Issuu on Google+


ABOUT UiWE | CULTURE DESIGN UiWE is a Copenhagen-based cultural design agency. We create deep, rooted design solutions to social and cultural challenges – for cities, organisations and companies. Our core expertise is understanding and developing relations between physical places and social interaction. UiWE solutions include prize winning culture- and development strategies, urban design, identity and communication – often combined. The social and cultural aspects of urban planning are a special focus for UiWE. In our work we strive to unite site-specific qualities and resources with ambitious, original and valuecreating solutions. We call our approach ‘culture design’ because sustainable solutions stems from a holistic understanding of how people act, interact and communicate with one another. UiWE is directed by experienced cultural planner Christian Pagh working with a multidisciplinary team, uniting cultural professionals, architects and designers.

ABOUT CHRISTIAN PAGH | FOUNDING PARTNER & CULTURAL PLANNER MA in Modern Culture & Philosophy, Christian Pagh, founded UiWE in 2008 as a platform for uniting cultural thinking and design skills. Before starting UiWE, he coordinated the development of an ambitious cultural centre, The Culture Yard, in Helsingør, and worked as Professor in Cultural Planning at Malmö University. Urban planning is a recurring theme in Christian’s work, as well as user-oriented innovation and cultural communication. Currently Christian is engaged in philosophy, cultural theory and design thinking as Associate Professor at Copenhagen Business School, as public speaker and as editor.

Company Info

Selected clients

www.uiwe.dk

Carlsberg Ejendomme

hello@uiwe.dk

Dansk Arkitektur Center Fonden Hornbæk Kunstmuseum

+45 26 38 06 06

Erhvervs-og Byggestyrelsen

Store Kirkestræde 1

Helsingør Kommune

DK-1073 Copenhagen K

Københavns Kommune Køge Kyst

Company registration number: 25 67 48 47

Københavns Internationale Teater

Bank: Danske Bank

Realdania Roskilde Festival

Founded: 2008 Staff 2012: 7

Styrelsen for Bibliotek og Medier


UiWE | SELECTED REFERENCE PROjECTS

CARlSBERG BREWHOUSE

Brand Centre Development | Proposal | 2012 Designed to host contemporary culture, Carlsberg Brewhouse proposed to offer the public a unique place to experience modern expressions of the Carlsberg spirit – rooted in Copenhagen culture, and thus relevant for the world.

BORdiNG viSiON

Transformation strategy | 2012 UiWE made a transformation strategy for the town of Bording in jutland, Denmark. We propose to cultivate Bording as green residential area, radically rethinking the plan and organisation of the town.

PEEBETTER

Rethinking public peeing | 2012 UiWE has put the challenge of peeing in public spaces on the agenda. Through the PeeBetter platform we present design solutions and ideas on how to address this banal problem that causes so much misery – not least for girls.

viBy COmmUNiTy BUildiNG Development plan | 2010 Together

with

Arkitema,

Effekt,

Viggo

Madsen

Ingeniører and Center for Idræt & Arkitektur, UiWE won a master planning competition for Viby Syd, a socially challenged residential area outside of Aarhus.

CREATiNG A NEW NEiGHBOURHOOd Urban design | 2010

UiWE won an invited competition to design temporary urban spaces in the new neighbourhood of Carlsberg. Our project turns selected squares in this unique, former industrial area into places where visitors can both hang out and be physically active.


UiWE | Selected reference projects

A City Designed for Life Cultural planning | 2011

Together with Carl Bro | Grontmij, Polyform, 2+1, Ekstrakt and Oxford Research, UiWE won the second prize in the Køge Kyst competition. The task was to develop a 24 ha urban area around an attractive former industrial harbour of Køge.

Roskilde social lab

Urban idea generation | 2010 Roskilde Social Lab worked to find new solutions to social challenges in cities using the Roskilde Festival – the biggest festival in Northern Europe with some 110.000 people involved – as a living lab.

Workshop for partnerships Faclitation | 2009

UiWE and Changedesign worked closely with Erhvervsog Byggestyrelsen (Danish Business Authority) on the design of OPS_09 – an ambitious seminar workshop with some 80 managing directors from Danish municipalities, regions and private companies.

