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Table of Contents
2 Introduction: UK Experts are Breaking the US Market
UK DELEGATION COMPANIES 5 2mee 6 Filmily 7 Designwerk. 8 Miomni 9 Halfspace 10 Engagecraft 11 In Crowd 12 Hawk-Eye 13 Dizplai 14 LiveWire Sport 15 PTI Digital 16 OnePlan
17 WORKSHOP WITH RICHARD AYERS
18 DIT Team Contact Details
UK Sports Experts are Breaking the US Market Sport is a national obsession in the UK -- watching, playing and celebrating sport is at the heart of British life. It is no surprise then that the UK sports economy sector has a reputation for creative and ingenious solutions that respect tradition while pushing the boundaries of innovation. The unique characteristics of the UK market, the global reputation of its teams and leagues, and the underpinning culture of creativity and innovation have laid the foundation of why the UK has given birth to so many renowned sports strategy and technology companies.
Our delegates have worked with Olympics and Paralympic Games, Premier League, MLB, NFL, UEFA, World Rugby, CAF, Formula 1, FIFA, NASCAR, Wimbledon, and so much more. This year feels like the cusp of a fever pitch as American teams, leagues and venues anticipate
This spring, The Department for International Trade (DIT) is bringing twelve UK companies to Atlanta and Los Angeles to showcase our best-inclass businesses to globally-influential leaders. These carefully selected companies have excelled in delivering new fan engagement solutions across mobile, social, venue transformation, brand strategy, and the metaverse. The Trade Mission delegates have been involved in over a hundred major sporting events in the UK since London 2012, and we are certain that every major event for the next decade will continue to rely on British innovation to exceed fan expectations and reach wider audiences.
hosting dozens of global sporting events in the coming decade. Now is the time to develop new strategies that will reach bigger audiences across a wider set of demographics, and put your businesses at the cutting edge of innovative solutions. We are excited for you to meet the next generation of creative sports companies and look forward to bridging new partnerships.
Debbie Adler Sector Director, Creative, Media & Sport, North America DIT
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Mission Delegates
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Our delegates have worked with globally renowned clients:
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Instant Human Hologram Messaging Contact Phil Pooley Director phil.pooley@2mee.com Phil Pooley LinkedIn
2mee LinkedIn www.2mee.com
About 2mee
Clients include
2mee is based at the University of
Sportsbet.io, QPR FC, TV.Fit, City of Neom, Zellebrate, Medsii, Orange County Soccer Club, Press Association (PA MEDIA)
Section 1 where it has been developing a York technology that sends 'people as Mission messages'. Companies This breakthrough platform is a
disruptor in the customer engagement space, delivering targeted human messages to your audiences. Results are mind blowing with engagement increases of up to 2000% compared to standard text messaging. Send your sports stars, ambassadors and legends directly to your digital platforms, with full reporting and campaign management. 2mee delivers the next generation of digital fan engagement. 6
Section 1 Mission Companies
About Phil Phil originally has a background in corporate finance having founded, built and exited his own City of London based business. Having advised on over 50 IPO’s on the London Stock Exchange many of which had a technology focus he decided he would rather invest and work more closely with growth companies. Since the sale of his business in 2013, Phil has invested his own capital, taking either a consultancy or a Directorship at companies where he is invested. Phil has been invested in and working closely with 2Mee since April 2019. He is an avid sports enthusiast, particularly rugby and soccer, a regular golfer and tennis player. He is also a successful racehorse owner and breeder.
Mobile Fan Engagement
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Capture and Curate Shareable Video Contact Andy Doyle Founder andy@filmi.ly Andy Doyle LinkedIn
Filmily LinkedIn www.filmi.ly
About Filmily
Clients include
Todays fans expect more -- they
San Francisco 49ers, Wasserman, England Rugby, St Louis Blues (NHL), 1. FC Koln, USTA.
Section want1to join in, show support, and
instantly be rewarded. They want to Mission feel like they are part of the team. With Filmily, you can harness the Companies power of your obsessed fans by capturing and curating infinitely engaging and sharable video content. Fans can create digital tickets and digital scrapbooks. Filmily can put your fans in crowds on screens in stadium, and on social. Our unique reporting allows us to give unique insights into your fans and the brands they love.
About Andy Andy is the founder of Filmily, a unique and patented AI Driven SaaS Fan Engagement Platform, automating curation of content recorded on fans phones. Filmily is the culmination of over 25 years working in digital media and TV.
