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BRAND is a four letter word: Positioning and The Real Art of Marketing by Austin McGhie [Free Ebook] #Mobi Read Online BRAND is a four letter word: Positioning and The Real Art of Marketing By Austin McGhie Best Ebook download #pdf http://ebooksnew.us/?book=?book=1599323273 #ebook #epubs #epubdownload #RTF #Mobipocket

Book details ●

Author : Austin McGhie

Pages : 288 pages

Publisher : Advantage Media Group

Language :

ISBN-10 : 1599323273

ISBN-13 : 9781599323275

Book Synopsis In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with ?branding? and instead focus on the real work of marketing: positioning. In fact, McGhie believes there?s no marketing problem or opportunity that can?t be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer?s stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand.Drawing on his 30-year career working with some of world?s best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in

BRAND is a four letter word: Positioning and The Real Art of Marketing by  

Read Online BRAND is a four letter word: Positioning and The Real Art of Marketing By Austin McGhie Best Ebook download #pdf http://ebooksn...

BRAND is a four letter word: Positioning and The Real Art of Marketing by  

Read Online BRAND is a four letter word: Positioning and The Real Art of Marketing By Austin McGhie Best Ebook download #pdf http://ebooksn...

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