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The University of Lethbridge Brand

A Guide to Communications

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Table of Contents 01 Introduction 02 Desired Brand Experience 04 Creative Platform 05 Collage 08 Colour Bar 10 Photography 12 Typography 13 Tone & Manner 14 Putting It All Together


Introduction

The U of L brand was defined in 2008 after extensive consultation with stakeholders. These guidelines will help you understand the strategic foundation of the desired brand experience and how it lives in our communications material. This document also helps internal staff and outside agencies understand and apply our brand elements â&#x20AC;&#x201C; the identity elements and creative platform that distinguish the U of L from other institutions. If you have questions that are not addressed in this document, please contact the Communications Department.


Desired Brand Experience A brand is the embodiment of an experience. It is a sum of all the impressions people have of an organization. If we want to encourage a consistent and meaningful impression of the U of L, we need to communicate and support our brand in a consistent and meaningful way. The desired brand framework for the U of L serves as a tool to articulate what the brand stands for – the experience we want people to have when they interact with the university. It includes three areas: 1. Traits, which describe the brand’s character and personality 2. A  dvantages, which summarize key differentiators, the strengths that encourage stakeholders to choose, trust and/or admire the brand 3. Brand Promise, which states the net benefit a stakeholder receives from the brand

Traits

Advantages

Creative

• Personal, supportive learning community

Supportive

• Inspired scholars who integrate research and creativity with teaching

Engaging Approachable Emergent

2

Promise Engage life with confidence

• Relevant programs and interdisciplinary approach


What does this brand mean for people?

3

To this group…

The brand is…

Core benefit: Engage life with confidence

Students

An experience

The combination of support and rigour at this university helps students develop confidence. Students are a name, not a number. The interdisciplinary approach helps students discover their passion. Hands-on learning opportunities help them develop their strengths. Encouragement and advice from professors help them define their futures.

Faculty and Staff

A purpose

Faculty and staff ensure that students are both supported and academically challenged. Faculty bring current research and creative output into the classroom and integrate theory with practice. Staff and faculty are approachable, and we have a sense of community here.

Potential Students

An opportunity

In a myriad of options, the U of L offers a sense of community in an academically stimulating environment. Students receive superior program grounding that will help them find careers, go to graduate school or enter a professional program.

Community

Shared values

The university promotes learning and development that go beyond the campus. Its research activities benefit the community and draw global recognition. Its student body brings energy and youth to the city. As an employer, it helps support the economy and draws both local and international employees.

Alumni

A partnership

U of L graduates have been part of a community that has supported them and encouraged them to become life-long learners. They have a solid academic foundation on which to succeed, and enduring personal connections that can help them grow.

Brand Owner

A legacy

This place is unique. It’s a small but comprehensive university. It has a truly interdisciplinary approach. It delivers both superior research and superior teaching. More than that, it has a culture of support – a place where you can take risks and be recognized for unique achievements. Everyone at this university contributes to its success.


Creative Platform The creative platform is a visual representation of the U of L brand that provides consistency among our materials. It consists of three elements:

1. The collage, which represents the personal, multifaceted U of L experience. 2. The colour bar, which includes colour options for each faculty and school. 3. The photography, which is chosen appropriate to the specific piece.

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Discover the Real U

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Environment Elements

Collage

People Elements Academic Elements

The collage is a distinct visual representing the U of L experience. It consists of a combination of elements that represent depth, diversity and curiosity. It suggests the integration of theory and practice. It suggests the support that comes from having a sense of place and sense of community. It suggests an interdisciplinary and rigorous academic approach.

Discover the Real U

The collage is often accompanied with – and relates directly to – a personal testimonial, but a testimonial is not always required. The collage always includes a combination of three types of elements: • Environment • People • Academics.

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The collage elements are a combination of lineart and small photographs. The lineart can have an opacity so that the image below shows through it. The collage elements are coloured based on the U of L colour palette.

University of Lethbridge

4401 University Drive Lethbridge, AB T1K 3M4 403.329.2793 www.uleth.ca/sgs

School of

Graduate Studies

CONTACT INFORMATION School of Graduate Studies University of Lethbridge 4401 University Dr. West Lethbridge, AB T1K 3M4 Phone: 403.329.2793 Fax: 403.329.2097 Amanda Mauthe MSc (Mgt) student

“My experience in

Kyle Franz (MA ’07) PhD candidate, Queen’s University

“The greatest

Shaylyn Cunningham (MEd ’06) Family Counsellor, Calgary Health Region

“I chose the U of L’s

the graduate program at the U of L has been amazing. The faculty members are very supportive

advantage of the graduate program at the U of L is its small size. You literally receive one-on-one

Master of Education program because of its flexibility. The program opens many doors and prepares you to go into

and encouraging. My supervisor has not only shared his knowledge and expertise with me, but

interaction with a professor who has tailored a course to fit your needs. It was ideal for me to go out

many different areas: research, clinical work, chartered psychology or private practice.”

has become a great mentor in my life.”

and do my research once the coursework was complete.”

www.uleth.ca/sgs Master of Arts Master of Science Doctor of Philosophy Phone: 403.329.2793 Fax: 403.329.2097 sgsinquiries@uleth.ca www.uleth.ca/sgs Master of Science in Management Phone: 403.380.1819

“The faculty at U of L are extremely invested in

Fax: 403.329.2038 msc.management@uleth.ca

the success of each and every graduate student.

www.uleth.ca/man/programs/graduate/

One only has to look at the successes of our graduate students in terms of peer-reviewed

Master of Education Phone: 403.329.2425

publications to see compelling evidence of this.”

Toll free: 1.800.666.3503

Shannon Digweed, PhD candidate

Fax: 403.329.2372 edu.masters@uleth.ca www.uleth.ca/edu/grad/office.cfm

right:

An example of a collage with

a testimonial. In this case the collage elements relate directly to the personal experience of the featured student, alumni or professor at the U of L.