With Filmily, you can harness the power of your global fan base.
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Section 1 Mission Companies
Mobile Fan Engagement DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Brand Strategy and Design Agency
Contact Cristian Cook Founder / CEO ccook@designwerkusa.com Cristian Cook LinkedIn
Designwerk LinkedIn www.designwerk.co.uk
About Designwerk
Clients include
Designwerk is a proudly independent
UEFA, CAF, MLS, La Liga, , Club de Foot Montréal, Chelsea FC, San Jose Earthquakes, Amazon Prime, European Pro Club Rugby (EPCR), Heineken, Cisco, Levis, Laver Cup, Infront Sports and media, Dorna, SBK...
Section 1 of dedicated and experienced group
business strategists and Mission entrepreneurial creative thinkers who all share one common goal: to create Companies greatness. Designwerk challenges the status quo by focusing on strategic thinking, collaborative teamwork and commercially focused action plans. Working across the full spectrum of brand building, Designwerk has been delivering instant recognition to the likes of Amazon Prime with global campaigns that touch the lives of billions to helping CAF harness the power of football (Soccer) by uniting schools across Africa to empower every young person the ability to play. 6
Section 1 Mission Companies
About Cristian Cristian has almost 20 years agency experience helping sports organizations maximise their people, operational performance and revenue potential. He is trusted by many of the oldest and most iconic brand names in sport, from the Emmy-award winning Americas Cup to The Open and the UEFA Champions League. Cristian has been helping transform the very fabric of tennis and how it's being delivered through his latest partnership with Roger Federer's Laver Cup since its inception point.
Brand, Marketing and Data Strategy
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Gamification Technical Solutions Contact Mike Venner CEO mike.venner@miomni.com Mike Venner LinkedIn
www.miomni.com
About Miomni
Clients include:
Miomni is a technology company specialising in sports gaming, leisure, entertainment and related industries.
Carnival Cruises - Wynn Resorts Portsmouth Football Club - Station Casinos - Monarch Group
For over a decade Miomni has been working with and delivering proven best-of-breed solutions for some of the largest corporations in the US gaming space and R&D for the likes of Microsoft, Intel and Nokia.
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Miomni LinkedIn
About Mike Mike has over 30 years of experience as an entrepreneur within the technology industry. Mike combines his vast experience and knowhow with proven expertise to architecture cutting edge solutions to solve technical issues within the sports, gaming, leisure, entertainment and converging industries.
Section 1 Mission Companies
Mobile Fan Engagement DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Full-Service Data-Led Strategy Agency Contact Sanjit Atwal Co-Founder sanjit@halfspace.co.uk Sanjit Atwal LinkedIn
www.halfspace.co.uk
About Halfspace
Clients include
Halfspace Group are a full-service
UEFA Super Cup, Badminton England, Velon, Lincoln City FC, Sunset + Vine, Snack Media, British Racing Motors, FA National Futsal, WTF1, Sutton United FC, The Telegraph, Orange County Soccer Club Dorna, SBK
Section 1 agency focusing on the data-led
sectors of sport, media & Mission entertainment. With a mix of proprietary technology and industry Companies expertise, Halfspace Group have been recognised at the Sports Industry Awards as the market leaders in Data & Business Impact.
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Halfspace LinkedIn
The Halfspace Group consists of six agencies all working together linked by ecommerce-grade data & technology. The group operates over Data (Business strategy, CRM, data clean rooms +), Creative (branding & design), Content (video production and social media), Media Planning + Buying (programmatic, paid social etc) and Development (web builds, technology development +). Section 1 Mission Companies
About Sanjit Sanjit Atwal is Co-Founder at Halfspace Group and was previously Co-Founder at high-growth UK sports media start-up Squawka (majority acquired by FremantleMedia in 2016 & sold to Catena Media in 2018). Sanjit has a 20+ year background in film, advertising, digital marketing, technology and sports marketing. Over his career Sanjit has been recognised with many awards included Entrepreneur of the Year (WCIT), Leaders 40 Under 40 and Asian Sport Lists Marketing Leader of 2021.