Køge kulturhus Cultural analysis | 2011 Together

with

Vandkunsten

and

Lean

Design,

UiWE made a feasibility study about location and programming of a cultural house in Køge for Køge Kyst and Køge Kommune.

Anthology: Changing Metropolis Via Design, Metropolis Biennale | 2008

The anthology “Changing Metropolis - introducing artistic and creative strategies in city making” combines artistic, practical and theoretical perspectives on urban planning. The contributors are international and Danish artists, urbanists, architects and planners.


Carlsberg brewhouse | Brand Centre Development involvement PREQUAL COMPETITION PRODUCTION CULTural strategy Concept development Client Carlsberg Collaboration Arthesia | EFFEKT LOOP Associates | Niras

RETHINKING THE BRAND CENTRE Together

with

Arthesia,

EFFEKT

A platform fOR contemporAry culture Architects,

The essence of the New Carlsberg Brewhouse is allowing

Loop Associates and Niras engineers UiWE was

a visitor’s centre to react to trends and user interest in

amongst the five selected teams to propose content

more dynamic ways. Designed to host contemporary

and profile for a new brand and experience centre

culture, Carlsberg Brewhouse offers the public a unique

for Carlsberg. The ambition was to create a world-

place to experience modern expressions of the Carlsberg

class tourist destination. Rather than a traditional

spirit – rooted in Copenhagen culture, and thus relevant

brand centre we proposed to create a dynamic

for the world. Though the competition was won by a more

culture house designed for ever-changing quality

classical proposal from American office Ralf Applebaum,

content. The concept was to establish a platform

our proposal was the Copenhagener’s favourite in the

where consumers could enjoy contemporary

popular vote both online and at the public exhibition.

culture and sports powered by Carlsberg – not a uniform, static representation the past.

See the whole proposal at www.uiwe.dk


bording VISION | Transformation strategy

involvement INVITED PRODUCTION Strategy | URBAN PLANNING Client Ikast-Brande Kommune Realdania Collaboration Tom Nielsen | Jakob Ă˜ster

TRANSFORMING A TOWN UiWE made a transformation strategy for the town of Bording, a some 3000-person town in Jutland, Denmark. Having lost its status as a regional shopping town, the question arises: what is the profile and direction for a town like Bording? We propose to cultivate Bording as residential town, radically rethinking the plan and organisation of the area. This entails a greening of the town that connects the urban areas to the surrounding landscape as well as a broad palette of other initiatives enhancing the urban and landscape qualities. We focus investment and planning resources in the town center and open up for a productive urban landscape with urban gardening and wild nature. Future urban developments are planned close to the town centre, but still connected to the landscape. Furthermore our proposal features a variety of organisational strategies such as activating leftover land, introducing a local market building, and involving the school in the town development. Ikast-Brande Kommune and Realdania are now developing UiWE’s proposal further together with the work of two other Danish planning offices, Metopos and Transform.


PEEBETTER | RETHINKING PUBLIC PEEING

INVOLVEMENT SElf iNiTiATEd PRODUCTION CONCEPT | dESiGN CLIENT mUNiCiPAliTy Of COPENHAGEN ROSkildE fESTivAl COLLABORATION SARA NANNA | NUAlA COlliNS

A lAB foR A pEEvoluTIoN UiWE has put the challenge of peeing in public spaces on the agenda with the platform “PeeBetter – human solutions in public space”. Through the PeeBetter platform we present design solutions

PEEBETTER and UiWE bring you a world premiere:

A new female urinal. Pollee is a touch-free urinal for peeing in a semi-squat position. Come pee and tell us what you think!

and ideas on how to address this banal problem

PEEBETTER ASPIRATION

that causes so much misery – not least for girls.