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Collage Elements Environment Element Examples

People Element Examples

Academic Element Examples

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School of Graduate Studies

Psychology

“T his department provides a research-intensive program, granting our graduate students the opportunity to make a contribution to science at an early stage of their careers.” Danny Krupp, post-doctoral fellow

Faculty of Management

Calgary Campus

“I n the small classes at the Calgary campus, I had the opportunity to solve practical scenarios and work with influential professors. As a result, my degree has given me the mindset to succeed and accomplish anything.”

Faculty of Management

International Programs

Skye Dack, BMgt 2006 Founder & President Forget Me Not Charity and Events

Examples of Collages “M y exchange was not only a learning experience, but a life experience that I will remember forever. I improved my second-language skills and made many friends from countries all over the world.”

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Colour Bar Colour also provides consistency among U of L materials and differentiates the university from other schools. We have a colour palette assigned to the university and to each faculty and school. The colour bar grounds other visual elements on a page and includes the sun as a visual signifier of the U of L. It is always placed in the top third of the page and is no more than 20% of the page in height. The colour opacity is set at 80% in the colour bar so that images under it show through. The colour used must be faculty/school appropriate.

Discover the Real U

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rive K 3M4

School of

Graduate Studies

s

The colour opacity is set at 80% in the colour bar

“The faculty at U of L are extremely invested in the success of each and every graduate student.

The colour bar includesOne only has to look at the successes of our graduate students in terms of peer-reviewed minimal text: only a headline publications to see compelling evidence of this.” Faculy of or title. Shannon Digweed, PhD candidate

“Innovative, flexible and up to date – the U of L paved my road to success. The case-oriented learning style really helped with the transition into my professional accounting designation.”

Education

Diego Barbieri, BMgt 2005

Incorrect

Discover the Real U

8

Correct


Colour Palette The U of L has a set of 16 pantone colours for use in materials. Each School and Faculty has a primary colour which is the predominant colour used on materials and a set of secondary colours that are used as accents. The primary colour is used in the colour bar to differentiate the Schools and Faculties from each other.

Pantone 7504

Pantone 375

Pantone 3005

Pantone 1205

Pantone 287

Pantone 629

Pantone 7417

Pantone 7489

Pantone 7495

Pantone 7492

Pantone 192

Pantone 3272

Pantone 1685

Pantone 418

School of

Faculty of

Education

Graduate Studies

Arts & Science

Primary Colour Pantone 7495

Grad Studies Secondary Colours Pantone 7495, 1685, 418, 375, 130, 121

Primary Colour Pantone 3272

Arts & Science Secondary Colours Pantone 3005, 130, 418, 1205, 7504, 629

Primary Colour Pantone 375

Secondary Colours Pantone 287, 7417, 418, 7492, 7504, 121

Faculty of

Faculty of

Faculty of

Management

Health Sciences

Fine Arts

Management

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Pantone 121

Faculy of

Education

Primary Colour Pantone 287

Pantone 130

Health Sciences Secondary Colours Pantone 375, 7504, 418, 3005, 629, 3272

Primary Colour Pantone 130

Fine Arts Secondary Colours Pantone 192, 7492, 7417, 7504, 1685, 121

Primary Colour Pantone 192

Secondary Colours Pantone 7492, 130, 418, 375, 3272, 1205


Photography Photography focuses predominantly on people. We favour images of people doing things â&#x20AC;&#x201C; engaged in research, learning, interaction, creativity. We use both colour and black & white images. Photography that will be used with a collage needs to have a simple, clean composition.

Discover the Real U

Descriptive shots should suggest the sense of space and reveal the natural beauty of the campus.

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Samples of U of L photo styles

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Typography The font we use provides consistency among our materials. We use fonts from the Frutiger Condensed family.

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 Frutiger 67 Bold Condensed

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 Frutiger 57 Condensed

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 Frutiger 47 Light Condensed

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Tone & Manner Our tone and manner stem from our personality. We are… Creative Involves pushing the boundaries, with new ideas, new methods, new activities. Supportive

Lauren Taal | Social Science | Social Studies Education “The environment here is more personable than at some other bigger universities. The class sizes are just right, and with the new 1st Choice Savings Centre for Sport and Wellness, it was the ideal choice for me.”

Means providing the encouragement,

Why did you choose the U of L? I chose the U of L because being from Lethbridge, I felt it was the right place for me. The university is great and close to home. I like that I can still see my family and friends and go to school. I really liked that it is smaller than most universities.

direction and services people need to succeed. Engaging Means finding learning exciting and excitement contagious. Approachable Involves making complex subjects accessible and interesting. Emergent Means always moving, always growing, by expanding what we do well. Our writing style is professional yet conversational. We also appeal to curiosity – we inspire thought. To emphasize the personal, supportive experience here, we tell personal stories of our students, faculty, staff and alumni. We favour interview-style articles and information-rich testimonials.

Favourite class: History Favourite outdoor activity: Rollerblading Favourite place to study: Library cubicles

The environment here is more personable then at some other bigger universities. The class sizes are just right, and with the new 1st Choice Savings Centre for Sport and Wellness, it was the ideal choice for me. Being a basketball player, I had to look at where I would fit into that program as well. What do you like best about the U of L? I like that it is small enough that you can get to know people well. I had many classes in which I started the semester knowing no one. By the end

Writing suggestions Use

Avoid

•O  pen-ended questions that inspire thought E.g., Who will manage organizational futures?

•C  losed questions with simple yes/no answers E.g., Want a degree?

