Issuu on Google+

Curiosity works

Digital Newsletter November 2013


Digital Newsletter November 2013 Digital market volume, mln. UAH 1600

Analytics

1 440

1400 1200

1 060 Digital

1000 800

Video ad

680

Context

600

Banner

400 200

Ukrainian digital market will reach 1 billion UAH in 2013 according to estimation of Ukrainian Ad Coalition. It is forecasted that market will grow by 36% next year and reach 1.4 billion UAH. Video ads will show the most significant growth: +100%

0

2012 2013 Source: Ukrainian Ad Coalition

2014 (F)

Innovation • One of the largest in East Europe systems of videos promotion on websites and social networks – Vibum – announced introduction to the Ukrainian market. Vibum works with video, which is available on YouTube. Currently this system has more than 5,000 partners: web-sites, VKontakte, Odnoklassniki communities and Facebook groups

• Advertisers, that use Google AdWords, received an option to pay only for views, but not impressions since November 26, 2013. Innovative statistic tool can to reveal and to measure ads that were viewed by user

© UM November 2013


Digital Newsletter November 2013

• Admixer starts to sell advertising opportunities in Skype for devices on Android basis in Ukraine. The monthly audience of Skype on Android in Ukraine is more than one million users, on iOS – 650,000. Ad with the size 320x50 could be placed in the most visited windows: contacts and chat rooms. Monthly Inventory of Android-version is 6 million hits • New types of contextual units appeared in the Yandex Advertising Network. It became possible to display horizontal blocks of fixed size 1000x120 for Direct and RTB. Each block contains up to 4 ads and is suitable for any part of the page • In Google Display Network service AdWords new function of targeting InMarket Buyers appeared. It allows to target people, not just that visit web-site of seller, but that intend to make a purchase

• Former journalist of Forbes Ukraine Sevgil Musaeva is now engaged in starting a new business portal Hubs. Information about how to do business for the younger generation of entrepreneurs and start-upers will be displayed on portal. Edition has so far only page on Facebook, it is assumed that the site is run in the 1st quarter of next year

© UM November 2013


Universal McCann www.umww.com/um-ukraine 2013


UM Digital Newsletter November 2013