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Portfolio

Cherie Weinewuth August 20, 2018


LinkedIn Campaign Summer 2018 Executive Master of Healthcare Administration Program LinkedIn Performance Benchmarks for Sponsored InMail • Minimum Open Rate: 20% • Minimum CTR: 1.5% HPA Performance (2,300+ sends) • Open Rate: 30% • CTR: 4.32% http://go.uic.edu/LinkedInCampaignSummer2018-EMHA


HPA Newsletter October Overview October 2017 Listserv reach of over 5,000+ with an average open rate of 30%

https://mailchi.mp/129904212553/hpa-octoberoverview-228377


A/B Testing Webinar B MailChimp March 2018 Target new market listserv of health department workers https://mailchi.mp/98518aaef8ee/im prove-your-communication-better-ro is-funding-health-programs

Improved open and attendance rate by 50% https://mailchi.mp/0eefe8294bf7/impro ve-your-communication-better-rois-fun ding-health-programs-290033


American Public Health Association’s (APHA) Schools of Public Health Webpage HPA Ad Campaign AY2017-2018 Performance: 59% CTR 1,866.66% higher than the industry average

http://go.uic.edu/HPA_AD_APHA


Chicago Medicine Magazine September 2015 Advertisement Clinician Executive Master of Healthcare Administration Program

http://go.uic.edu/ChicagoMedSeptAd-CEMHA


Association of University Programs in Health Administration (AUPHA) Annual Meeting Program Advertisement 2018 Master of Healthcare Administration (MHA) Programs

http://go.uic.edu/AUPHAAnnualMtg2018Ad


Health Policy and Administration Master of Public Health Draft Webpage 2018 http://drupal2.sph.uic.edu/health-policy-and-administration/mph-draft-page


HPA Degrees and Programs Website Redesign Summer 2018

http://publichealth.uic.edu/health-policy-and-administration/degrees


Executive Master of Healthcare Administration (EMHA) Brochure Mail Campaign August 2018


HPA Academic Program Flyer

https://issuu.com/uicschoolofpublicheatlhhpa/docs/emha_8_6_2018

Portfolio  
Portfolio