Uitic 18th congress session 2 5 antonio miralles presentation

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Material and time saving technologies Antonio Miralles – CTO (RED 21) Friday 15 November


Material and time saving technologies RED 21, S.L. is a Spanish company specialising in system integration and computing services for businesses within the footwear sector:  Consultancy on technology issues in production processes.  Technology for the integration of computing systems.  Implementation of CAD/CAM systems and training.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies 17 years of experience in the sale, distribution and technical support of CAD/CAM systems. Worldwide distribution:  More than 1.700 CAD licences installed all over the world.  Own offices in Spain, Argentina and Brazil. Sales representatives in Taiwan, China, Indonesia, Bangladesh, Turkey, Italy, Greece, Mexico, Colombia, Ecuador …

We participate in research projects, in collaboration with INESCOP and footwear firms. Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Our aim is to supply the footwear sector with innovative systems that allow:  Business acceleration: design to sales / design to production.  Cost reduction (time and materials).  Quality improvement.  Productivity optimisation.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies

Some of the problems we can address with the use of innovative technologies are:    

The lifecycle price problem. The time-to-market problem. The multi localized production problem. The new business model problem.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies The lifecycle problem Lifecycle 10 y.

0.5 y. 80â‚Ź

12,000â‚Ź

Short lifecycle + low price ( + extremely short series: customisation) Antonio Miralles - CTO / 15 November 2013

Price


Material and time saving technologies The time-to-market-problem

Typical design, manufacture and commercialisation cycle

…but there are other cycles Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies The time-to-market-problem

One season/year design, manufacture and commercialisation cycle

e.g. Kelme (sports footwear) Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies The time-to-market-problem

Continuous design, manufacture and commercialisation cycle

e.g. Tempe (Inditex) Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies The multilocalized production problem

Lasts

Soles

Heels

Prototypes

Headquarters Design Prototypes Lasts Heels Soles Manufacturing Distribution

Manufacturing

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies The new business model problem

A new generation of consumers demanding new products and new ways of commercialisation:  Online sales.  Product customisation.  Interaction with social networks.  Virtual Reality and Augmented Reality technologies.  Meta-products (products with added functionality).

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies And now, some proposals to address these problems:  Case 1: Tempe (INDITEX group).  Case 2: Sacha London.  Case 3: Kelme.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

Problem: the complex and multifactorial operational environment, with multiple conditional factors.

…some data: 2  TEMPE designs, manufactures and distributes footwear for all INDITEX brands.

INDITEX has 6,104 stores, opening at least 1 new shop/day. 2

July 2013 published data, INDITEX group Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

 Footwear accounts for 10% of INDITEX’s total sales.  Footwear is INDITEX’s most profitable product.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

50 million shoes/year (1 billion â‚Ź). Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

TEMPE’s Design Center employs 110 designers, working on the two-season collections and the out-of-season designs.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

Footwear is worldwide manufactured in 200 factories. Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

Footwear design and production has 2 main seasons, but they also maintain a continuous design/manufacturing cycle for the whole year (to cope with emerging trends & oversales).

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex)

Every year 25,000 prototypes are designed and manufactured‌

‌only 8,000 of them are selected for final production.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex) Solution:

 To use INESCOP’s integrated CAD/CAM systems, starting from the shoe design stage.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex) Solution:

 To use INESCOP’s integrated CAD/CAM systems, starting from the shoe design stage.  Providing a tailored CAD/CAM solution for TEMPE that is directly connected to their PLM.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex) Solution:

 To use INESCOP’s integrated CAD/CAM solutions, starting from the shoe design phase.  Providing a tailored CAD/CAM solution for TEMPE that is directly connected to their PLM.  To exchange information using compatible data files between design and production centers: components (lasts, heels, soles) and whole model.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 1: Tempe (Inditex) Solution:

 To use INESCOP’s integrated CAD/CAM solutions, starting from the shoe design phase.  Providing a tailored CAD/CAM solution for TEMPE that is directly connected to their PLM.  To exchange information using compatible data files between design and production centers: components (lasts, heels, soles) and whole footwear.  To create hyper-realistic VIRTUAL prototypes.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Problem: to add value to the physical point-of-sale, open an online shop, and to increase mass media impact of the brand.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Solution: to offer the chance to customize

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Solution: to offer the chance to customize all the footwear collection,

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Solution: to offer the chance to customise all the footwear collection, using a tablet

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Solution: to offer the chance to customise all the footwear collection, using a tablet and a web-based customisation system (iShoe),

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 2: Sacha London

Solution: to offer the chance to customise all the footwear collection, using a tablet and a web-based customisation system (iShoe), and offering the possibility to test the model in a Virtual Mirror (iMirror). Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 3: Kelme

Problem: to develop a high performance FUTSAL shoe, in collaboration with Michelin, reducing the development & manufacturing time.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 3: Kelme

Solution: to integrate new biomechanical paradigms,

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 3: Kelme

Solution: to integrate new biomechanical paradigms, new materials

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 3: Kelme

Solution: to integrate new biomechanical paradigms, new materials and new sole design in a digital model,

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Case 3: Kelme

Solution: to integrate new biomechanical paradigms, new materials

and new sole design in a digital model, using our integrated knowledgebased CAD/CAM solution. Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies

Virtual prototypes

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies Conclusions

 Currently, there are some technologies available that can save time and materials when implemented in the design stage.  These technologies open the door to new ways of marketing and product presentation, which facilitate the access to new markets and the approach to the demands of a new type of clients.  When using new technologies, it is essential to integrate them correctly in the production flow of each company, thus adapting emerging technologies to the company’s own peculiarities and operating environment.

Antonio Miralles - CTO / 15 November 2013


Material and time saving technologies

www.red21.es Elda – SPAIN amiralles@red21.es Antonio Miralles - CTO / 15 November 2013