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Curiosity works

Digital Newsletter February 2014

Digital Newsletter February 2014 Top-requests in Google in February 2013 and 2014 Feb 2013

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Ukrainians searched for news content in February 2014. “News” and “Ukraine” got to top-5 of requests in Google. Top request has 100% and percentage of all other requests is counted of top request

Page of EuroMaydan became the third among Ukrainian pages on Facebook

Market News • Facebook issued a news aggregator “Paper” for the iPhone. The application has no ads, users can read news feed, customize it according to their interests, view videos and photos in high quality. You can choose how and what will be displayed. “Paper” possibilities is much broader than a simple news aggregator. In fact, this is another mobile app for Facebook - beautiful and functional • Company “Yandex” and Google agreed to cooperate in the area of advertising. Agreement applies only to media advertising and does not apply to contextual. Integration of technical systems will take several months © UM February 2014

Digital Newsletter February 2014 Innovation • A new tool for customizing of retargeting appeared in Vkontakte social network. VKontakte will divide users into groups according to their actions on the website of advertiser. Groups can be used as filter of targeting • Female online magazine IVONA bigmir) net ( changes its design: it becomes more light, airy and stylish. Key elements of the site are made in white and pink colors. Minimalism allows to focus on multimedia content, and bright plates help readers to navigate through materials • Launch of a content project is coming soon. Resource will be dedicated to internet marketing: SEO, PPC, SMM, content marketing, e-mail marketing, analytics. The project will be interesting for business, that is represented in the internet (e-commerce, traditional business), and everyone who is working with online promotion • City guide changed its design and added two new sections: “Style of life” and “Special topics”. continues to write about new and up-to-date, trendy and interesting things, watch out for the brightest events and activities in Kiev, invite readers to new cafes and restaurants, tell about young entrepreneurs and successful startups • Former journalists of Forbes, and other editions launched new business portal Hubs. At the moment site has next sections: Business, Power, Starter, Discussions, Nebesnaya Sotnya

© UM February 2014

Universal McCann 2014

UM Digital Newsletter February 2014