Brand, Marketing and Data Strategy
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Sports Gamification Solutions Contact Rupert Pratt Managing Director rupert@engagecraft.com Rupert Pratt LinkedIn
www.engagecraft.com Engagecraft Touch
About EngageCraft
Clients include
EngageCraft works with the world's
UEFA, FIFA, Bundesliga, ATP, European Tour, Major League Soccer, Televisa Deportes, Odds Checker
Section 1 sports federations, media leading
companies and sponsors to deliver Mission innovative digital fan engagement platforms that engage, grow and Companies monetise their digital fanbase / inventory. See our new product: Touch We deliver robust and scalable products that can be distributed across major international tournaments. Our clients increase users and engagement, acquire 1st party fan data plus activate sponsorships and grow revenue. We have extensive experience across the betting industry and have recently launched our new www.touch.global platform into the USA with oddschecker.com 6
EngageCraft LinkedIn
Section 1 Mission Companies
About Rupert A sports marketing expert with over 20 years’ experience working for international sponsors and rights holders. Rupert co-founded and ran Generate Sponsorship for 13 years, one of the UK’s leading sports marketing agencies, working across integrated brand and rights holder campaigns prior to its sale to Mission Marketing PLC. He has spent the last few years consulting across the sport’s digital and technology sector focused on the development and monetization of digital fanbases & rights. Rupert joined EngageCraft as an investor & senior member of the management team.
Brand, Marketing and Data Strategy DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Data-powered Digital Experiences
Contact Aidan Cooney CEO aidan cooney email Aidan Cooney LinkedIn
InCrowd LinkedIn www.incrowdsports.com
About InCrowd
Clients include
Exclusively serving sport for 7 years with
UEFA, FIFA, EFL, RFL, Euroleague Basketball, Premiership Rugby, URC, Formula 1, ECB, ICC, Sportfive and multiple clubs across the UK Premier League and the Championship.
Section 1 clients worldwide, InCrowd offers 40+
app, web, data and in-stadia solutions Mission powered by a market leading customer data & experience platform (CDXP), Companies built to create dynamic connections between fan data & content, delivering great fan experiences and capturing missed revenue from digital audiences. Alongside this advanced technology, InCrowd's supporting content delivery and strategic consultancy services help leagues, clubs, federations, venues and sports media maximise the full potential of dedicated and passionate sports fans, driving significant ROI for both the organisation and commercial partners.
About Aidan Aidan Cooney is founder and CEO of InCrowd and the founder and former CEO of Opta, the world’s leading sports data business. Aidan has played a central role in the advancement of sports data & statistics and now heads up a team driving the evolution of the sports fan experience with innovative and data powered sports marketing technologies.
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Brand, Marketing and Data Strategy
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Broadcast Analytics and Fan Experience Technology Contact Rufus Hack CEO
Hawk-Eye LinkedIn
rufus.hack@hawkeyeinnovations.com
www.hawkeyeinnovations.com
Rufus Hack LinkedIn
About Hawk-Eye
Clients include
Hawk-Eye is a leading innovator in
FIFA, UEFA, EPL, Serie A, Bundesliga, ATP, AELTC, ICC, Sky Sports, World Rugby, Nascar, MLB, NFL, NHL, NBA, MLS
Section 1 technology. First used as a sports
broadcast tool to analyse decisions in Mission Cricket, Hawk-Eye has now become an integral part of over 20 sports and Companies every year covers 20,000 events across 500+ stadiums in over 90 countries. Hawk-Eye is part of Sony Sports and has offices around the world. We work with 23 of the 25 biggest sports federations globally providing officiating services (eg. VAR and GLT), ball and player tracking (eg. line calling in Tennis) , data insight, virtual recreation, fan engagement and more.
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About Rufus Rufus is the CEO of Sony Sports encompassing Hawk-Eye Innovations and Pulselive, two of the marquee brands in the global sports tech industry. He was previously the COO of the PGA European Tour and Ryder Cup, and prior to that a strategy consultant in the sports and media space.
Section 1 Mission Companies
Brand, Marketing and Data Strategy DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Engage and connect with audiences through data driven graphics
Contact Ed Abis Managing Director ed@never.no Ed Abis LinkedIn
Dizplai LInkedIn www.dizplai.com
About Dizplai
Clients include
Working with global broadcasters, sports properties, brands, and digital content creators to interact with and connect audiences through engaging formats.
BBC, ITV, BT Sport, Sky Sports, DAZN, Optus, Bell Media, QVC and Premier League Football Teams; Manchester City FC, Leicester City FC and Southampton FC.
