a local convention held in Oklahoma City, OK. UM: Why did you agree to be featured in Urban Mainstream magazine? Model Elizabeth Maiden Photo Kay Edit J-Chan’s

AN: Urban Mainstream Magazine is a unique, diverse magazine featuring a wide range of talent. Their target audience reaches characters from all walks of life and ethnic backgrounds. I feel that it is an honor to be a part of their publication.

Barely 20 and this designer and creative rising star is nothing to play with. Jessica Roswell demonstrates what real attention to your craft is all about. -Shinobi Muhammad Editor-in-Chief Urban Mainstream Magazine

2010 FEB


Industry profile fashion forecasting Politik me


Urban Mainstream magazine is doing a search for independent and serious fashion designers. We are looking for those in the U.S. and overseas who have their own fashion line. If you are good and your pieces are quality we want to feature you. We will showcase your work under the FashionForecasting section. Let people learn more about your brand and style. The great thing is that starting August on ModelMayhem we will be promoting our magazine to over 1 million new readers/viewers every month. The month of July we will begin our casting calls for exclusive models for our Makeover Cover Girl shoot and Fashion Beauty over 40 shoot. Both of these will be covers for issues running in August and September.

Designer : search showcase

Cover Page Opportunities

We want to give you the opportunity to be seen for what you love doing, Fashion Designing.

photo by designer zac posen

26 FEB 2010

photo by designer herve leger

Designer: search showcase

Fashion Designer’s Cover Page Opportunity DESIGNERS SIGN UP NOW!

photo by designer zac posen

2010 FEB


Industry profile editorial Politik me


By Stephanie Maxwell

With the fact that most addictions tend to be expensive habits to maintain, there now exists the question of how people who exercise addictive behaviors are coping with the need to satisfy a desire that they once could easily afford when financial times were better. Smoking has gone up to the price of a small monthly bill, and shop-a-holics may no longer have a need to hide their new clothes bags from their complaining mates. The decrease in extra spending money has likely brought a change in spending habits. While addictions to food may be being better satisfied by the application of government aid in the form of food stamps, other compulsive behaviors such as drinking alcohol, shopping, and gambling, may need to be substituted with less expensive compulsions. Activities such as sex may be on the rise as the unemployed low-income former gambling addicts and shop-a-holics try to satisfy their inner urges. As a result, America may see a baby boom by the end of the recession that reminds us of the baby boom after the Great Depression of the 1929 to the 1940s and World War II. On the positive side, the unemployed who find themselves with too much time on their hands could turn to more beneficial activities that would improve the current image of America’s health. Physical fitness activities such as joining a gym at the now reduced rates, or developing sports teams with other members of the unemployed or underemployed population could result in habits that decrease America’s trend of obesity. Though, opposition to improving American’s health in the midst of the recession, in the form of half-priced mini meals and dollar value items offered by fast-food chains are present, each individual who is now left with ample extra time at least has an opportunity to slowly consider their priorities in the usage of their time. While the factors of addiction are still present with the unemployed, even in the midst of their current low-income status, triggering those addictive patterns in some cases may be possible. Though some who are heavily addicted may resort to unethical acts in order to satisfy their temptations, many others are wise enough to divert their energy to focus on something else more affordable and potentially just as satisfying.

28 FEB 2010

online facts:

"57% of shoppers 18 or older say

the internet is their

primary source of information

for pre-purchase. "- Burst Media "63% of purchases resulting from online research occur offline. "-Comscore "The internet is expected to influence

nearly half of all retails sales in 2010. -Jupiter

2008 oct


Industry Specialprofile editorial Politik me

Rate Regulation for Health Insurance: Obama Administration Should Look to CA’s Model Law Which Has Saved Drivers $62 Billion Since 1988 WASHINGTON, Feb. 22 /PRNewswire-USNewswire/ -- The consumer group that pioneered the most successful insurance premium regulation law in the nation, California’s Proposition 103, today said only the extension of such “prior approval” regulation to health insurance can begin to make insurance affordable in the wake of double digit premium increases that have dramatically out-paced wages. Today, President Obama is expected to announce a health insurance premium rate regulation proposal in the wake of Anthem Blue Cross’s recently announced 39% rate hike. Anthem Blue Cross is the California subsidiary of the nation’s largest insurer, WellPoint Inc. The President’s proposal would create a Health Insurance Rate Authority which will “provide needed oversight at the Federal level and help States determine how rate review will be enforced and monitor insurance market behavior.” Furthermore, “if a rate increase is unreasonable and unjustified, health insurers must lower premiums, provide rebates, or take other actions to make premiums affordable.” However, the proposal outline does not provide detail of whether the review would occur before the rate increase is mailed to consumers or what facts would be considered to determine if the rate is “unreasonable and unjustified.” Consumer Watchdog has called on the Obama Administration and Congress to adopt California’s insurance rate regulation that requires prior approval of rate increases, allowing an elected insurance commissioner to reject rates deemed excessive, inadequate, or unfairly discriminatory. Unlike other rate regulation, “prior approval” allows an insurance commissioner to review and reject rates before they are passed on to the consumer. “California’s prior approval rate regulation is the nation’s most successful insurance regulation and is a model for health insurance reform. Prior approval is a time tested and successful model to restrain rampant insurance company profiteering and waste,” said Jerry Flanagan, health policy director of Consumer Watchdog. California’s Proposition 103 prior approval rate regulation has saved drivers in California $62 billion on auto insurance rates since 1988, and similar savings would be expected for health insurance rates. Since 2003, Consumer Watchdog has saved $1.7 billion by challenging unnecessary premium increases using Proposition 103’s public intervention process. Best in the nation: A 2008 Consumer Federation of America found Proposition 103 to be the most effective insurance regulation in the country and detailed the savings of the California law. The report can be downloaded at: _auto_insurance_report.pdf.

30 FEB 2010

3rd Year and 54th Issue and Urban Mainstream magazine has changed its look and now planning to further expand and become more of an industry media outlet for the established and up coming stars on the horizon. The magazine can professionally provide an outlet for brand and media awareness.

Reach 450,000 Readers Inexpensive Advertising

Readers in the U.S. and Overseas

Local online versions of magazine in NY, LA, Ontario and UK coming Spring 2011



Industry profile Special Editorial Politik me

Since 2001, the suicide rate in the United States is 10.7 (per 100,000 inhabitants). The highest amount since 2001 is 30,000. In the United States only, the suicide rate is more common with men than women. It seems that figure also includes our teens. It is amazing to know that the suicide rate surpasses the number of deaths by homicide or HIV/AIDS. Though we barely hear news about teen suicides, it is still a tragic issue that needs to be addressed. It is important to see suicide attempts or acts among our teens as seriously as we take eating to sustain our bodies. Teen suicide rates differ between males and females. It is interesting to understand that male teens are more likely, actually four times more, to go through the act of suicide. Girls evaluate the act of suicide and then attempt the act by overdosing on drugs, heavy drinking, or cutting themselves. Male teens on the other hand tend to use more extreme measures for example; hanging themselves, jumping from heights, and much more. Suicide today in the United States among the age group of 15 to 24, based on reports from the Centers of Disease Control and Prevention (CDC), is the third leading cause of death with a rate of 9.9/100,000. Though suicide is rarely heard among teens, through what research is saying (for those that have been reported), the risk of suicide dramatically increases when teens come across easily obtained firearms at home. Records show 60% of most male teen suicides have been committed with firearms they obtained from their homes. Parents, relatives, friends, etc who own firearms a strong suggestion is to have them unloaded, locked (if you have to throw away the key, do it), and kept out of reach of children and teens. Ammunition should be placed, hidden, or buried away from the gun. There are factors to why teens decide to commit suicide. Some Teens go through a period of change due to strong sexual feelings that they do not fully understand. Some teens feel like they are caught in a gray area of growth between childhood and adulthood. To some it might be a time of possibilities but to others it might also be a devastating time where they go through a period of stress, confusion, extreme self doubt, and interior and exterior pressures to succeed. Divorce is the main factor of some teen suicides. They are seeing first hand the verbal, physical, and mental abuse between mommy and daddy; in their minds they feel that they are the cause of the issue. Moving from one family formation to other (new step-parents or step siblings), or moving from a well known community to a whole new alien surrounding can be very upsetting and intensive. It means having to start all over again; creating new friends, going to a new school, and being socially accepted. To them suicide might be the answer that they are looking for. It is like a way out of the situation because they are choosing not to be in that particular situation. Depression also might lead teens to suicide. Depression leads some teens to mainly focus on their dislikes, their disappointments, or the downplaying of their self worth. They are unable to see the grand picture of life and believing they will never be happy. They can not see that a problem can be overcome. It is quite interesting to know that at times some teens suffering from depression do not really know that they are suffering from depression. Teens experiencing a condition called bipolar disorder are more at risk for suicidal behavior. They go through a period of not caring and other times they go through a period of high mantic energy like they have finished eating a bowl of sweets with whip cream on top. Alcohol and drug abuse can alter the mind in terms of thinking and normal behavioral patterns. Some teens who are depressed turn to alcohol and drugs as a way of “numbing the soul”. They really do not realize that alcohol and drugs numb the ability to assess risk and create solutions to resolve the issue. Many suicidal attempts occur when a person is under the influence of alcohol or drugs. Please keep in mind that not everyone under the influence of drugs or alcohol wants to commit suicide this is to stress that it can be used as a determinate for those who are already in that mind frame. 32 URBANMAINSTREAM.comFEB 2010