PeeBetter Labs at events like Roskilde Festival and

PEEBETTER is dedicated to making easier Distortion in Copenhagen enables users toit try new to PEE in PUBLIC SPACE. With Pollee weʼve tried to make a simple solutions, comment and share ideas. PEE SOLUTION for GIRLS. As fans of peeing in the outdoors, we wanted Pollee to be LIGHT and FRESH. With a few small touches weʼve made it a bit more COMFORTABLE and private than just dropping your mAKING puBlIC SmART trousers. WeʼvepEEING made Pollee a shared TOUCH-FREE urinal, because most girls prefer that. Our hope is that Pollee becomes a QUEUE-KILLER, girls toPollee get the peeing In 2011 UiWE designed the enabling female urinal over and done with quickly, and move onto the more together with designers Sara Nanna and Nuala Collins. IMPORTANT things in life. The aim was to address the problematic conditions

facing girls at festivals and public events. In 2012 we present a new version of Pollee as well as “Simple P” - a new urinal for men that is inserted directly into the

www.peebetter.dk

sewer. These unique peeing concept enables fast, efficient and easy peeing-options for both sexes.


VIBY community building | DEVELOPMENT PLAN

involvement PREQUAL COMPETITION, 1. place PRODUCTION CULTURAL STRATEGY Client Viby Syd | Århus Kommune Collaboration Effekt | Arkitema | Viggo Madsen | CIA

Rethinking a challenged community

Cultural strategy for urban spaces

Together with Arkitema, Effekt, Viggo Madsen

UiWE were responsible for cultural strategy and

Ingeniører, and Center for Idræt & Arkitektur UiWE

participation design for the project. We put special

won a master plan competition for Viby Syd, a socially

emphasis on enhancing the social infrastructure,

challenged residential area outside Aarhus. The

linking public spaces in the residential area with

plan combined a sustainable renovation of the worn

local institutions. A core element of our entry was

seventies building blocks, a conceptual landscape

the design of outdoor recreational and educational

project and a cultural strategy to support identity and

spaces shared by the school and the residents.

community life.


Creating a new neighbourhood | Urban design involvement INVITED COMPETITION, WINNER PRODUCTION CULTURAL STRATEGY | URBAN Design PLANNING Client Carlsberg | Realdania The Danish Foundation for Culture & Sports Facilities | City of Copenhagen Collaboration Keinicke & Overgaard Arkitekter Primus Arkitekter & Streetmovement

Enabling a lively neighbourhood

Play like you’re at home

UiWE won an invited competition to design

At UiWE our focus was creating new ways for

temporary urban spaces in the new neighbourhood

people to use the area, dividing different types of

of Carlsberg with architectural office Keinicke &

traffic and users using simple graphic elements

Overgaard. Our project turns selected squares

and urban furniture. An ambition was to enable

in this unique, former industrial area into places

people to feel at home in this industrial area. We

where visitors can both hang out and be physically

aspired to enable people to redesign the area over

active. UiWE were responsible for the overall

time (as in your own home), making the urban

planning of the area and designed two squares:

furniture movable and flexible.

“Under the Pentroof” creates a unique, playful urban space with some 3200 ropes. Plads E hosts

Carlsberg urban design was presented at the

a café, new urban signage, places to sit and play.

Venice Biennale 2010.


A city designed for life | Cultural planning

involvement PREQUAL COMPETION, 2. PLACE PRODUCTION CULTURAL ANALYSIS | PLANNING Client Køge Kyst Collaboration Carl Bro | Grontmij Polyform | 2+1 IDEAS AGENCY Ekstrakt | Oxford Research

Culture driven masterplan

Tools to sustain identity

Together with Carl Bro | Grontmij, Polyform, 2+1,

UiWE

Ekstrakt and Oxford Research UiWE won the

and programming. We designed a strategy

second prize in the competition Køge Kyst, the

for sustaining a creative development and

development of 24 hectare urban area around

participation culture as well as a range of

the attractive former industrial harbour of Køge.

development tools designed to sustain identity

Our project promoted urban life with culture as

and character of the area.

was

involved

in

cultural

mapping

driving force. Our aim was to bring together short term and long team perspective in the planning

The proposal won the second prize in the

process, enhancing the unique qualities of the

competition. UIWE are now consulting Køge in

area’s different neighbourhoods.

cultural planning matters


Roskilde Social lab | UrbaN IDEA GENERATION

Involvement SELF INITIATED PRODUCTION DESIGN | COMMUNICATION | EXHIIBTION Client Roskilde Festival | Region Zealand Collaboration Changedesign | Emil Tin

solutions to social challenges

Making participation simple

Roskilde Social Lab worked to find new solutions

Our design is based on the belief that simplicity

to social challenges in cities using the Roskilde

and sexiness is the key in making people engaged.

