Dirk Houtgraaf

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7. Key to success: setting the table 7.1. 7.2. 7.3. 7.4.

37 Operational set-up 38 The DNA of the museum 40 Goals set 40 The conclusive starting note / initiative report

43

8. Building the network of tasks and timeline 8.1. 8.2. 8.3. 8.4. 8.5. 8.6.

45

The principles 45 Each (sub)task is defined by a result and thus a deliverable Throughput time and slack 49 Stick to the decision 50 Come together: the project planning 52 The importance of a detailed Gantt chart 53

9. A detailed description of each phase

48

55

9.1. Concept phase 56 9.2. Storyline phase 58 9.3. Design phase 59 9.4. Production phase (and contracting) 60 9.5. Maintenance 64 9.6. Concept development for an entire museum 66 9.7. Selection of the display materials 67 9.8. Continuation of exhibition content development 70 9.9. Education programmes 73 9.10. Marketing, Communication and Fundraising 76

Section 2

Team, stakeholders and visitor studies 79 10. The exhibition development team 10.1. Exhibition team members and their roles 10.2. Shifting leads 87 10.3. Small museums 88

81 81

11. The stakeholders and decisionmakers

89 11.1. Milestones done formally, an often-neglected tool for stakeholders 11.2. Steering committee and advisory groups 92 11.3. Visitor advocacy 95

12. Visitor studies

97 12.1. Audience analysis 97 12.2. Concept testing (front-end study)

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89