feature: teen suicide


Part of recognizing and preventing teen suicide is seeing the signs. Parents, relatives, friends, counselors please recognize the signs: Express their thoughts on death and their desire to leave this life Talking about going away Changes in normal behaviour or habits (change in eating and sleeping habits) Drastic change in weight Drastic mood swings Demolish interest in schoolwork (decline in grades) and after school activities Usual disregard for personal appearance Persistent boredom Complain of being a bad person Saying; “ I won’t be a problem for you much longer and so on How are we as a people able to prevent our children from taking the extra step in killing themselves? Why is this much needed trend for our teens to take part of? It is confusing to put one’s mind around the fact that it seems that some of this teens do not really want to die but they have no way of truly expressing what and how they feel. They want help but can not find it. What is it that we are doing? What are we not doing? What do we need to do? These are questions we truly need to sit back and think about. It needs to start with us the people they look up to. We do not realize that maybe we have seen the warning signs in plenty of time but did not recognize it or chose to ignore it as “adolescent nonsense”. When they see that they are getting the support and help they need from parents, friends, councilors, or who ever we will be able to get to the root of the problem. It is extremely important to keep the line of communication open in order for them to be able to voice their opinions. Show that you care and take their concerns seriously. A break up or fight with a boyfriend, girlfriend, or friend might not mean anything to you but it might mean the world to them. Never reduce or disregard what the teen is going through. If the teen does not feel comfortable speaking their mind with you, get a neutral buffer (like another relative or have them write their feelings on paper or diary). Asking questions is the key. I really do not know why some parents do not know how to talk to their children but how else are you going to help them. If you feel you are not good at confronting the issue, parents get help. Talk to your doctor, talk to a psychiatrist, or call your local 911. I mean do something. I am quite sure that I am not wrong to assume that we as adults look at our teens and say to ourselves that they have all the advantages of being young. We never sit back to wonder if in all actuality whether our teens are going through issues. We see their youth as a blessing. I know that I myself have been guilty of saying, “what are you stressed about? You do not have to go to work? All you do is go to school”... …..... I do not know where we have lost ourselves. We fail to remember the times that we ourselves were teens going through changes. What I fail to understand is when our teens are killing themselves if they do not wonder what their act will do to those who love and cherish them? Do they not understand that their acts might be selfish and cause harm to those who care about them? RESOURCES: _suicide

2010 FEB



Our magazine television show is part of the new addition to our media group. The show will be an extension of our magazine. The television show will film in San Francisco, Los Angeles, Chicago, New York, Miami and Atlanta (where it will be based). Covering the best in Fashion, Beauty, Luxury, Entertainment, Travel and Night life. The show is slated to run on Comcast 26 for 52 weeks beginning the third week of March. The show will begin promotion on CNN, FOOD, E!, VH1, MTV, OXYGEN, BRAVO, BET, HGTV, TRAVEL and THE WEATHER CHANNELS late March announcing the show and the website for the show. T.V. Audience Focus: Household income: $65,000 to $250,000 + Market Emphasis: Multi-Cultural Consumer interest in High Fashion, Beauty, Luxury, Travel, Entertainment, and Food. About Us: Over 3 years as an online magazine. Covering U.S. and Overseas fashion, news, industry professionals and entertainment. UM Magazine has provided an open forum to Fortune 500 PR Firms such as 5WPR, Edelman and regional PR firms like Marone Agency, Echoing Sounds, The Promotion People (Canada) and other local PR companies. Featuring Tyra Banks, Jade from American Next Top Model,Tim Gunn – Project Runway, Heidi Klum, Elena Miro – international fashion designer, Melyssa Ford, and various celebrities, models, entertainers and well known individuals in the industry. Magazine’s Market Reach: 48% White 34% African-American 18% Latino and others with a Household income: 32% $100,000 +, 40% $49,500+, and 28% $27,000+ (all data based on 87% of our total readership sample survey conducted April 2009) 450,000 readers with a projected 1.5 million per month readership increase over the next 3 months. LAUNCHING MARCH 9TH 2010

website: Visit the site to find out if you have the look, brand and or service we want to feature in our television show. We are looking for those who really represent well in their field of business.

34 Feb 2010

hair & makeup: Aunjoli & Tyler for model Bridget makeup: Leslie - Main Addiction for model Passion wardrobe: Dionique for model Bridget. photos:

TVHosts Bridget & Passion

On set in Atlantic Station Tyler, Laki, Aunjoli and Passion

2010 FEB



Ace Ujimori


UM: What got you started in the business? AN: It was always something I did in my spare time and when my day job started to feel slow and mundane I felt the need to make my part time hobby into my full time business. UM: What are your motivations to succeed? AN: Like a lot of people first thing is money. Then its just being able to do what I always loved doing. UM: What industry examples do you look up to as role models? AN: Steven Klein's work is something I always look at for inspiration. However the artists that influence me most are the photographers I worked for over the years. They each teach me new techniques and styles that eventually rub off on me so my style is new but has a mixture of these different photographer. UM: What are some of your greatest challenges? AN: I think this goes for most creative people. My great challenge is learning the concept that photography is 90% business and 10% art. It was hard for me to grasp that because all I wanted to do was shoot and get paid and I found out that it does not start or stop there. UM: Where do you see yourself in 2 years? AN: I just moved to chicago so I look forward to many new connections here as well as having some free time to do some charity work for the local area. I also plan on going back to school to get my Masters in Fine Arts. UM: How do you seek to improve your craft? AN: Practice, practice, practice, and more practice. In my experience doing something is the best way to learn. So in my case the more I shoot the more I learn about photography and about myself. UM: Why did you agree to be featured in Urban Mainstream magazine? AN: Urban Mainstream magazine offer great exposure and style to any artist featured in it.

36 FEB 2010

UM: Why did you wantto be an exclusive photographer for Urban Mainstream magazine?

AN: Urban Mainstream offers me the creative freedom to do work that I want to do.

2010 FEB


Views expressed in this section are solely used to demonstrate an editorial viewpoint regarding those in the industry. They are not necessarily the viewpoint of the magazine, management or owners.

onblast! scams badService unprofessional no-shows horrorStories We are always on the lookout to offer constructive criticism regarding models, photographers, makeup artists, stylists, and anyone in the business. Sometimes harsh, but all of the time real-talk designed to give those in the industry a better look at themselves. Plus, this section is designed to be the only outlet for those who feel like they’ve been scammed or mistreated in the industry.

personalHYGIENEgoneBAD Urban Mainstream will be expanding the ONBLAST! section to include: Personal Hygiene Gone Bad! This will be brief snippet stories about models who show up to shoots with bad odors, bad weaves, SCAREY AND HAIRY bikini areas and Gorilla arm pits, chiped toe nails, manly eyebrows with a mustache to match and so much more. This snippet section will focus on how models show up to photoshoots like they never had any home training. Plus, we will review model portfolios on Model Mayhem, One Model Place and others and critiquing the bad presentation of the models we find. Our hope is that we motivate models to clean up their act and to be on notice that someone is watching. So, if you see someone on a model site or if you experienced first hand a model who came to a photoshoot “busted” let us know. You can email us at: attn: OnBlast! BY MOI

Models come in different shapes, looks, height, and sizes. Modeling is a path that some men and women endeavor into not just to express themselves emotionally but physically through their photographs. Photographs are “your key to your soul”. They are used for the purpose of portraying products, clothing, or promotion events. A model’s photograph is a determinate factor that helps a client decide whether they want to waste their time with you (harsh but true). A photograph tells a story in itself. If you want to get down to business, in my opinion, your photograph is your pimp.