Festival – the biggest festival in Northern Europe

The project worked with smart phones, using QR

with some 110.000 people involved – as a living

codes on the exhibition panels, allowing people

lab. The lab included an exhibition, presenting

to rank, comment and share ideas. We believe that

social innovations from all over the world, inspiring

small innovations of everyday can solve great social

the audience to propose their ideas to improve the

challenges. The key is developing new feedback

festival and the world. The intention was to invite

loops that make the redesign of everyday life easier.

people to participate in developing new solutions - as a practical, political project.

The Danish minister of Social Affairs visited Social Lab. The Lab has continued as a part of Roskilde Festival.


Workshop for partnerships | PROCES DESIGN

Involvement INVITED BID PRODUCTION Process design | facilitation communication Client DANISH BUSINESS AUTHORITY Collaboration Changedesign

CROSS-SECTOR IDEA DEVELOPMENT

MAKING IT REAL

UiWE and Changedesign worked closely with

Our ambitions for the workshop was getting beyond

Erhvervs- og Byggestyrelsen (Danish Enterprise

politics and talk and enable real, problem-oriented

and Construction Authority) on the design of

dialogue. Our work included process facilitation, visual

OPS_09 – an ambitious seminar workshop

design, and film production all aiming at making idea

with some 80 managing directors from Danish

generation and sharing knowledge as immediate as

municipalities, regions and private companies

possible. The output of the workshop has been inte-

as well as the Danish minister of Economic and

grated in the government strategy for public private

Business affairs. The aim of OPS_09 was to

partnerships.

qualify the government strategy on public-private collaboration.


Køge kulturhus | Urban PLANNING Involvement Consultancy PRODUCTION Cultural analysis | strategy Client Køge Kyst | Køge Kommune Collaboration Vandkunsten ARCHITECTS | Lean Design

Analysing location and program

Content focus

Together with Vandkunsten and Lean Design,

Our delivery included a range of recommendations,

UiWE made a feasibility study about location

best practice examples and directions for the

and programming of a cultural house in Køge for

future development of the cultural centre. Our

Køge Kyst and Køge Kommune. We considered

studied showed that in town context like Køge, it

the cultural aspects of location, content and

makes sense to concentrate the cultural program

development process in the light of best practice

to ensure synergies and concentration of urban life.

in Denmark and abroad.

Furthermore, it’s crucial to rethink the categories of traditional institutions in the light of new cultural trends and user patterns.


CHANGING METROPOLIS | ANTHOLOGY Involvement INITIATOR PRODUCTION CONCEPT | ANALYSIS | EDITING Client Metropolis bIennale Collaboration VIA DESIGN

ARTISTIC PRACTICE anD planning

good examples + theory

Founder of UiWE Christian Pagh, edited the

The discourse about urban planning often gets fluffy.

anthology “Changing Metropolis – introducing

That’s why we attempted to merge concrete, inspiring

cultural and artistic actions in urban planning”

examples with strategic and theoretical perspectives.

with VIA Design. Changing Metropolis addresses

The book thus combines reflections on contemporary

the connections between urban planning and

urbanity with practical art and planning projects.

artistic practice. The ambition was to combine

Amongst the contributors are a range of international

urban and cultural planning reflections with

and Danish artists, urbanists, architects and planners

hands-on creative solutions and art projects.

such as Charles Landry, Atopia, Fantastic Norway,

Changing Metropolis was published as a part of

Juul|Frost Architects and Rimini Protocol.

the Metropolis Biennale. www.cph-metropolis.dk


UiWE Portfolio June 2012