•C  ommon sense words E.g., “turning up the volume” •C  oncrete words that show and tell E.g., “hands and feet” •A  confident but not arrogant tone E.g., “We know that students will succeed…”

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• I naccessible and overly technical language E.g., “auditory increases” • T oo many abstractions or generalizations E.g., “motor skills” •H  esitant or apologetic language E.g., “We hope that students will succeed” • E xclamation marks, which are overblown E.g., Students succeed!

of the semester I had met so many new people. The professors are really friendly and helpful too. If ever anyone has a question, they are always willing to help out. How did you choose your major? I haven’t really chosen one yet. What do you plan to do with your degree? I plan to become a teacher and a coach for younger kids. Do you have any advice for prospective students? Although you may be stressing out about where you want to go to continue your education, remember that you have to choose what is right for you. You need to make a decision that will benefit you and your future. This is a new chapter in your life – don’t be scared to live it.


Putting It All Together Because the collage is a complex image, the rest of the composition needs to be kept simple. The use of white space is important to avoid an overly busy layout.

4” from left edge of page to right edge of box

8.5” x 11” cover

2.25” from top of page to top of picture

1.125” from top of page to top of colour box

Discover the Real U

2.625” from top of page to bottom of colour box

1.5” Height of colour box

{x x } <3

6.5” Height of picture

4

Logo text is .375” from the right edge of cover and

2.25” from bottom of page to bottom of picture

.375”

.375”

The collage should take up no more than 33% of a page.

The bottom of the logo is .375” from the bottom of the cover.

The U of L logo is placed in the bottom right corner. It is always surrounded by white space. Never in the colour bar. Never over collage elements.

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The interior pages are built on the layout of the cover. The top 2.25” of the page is meant for headlines, quotes and images. As with the cover the use of white space on the interior pages is important to avoid an overly busy layout.

2.25” from top of page to top of picture

8.5 x 11 InTerior pages

“Most of my classes give me the opportunity to volunteer for the professor’s research. You get a chance to see what

Look for Your Program

your degree can actually be applied to.” Raina Schemenauer, Psychology

The U of L offers more than 150 programs, so you can find one that’s right for you. You can even combine majors into a single program, complete general studies degrees in some areas, and more. IF YOU DON’T KNOW WHERE TO START, BEGIN BY CONSIDERING YOUR INTERESTS: IF YOU LIKE… Teaching, education, coaching… YOU MIGHT BELONG IN THE… FACULTY OF EDUCATION You’ll get extensive practical experience, professional development, and opportunities to teach abroad and tutor local students. PROGRAM OPTIONS K-12 teaching in any of the following: social studies, art, drama, economics, English, French, Spanish, German, physical education, music, Native education, physics, biology, chemistry, mathematics IF YOU LIKE… Nursing, counselling, health… YOU MIGHT BELONG IN THE… SCHOOL OF HEALTH SCIENCES You’ll experience clinical practice, and rural and urban experiences with different cultural and ethnic groups. PROGRAM OPTIONS Nursing, Addictions Counselling, Public Health

ABOVE

Senior art student Kimiyasu Hayakawa working at his studio. Senior Studio students are allocated individual studio spaces allowing for independent studio practice.

IF YOU LIKE… Art, music, drama, new media YOU MIGHT BELONG IN THE… FACULTY OF FINE ARTS Access the private studio space; clay, wood and metal studios; University of Lethbridge Singers; Vox Musica Choir; Jazz Ensemble; Wind Orchestra; opera workshop; green screen; and digital art studios. PROGRAM OPTIONS Art, Art History/Museum Studies, Art Studio, Dramatic Arts, Technical/Design, Theatre Studies, Performance, New Media, and Music IF YOU LIKE… Business, accounting, computers, finance, marketing, government, labour issues… YOU MIGHT BELONG IN THE… FACULTY OF MANAGEMENT Work on real projects through the Integrated Management Experience, job shadow through the mentors program, gain work experience through co-op education, and study abroad with international exchanges. PROGRAM OPTIONS Accounting, Computer Science, Economics, Finance, First Nations’ Governance, General Management, Human Resource Management & Labour Relations, Information Systems, International Management, Marketing, Political Science

IF YOU LIKE… Science, history, the environment, literature, languages, psychology, geography… Or going into law, journalism, dentistry, engineering, medicine, social work, veterinary medicine… YOU MIGHT BELONG IN THE… FACULTY OF ARTS & SCIENCE Access co-op programs for every major, independent and international study options, and opportunities to do research as an undergraduate. PROGRAM OPTIONS Agricultural Biotechnology, Agricultural Studies, Anthropology, Archaeology and Geography, Art, Biological Sciences, Biochemistry, Canadian Studies, Chemistry, Computer Science, Computer Science and Geographical Information Science, Dramatic Arts, Economics, English, Environmental Science, Exercise Science, French, French/German, French/Spanish, Geography, German, History, Kinesiology, Mathematics, Music, Native American Studies, Neuroscience, Philosophy, Physics, Political Science, Psychology, Religious Studies, Sociology, Urban and Regional Studies, Women’s Studies

“Doing my Exercise Science degree here really inspired me to gain certification in personal training and group fitness instruction. Now I get to instruct my own classes.” Noor Kara, Exercise Science

“My environmental science professor took our class to the river valley to teach us about the life history of cottonwood trees and the geomorphologic characteristics of the Oldman River Basin. It was great to literally have class on the beach, and it was great information to know for my summer job.” Michael Gretzinger, Biochemistry

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On interior pages screened back collage images bleed off of the outside edges of the page. Collage images should be light enough to place type or imagery over in layouts. Collage images should take up no more than 33% of a page. Collage images should not be used as images in the centre of a page or spread.

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The interior pages are based on a 4 column grid for layout.