38 FEB 2010

Click any Website Address in UM Magazine and go directly to the web page mentioned in the story.


by MOI

scams badService unprofessional no-shows horrorStories Mayhem #1263956 Sade Anastasia Mayhem #1243193 LIGHTSCAMRAACTION

Sade Anastasia is a beautiful girl with great bone structure and a beautiful smile. The quality of her photographs are comme se comme sa. As a up and coming model one is able to understand that she is going through the right path in developing her stance in the modeling world. I believe with good guidance she can go far. Unfortunately, due to her height she does not qualify for high fashion runway. I greatly doubt the modeling industry will be accepting of a 5’4 “ model wearing a million dollar couture gown walking down the runway (regardless of the new series of America’s Next Top Model with models below the height of 5”7”). The overall presentation of her photographs, in my opinion, I will say are clean. Her photographs tell me commercial, who knows she might be a chameleon and develop herself into a high fashion model in print or in editorial. To be a model one needs to be a chameleon. A client needs to look at you and see different aspects of what you can offer. Like I said earlier, Ms Sade’s photographs tell me clean or commercial. At this time I can not see anything else. I see the same hair, the same facial expressions, and same stance. The modeling industry is like a shark in the sea looking for its meal. Once it is bored with its first victim it goes to the next unless they are full. I believe that she can go far if she puts her mind to it. With more exercise (the healthy way), developing a healthy diet, drinking lots of water, and practicing different facial expressions in front of the mirror, she will be outstanding.

Brandon Reynolds is a beautiful aspiring male model. His features are striking. He is the right height for runway. With more model development I believe he will succeed. Unfortunately his portfolio does not tell me that. The photographs are of poor quality. People can make excuses and say, “Well I am just starting out”, and all I can say is please do your homework. I could see he was trying to convey himself through his eyes. He needs more practice with facial expressions and posing. I enjoy the freedom of personifying oneself in order to separate from the masses but one always has to be professional at all times. Potential clients visit modelmayhem, I do not believe they really want to write lightscamraaction on a contract for a model. Your name is suffice and to the point. Keep it simple and clear. If you still want to be different put your name in bold letters. Clients do not want to read the body of your page to find your name. My advice to Brandon, if he really wants to be taken seriously, he will need to ask questions. I suggest studying GQ magazine to use the quality of the photographs as examples. I deploy to not be taken in by every person who says he or she is a photographer, chances are they do not know what they are doing and will continue to get unnecessary photographs that I for one can not take seriously. Mayhem #375716 BC photos BC Photos is a self taught photographer. Her portfolio shows a lot of growth and development. Her work makes me understand that with perseverance the art of photography does not have to be learnt within four walls of a classroom. She kept her photographs natural with light photo shopping, which is a plus in the fashion or entertainment industry. Clients enjoy viewing the natural work of a photographer before the photo shopping is done. I do have to state with the collaboration of a makeup, hair, and wardrobe stylist the sky will be the limit. Mayhem #1378069 B-luvie Photography B- Luvie Photography is an aspiring photographer trying to be noticed in the multi-media and in the modeling industry. I do see that they are trying to develop their brand. I believe with better lighting and lens the photography will be clearer. The balancing of the white light and the shutter speed, especially with digital cameras, are essential to creating a clear, even, and natural outcome. If necessary, filters might also help to assist in eliminating the blurring of the models image.

2010 FEB



by Sarah Motley

scams badService unprofessional no-shows horrorStories

Hair stylists Mary Lou Rose MM# 705451

Sweetp Hair MM#782456

KANAKO MM#835598

The Traveling Stylist MM#878251

Mary Lou, when working with photographers you have to take into consideration the work that is about to be done and how you as a hairstylist benefit from it. Although your work looks beautiful, it’s barely visible. How would someone know to hire you if they can’t see the work in your portfolio? When doing TF’s or any photo shoots, it would be within your best interest to review the concept of the shoot with the photographer before going forward because when you don’t, it’s just a waste of time.

Sweetp Hair, when entering in the entertainment industry as a hairstylist, it is imperative that you show versatility or else this will be a downfall. It’s understood that the photos of your models may not be the best due to the fact that you are new to the industry but the goal is to intrigue the audience that you are attempting to work with and limit yourself to one race or ethnicity.

""report: Scams and Badbusiness KANAKO, the same model, same hair texture, and most of the same styles does not help your portfolio at all. In fact, I thought it was the model’s portfolio! I see more of the model than the hairstyling work. Your portfolio made me very interested in the model and the photographer and less interested in you. It’s all about presentation and versatility. You need to have both in order to make your work pop! Next time you shoot with a photographer, make sure he has at least a little interest in showing your work instead of making another portfolio for Geisha.


mwh Photograghy MM# 761760

MWH, your photography work has shown to be poorly done. This is because models are badly posed, with too much light exposed on some photographs and not enough exposed on others. A photographer should have some idea of what a good pose should look like, in your portfolio it appears no one had a clue. Also do you know how to touch-up a photograph? Models are being negatively represented in your photographs. The work done in your portfolio appears as if an amateur had taken them. It would be greatly appreciated if you worked on your photography skills better or just put down the camera.

Traveling Stylist, your work is beautiful but it is a shame that the models are in the dark and the styles are barely visible. How is this benefiting you? When working with photographers, take into consideration how his/her work can add to your portfolio. Ask the photographer to also take headshots of the models. This would help your portfolio and not just theirs

Donald E. Photography MM#506223

Donald, as a photographer, your work looks so amateur. The photography of the women looks so sub-par. The posing, styling, hair, and makeup of the models are ridiculously low budget. Many of these women believe they are so close to making it as a model because some photographers fill their heads with high hopes. In most cases it is always “Guys with Cameras” who just take pictures for sport and play while showing themselves off as knowledgeable professionals. It would be wise to learn from other experienced photographers. Your current presentation shows you need advice and better instructions on how to be a more skillful practitioner of photography.

contact OnBlast! at

attn: OnBlast!

40 nov 2008

modeling 1on1


Angel robinson


Tear sheets are the gold standard of the modeling industry. Agency clients want tear sheets; agencies want tear sheets; and models want tear sheets.

AR: My mom, great aunt and sister give me the most motivaton. Angel Robinson Cleveland,Ohio Tear sheets are pages ripped from magazines, etc. They are UM: Why did you agree to be featured in the Model Mayhem#727568 pictures of models at work.Urban They are proof the model has Mainstream magazine? AR: Urban Mainstream magazine is a great worked. They are proof the model has been published. magazine. UM: Model Philosophy? AR: My philosophy of modeling is that one has to put an great dealsheets of time are into modeling,work Tear so important new models will go to another hard to achieve high work the model and fashion country they have tofashin order to get them. They will work world,you have to have anifimpressive eye for ion.One has to learn to accept negative comments in a foreign country to get tear sheets so they can get work and turn them into positive development for moving forward. in their own country.

UM: How long have you been in business? AR: I’ve beenAspiring in the modeling businessneed for 4 years models to take now.

tear sheets seriously as they consider representation by an agency. Just as an agency’s UM: What gotclients you started in this business? demand to see tear sheets, they need to demand to AR: What got me started in the modeling world is see them. They to ask to see tear sheets at a modeling the fashion and glamour. When I wereneed a kid I would always play dress up in my mother’s clothes agency’s office and lookandfor tear sheets on their website. make up. When I became older I knew I wanted to mode l because that’s what I love best.

