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Subject Area - Marketing Electric Bicycles Selling Electric Bicycles from China to Australia Entry to the Market To advertise electric bicycles in the market, it is important to tap into the significance of using electricity-run bicycles and the implications of using electric bicycles to current economic situations and environmental conditions. Advertising should be framed within the context of cheaper transportation expenses due to the global problem of increasing oil prices. Moreover, the greenhouse effect phenomenon and global warming are also relevant issues that advertising should address. (Novey, 2007) Utilizing electric bicycles as a means of transportation is also advantageous to an individual’s health, fitness, and lifestyle. (EV World, 2005) With this in mind, advertising strategies should reiterate the importance of electric bicycles to the economy. Advertising slogans and campaigns should address economic problems, and compare daily expenses when it comes to purchasing oil for cars and utilizing electric bicycles as an option. It should also incorporate the concept of going clean and green lessening air pollutants that damage the environment and cause uncontrollable global changes such as the warming of the atmosphere. On the lighter side of advertising content, slogans and campaigns should illustrate the impact of electric bicycles to an individual’s health as well as its contribution to leisure and entertainment. Advertising should be massive, reaching out to diverse populations (Shah, 2008) such as families (advertising cycling as a means of family bonding and entertainment while at the same time producing a health family life and environment), business men (advertising cycling as cutting down oil expenses and practicing corporate responsibility of an organization), young population (advertising cycling as a means of leisure and adventure, and also integrating young and hip designs for electric bicycles that would appeal to the target population), etc. Massive advertising should employ a variety of techniques and media in marketing, such as ads in the newspaper, magazines with the incorporation of graphic materials and attractive phrases for slogans or headings (eHow, 2008), radio and television advertisements, promotional activities with exhibits in populous places such as shopping malls, implementing introductory prices and unique items or limited edition items, and also through online advertising. Competitors Competitors in the Australian Market are plenty. There are established electric vehicle industries that have been operating for a long time that penetrating the Australian market seems impossible. Australian Electric Vehicles offer a variety of transport goods that are run by electricity including bicycles. The company has been operating for more than twenty five years in the transportation industry. (AEV, 2008) The Electric Bicycle Co. is another Australian-based company that manufactures and sells electric bicycles. (The Electric Bicycle Co., 2007) These companies are just two of the many companies that heighten competition in the electric bicycle industry. In order to compete with established electric vehicle companies in Australia, a distinguishing factor that would increase Find more free essays like this one... We have a large reference library of essays that you can use as research materials to help with your own writing check out our free marketing essays. Share this resource with your friends... We hope you found this information in this free pdf useful. Please spread the word and tell your friends how this information has helped you with your studies and feel free to share this pdf with others, so it can help them too.

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The UK’s original provider of custom essays www.ukessays.com If you are using this resource in your work please remember to reference and cite the original work found here: http://www.ukessays.com/essays/marketing/electric-bicycles.php chances to compete in the industry is through the lowered prices of electric bicycles manufactured in China. Although operating cost is extremely low, it does not neglect quality and design. It is identified that operating cost is less expensive because of cheaper labor cost operated by trained and skilled laborers in the field. High population of trained and skilled workers in China result to faster output production therefore allowing speedy transport and delivery to Australia. (Wikinvest, 2008) Delivery Warehousing is one excellent way for fast transaction and delivery to consumers. The concept of warehousing is to situate a building in Australia where shipment will be stored for electric bicycles. Orders from consumers from the exhibit, flyers, catalog, or online list of electric bicycles will be delivered immediately from the warehouse after closing a transaction. Shipments from China will be done on a regular basis based on volume, line of design, etc. Partnership with cargo ship companies will allows fast and efficient transport of goods from China to an Australian-based warehouse. Special or custom-made orders will be directly communicated to China. Customers in Australia may also purchase directly from stores or ask for home delivery. References AEV. (2008). Australian Electric Vehicles. Retrieved August 30, 2008, from Australian Electric Vehicles. Website: http://www.aev-hilite.com.au/retail/ eHow. (2008). How to Market Diverse Populations. Retrieved August 30, 2008, from eHow, Inc. Website: http://www. ehow.com/how_16606_market-diverse-populations.html?ref=fuel&utm_source=yahoo&utm_medium=ssp&utm_ campaign=yssp_art The Electric Bicycle Co. (2007). The Electric Bicycle Co. Retrieved August 30, 2008, from The Electric Bicycle Co. Website: http://www.electricbicycle.com.au/index.html EV World. (2005). Can You Really Exercise on an Electric Bicycle? Retrieved August 30, 2008, from EV World. Website: http://www.evworld.com/news.cfm?newsid=7623 Novey, J. (2007). The Case for Electric Bicycles. Retrieved August 30, 2008, from Co-op America Foundation, Inc. Website: http://www.coopamerica.org/pubs/realmoney/articles/ElectricBikes.cfm Shah, A. (2008). Media and Advertising. Retrieved August 30, 2008, from Global Issues - Website: http://www. globalissues.org/article/160/media-and-advertising Wikinvest. (2008). Outsourcing to China. Retrieved August 30, 2008, from Wikinvest - Website: http://www.wikinvest. com/concept/Outsourcing_to_China This essay was written by a student and then submitted to us to help other students. You should not hand in this essay as your own work - we do not condone plagiarism! If you need custom essay help, then check out our essay writing service.

Find more free essays like this one... We have a large reference library of essays that you can use as research materials to help with your own writing check out our free marketing essays. Share this resource with your friends... We hope you found this information in this free pdf useful. Please spread the word and tell your friends how this information has helped you with your studies and feel free to share this pdf with others, so it can help them too.

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