Dirk Houtgraaf

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12.3. Testing potential titles 98 12.4. Storyline testing 99 12.5. Design and text testing (formative evaluation) 12.6. Summative evaluation 100

Section 3

99

Some process elements in more detail 103 13. Content development: the use of an analysis grid 13.1. From core idea to concept 106 13.2. The analysis grid: boxes in boxes 107 13.3. How to start? 111 13.4. Presenting and reporting the structure 112 13.5. From concept and analysis grid to global storyline

105

115

14. Storyline

116 14.1. An exhibition is a story and an experience in one 116 14.2. Principles of interpretation 118 14.3. Routing: unfreezing (transition), moving, refreezing 119 14.4. Building the global storyline, using your analysis grid 122 14.5. Do write a visitor journey 124 14.6. The detailed storyline 124

15. Sites and storylines

127

16. The use of an educational model

131 16.1. An educational model in the exhibition story telling 131 16.2. A methodology – and a book - on its own 133 16.3. In concordance with the exhibition development 133

17. Text writing, content development continued

135 17.1. Research 136 17.2. Getting step by step to texts and other interpretive contextual information 17.3. A manual on some principles 140 17.4. Reflection on the earlier presented educational model 142

136

18. Design

144 18.1. Content and Space 144 18.2. Visual literacy and Wikipedia 146 18.3. A bouquet of approaches 147 18.4. Design phases 149 18.5. Design manuals to organize the consistency of the exhibition ‘language’

150