Tear sheets are proof that an agency can and does get its

UM: What industry examples do you look up to as an role model?models print work. If an agency has managed to get its modAR: Tyra Banks, Heidi Klum,Naomi Campbell,and els published in magazines, etc., they will have tear sheets. Gisele Bundchen. UM: What are your motivations to succeed? Models keepat tear sheets AR: I motivate myself looking modeling shows, for their portfolios, and agencies reading magazines, at websites and attendkeeplooking copies of their books to promote them. If they have ing model castings.

not and cannot get their models work, there will not be any

UM: Who in tear your personal life has given you the sheets. most motivation or insight?

There is no reason to believe an agency will be able to get an aspiring model editorial or print jobs if they cannot produce tear sheets to prove they have already been successful. Bogus model or talent agencies say or imply they can get high-end work, but they have no tear sheets to prove it. CONTINUED NEXT PAGE 2009 MAR.



Scam modeling agencies promote modeling for magazines and catalogs, but they have no tear sheets, because they can only get their models promotional work, which does not pay very well, and certainly nothing near true modeling. Hype means nothing: tear sheets mean everything. Do not just listen to what you are told; look for published pictures. Talk is cheap and can be deceitful. But it is much harder to fake a tear sheet. When a picture is a tear sheet, it is worth a thousand words. A tear sheet picture is worth something because it is basically about the same as showing a copy of a check which a model received from being represented by the agency. Go to one of the Ford Models websites, and almost every picture in their models' portfolios is a tear sheet. Go to the website of a scam agency and you will see no tear sheets. The same screening process used to check modeling agencies can be used to check photographers. Some of these scam modeling agencies claim big-name photographers are going to take the pictures of new models. One modeling agency even says its new models must be photographed by a photographer whose work has been published in a national magazine. Well, fine, but let's see the tear sheets. Photographers are just as careful to keep tear sheets as models. They will both be able to advance their careers by proving they were published. So ask to see the website of the photographer and look for tear sheets. Tear sheets should be one of the first things to look for when checking out a modeling agency to determine if it is legitimate, or to find out if a photographer is respected. Do not make it the last thing you look at and definitely don't forget to check. Tear sheets should be prominently displayed on a website or at the very least available by request.

42 OCT 2009

You Want to Be on the Cover? Screening Taking Place Now!

Industry profile Industry Insight Politik me

REPEAT SECTION BASED ON MODEL EMAILS SAYING “Industry Insights was the most informative I’ve seen in a while..”

by Corey Cox

The Pose


Click Video Image or link below:

44 FEB 2010

industry insights 1on1

Many of the models we come in contact with are always looking for more sources of information to enhance their skills and insight into the modeling and fashion world. Our magazine tries to find different ways to fulfill our readrs need for information by researching to find those answers or points of reference needed by our readers. This issue we are focusing on Posing, Runway, Headshots, Getting Paid as a model, and doing an interview.

Facial Expressions: “Establishing the Emotion�

by MOI

industry insights 1on1

The act of posing is essential piece of being a model or becoming a model. Why? Posing is the essential piece of properly displaying a feeling through the eyes, the mouth, the forehead, the cheekbones, the legs, the arms, and so on. Posing is what makes or breaks a model's budding career. Every part of your body is used for posing. A model that is unable to use his or her body to display an emotion or action, I am sorry to say is a waste of everybody's time and money. Posing is the act of showing off a client's item or design. A client, designer, or photographer needs to be able to use a model to convey their message. Posing is not just standing still looking pretty, pretty will only get a model so far before a photographer becomes bored. If a model is looking to succeed in the modeling industry, they will need to study, study, and

A model must be able to lead a photographer not the photographer lead the model.


Facial expressions are the non-vocal communicational tool to display a much needed emotion. Depending on the job or the photo shoot, models need to be able to display different emotions like: happiness, sadness, surprise, anger, worry, confidence and much more. There are times when models are not able to always look straight into the camera and their emotions is what needs to be displayed through their facial muscles. Never neglect your facial muscles. Your facial muscles are what allow a model the ability to convey a message. Another part of posing is through your eyes. A model must be able to convey emotions through their eyes without moving a muscle. A model needs to be able to show happy, to show sad, or to show angry. Your eyes are the key to your soul. Your soul is what makes you who you are; if a model is unable to display emotions through their eyes then it will be like looking at an empty shell.

model: marquitta mua: leslie michelle - main addiction

continued next page model: alexis mua: Aunjoli

2010 FEB


Industry profile Industry Insight Politik me

industry insights 1on1 CONTINUED

The most important guide to posing is never to hold your breath. A model must always be at ease. When a model feels strain due to holding ones breathe it is noticeable in the photograph. A model’s photograph must always look natural. Always hold in your stomach which allows your body to give a more toned appearance and accentuates a model’s body. Holding in your stomach also makes a model look taller and provides better posture to a model’s frame. Smiling brings another aspect to facial posing. A model’s smile must be natural and not forced. To avoid a fake smile think of something that makes you happy, maybe you just got a new car or you just got a new diamond bracelet. A rule for smiling is not to always give the same smile, give variations of smiles (but keep in mind a model’s portfolio does not all have to consist of smiling). Try to smile with a pout, a sneaky smirk, or a laugh. A smile can make or break a photograph. Practice is the key to success. Models must be willing to learn what needs to be done to succeed. Understandably knowing how to pose with your body and your facial expressions take time. New models are not adept at getting it right the first time but it is advisable to know what the you are doing before you go to a shoot or to a go-see (casting call). Posing is like been a dancer, you must be light on your feet and feel the music. Feel the environment through your arms, your legs, and your feet. It is like you are having a love affair through touch, through your smile, and through your eyes. Convey that unspoken word through your eyes, through the way you hold your hands, through the way you show a client’s design or item. To be a model you must be able to sell an item, make me want to go out and buy that item or to believe in that specific issue you are portraying. Posing must become a second skin. A model must think out of the box to succeed in the modeling industry. You can be shy all you want to but remember at the end of the day who is to blame for that shyness when your bills need to be paid. Bills do not pay themselves. Leave that shyness at the door.

46 FEB 2010

industry insights 1on1


“Utilize the information we give you in Urban Mainstream magazine to assist you in improving your opportunities. Remember, you don’t know everything.”

2010 FEB


Industry profile Industry Insight Politik me

by Corey Cox

Jade Hitomi, one of our cover models

demonstrates samples in posing and her industry insight into the importance of posing techniques. UM: What is important about knowing how to pose? AN: In the dictionary the verb modeling reads: a person employed to wear clothing or pose with a product for purposes of display and advertising. If you are a Model then your primary objective is to pose with or for a product to display it in the most attractive manner. It it vital for a model to know how to pose for the product to sell it effectively.


Posture/Straight lines make good for posing. Keeping the neck open and chin well positioned.

before and after a photoshoot is important. Your joints undergo a lot of strain while performing awkward poses. Back, neck, knee and ankle problems can develop over time. So stretching is the least you can do daily to condition your body. 48 Feb 2010

industry insights 1on1

Posing Examples

Models should have a Three angle full body mirror for practicing. Also, with a regular camera phone or video recorder a friend should capture you practicing your poses for later critique.

industry insights 1on1

Click Video Image or link below:

Click Video Image or link below:

Urban Mainstream magazine:

Posing videos above will give you key tools in understanding posing. There are so many manners in which you can improve your posing skills. Examples and things you can draw from. Posing is about art, style, and convincing execution. 2010 FEB


Industry profile Industry Insight Politik me

industry insights 1on1

by Corey Cox

50 Feb 2010

industry insights 1on1

Posing Examples

industry insights 1on1

THINK ABOUT IT.... A model who does not invest in training their body for the job of being in this profession should never be considered a real professional. Be a MODEL not a




Click any Website Address in UM Magazine and go directly to the web page mentioned in the story. 52 feb 2010

We take assisting

models seriously.