8.5 x 11 InTerior page Examples

The Real U What should you look for in your university experience? University is an exciting time. It’s a time to pursue your interests, explore the world, make new friends and discover opportunities you didn’t know you had. When you’re choosing a university, look for a place that both challenges and supports you. Look for a place that encourages you to be yourself, yet pushes you to new limits. Look for a place where you can ask your professor questions, learn in hands-on ways and take a range of classes that count towards your degree. With more than 8,000 students, the University of Lethbridge is large enough to provide you with rich opportunities yet small enough to remain dedicated to a personal experience. It’s a place that can bring out the best in you. The average class size at the U of L is 33, and the university consistently receives high marks for teaching. According to the Canadian Undergraduate

A

The Globe & Mail 2007 Report Card gave the U of L an A- for overall quality of education received and satisfaction with university

Survey Consortium 2007 Survey of First Year Students,

experience overall, an A+ for sense of personal safety/

the following percentage of U of L students strongly

security and an A for class sizes.

agree with the following statements:

94% 92% 89%

“In my second year, my anthropology professor asked me to come to Peru to participate in his social archaeological research in the Jequetepeque valley. This was an awesome opportunity for me.”

Most of my professors are reasonably accessible outside of class to help students.

U of L students come from more than 85 countries worldwide. Seven per cent

(Compared with 90% of survey participants)

of the student body consists of

Generally, I am satisfied with the quality of teaching I have received.

international students.

(Compared with 88% of survey participants)

Most of my professors encourage students to participate in class discussions. (Compared with 82% of survey participants)

“My professors from the Faculty of Education always went above and beyond their duty to enhance my learning.” Sarah Heimbecker, Education

Vanessa Lodermeier, General Major in Social Sciences

A layout may have a full page photo as shown here.

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“I am astounded by the sincerity and the personal commitment with which the professors at this university have engaged me, not only as a student, but as an individual.” Qian Zhang, Science Education

A layout may have a photo that stretches accross 2 pages as shown here. The positioning and dimensions of the photo are taken from the cover layout.

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The University of Lethbridge welcomed its first students in 1967. Five years later, University Hall, which was designed by renowned Canadian architect Arthur Erickson, was officially opened and the building became a southern Alberta landmark.

Today, with campuses in Lethbridge, Calgary and Edmonton, the U of L has more than 26,000 alumni around the world.

STUDENT LIAISON AND RECRUITMENT 403.329.2762 inquiries@uleth.ca


Look for Affordability

Look for Housing

Your education is a big investment, and we’re dedicated to helping you succeed. Last year, the U of L gave more than $1.6 million to approximately 1,200 students.

ENTRANCE AWARDS Students beginning studies at the U of L Two Bedroom Single

for the first time, whether just completing high school or transferring from another institution, may apply for Entrance Awards. They range in value from $500 to $5,000, and over half of students who apply for an award receive one.

AFTER YOUR FIRST YEAR The U of L supports students beyond the first year. You may earn these awards based on your academic achievement, onand off-campus community involvement, artistic achievement or financial need.

Additional Award Resources www.alis.gov.ab.ca www.aucc.ca www.canlearn.ca www.millenniumscholarships.ca www.myschool101.com www.scholarshipscanada.com www.studentawards.com

ESTIMATED COSTS

UNIVERSITY HALL DORMS

Townhome, Main Level, Single

OFF-CAMPUS HOUSING There’s plenty of reasonably priced accommodation within walking distance of the university. Visit the Off-Campus Housing website to search for accommodations and get answers to your housing questions.

APERTURE APARTMENTS

www.uleth.ca/och

ON-CAMPUS HOUSING University Hall, Large Suite, Single

The University Hall traditional style dormitory accommodations are furnished bedrooms that are reserved for newly admitted high school students. Full cooking facilities are not available. Therefore, students must purchase a mandatory meal plan for on-campus dining.

We have 596 beds available on campus, with 312 beds reserved for first-year students. Living on campus provides a rich environment for academic success and personal development.

These one-, two- and four-bedroom apartments provide students with all the amenities of home, including full kitchen facilities, semi-private bathrooms and coin-operated laundry facilities.

APERTURE RESIDENTIAL TOWNHOUSES These four bedroom townhouses are located just five minutes from the centre of campus and are reserved for senior students. Study areas, coin-operated laundry facilities, and barbeques are provided in each residential area. Units meeting the needs of those with disabilities are also available.

Tuition and Fees Canadian Students $5,100 International Students $11,639 English for Academic Purposes $8,661 Books $1,000 Living Costs (rent, utilities, food) $3,300-$7,200

Demand is very high for on-campus housing so apply early. For information on how to apply, contact Housing Services at 403.329.2584.

Canadian students in need of financial aid may qualify for government student loans and/or grants. Both federal and provincial funding is available, and your loan remains interest-free while you are a full-time student.

The best way to experience the U of L is to take a campus tour. You can also try the Connections Program, which lets you connect with a student for a full or half day. You’ll be able to attend lectures, labs and tutorials and see what a typical day is like for a U of L student. SIGN UP FOR A CAMPUS TOUR AND/OR THE CONNECTIONS PROGRAM AT: DISCOVER.ulethbridge.ca

WHAT’S NEXT? ADMISSIONS CHECKLIST Use this checklist to ensure you’re ready to get started at the U of L. 1. Apply online at DISCOVER.ulethbridge.ca. 2. If you’d like to live on campus, submit an application for student housing. 3. You’ll receive a postcard from admissions staff, confirming that we received your application. 4. You’ll receive a letter indicating that admissions has started processing your application. 5. After your admission has been processed, you’ll receive an offer letter. It means you’ve been admitted to a program. Congratulations! 6. If you’re an international student, you need to obtain a study permit from www.cic.gc.ca. The International Centre for Students will contact you with more information.

PRIVATE LOANS You may be able to borrow money from a bank or other private financial institution. Contact your bank for further information on private student loans.

7. Send your confirmation letter, along with your Offer of Admission and $75 tuition deposit, by the deadline indicated. This lets us know that you’ve accepted the offer of admission. International students should wait until they receive their study permit/visa before submitting this deposit.