Our multi-award winning cloud-based data display platform gives producers the tools to deliver real-time content and graphics straight to air. With a world of data at your fingertips, you can source, edit, and curate real-time social media, messaging apps, and data feeds via a web browser. Drive audience interaction and power polls, competitions or feature audience generated content in your broadcast, and combine sourced content with cloud or hardware graphics for any production.
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Section 1 Mission Companies
About Ed Ed Abis is the Managing Director of Dizplai, a cloud-based data display platform. Supporting production teams with the tools to deliver datadriven graphics live to air, for global broadcasters, sports properties, brands, and content creators to connect audiences through engaging formats. Ed developed his strong commercial and content strategy skills at English Premier League’s Burnley FC. Going on to work for Nike, ITV, Manchester United, and Perform (now DAZN), delivering expansive partnership deals with global rights holders and brands.
Brand, Marketing and Data Strategy
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Social Media Strategy Agency Contact Neil Pakieto CCO neil@livewiresport.com Neil Pakieto LinkedIn
www.livewiresport.com
About Livewire Sport
Clients include
LiveWire Sport is a multi-award-winning
Premier League, Amazon Prime, Formula 1, World Rugby, ATP, NFL UK, Red Bull Media, UEFA, FIFA, Discovery/Eurosport.
Section 1 that delivers digital consultancy agency and content for some of the biggest Mission organisations in sport. Companies We speak to 150 million social media
users on a daily basis on behalf of our clients whether that’s managing the social media channels for The Premier League & Formula 1 or producing live Facebook and Snapchat shows for Wimbledon & Eurosport respectively. We specialise in growing & engaging sports audiences; building brands globally through captivating content; developing content-led strategies and campaigns; and harnessing the commercial power of our clients through in-depth knowledge, expertise & experience. 6
Livewire Sport LinkedIn
Section 1 Mission Companies With offices in London, Switzerland, LA, New York and affiliates throughout the rest of the world, we have local expertise that reaches around the globe.
About Neil Neil has worked in sport for more than 20 years across multiple verticals and countries. For the last seven years, he has been at the helm of LiveWire Sport. Neil's career in sport journalism, publishing, content, brand consultancy and tech has provided a great kaleidoscopic view into how content creation and consumption has evolved over the past 15 years. He has lived and travelled throughout the US working with the New York Times whilst playing rugby for New York Athletic Rugby Club.
Brand, Marketing and Data Strategy DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Digital Transformation for Sport and Entertainment Events Contact Mike Bohndiek CEO mike@ptidigitalgroup.com Mike Bohndiek LinkedIn
PTI Digital LinkedIn www.ptidigitalgroup.com
About PTI Digital
Clients include
PTI is a digital transformation
Oakview Group & Co-op Live; Wasps & CBS Arena; Bristol Sport & Ashton Gate; Edgbaston Stadium; NEC Group; Premiership Rugby; London Stadium; Norwich City; City Football Group
Section 1 consultancy which specialises in driving smart, scalable and sustainable Mission revenues for the Sports and Entertainment industries through a Companies holistic digital-led commercial vision.
About Mike Our approach combines the revolutionary vision of our Digital Transformation Pyramid with an evolutionary approach. Whilst the endgame is genuinely transformational, we move at our clients' pace. Placing short term needs into the context of a broader longterm roadmap enables discussions about “cost” to become discussions about “investment”. Whereas many rush into the “what?” PTI always start with “Why?” 6
Mike has 16-years’ experience in Sports and Entertainment across technology, digital and commercial. Having worked with 30+ clubs and venues, including two notable stadium transformations with Arsenal and West Ham United, Mike founded and leads PTI as CEO, responsible for business direction and strategy. Reach out to discuss how PTI are expanding and where partnerships could be considered.
Section 1 Mission Companies
Digital Venue Transformation
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DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
Venue Planning Platform Contact Paul Foster Founder and CEO paul@oneplanevents.com Paul Foster LinkedIn
www.oneplanevents.com
About OnePlan
Clients include
OnePlan is a visual planning platform
LA Clippers, SoFi Stadium, FIBA (World Basketball), World Triathlon, City of San Diego, City of Gold Coast, Silverstone, Arsenal FC, Chelsea FC, Paris 2024 Olympic and Paralympic Games
Section 1 for events and venues. The core
solution enables sports organizations Mission to plan safe and successful events, and the hyper-realistic Venue Twin platform Companies opens new opportunities for stadiums to plan and monetize their real-world venue. Used by over 5,000 events in 104 countries, OnePlan combines characteristics of CAD with the latest mapping technology in an easy-to-use solution. Combined with Venue Twin, it gives teams and their stakeholders powerful tools to interact with any time, anywhere.