Our Magazine is about providing opportunities, information and guidance that will benefit not only the models but others in the creative process i.e. the makeup artist, hair stylist, designer and photographer.

model jade mua: aunjoli hair tyler

2010 feb


shopping spree

We truly do


54 OCT 2008

Modeling Opportunities:

L’aigner La’Key

We are looking for models to be on our MAGAZINE cover, appear as GUEST models on our new tv show filming. We only want those who really can model. Those who know how to “EARN THE RIGHT” to be a model and not just a “HOPELESS HOPEFUL”. We want the real deal. We want real POSERS, DRESSERS, INTELLIGENT, INDUSTRY KNOWLEDGEABLE, and those with a LOOK for HIGH FASHION, EDITORIAL, COMMERCIAL AND AVANT GARDE. MEET the CHALLENGE TO STAND APART FROM THE IMITATORS.

Published Exposure Go to the scroll down and click on: “CLICK HERE” fill out a submission form. INCLUDE IMAGES OR LINK TO A MODEL SITE. NO MYSPACE OR FACEBOOK PAGES.

2010 FEB


Why Posing Skills are Important? As a Model, your truest worth is in your ability to pose. Posing with little or no direction is what the industry wants. Models who show up at shoots saying they don’t know how to pose or they don’t have much experience in it. Should not call themselves models. Developing posing techniques does not require the time of an experienced photographer, makeup artist, hair stylist or fashion designer. You don’t deserve that if you don’t invest in your own abilities on your own time.





by Michael Mahon

Passion discusses her new role as one of the new faces of Urban Mainstream TV UM: What’s your name and where are you from? Passion: Passion. I’m originally from Tampa, Fl, but now reside near the Atlanta area. UM: What made you want to be involved with Urban Mainstream TV? Passion: UM TV is a smooth mixture of the fashion industry, entertainment, as well as a traveling and all it entails. Those behind the scene of UM TV are talented individuals that really make this a great experience. UM: Why do you think you were chosen to be part of UM TV? Passion: I’m an outgoing, adventurous woman who enjoys life on top of the fact that I am a model with experience in public speaking. UM: What type of prior experience do you have with modeling and hosting? Passion: I grew up modeling and acting. Some of my earliest memories are of going to casting calls with my older siblings. UM: What would you say is your most memorable professional experience? Passion: There’s been many, but I would have to say when I was in a commercial for MGM Studios. I was six and I had to wear a black Mickey Mouse T shirt in the Florida sun from 6am until 12am. I got to meet some of my favorite Disney characters like Mickey Mouse, Cinderella, and Princess Jasmine. It was really special being so young and getting to be a part of that. UM: What do you expect to gain from the show personally and professionally? Passion: My personal mission in life is to find the beauty in everything and share that experience. Whether its in fashion, art, or a stunning travel destination. Professionally, I want to better hone my skills in modeling, acting, and speaking. This is what I love to do and I want to know that I did my best. UM: What are your long term career goals? Passion: I’ve had this dream to open up my own cafe that is earth, community, and world conscious. A friendly place where people can come together and know that the money they are spending at the cafe not only gets them a healthy organic meal but also know that a percentage of that money goes to the community for art programs and also helps build wells in countries where its desperately needed. UM: What defines an efficient and effective wardrobe stylist or designer? AN: A designer who has a plan, who sits down looks at the fabric, what it’s made of, what are the colors deep within. Having the correct tools of your trade and understanding how they work. Efficiency comes with time management as well and that helps with your effectiveness also. UM: Why did you agree to be featured in Urban Mainstream magazine? AN: I would like the urban market to get a glimpse of what I am doing, to see The EmJha Collection grow. 58 FEB 2010

model passion mua: aunjoli hair tyler stying: dionique

UMTV Host: Passion

TV Host passion


by Michael Mahon

UM: What made you want to get involved with Urban Mainstream TV? Bridgett: I read the media kit and I was impressed with the three tenants that UM has. It’s a broad magazine that reaches a diversity of people and I tend to surround myself with a diverse crowd as well. I think that just the exposure itself will help me boast my modeling career to an even higher level than it is already. UM: What do you feel helped you standout from other potential models and land the job as a host for Urban Mainstream TV? Bridgett: I think my character helped me land the job especially as a TV host because you have to be able to speak to people and have a certain energy that draws people. I also think my diverse look really helped me land the job because I can relate to a lot of different nationalities because you can’t just look at me and say I'm one ethnicity. UM: What type of prior modeling/hosting experience do you have? Bridgett: I have a lot of experience in fashion, runway, and print and a little bit of commercial print as well. As far as hosting experience I've maintained an annual charity even that I produce and I usually host that event which benefits the American Heart Association, called Love Cotour. I’ve also hosted various other events and I have experience in acting and theatre. UM: How do you think that experience has helped you so far in the show? Bridgett: As far as the acting and theatre experience I think it’s helped me in being more articulate and being able to gauge my tone. With the hosting events, even though I’m naturally a shy person it helps me to get past that and not be afraid to speak to people and get my point across. I’m also naturally an analytical person so I always have questions going on in my head so I would think that this is a perfect fit because as interviewing goes you have to be able to ask questions, relate to people, and have good chemistry with them. UM: What do you hope to gain from the show both personally and professionally? Bridgett: Probably just more confidence in myself and speaking and meeting people because I always like to meet good quality people. Career wise the exposure to such a diverse group of people that Urban Mainstream reaches I think is going to be beneficial to me with the type of modeling that I do and that I aspire to do in fashion and commercial, runway and print. UM: What are your long term career goals? Bridgett: I plan on modeling until I die or I can’t model anymore. There’s a job out there for models of every shape, size, and age, and I think that I can continue to have career and be a long term model even after hopefully having a family.

60 feb 2010

UMTV Host: bridget

TV C0-Host bridget


S oYo uWa n n a Model? An experiment in turning aspiring models into professional models. A boot camp designed to push, pull and test the very fiber of each young lady. An experiment that gave a deep insight into what it will really take to change the face of the often inexperienced, mis-informed, ill-equiped audience of those who aspire to model. The first part was completed and now a team is formulating its results, a training manual, curriculum and implementation plan for the first full blown MODEL BOOTCAMP REALITY TV SHOW.

TV PROMOTION FOR THE SHOW LAUNCHES APRIL 15TH Interview with Show Creator Shinobi Muhammad by Michael Mahon

Models are the epitome of what little girls grow up wanting to be. They see the glitz and glamour of the model world constantly whether it’s on television with shows like America’s Next Top Model and Project Runway, or in print with high fashion based magazines such as Elle. With influences such as this it’s no wonder why the life of a model is something that women lust over. The backlash to this tremendous amount of exposure that female models receive is that it really only shows one side of the modeling industry. It doesn’t show the girls and young women who want to break into the industry how to achieve their goals. They don’t see the training and sacrifice that it takes to become a model. One person who knows this better than anyone is Shinobi Muhammad. The Urban Mainstream founder and photographer knows from firsthand experience what it takes to be a top model and decided to share his knowledge by putting together the new reality show, So You Wanna Model. UM: What inspired you to create this show? Shinobi: The main reason why we decided to do the show is because as a photographer you get all these young ladies that want to model and be like Tyra and do all this type of stuff, but they don’t come with their A game. They think because they’re pretty and its fun they don’t want to want to really meet the challenge of being a model. So in most cases their problems become my problems when I’m getting ready to shoot them because they don’t pay attention to detail, they don’t work out, and there’s so many things that you expect a women in this profession to already know they don’t take care of because when you bring them under the camera one on one or in a group setting it can all fall apart. So the point of the show is to show them what it really takes to be a model and more so to show them what it takes to be a professional in what they attain to do. 62 FEB 2010