ALBERTA STUDENTS Some awards are available specifically for Alberta residents entering studies and continuing studies at the University of Lethbridge. If you are an Alberta resident, you may be eligible for awards such as the Alexander Rutherford, Jason Lang or Louise McKinney scholarships.

How can you find out more about the U of L?

(per year of study)

GOVERNMENT STUDENT LOANS

At the U of L, you can choose to live on or off campus.

Discover the U of L

Last year, the U of L gave more than $1.6 million to approximately 1,200 students.

8. You’ll receive a registration package. This includes a U of L Calendar, timetable and registration guide, and program planning guide, which help you choose classes and build your schedule. 9. On your registration date, you can register in classes online using the Bridge.

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University of Lethbridge

4401 University Drive Lethbridge, Alberta T1K 3M4 403.329.2762 www.ulethbridge.ca

Back cover layout The U of L logo is placed in the bottom left corner. It is always surrounded by white space. Never in the colour bar. Never over collage elements.

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3.875” from left edge of page to right edge of box

Because the collage is a complex image, the rest of the composition needs to be kept 1.75” simple. The use of white space from top of is importantUniversity to avoid an overly 4401 University Drive of Lethbridge page to top of Lethbridge, AB T1K 3M4 busy layout. 403.329.2793 picture www.uleth.ca/sgs

6” x 9” School | Faculty Brochure cover .75” from top of page to top of colour box School of

Graduate Studies

1.25” Height of colour box

CONTACT INFORMATION School of Graduate Studies University of Lethbridge 4401 University Dr. West Lethbridge, AB T1K 3M4 Phone: 403.329.2793 Fax: 403.329.2097 www.uleth.ca/sgs

n

Master of Arts Master of Science Doctor of Philosophy Phone: 403.329.2793

its am nd nto : rk, y

Fax: 403.329.2097 sgsinquiries@uleth.ca

5.5” Height of picture

www.uleth.ca/sgs Master of Science in Management Phone: 403.380.1819

“The faculty at U of L are extremely invested in

Fax: 403.329.2038 msc.management@uleth.ca

the success of each and every graduate student.

www.uleth.ca/man/programs/graduate/

One only has to look at the successes of our

Master of Education

graduate students in terms of peer-reviewed

Phone: 403.329.2425

publications to see compelling evidence of this.”

Toll free: 1.800.666.3503

Shannon Digweed, PhD candidate

Fax: 403.329.2372 edu.masters@uleth.ca www.uleth.ca/edu/grad/office.cfm

1.75” from bottom of page to bottom of picture

The collage should take up no more than 33% of a page.

The U of L logo is placed in the bottom right corner. It is always surrounded by white space. Never in the colour bar. Never over collage elements.

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2” from top of page to bottom of colour box


The interior pages are built on the layout of the cover. The top 1.75” of the page is meant for headlines, quotes and images. As with the cover the use of white space on the interior pages is important to avoid an overly busy layout.

Background is 100% of the primary pantone colour of the School or Faculty.

6” x 9” InTerior pages

RIGHT :

1.75” from top of page to top of picture

The Edmonton Campus

of the University of Lethbridge.

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033 $ 11,645,971

How can you advance your career? How can you earn the university credentials that Edmonton employers recognize? – While you continue to work?

EDMONTON CAMPUS www.uleth.ca/man/edmonton FACULTY OF MANAGEMENT www.uleth.ca/man INTERNATIONAL PROGRAMS www.uleth.ca/man-int CO-OP EDUCATION

A degree in management

Small class sizes at the U of L are just

Co-operative Education

prepares you for a bright future.

the start. Here, you’ll work closely with

Co-op provides you with an

You’ll choose from career paths

your professors. You’ll receive one-on-

opportunity to gain career experience

in domestic and international

one help with program planning. You’ll

before you graduate through paid

business, government, and

connect with industry mentors.

full-time work terms.

non-profit organizations. You’ll

Complete majors in the most sought-

BACHELOR OF MANAGEMENT

gain a broad understanding of issues and approaches. You’ll be trained for management-level work – to be a leader.

after specializations: s Accounting s Finance s General Management s Human Resource Management &

STUDENT-CENTRED LEARNING

Labour Relations

At the U of L, you’ll integrate current

s International Management

theory and real-life practice. You’ll

s Marketing

develop sophisticated communication,

Classes are offered evenings and

critical thinking and analytic skills. You’ll of course build on the fundamentals – accounting, human resources, marketing, finance, information systems. But, more importantly, you’ll learn to tie the different areas together. You’ll learn how to manage responsibly in a global environment. And you’ll polish the soft skills essential to succeed in any organization.

Saturdays to accommodate your work life. You can study part time or full time. International Programs Exchange programs and work-study programs immerse you in another culture and in global issues. You can take courses that count toward your degree and study wherever your interests take you: Europe, the Middle East, Central and South America, the Pacific Rim.

www.uleth.ca/man-cep

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033

$ 9,084,733

$ 11,645,971

DEGREE – Admission Routes Post Diploma If you have a business-related college diploma, you can earn a Bachelor of Management (BMgt) in as little as two years.

“Finishing my degree at the U of L is allowing me to accomplish my career and educational goals simultaneously. I am able to take courses that interest me in a friendly and relaxed environment; and best of all, it fits my schedule perfectly!”

Post-Secondary Transfer If you’ve completed at least 10 eligible post-secondary courses, talk to us about transferring your credit toward a BMgt degree. Second Degree

Kendra Morton. Marketing Major

If you have a non-business

Edmonton Oilers Hockey Club

“The U of L Edmonton Campus offers a relevant management education, flexible scheduling

baccalaureate degree, inquire about how manycourses you need to earn a BMgt degree. For admission information, visit

MANAGEMENT CERTIFICATES

certificate program. We offer certificates

POST-BACCALAUREATE CERTIFICATE

www.uleth.ca/ross/admissions.