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OnePlan LinkedIn
OnePlan’s software is used by worldleading sports clubs and organizations including for the Paris 2024 Olympic Section 1 Mission Companies and Paralympic Games.
About Paul As the Founder of OnePlan, Paul leads a team of event planning experts and developers to deliver an integrated, hyper-realistic venue planning platform. It creates an interactive digital twin environment for venue operators, event planners and their stakeholders to collaborate on site plans in real-time. OnePlan have digitally twinned the LA Clippers new home, the Intuit Dome, the Commonwealth Stadium in Edmonton and are currently building digital twins of all 40 Paris 2024 competition venues.
Digital Venue Transformation
DIT US Sports Economy Trade Mission: Leadership in Future-Proofing Fan Engagement
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Future-Proofing Fan Engagement: An Outcomes-Driven Workshop to Brainstorm Your Biggest Challenges Workshop led by Richard Ayers Richard has been delivering innovation and transformation through digital and technology since 1995. He is seen as one of the leading thinkers in sports marketing, media and fan engagement.
About Seven League
The UK is leading Seven League help sports the shift to a clean organisations become media energy economy, businesses. They are content, tech and creating significant marketing veterans who make your digital services creatively valuable and investment commercially viable by transforming opportunities. the connection between sports, audience and sponsors.
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Current clients include: FIFA, NBA, NFL, NHL, Sport England, UEFA and 52 of the football associations in Europe, FC Barcelona, Juventus, Minnesota Vikings, Leicester City, England Netball, The FA, the Premier League, twitch and RIOT games.
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Originally a BBC journalist who launched BBC News online in 1997, Richard has spent all of his career in media, content, marketing and technology. He worked in telco, games, film, music, newspapers and publishing before he founded leading European sports digital marketing agency Seven League in 2012 after 2 years as the first Head of Digital for Manchester City FC, the most innovative football club in the world. In 2021, Seven League became part of IMG, an Endeavor company. Richard’s latest innovation is ReMatch – the Sporting Time Machine - a unique immersive entertainment experience company focused on sport that delivers both real-world and virtual-world experiences to connect generations of audiences. Coming soon… Rumble in the Jungle Rematch, where you go back to 1974 to watch Muhammad Ali vs George Foreman in Zaire.
DIT TEAM Debbie Adler Sector Director, Creative, Media & Sport Economy USA & Canada Debbie.Adler@mobile.trade.gov.uk
Atlanta Team Rebecca Mowat Regional Director, Trade & Investment (Southeast USA) Rebecca.Mowat@mobile.trade.gov.uk Laurie Prickett Trade & Investment Manager (Southeast USA) Laurie.Prickett@mobile.trade.gov.uk
Services
Josh Goldsmith Trade & Investment Officer - Creative, Media & Sport (US East Coast) Josh.Goldsmith@mobile.trade.gov.uk
Los Angeles Team Carlo Cavagna Regional Director, Trade & Investment (Southwest US) carlo.cavagna@mobile.trade.gov.uk Rosamund O'Neill Trade & Investment Officer - Creative, Media & Sport (US SouthWest) Rosamund.ONeill@mobile.trade.gov.uk Valentina Baccianella Trade & Investment Associate - Creative, Media & Sport (US SouthWest) Valentina.Baccianella@mobile.trade.gov.uk
Marketing Crissy Pascual - Senior Marketing Campaign Manager North America crissy.pascual@mobile.trade.gov.uk
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DIT The UK's Department for International Trade (DIT) helps businesses export, drives inward and outward investment, negotiates market access and trade deals, and champions free trade . Disclaimer Whereas every effort has been made to ensure that the information in this document is accurate the Department for International Trade does not accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. © Crown Copyright 2022 You may re-use this publication (not including logos) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence visit: www.nationalarchives.gov.uk/doc/open-governmentlicence or email: psi@nationalarchives.gsi.gov.uk. Where we have identified any third party copyright information in the material that you wish to use, you will need to obtain permission from the copyright holder(s) concerned.
Published February 2022 by the UK’s Department for International Trade