UM: How did you decide what girls you wanted to be included in this first season? Shinobi: We randomly choose models and potential models from different sources. The thing that we were really looking for were models that were brand new because we feel like if we can catch them right when they’re getting started than we can make a better example out of them so they can make the right choices if they subject themselves to the training that they’ll be receiving. We looked at the portfolios of the models that we’re using to see what type of choices they were making in their careers so far. UM: What was the process for choosing the staff that’s going to be working with the models? Shinobi: Initially we weren’t too sure about how we would be successful at conveying professionalism to the models and showing them the right way to train and conduct themselves. I knew I had inside knowledge about what they should do, but bringing in the right people who would have the will and patience and heart to push a certain message into the model’s heads, that was a whole different story. The selection process began with finding a variety of individuals who really understood the purpose of the show and what we’re trying to do with the young ladies. We went through a few people until we came about the ones who we thought would work the best based on our own interactions with them. UM: What’s going to be the biggest challenge for the women in the show? Shinobi: At the end of the day it boils down to the attitude. A lot of these young ladies, their attitudes are what’s killing them. Whether they push back an idea that’s on point or they feel they’re being disrespected, it’s their attitude that’s killing them overall. It’s like if they focus on outside things rather than the camera and doing their poses correctly than they’re not a model at the end of the day. So we’re going to do what we can to change their mindsets and it’s going to break down to attitudes at the end of the day, they have to push themselves. The other problem is they’re so concerned with being like somebody else that they don’t always realize what opportunities they have out there. Everybody wants to do high fashion or glamour and they don’t realize that there are other things out there for them like lifestyle. That’s why the show is called So You Wanna Model. We get young ladies who have made the statement that they want to model and we’re going to take them through that journey.


makeup: aunjoli hair: tyler

Four models were selected from the phase 1 in order to be a voice, example and instrument of development for the young ladies to be recruited. Their taste of what will be pressed upon the young ladies who join the boot camp will aide in the proper training and guidance objective. Posing, Professionalism, Attitude, and a die hard competitive will to Succeed is what these four will help to produce along with the help of trained military drill sergeants, fitness trainers, and other key staff that will be brought in for the straight 45 day boot camp. No work, no boyfriends, no social life, nothing but modeling, real life and professional skills training..

Boot Camp Model:

makeup: Scholastic

Boot Camp Model:




Beauty Expert

Skin care. For many this still remains a mystery. Over time, our skin issues and concerns change along with our hormonal makeup, which on average changes every 5 to 7 years. This usually alters our skin care regime and along with the a new care routine to address both new and old skin concerns, we are still expected to maintain our sanity. Expert advice and knowledge on skin care regimes, skin care lines, and products that would direct the readers into skin care bliss and subsequently erase the worries they once had concerning their skin care problems. Skin care advice and knowledge should be open to both men and women. I am faced with questions from both sexes equally and feel that male readers could use the knowledge as much as the female reader. Seasonal Trends. Each year, each season, hot new products and trends within skin care and makeup are brought to the forefront. I would like to feature highlights of the newest and most innovative beauty and make up products and techniques to keep the Urban Mainstream reader one step ahead of everyone else concerning the latest and greatest.

model: Nedra Arden mua/hair/styling: Diva Day International

Makeup and application techniques. Many times women find themselves in a rut. A routine that they have been perpetuating for endless months, years, and sometimes even decades. I would like to offer articles showing them different, new, and innovative makeup application and looks that could help them break out of their ‘same old same old’. I would also like to explore different makeup routines such as the “I only have 15 minutes to spare” woman on the go, or the “I’m going out tonight and I want to knock them dead” woman about town. This will offer the reader different options in different time constraints, all the while making sure they come out feeling and looking polished each and every time. Luxury Brands. Frequently, I have found that many consumers can be intimidated by luxury cosmetics brands. More often than not they feel they are in over the head, not only concerning price, but concerning overall product knowledge. I would love to explore the various and different products, services, gifts, and new trends offered by Luxury Brands such as Yves Saint Laurent, Armani, Bobbi Brown, Chanel, NARS, etc. This area would be covered not only with just product knowledge, but expert interviews (those within the various cosmetics lines with specific training on their products and product knowledge), and personal testimony.

66 FEB 2010

makeup 1on1: beautiful me



C o l u m n i s t Introduction makeup 1on1: beautiful me

Drug Store Brands. Along with luxury cosmetics brands I would also love to explore the various and different products, services, specials, and new trends offered by less expensive cosmetics brands, also known as drug store brands, such as Loreal, Maybelline, Covergirl, Almay, etc. Even the most well off woman that I know still carries a few must-haves from her local CVS. I would love to showcase those items. New exercise and wellness routines. I have also found that those who are most comfortable within their own skin, or those that feel the most beautiful, are those who have also established and accepted the notion that beauty is not only skin deep. The superficial is one aspect, but real beauty starts from the inside out. Part of maintaining that overall internal beauty is an established and consistent wellness routine. In Urban Mainstream Magazine I would love to explore the newest exercise and wellness tips and routines. Half the battle is topical creams and foundation, the other half is taking care of mind, body, and soul. Consumer questions and reviews. The most important element of a magazine, or any form of media for that matter, is the interaction and personal relationship it has with its readers and followers. In this section, I would answer common, uncommon, general and specific concerns readers have concerning their beauty and health products and regimes. I would not only answer these questions based upon my personal knowledge, but depending on the subject matter, also consult experts within that subject. The list above barely scratches the surface in the areas I would love to explore within a beauty and health section in Urban Mainstream Magazine. The beauty industry is a forever expanding and growing entity. I would love to take the reader on a journey into the various current and chic showcases, boutiques, salons, spas, and beauty experiences that they would not discover without the help of Urban Mainstream Magazine.

We welcome QuiiMaii to our team and with her passion, experience and insight. Our readers should expect to receive some of the most informative and thorough advice possible.

- Urban Mainstream magazine

2010 FEB


makeup: Scholastic

Boot Camp Model:

makeup: Leslie Michelle - Main Addiction

Boot Camp Model:

D. Woods Allow Me To Re-Introduce Myself By Michael Mahon

Not long ago D. Woods was sitting on top of the world, or at least the pop charts. After going through a grueling application process courtesy of Diddy’s hit MTV show, Making the Band, in which she dance, sang, and went all out for the opportunity of a lifetime with hundreds of other women, D. Woods was hand picked by the Bad Boy Records founder to be a part of his five woman pop group, Danity Kane. Soon after, success that many artists only daydream about became reality. The group’s self-titled debut album landed at number one on the Billboard charts its opening week in late 2006. It sold an impressive 234,000 en route to going platinum and solidifying the girls as a pop sensation. Their 2008 follow up, Welcome to the Dollhouse, was even more impressive selling more than 500,000 its first week. Then in typical Diddy flair the group was abruptly disbanded on live television. Not one to shy away from a challenge, D. Woods took the dismissal as an opportunity to show the world what she can do on her own. “It’s just something that happens,” Woods says. “I don’t feel like that experience, you know the group ending, I’m not like ’Oh my God my group ended what am I gonna make a song about now?’ that’s not me.” She certainly hasn’t had any trouble coming up with new material either. Woods first solo album, My Favorite Color, is scheduled for a 2010 release and to wet fans appetites she will be dropping The Grey Area Experience EP which features the lead single, “Legalize Me”. “It’s great because I don’t feel like people really knew me or what I was capable of when I was a part of the group,” Woods admits. “So it’s just a chance for me to really show you what I do.” But a question that does arise among many hopeful listeners is what exactly are we going to hear when we listen to a D. Woods album? “Well it’s still very energetic, very dance club oriented, but it’s just a little more edgy and gritty, a little more alternative sounding. There’s more mixing different genres of music where that wasn’t what people would expect.” She states. “I really want them to know who I am and I want them to jump on this train because we’re about to take a journey.”

72 FEB 2010


Indie Band Reviews

Soul ganic NORTH CAROLINA Urban/R&B Soulganic has a flow, smooth groove and energy that any music enthusiast will enjoy. Soulganic is an award-winning Soul/Funk quartet that is based in Charlotte, North Carolina. Soulganic also liberally infuses Latin, Rock, Blues and Jazz elements into its music. The band consists of Cory McClure (drums, keyboards), Ryan McKeithan (acoustic and electric guitars, vocals), Anthony Rodriguez (lead vocals, bass guitar), and Lucas Torres (percussion).