If you’ve completed at least eight

in Finance, General Management,

IN ACCOUNTING (PBCA)

For specific information about

post-secondary courses – or if you’ve

Human Resource Management &

Planning to be an accounting professional?

your diploma, visit

never attended university/college

Labour Relations, International

If you have an undergraduate degree

www.uleth.ca/postdiploma.

but have several years of relevant work

Management or Marketing.

and you did not major in accounting, the

experience – consider a 10-course

10-course PBCA helps you to pursue your CA, CMA or CGA designation.

On interior pages screened back collage images bleed off of the outside edges of the page.

and professors who bring real-world experience into a small class setting.” Morgan E. C. Elliot, BMgt 2004, CA Manager Audit and Assurance Group Private Company Services PricewaterhouseCoopers LLP

Pocket

Collage images use a screen of the primary pantone colour of the School or Faculty of the brochure. The screened images should be light enough to place type or imagery over in layouts. Collage images should take up no more than 33% of a page. Collage images should not be used as images in the centre of a page or spread.

The interior pages are based on a 3 column grid for layout.

19

$ 5,786,517 334,442 93,152 471,358 186,265 456,728 1,756,271


6” x 9” School | Faculty Brochure Outside Flat

University of Lethbridge

4401 University Drive Lethbridge, AB T1K 3M4 403.329.2793 www.uleth.ca/sgs

School of

Graduate Studies

CONTACT INFORMATION School of Graduate Studies University of Lethbridge 4401 University Dr. West Lethbridge, AB T1K 3M4 Phone: 403.329.2793 Fax: 403.329.2097 Amanda Mauthe MSc (Mgt) student

Kyle Franz (MA ’07) PhD candidate, Queen’s University

“My experience in the graduate program at the U of L has been amazing. The faculty members are very supportive and encouraging. My supervisor has not only shared his knowledge and expertise with me, but has become a great mentor in my life.”

www.uleth.ca/sgs

Shaylyn Cunningham (MEd ’06) Family Counsellor, Calgary Health Region

“The greatest advantage of the graduate program at the U of L is its small size. You literally receive one-on-one interaction with a professor who has tailored a course to fit your needs. It was ideal for me to go out and do my research once the coursework was complete.”

Master of Arts Master of Science

“I chose the U of L’s Master of Education program because of its flexibility. The program opens many doors and prepares you to go into many different areas:

Doctor of Philosophy Phone: 403.329.2793 Fax: 403.329.2097 sgsinquiries@uleth.ca www.uleth.ca/sgs Master of Science in Management Phone: 403.380.1819

“The faculty at U of L are extremely invested in

Fax: 403.329.2038

research, clinical work, chartered psychology or private practice.”

msc.management@uleth.ca

the success of each and every graduate student.

www.uleth.ca/man/programs/graduate/

One only has to look at the successes of our

Master of Education

graduate students in terms of peer-reviewed

Phone: 403.329.2425

publications to see compelling evidence of this.”

Toll free: 1.800.666.3503

Shannon Digweed, PhD candidate

Fax: 403.329.2372 edu.masters@uleth.ca www.uleth.ca/edu/grad/office.cfm

Inside flap

Back Cover

Cover

93% of Faculty of Management grads say they would recommend the U of L to others. Lethbridge Campus Faculty of Management University of Lethbridge

CUSC survey of graduating students (2007)

Dr. Mahfooz Ansari Associate Professor, International Management, and Human Resources Management and Organizational Studies

$ 5,786,517 334,442 93,152 471,358 186,265 456,728 1,756,271

Dr. Robbin Derry Associate Professor, Policy and Strategy

Roberto Bello Marketing Instructor

$ 9,084,733

Bello conducts research into the Derry’s current research focuses

concept of social responsibility

on how stakeholders with very

as well as the impact that

“There is nothing so different ideological views corporate activities have on collaborate to accomplish consumer behaviour. practical as a good shared goals. theory. Whatever “It is, to a certain “It is easy to assume theory I teach my degree, easy for activists and businesses students,they practice marketers to influence hold opposing views. in class so they can public opinion. I think But it is more see if it is working. that power should challenging and After all, they are be used not only to exciting to discover going to be the increase profit, but managers of tomorrow, the issues and alsolayout to benefit Back Cover options processes that bring and they need to society.” these groups together understand how to The U of L logo is placed in to work toward manage beautifully the bottom left corner. It is always social change.” and scientifically.”

surrounded by white space.

Never in the colour bar. Never over collage elements.

20

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033

Office of Undergraduate Programs Room E480 4401 University Drive Lethbridge, Alberta, Canada T1K 3M4

THE FACULTY OF MANAGEMENT HAS OFFICES IN CALGARY AND EDMONTON. Calgary Campus

Edmonton Campus

Faculty of Management

Faculty of Management

University of Lethbridge

University of Lethbridge

Room N104

#1100, University of Lethbridge Tower

Senator Burns Building

10707 – 100 Avenue

1301 – 16th Avenue NW

Edmonton, Alberta, Canada

$ 11,645,971 Calgary, Alberta, Canada T2M 0L4

T5J 3M1 Phone: 780.424.0425

Phone: 403.284.8596

Fax: 780.424.0455

Fax: 403.284.8057

edmonton.campus@uleth.ca

calgary.campus@uleth.ca

Phone: 403.329.2153 Fax: 403.329.2253 undergrad.management@uleth.ca

Faculty of Management

University of Lethbridge

Bachelor of Management 4-Year Degree and 5-Year Combined Degree

$ 5,786,517 334,442 93,152 471,358 186,265 456,728 1,756,271

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033

$ 9,084,733

$ 11,645,971

4401 University Drive Lethbridge, AB T1K 3M4 403.329.2793 www.uleth.ca/sgs

Department of Psychology website:

M.A. AND M.SC. ADMISSION REQUIREMENTS:

FUNDING SUPPORT: Graduate Teaching Assistantship:

www.uleth.ca/fas/psy

4-year Bachelor degree with minimum GPA of 3.0 (based on

$7,000 per year

4.0 scale) on last 20 universitygraded courses.

