ICON 72and SUNNY THE presents
IN THIS ISSUE: MIKE PEDItTO
Volume 9, Issue 12 April 6, 2016
ad dash TESTIMONIALS “Ad Dash 2016 was so much fun. It was awesome to be in the AHA Lab and seeing all of the teams collaborating. It was a truly rewarding experience to see the passion and creativity in each participant. I just want to extend my thanks again to all of the participants, volunteers, judges and sponsors. I couldn’t do this without you.” “Participating in Ad Dash, my experience was more than just creating a winning ad campaign. It was about the unforgettable relationships that were both built and strengthened, all in the course of 12 hours.” -Ayanna George, Ad Dash Winning Team Member
-Alicia Zurita, AdServe Director
"Ad Dash this year allowed me to really see how incredibly talented our CJC students are. All teams were challenged strategically and each delivered on what was expected and more with creative, out-of-the-box solutions to meet the clients needs. I'm so glad that I got to see this in action from the “When you have a great team and 'other side' (as a volunteer and not a participant) this an idea you're proud of, win or lose, year. I just feel like such a proud gator!" Ad Dash is a fun time.” -Melissa Rodriguez, Digital Creative Director -Christina Yi, VP External
What is your favorite memory from this year with Ad Society? My favorite memory this year was the Chicago trip! I met so many new people and got a great perspective on my career. Not to mention the amazing food. What do you hope to do after graduation? I hope to be interning at Leo Burnett in Chicago! If that doesn't work out, I hope to be sitting at home eating ice cream and rewatching Arrested Development for the 50th time. Do you have any kind of motto or life advice that you live by? "Always stay gracious, best revenge is your paper." -Beyoncé If you could only work for one brand/company throughout your career, which would you choose and why? I would work for Google because those napping pods are clutch.
tonight’s Guest Speaker 72andsunny Los Angeles, CA 72andSunny creates cultural impact on behalf of brands. The company is recognized as one of Fast Company’s Most Innovative Companies 2015 and is a two-time “Agency of the Year” winner for Advertising Age and Adweek. With offices in Los Angeles, Amsterdam and New York, 72andSunny services clients including Activision, adidas, Axe, Carl’s Jr./Hardee’s, Carlsberg, Coors, Dropbox, ESPN, General Mills, Google, Samsung, Smirnoff, Sonos, Starbucks, Target, Tillamook and truth. -Taken from 72andsunny.com
Mike Peditto Brand Director Mike Peditto is a Brand Director at 72andSunny in Los Angeles, where he leads efforts on the Starbucks account. He recently joined the agency after almost 10 years at TBWA\Chiat\Day, where worked on such prestigious brands as The GRAMMYs, Gatorade, Buffalo Wild Wings, Nissan, Jimmy Dean, Frito Lay, and Southwest Airlines. Mike is also an Adjunct Professor at Loyola Marymount University, where he co-teaches a class on Account Management. A Philadelphia native, Mike is most passionate about his hometown's three most beloved treasures: The Eagles (NFL), cheesesteaks, and Rocky Balboa. In a former life he was also an avid runner, competing in Track & Cross Country at the University of Florida and in graduate school at Arizona State. He spends Saturdays in the fall in front of the TV watching the Gators in his Tebow jersey, and still can't believe Jarvis Moss blocked that kick.
OPEning tomorrow Interested in becoming a director? Applications open tomorrow! But don’t delay too long: applications will only be open until April 13th, at 11:59 pm. If you are considering applying but aren’t quite sure yet, reach out to one of this year’s directors to learn more about what we do and what skills each position requires (and how much fun we have!). You can also find more information about each position at ufadsociety. com. If you have any questions, don’t hesitate to email firstname.lastname@example.org. New directors and assistant directors will be announced at Banquet on April 20th! Banquet will be held at Boca Fiesta, time TBA. Attendance is $5, and guests are welcomed. We look forward to seeing you there!
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Important upcoming dates April 6th @ 11:59 pm, Director Applications open April 13th @ 11:59 pm, Director Applications close April 14th and 15th, Interviews for all applicants April 20th, End of Year Banquet
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