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BRIEF TO DESIGN PACKAGING AND BRAND IDENTITY OF HANDMADE ORGANIC SOAP BRAND, KIYA


thought process

ORGANIC SOAP Earthy

Eco-Friendly

Natural

Unique

ORGANIC SOAP PACKAGING Unconventional

Contemporary

Delicate

Natural Elements Minimal


research

Similar products which exist


research

Logos of a similar nature


thought process

The name, and its subjective interpretation...

Kiya E XO T I C FEMININE C O M P A R AT I V E LY U P S C A L E L I F E S T Y L E EXQUISITE


thought process

GOING THE CONTEMPORARY EGYPTIAN WAY: The name Kiya is can be traced back to the name of an Egyptian Queen, One of the many wives of the Egyptian Pharaoh Akhenaten. Otherwise, Kiya is also a contemporary modern name in India. Using modern, feminine font seemed to be the way to go with this project. Though the possibilities of using unconventional materials are endless, I have concentrated on the general direction of the logo and the packaging. Usually Egyptian style font is associated with Slab Serif, I have chosen to use Modern font , as it is: Exclusive like a Handmade product Contemporary like the trend of using organic materials Fashionable like the people who use a natural soap Sharp and thin like the elements in Egyptian art

Kiya


design

Option 1

Modern

Vivid

Fun


design

K I YA ORGANICS


design


design

For that quarter hour everyday,

Become one with nature

K I YA ORGANICS

Exclusive Handmade Soaps


design

Option 2

Elegant

Classic

Nature

Feminine


design

K I YA

s av o n a u n at u r e l


design


design

K I YA

s av o n a u n at u r e l

Lavender. Oh... So luscious


Thank kiya...


Kiya Organic - Identity Design  

Logo and Packaging design conceptualized for an organic soap company

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