Scholarship: $3,000 per year

School of Graduate Studies website: www.uleth.ca/sgs sgsinquiries@uleth.ca Phone: 403.329.2793 Fax: 403.329.2097

PH.D. ADMISSION

Research Assistantship opportunities available from

REQUIREMENTS: direct application with an M.Sc.

research supervisor: min. $7,000 per year

or transfer from U of L M.Sc. program with minimum GPA of 3.5 (based on 4.0 scale) on all graded Master’s level courses.

Graduate Student Travel Award: M.A. and M.Sc. $500 and Ph.D. $1,000

APPLICATION DEADLINES: March 1st for May or September start date

Dr. Drew Rendall conducting research on baboons at his field site in South Africa

MA MSc Entrance and Continuing

Scholarships and Student Finance opportunities also available

May 1st for September start date

TUITION FEES: Please refer to the University of Lethbridge Calendar:

October 1st for January start date

www.uleth.ca/reg/calendar/

“The more Application I’ve continued the more fee: $60 my education, index.html I’ve realized that it’s one thing to go through life – GRADUATE COURSE it is something entirely different to understand it.” REQUIREMENTS: M.A. and M.Sc.: two to four Rees Barnett, Finance Major courses Ph.D.: maximum of six courses

Sch

Ps


5.5” x 8.5” School | Faculty Brochure cover

3.5” x 8.5” Brochure cover .75” from top of page to top of colour box

1.75” from top of 4401 University Drive page to top of Lethbridge, AB T1K 3M4 403.329.2153 picture

Faculty of Management

Faculty of Management

Co-operative Education and Internships “The unique feature

www.uleth.ca/man

$ 5,786,517 334,442 93,152 471,358 186,265 5” 456,728 Height of1,756,271

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033

picture $ 9,084,733

$ 11,645,971

of this program is that it not only offers the opportunity to build on theoretical knowledge and gain hands-on experience, but it also presents various business components. The skills I acquired have already proven invaluable in receiving a full-time job offer, and it’s incredible to see that what I learned during my undergrad studies already has relevance in the marketplace.”

1.25” Height of colour box

4401 University Drive

2” from top of page to bottom of colour box

Lethbridge, AB T1K 3M4

Faculty of

www.uleth.ca/man

Management

INFORMATION SYSTEMS MAJOR http://www.uleth.ca/man/programs/majors/is/

Information Systems

t

3.875” from left edge of page to right edge of box

WHAT CAN I DO WITH A MAJOR IN…? http://www.uleth.ca/ross/ces/majors.html Lethbridge Campus Office of Undergraduate Programs Room E480 4401 University Drive Lethbridge, Alberta, Canada T1K 3M4 Phone: 403.329.2153 undergrad.management@uleth.ca Calgary Campus Room N104 Senator Burns Building 1301 – 16th Avenue NW Calgary, Alberta, Canada T2M 0L4

ABHIJEET BAHL, BMGT 2008

“I credit the MIS program from the U of L for

“Completing a co-op designation was one of the Phone: 403.284.8596 motivatedcalgary.campus@uleth.ca metotodifferentiate achieve mymyself educational and career goals.”Edmonton Campus soft skills from the others instilling in me the knowledge and skill-set

besttodecisions I made. My necessary get my career started, as co-op well as terms the

Brittanybackgrounds. Howard, BMgt ‘08, Accounting Analyst, Nexen Inc. with similar Discussions with peers Co-op Alumna – Imperial Oil Ltd. who have similar degrees from other schools have

lead me to the conclusion that you’ll be hardpressed to find another MIS program in Canada

#1100, University of Lethbridge Tower 10707 – 100 Avenue Edmonton, Alberta, Canada T5J 3M1 Phone: 780.424.0425 edmonton.campus@uleth.ca

that provides its students this unique mix of

1.75” from bottom of page to bottom of picture

technical, strategic-business, and soft skills.” CHRISTINE MILLER PROJECT MANAGER, CALGARY HEALTH REGION BMGT 2003

$ 11,645,971

The collage should take up no more than 33% of a page.

The U of L logo is placed in the bottom right corner. It is always surrounded by white space. Never in the colour bar. Never over collage elements.

21

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033


3.5” x 8.5” brochure outside flat

4401 University Drive

Faculty of Management

Lethbridge, AB T1K 3M4

Faculty of Management

Faculty of

www.uleth.ca/man

Other Title Here

ABHIJEET BAHL, BMGT 2008

“I credit the MIS program from the U of L for instilling in me the knowledge and skill-set necessary to get my career started, as well as the soft skills to differentiate myself from the others with similar backgrounds. Discussions with peers who have similar degrees from other schools have lead me to the conclusion that you’ll be hardpressed to find another MIS program in Canada

Management

INFORMATION SYSTEMS MAJOR

Information Systems

“The unique feature of this program is that it not only offers the opportunity to build on theoretical knowledge and gain hands-on experience, but it also presents various business components. The skills I acquired have already proven invaluable in receiving a full-time job offer, and it’s incredible to see that what I learned during my undergrad studies already has relevance in the marketplace.”

