UKUBANG BOOKLET OVERSEAS
ME ED DIIA A KKI T IT
PRODUCT DESCRIPTION The Ukubang Booklet is a publication developed by Ukubang in association with official, tourism bureaus and travel specialists. It is themed for specific overseas travel destinations (cities or countries) to make product discounts available for visiting Chinese tourists. The Ukubang Booklet helps Chinese FIT customers access overseas travel information and useful coupons to help them save money and have fun during their holiday.
Main Destination Detail Content ·Coupons offered by local brand vendors, including hotels, shopping outlets, restaurants, attractions, tours, performances, entertainment, car rental, outdoor activities and other services ·Introduction of the destination's history, culture and folk customs ·Introduction to travel highlights, featured tour packages, theme events, etc ·Tips for overseas travelers ·Destination photo highlights
Ukubang Booklet Users Demographics: Middle class and wealthy Chinese FIT Travelers Characteristics: Energetic, fond of travel, adventurous, multi-lingual Age range: 24-45 High-income Overseas travel experience: 2-3 times each year
Free Distribution Channels Online Channels Ukubang.com and Ukubang App Ukubang@Weibo and Wechat Sina Weibo platform
Circulation and Publication Date Published annually in March Print circulation 20,000 copies (no cover price)
Offline Channels FIT Departments of Domestic Tour Wholesalers Shanghai Pudong Int'l Airport and Hongqiao Int'l Airport Foreign Consulates Overseas Tour Operators Overseas Brands
Get Involved Now Ukubang Brand Vendors are recommended by official tourist bureaus, reputable media, travel experts and specialists. Brand Vendors are encouraged to offer exclusive coupon privileges to Ukubang users. A wide variety of brand vendors are eligible for inclusion, including hotels, shopping outlets, restaurants, attractions, tours, performances, entertainment, car rental, outdoor activities and other services. Destination and vendor information and coupons will be displayed at the same time on Ukubang's website and App. This strategy establishes an integrated three-dimensional online and offline marketing approach which is helpful and convenient for Ukubang users. The target market is outbound FIT customers. Our aim is to increase business opportunities for overseas brand vendors and improve their sales revenue.
Ukubang Booklet Sample Size: 145mm*100mm Pages: 136p Front and back covers: 300g card paper with matt Inside pages: 132p, 200g coated paper Printing: four colour printing Bookbinding: perfect binding
Ukubang Booklet Advertising Rates (US$) Back Cover
7,500 per year
6,500 per year
6,350 per year
6,500 per year
5,840 per year
6,000 per year
Additional design services attract a 15% premium on advertising rates. If vendors want a priority page or dedicated advertising position, an extra 10% loading is applied.
Brand Vendor Profile Promotion Package: US$ 9,200 per year
will offer the following services in this package Ukubang Booklet project 路Two general pages in Ukubang Booklet 路Translation, editing, image processing of all information provided by brand vendors 路Design and typesetting of the two-page content
will offer the following services in this package Ukubang.com website and Ukubang App 路Translation, editing, image processing of all information provided by brand vendors 路Uploading text and images 路Brand vendor introductions (text & images) will be displayed on the Ukubang.com website and Ukubang App for one year free of charge. (Figure 1 & 2) 路The discount offers and sales activities of brand vendors (text & images) will be displayed on Ukubang.com website and Ukubang App for one year free of charge. (Figure 3 & 4)
2 1 3
will offer the following services in this package Ukubang @ Weibo and Wechat Platforms 路One week of Weibo banner promotion (Figure 5) and text promotion once or twice a year 路Wechat platform promotion once or twice a year
will offer the following services in this package Brand Vendors will be featured on Ukubang's Official Strategic Partner platform and included on the Sina Travel platform of Sina.com