NEW YORK HipHop By putting out five independent music videos for the hit singles “Hard”, “Pimp”, “Yup” and “Ill Street Blues” featuring Arliss Michaels of Real Talk DVD and his latest music video “The Ruler”. He is being seen on countless video shows coast-tocoast. These videos have gained so much popularity that they wound up getting bootlegged on the streets. He has 20,000 units sold independently with Mix Tapes, “Trading Papers”, “Lean On Lay” ,“Burnem’ Edition”, “2020”and his latest mix tape “Undeniable.” During the time these CD’s were sold LayLo’s music scored an independent film called UnderGroundPD. Also the clothing line S.E.R.I.US Threads is making its mark in the Urban Fashion Industry diversifying LayLo’s market base.

Aliso Black's bluegrass roots have definitely influenced his music, but it was in Orange County, California where he began working and making noise. Before getting dubbed Aliso Black by a local bar patron due to his placement in a 8% black; small town. He was known by his birth name Aaron. Rhyming on racial tension, women, and getting paid as a salesman. Aliso Black also cut a few songs with surrounding artist and was preparing to start a group until is was dismantled through a change of events that continue to support his music today as a solo artist. Currently working out of a new studio and performing in Orange County and surrounding areas. Aliso Black recorded an EP called, "PSYCH WARD PRESENTS ALISO BLACK...PATIENT 413" in 2007 along with a 60 minute street album with DJ Trust titled "SALESMAN FRIDAY" that was released Jan of 2009 as a beginning to a trilogy, known as "THE WEEKEND CONTINUES..". Aliso stays at it all night, and continues to push a line towards respect for all mankind. His undeniable talent will be showcased worldwide and we advise everyone to stay tuned for more on this exciting artist. 74 fEB 2010


indie bands: Eron falbo


Statistics as of Saturday, January 16, 2010: In a mere one week of streaming Eron Falbo's music reached: In the Folk Genre ****#1 in the London Charts #6 in the UK Charts Top 100 in the Global Charts In ALL Genres Top 50 London Charts Top 120 UK Charts Top 1500 Global Charts Among millions of users and in a span of only ONE week, Eron Falbo is among the hottest stars in the World at Reverb Nation. But don't take our word for it, click here to check out the charts! During this ONE week, an amazing 2,200 FACEBOOK USERS added themselves as Eron Falbo's fans. His songs haven't even been officially released yet and fans all over the internet are raving with daily skyrocketing increases in his internet buzz. "Eron Falbo spent his youth traveling the world, writing and playing music wherever he went. At age 24 he caught the attention of veteran producer Bob Johnston, who invited him to record his songs in the Dark Horse Recording Studios in Nashville, TN (familiar to many legends of the industry). His debut album will be released in the second quarter of 2010. Some teaser versions of his unreleased debut are available online and fans have already taken him to the top 100 in the world for his genre at Reverb Nation. He is listed among the hottest stars in the world there and his music has only been available for one week. His songwriting craftsmanship has been compared by industry experts to legends Bob Dylan, Leonard Cohen, David Bowie, Simon & Garfunkel... and many others! Along with his album he intends on publishing his first novel and by the end of the year yet another album and novel."

2010 FEB



Indie Band Reviews

image makers


Jon Harrison Taylor is a Los Angeles rock and soul singer/songwriter/multi-instrumentalist by way of Austin, Texas. Taylor is the youngest son of rhythm and blues STAX icon Johnnie Taylor (1968's monster R&B smash "Who's Makin' Love?", 1976 COLUMBIA hit "Disco Lady", among others). Taylor has taken his father's influence and bred it with his own musical vision to create a unique sound. "I grew up as a backstage baby. " Taylor recalls. "The Jackson Five opened for my father when I was a little kid. I saw Rick James and Prince live when I was pre-pubescent...not to mention the many, many Johnnie Taylor shows I witnessed...those initial musical energies had a profound effect on me..." Taylor's father spent much of his professional and personal time with the likes of Marvin Gaye, Etta James, Aretha Franklin, and Sam Cooke, legendary artists who've influenced Jon heavily. Taylor discovered his unique sound by digging within himself, playing live shows of his original music, and by playing with other great artists. "I started life with R&B and the serious blues, but I quickly discovered rock and roll. Hendrix, The Doors, Janis, Zeppelin, & The Beatles. Later on, The Kinks, REM, The Smiths, The Cure, Radiohead, Jane's, The Chili Peppers, and Nirvana..." Taylor fronted many projects while residing in the "music capitol of the world" singing, songwriting, and playing lead guitar. "I ran the gambit from solo acoustic shows to fronting many electric versions of "JT projects", but after a few wonderful years, and a LOT of gigs, it was time to move on". After moving to Los Angeles, Taylor spent much of his time traveling the world as a lead guitarist with former Interscope artist (now Star Trax) Robin Thicke in support of his debut album A BEAUTIFUL WORLD. Taylor played shows across the U.S. and Europe with Robin as well as other major label artists. He has appeared on The Carson Daly Show, The Ellen Degeneres Show, Soul Train, Top of the Pops (Amsterdam, Milan), MTV Italy, The Sharon Osbourne Show, and more. Taylor has also played shows in Tokyo, Osaka, Munich, Cologne, Zurich, & Vienna. Taylor then released the full-length album FIRE POETS. POETS is a stylishly diverse collection of rock/pop/soul songs that are varied in their musical influences."For the first time, I took all musical matters into my own hands...", Taylor recollects. " I played most of the instruments, wrote the string arrangements, experimented sonically with the production...I broke some personal ground..." He spent six months gigging all over L.A., including a residency on the main stage at The Knitting Factory. Around this time Jon began producing and writing songs for other artists as well. Taylor went on to write, record, and produce new songs for his own 2008 release YOU'RE MY GIRL. Currently, Jon is finishing up a brand new collection of works called WOMAN. WOMAN, whose sound Taylor has dubbed "Beautifunk", is a soulful rock CD that combines the bluesy music of his father's late sixties era and the funk ascension of seventies soul, with the dreamy, pretty rock of artists like Coldplay. WOMAN lends itself to the contemporary, sexual dirt grooves of rock/R&B artists like Macy Gray and Prince, the pop, rhythm and blues sensitivity of John Mayer, while remembering the lyrical, wailing longing Ray Lamontage and Kings of Leon. It is the storied sound of the future past: nostalgic, adventurous, and present. WOMAN is both intricate and primitive, and it's essence is all Jon Harrison Taylor. WOMAN is now available at!

76 FEB 2010


indie bands

UNITED KINGDOM ELECTRONIC/DANCE The SHEGOTSiCK unique style and sound has allowed them to play along side and support a huge array of artists and DJ's, from art rockers Rosie and The Goldbug, Garage MC EXAMPLE to the experimental Kid Carpet, Urban Poets Milk Kan and Beat Boxer Killa Kela. Musically SHEGOTSiCK take in all number of influences from soundclashes of Drum ‘n’ Bass, Soul and Hip Hop, Dub and Dance, and all salt ‘n’ peppered with a bit of Pop Punk! The poetic, hooky laden lyrics come straight from observations of life and the heart, a voice is given to subject matter ranging from street crime to binge drinking, anorexia, the middle class/working class debate, sex and immigration and many others.



an·o·mie [an-uh-me] n social unrest or normlessness; malaise, alienation and purposelessness. belle [bel] n a popular and charming woman; especially: a woman whose charm and beauty make her a favorite. “Under the moniker of Anomie Belle…Toby Campbell has proven herself to be a legitimate quintuple threat as a masterful composer, producer, programmer, vocalist, and multi-instrumentalist... Her sultry, smoky vocals combine with her slithery, seductive programming for the perfect balance of…sexiness and darkness. Having toured with the likes of electronica stalwarts Tricky and Little Dragon, Anomie Belle is poised to find itself among the most revered names of the genre” – URB Magazine.