http://www.uleth.ca/man/programs/majors/is/ WHAT CAN I DO WITH A MAJOR IN…? http://www.uleth.ca/ross/ces/majors.html Lethbridge Campus Office of Undergraduate Programs Room E480 4401 University Drive Lethbridge, Alberta, Canada T1K 3M4 Phone: 403.329.2153 undergrad.management@uleth.ca Calgary Campus Room N104 Senator Burns Building 1301 – 16th Avenue NW Calgary, Alberta, Canada T2M 0L4 Phone: 403.284.8596 calgary.campus@uleth.ca Edmonton Campus #1100, University of Lethbridge Tower 10707 – 100 Avenue Edmonton, Alberta, Canada T5J 3M1 Phone: 780.424.0425 edmonton.campus@uleth.ca

that provides its students this unique mix of technical, strategic-business, and soft skills.” CHRISTINE MILLER PROJECT MANAGER, CALGARY HEALTH REGION BMGT 2003

$ 7,796,100 350,600 110,860 521,179 243,486 567,713 2,056,033 $ 11,645,971

3.5” x 8.5” Cover layout option

One out of every four new jobs created between now and 2012 will be IT-related. Ever tried to buy something from a poorly designed website and thought it could be done better? Always the first to learn about the latest thing online and then teach your friends about it? Enjoy problem-solving and puzzles? Information Systems (IS) is for you if you love to solve problems, have an aptitude for both business and technology, can communicate well and can handle a lot of things flying at you at one time. Information technology and information systems are key competitive weapons. In fact, roughly half of an organization’s capital expenditures are on information systems. IS professionals work closely with people at all levels of the organization. They combine their understanding of managerial issues and business processes with their technical knowledge to help others work better. AS AN IS PROFESSIONAL, YOU CAN WORK ANYWHERE IN THE WORLD, IN A WIDE RANGE OF INDUSTRIES, AS A s Systems/Business Analyst s Database Designer/Administrator s Software Developer s Security Officer s Network Administrator/Analyst s Web Developer s Computer and Information Systems Manager s Management/Systems Consultant s Project Manager s Systems Support Personnel s ultimately, Chief Information Officer

22

3.5” x 8.5” brochure inside

WHAT YOU’LL STUDY As an IS major you’ll study how computer technologies can solve business problems. You’ll explore issues such as how to collaborate when the new-product development team lives on different continents. How to interface effectively and securely with suppliers and customers. How to ensure that decision makers have exactly the information they need. How to protect against hackers. You’ll study analysis, design and development of computer systems. You’ll study networks and telecommunications. You’ll be the first to see the new applications and the revolutionizing technologies. You’ll become an expert in gathering, organizing, analyzing, reporting and transmitting information. And, throughout, you’ll learn to assess organizations’ information and communication needs. SYSTEMS

TECHNOLOGY

MANAGEMENT

COURSE SEQUENCE Because of the tight program structure and because not all courses are offered every semester, be sure to follow the required sequence:

GAINING EXPERIENCE Through the Co-op program, you can be placed in work settings that directly apply your IS knowledge and introduce you to potential employers. There are 4-, 8- and even 16-month work terms, and you can work in companies in Alberta, across Canada, even around the globe. You decide. OUR STUDENTS HAVE HELD CO-OP PLACEMENTS IN SUCH ORGANIZATIONS AS s Agrium s Alberta Employment, Immigration & Industry s The Banff Centre s Calgary Airport Authority s Canadian Natural Resources Ltd. s City of Calgary s Conoco Phillips s Enbridge s IBM s Microsoft s Research in Motion (RIM) s Shell Canada s Suncor s Syncrude s University of Lethbridge

FALL, YEAR 1 MGT 3830 - Database Applic’s MGT 3061 - Info Systems & Mgmt CPSC 1620 - Programming I

FALL, YEAR 2 MGT 4840 - Systems Analysis

SPRING, YEAR 1 MGT 2070 - Operations & Quantitative Mgmt

MGT 4380 - Issues in Info Systems

but also (and perhaps even

MGT 3920 - Project Mgmt (recommended)

more so) the business skills

MGT 3821 - Visual Programming

MGT 3822 - Object-Oriented Programming

SPRING, YEAR 2 MGT 4841 - Systems Design

“In my role at Enbridge, I require not just my IS skills

that I developed during my education. It is the combination of both skill sets that is absolutely essential to the success of new grads.” Rick Salmon, Information Systems Co-op Student at Enbridge Inc.


Ad layout – Ad headlines are placed in the colour bar.

Discover the Real U

“Exploring different types of industry through the co-op program has helped me narrow my career path and gain experience in commercial research, private business and graduate studies. Through the co-op program I have completed work terms in the quality control lab of a local brewery, at the Lethbridge Research Centre for the WEBs project and through the U of A assisting graduate student research.” Michael Gretzinger, Biochemistry

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

For more information call 403.284.8596 or visit us at www.ulethbridge.ca

23


Black and white Ad layout

Discover the Real U

â&#x20AC;&#x153;Exploring different types of industry through the co-op program has helped me narrow my career path and gain experience in commercial research, private business and graduate studies. Through the co-op program I have completed work terms in the quality control lab of a local brewery, at the Lethbridge Research Centre for the WEBs project and through the U of A assisting graduate student research.â&#x20AC;? Michael Gretzinger, Biochemistry

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

For more information call 403.284.8596 or visit us at www.ulethbridge.ca

24


Vertical Ad layout

Discover the Real U

â&#x20AC;&#x153;E xploring different types of industry through the co-op program has helped me narrow my career path and gain experience in commercial research, private business and graduate studies. Through the co-op program I completed work terms in the quality control lab of a local brewery.â&#x20AC;? Michael Gretzinger, Biochemistry

Consequat. Lorem ipsum met consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea comt. Consequat. Lorem ipsum Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna

aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor

For more information call 403.284.8596 or visit us at www.ulethbridge.ca

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Horizontal Ad layout without quote

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper For more information call 403.284.8596 or visit us at www.ulethbridge.ca

Discover the Real U

consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet consectetuer adipiscing elit. Sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper

Discover the Real U

For more information call 403.284.8596 or visit us at www.ulethbridge.ca

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ULBrandWorkbook