2010 Self-Study College is creating conditions that widen the window of entrepreneurial opportunity to help create a robust environment where entrepreneurial ideas regularly become commercialized innovations.
C. Learning The College is committed to preparing its students for leading roles in an information-driven society, whether those students are fulfilling the new General Education Program requirement in Composition and Communication; exploring communication and information studies through an elective; or seeking an undergraduate major or minor, or a graduate degree (Goal 2 of the Strategic Plan). Our programs prepare students to effectively communicate using multiple platforms and to
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Graduates of the program comprise more than 80 percent of all master’s-level librarians in the state.
critically engage the messages they encounter in the world around them. i. School of Journalism and Telecommunications
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The School of Journalism and Telecommunications (JAT) is the only academic unit within the university that brings together a faculty with strong professional and academic credentials devoted to exploring, teaching, and widely disseminating information about the crucial role that communication plays in a complex, self-governing society. The School seeks to (a) provide valuable, new knowledge in the areas of Journalism, Integrated Strategic Communication, and Telecommunication; (b) teach students the skills, both traditional and emerging, that will enable them to participate and lead in the communications industries; and (c) help students become knowledgeable consumers of all forms of mediated communications regardless of their career goals. Graduates of the School go on to careers in professional fields such as news broadcasting and reporting, advertising and public relations, and sound and video production. The School seeks to be a premier program known for its teaching, research, and public service in the fields of new and traditional media. The School educates and trains students for responsible positions in various communication and media professions; engages in critical, high-quality research aimed at both creating knowledge and critiquing the industry to improve professional practice; and serves the local, national, and global community by promoting democratic ideals and helping foster a public sphere in which free and open discourse can take place. The School is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC), and, as such, embraces and promotes the professional values and competencies identified by ACEJMC. More information on the ACEJMC can be found at http://www2.ku.edu/~acejmc/ or in Appendix D. The School offers undergraduate degree programs in Integrated Strategic Communication (with emphases on Account Management, Creative Advertising, Direct Response, and Public Relations), Journalism (Print and Broadcast), and Telecommunications (Electronic Media Industries; Policy and Regulation; Audio, Video, and Multimedia Production; and Social and Cultural Aspects of Media Influence). The program provides a practical mix of hands-on applications and the latest theoretical advances. Working closely with media firms and the local community, the School strives to maintain the high academic standards of its accrediting body, ACEJMC, while providing students with professional skills.
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