Originally a classical violinist and songwriter from Portland, OR, Anomie Belle began performing and recording her own music as a child. She worked as a musician and producer in Madrid, Glasgow, Amsterdam, New York, Buenos Aires, and London before moving to Seattle in 2007. Also an active film composer, Belle has scored awardwinning films that have screened at the Seattle International Film Festival, Bumbershoot, the Northwest Film Forum, and Toronto Hot

Since her debut release, “Sleeping Patterns”, Anomie Belle has toured with: Tricky, The Album Leaf, Little Dragon and (Gustavo Santaolalla’s) Bajofondo. She has also shared the stage with: Azure Ray, Kid Koala, Mirah, L’Altra, Trespassers William, Fink, talkdemonic, Manuok, JayMay, Boy Eats Drum Machine, Carmen Rizzo, Sleepy Eyes of Death, Benoit Pioulard and many others. Anomie Belle often features guest musicians, including regular guest vocalist Anna-Lynne Williams (Trespassers William, Chemical Brothers, Lotte Kestner). “Campbell’s voice is just as textured as her compositions, with sinewy melodies and floating refrains that curl their way into your mind.” – Sentimentalist Magazine

2010 FEB




Music producer and performer, PLUS, has enjoyed a remarkable career in the music industry, breaking new ground in 2002 with the launch of the hip-hop group Nervous System. Hailed by the press as artists who “radiate a distinct blend of infectious urban rap and hiphop sounds,” PLUS and Nervous System’s debut album, “Controlled Substances” (Exotic Recordings, 2004), quickly rose to #4 on the CMJ college charts, and was played in heavy rotation at numerous college radio stations nationwide. PLUS has toured extensively, both on the college and mainstream circuits, serving as the opening act for several high-profile performers, including John Legend, Talib Kweli, Wale, Rob Bass, Kurtis Blow, Africa Bambaataa & The Zulu Nation, and MOP. Additionally, PLUS and Nervous System have premiered in several notable venues, among them, Joe’s Pub, The Knitting Factory, The Rich Forum, Crash Mansion and The Webster Theater. PLUS has also produced records featuring artist Vast Aire from the high profile underground group Cannibal Ox. PLUS also worked with Brand Nubian on their Foundation album. Known for motivating audiences, PLUS is highly sought after on the college circuit for concerts and speaking engagements that empower young people interested in pursuing recording industry careers. PLUS has recently launched his solo career as executive producer and performer on a new album entitled “The Turning Point,” scheduled for national distribution in 2010. For further information, please contact PLUS.

ASMODELLE ELECTRONIC/AMBIENT AUSTRALIA Asmodelle is a single Australian female who plays and performs electronic music – often her music is based in the studio but she also performs live, and most of her recent work is recorded live as opposed to multi-tracking. Her music is generally not sample based, although sometimes it sounds like it is – the music is usually played on multiple keyboard synths and has a real NOW sound. Her style is versatile, ranging from: ambient, electonica, chillout and even to experimental. Asmodelle uses both old school physical synths, and software based synths and an electric piano. A classically trained musician, Asmodelle has carved out her own niche’ in electronic sound, which is very different to her contemporaries. Asmodelle is based in the Central Coast of Australia and doesn’t perform very often, but when she does it is a memorable event. In her early days at university Asmodelle had an experimental music ensemble which performed in art galleries and at experimental art events; then, in the 80s Asmodelle got involved in the Tokyo electronic music scene and has been an electronic music composer since that time. So Asmodelle brings a unique combination of experience to her music. She has composed and recorded hundreds of original tracks, and nearly all are instrumental. Asmodelle is gifted musician and a talented technician, a vital combination for great electronic compositions. She has been an artist, model, performer and an actress, but always a musician.

78 FEB 2010



Individually their careers actually started long before they met. Both artists share a passion for music and creativity that inspired them to create this new group, Makers of Sense and create a bond that transcends time, musical genres and cultural boundaries. Cristián Huepe [labo_labs] is a Chilean musician and physicist with vast creative experiences. A native of Chicago, Brother El is CEO of The Beat Bank, an independent record label and production studio focusing on artistic development and quality productions over quantity and trend. Brother El creatively blends music with an esoteric intensity. He is a musician, artist, engineer and producer bound by a necessity and love for his art. Their lives took them on very different paths, while living in France for five years to complete his Ph.D. in physics; Cristian performed live electronic music and collaborated in diverse, artistic, projects. Previously, he led the pop/punk/jazz band Malavida; they were featured in a compilation album of the best Chilean emerging bands. Crisitan’s additional credits include: the score for a video presented at the Art and Body exhibit in Milan, Italy, production of music for the magazine 9/9-Practical Art Review, and a featured artist in the Pro-Zak exhibit at the Modern Art Museum of Paris. In 2000, Cristian recorded his solo album eclectise, an eclectic mix of acoustic and electronic elements, at the Musicopré studios located in a farm on the French countryside. While Brother El was doing his thing in the Windy City, he founded the "The Hip Hop Project" at Loyola University Chicago's radio station WLUW 88.7 FM. Brother El has cultivated musical collaborations with various artists including Chicago rap group Earatik Statik. In addition, Brother El shared his journey through chaos with the release of the solo album Through the Cracks of Concrete. His album threads the inspirations and voices of African Diaspora, past and present while showcasing his individual technique capturing the sighs and pavement pounds of Chicago's elevated trains. The project received critical acclaim and was voted, Best Record of the Year by New York City Magazine, 2001. Some of the awards the group has received include: Voted the Best Experimental act of Chicago 2008 by Chicago Reader & Constituency Prize winner of the Artist Forum Electronic Music Competition 2007 Awarded a City of Chicago Arts Grant (CAAP - Community Arts Program) for 2 consecutive years 2006 & 2007 Cristián currently lives in Chicago, working part-time researching independently as a National Science Foundation grantee, while performing his live-electronic-music-show and collaborating with various artists and focusing on Makers of Sense. Brother El stays in the studio, making music and concentrating on world domination. CLICK HERE TO SEE VIDEO

2010 FEB


indie bands

The Makers of Sense are Brother El and Cristián Huepe. Together, they fuse energies to create radical bodies of music that combine unusually warm electronica, hip hop, house, trance, dub, live instrumentation and urban elements with new styles yet to be coined. The Makers of Sense have a unique sound; the group actually creates an alternative reality beyond restrictions of usual positions and momentums of our measurable world. The music becomes a guide for building and exploring new realms outside the everyday world by providing endless possibilities.

I take simple photography. I don’t aim to please to gain accolades. I am a photographer who can capture your look. I am not limited. I am not void of creative fluidity. I can shoot in my sleep. I can shoot in any condition. My confidence comes from my creator. I close my eyes and can see better. Through my lense I can see your soul. Your strengths and weaknesses cannot hide. It is the frailty of being I capture. You freely give me the ultimate power in defining how you are to be seen. I am a conduit of your self expression. -Shinobi Muhammad

2009 june



2009 june



Inside the world of some of the hottest DJs in the GAME!

The Dj Chronicles will focus on the world of DJs.In most cases people overlook the value of the DJ. But, in the music industry they are a growing force to be reckon with. Whether you like it or not. They can make or break the next hit song. They can influence the taste of party goers from around the globe, regardeless of race, culture or economic background. They are the hidden hand impacting the esthetics of music. We will feature different DJs from around the world. Talking with them about what they do and how they see themselves in this industry. We will focus on those in all genres of music. It does us right to begin with two Hip Hop Djs from Atlanta, Swamp Izzo and Kutt Throat. They were chosen due to their active and current role in the Atlanta music scene but also due to their activities outside of just being DJs. Both have worked with some of the biggest talents in the game and have had the opportunities to travel around the world. In most cases, we will feature DJs in a video format via the magazine but where we cannot get the video we will simply interview. Swamp Izzo and Kutt Throat took time to come to our offices along with Publicist, Red Dahlia PR & Marketing, to conduct a video interview with us.

84 FEB 2010



2010 FEB


shopping spree

We are looking

for people who love to shop. Urban Mainstream magazine want s to get your feedback on your shopping

experiences. Good or Bad

we want to know. email us if interested

at: attn: Shopping Report

Seeking models designers to be featured in the upcoming issues of Urban Mainstream magazine.

to: attn:"Consider me"

shopping spree

87 nov 2008

2008 oct


shopping spree

Send us your info for consideration

photo by for UM magazine

join our team: freelance writers & columnists shopping spree

Urban Mainstream

magazinewants you!


2008 oct






INTernational LifestyleModEL E n t e rta i n m e n T


Issue# 55 Mar 2010




Issue 54 Urban Mainstream Magazine Vol#3