Cover Story
Art of
luxury retail
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In contrast to India, the concept of luxury, globally, goes beyond jewellery to include apparel, accessories, watches, wines, spirits and more. But, of late, with Indians getting exposure to global markets, the customer mindscape here is changing, causing worry for the Indian gems and jewellery industry since it now faces the risk of losing its share of both mind and wallet to other luxury products. N e e l e s h H u n d e k a r i and S u b h e n d u R o y highlight a few lessons that Indian jewellers can imbibe from global luxury retailers.
32 I Gems & Jewellery Times I October 2014