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Mission StatementAs a faithful brand in the beauty field of hair extensions Lux Hair Boutique strives to provide the best quality hair and customer service. Our staff is highly educated in the wholesale hair industry. We educate our customers and clientele on the importance of premium hair extension care and use.
AboutLux Hair Boutique will generate revenue by purchasing high quality hair extensions from other counties, price markups, and additional â€œad onâ€? services. Lux Hair Boutique purchases goods from India, China, and Brazil. The hair industry is worldwide. A majority of the raw materials are not located in the United States. Therefore to seek out wholesalers where the product is made would produce a better product.
COMPETITIVE RESEARCH Our top industry competitor is Indique is an internationally known hair extension brand with retail stores across the East Coast and distributors throughout the United States, Europe, Asia, Africa and Central America. With a winning combination of hair experts and stylists, and over 30 years of industry experience.
BUSINESS GOALS SHORT TERM
-Generate high traffic
-Establish brand loyal customers
-Establish a large online community
-Sale out during launch
-Break even -Physical location
DIGITAL MARKETING PLAN ² Free e-commerce software ² Manage Emails, Newsletters, and Subscription lists ² Generate traffic/ increase sales ² Lux Hair Boutique Channel- Guru's ² IG Demo, promotions/ giveaways
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