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Digital Newsletter July 2013


Digital Newsletter July 2013 Market News

60,00%

• The share of regular Internet users 15+ y/o increased to 51% in 51 % Ukraine

50,00% 40,00% 30,00%

• Gradual increase in penetration of internet is continued in rural areas. The whole structure has no change in general

20,00% 10,00% 0,00%

Source: InMind, II/2013

Internet Access penetration

Regular Internet users

Analytics • According to the study "GfK Ukraine", the number of Ukrainian companies, who use online banking, is 55%. Mobile banking services have also become popular this year. If last year it was used by 24% of Ukrainian companies, in this - by 27% • According to research of Google Ukraine, 52% of smartphone users rather abandon the TV than a smartphone, 57% of daily users use a smartphone to search information in Google, Yandex and other systems, 83% watch video on smartphones, 91% visit social networks with smartphone

© UM July 2013


Digital Newsletter July 2013 Innovation • IPad Weekly magazine, "My Weekend" has taken first place among the entertainment media and second among all periodical publications, which are available to download in the App Store

• Bigmir.net completed the transition into the category of online media. On the updated bigmir.net users will be able to receive the latest news on events in Ukraine and in the world, useful information, reviews and entertainment materials • The largest Russian Internet company "Yandex" and Mail.Ru Group have signed an agreement under which the portal Mail.Ru will place paid search advertising of Yandex • "Yandex" has launched a beta version of its new search interface "Islands", which is available at beta.yandex.ua. The basic idea of the new interface - as quickly as possible to offer the user not only information on request, but also a possible solution

Market News • According to Ad Coalition 35% growth of the online advertising market is expected, with a total estimated amount of 920 million UAH. At the same time, the projected growth for banner advertising is estimated at 17.6% - up to 400 million UAH, for the paid search of the agency - 31, 25% to 210 million UAH. The volume of video advertising this year may reach up to 100 million UAH

© UM July 2013


Universal McCann www.umww.com/um-ukraine

2013


UM Digital Newsletter July 2013