March 14, 2019
member spotlight w/Val Sokolova
My name is Val and Iâ&#x20AC;&#x2122;m a junior majoring in advertising and visual arts studies with a certificate in graphic design. I was born in Russia but grew up in Miami (305 til I die). I have lots of love for food, art, animals, and people. For art, medium of choice is 35mm film, digital and textile art. I would like to work in the creative side of advertising and am most interested in branding and package design. During my free time I enjoy cooking, doing yoga, and discussing politics. On campus you can most often find me eating krishna in plaza or running frantically in the fine arts area. If you see me say hi and Iâ&#x20AC;&#x2122;ll share my yummiest vegan recipe with you!
We asked Val...
1 Favorite restaurant in Gainesville?
Breakfast Club 2 Which character do you identify with most?
3 Draw your happy place. is a weird 4 What combination of food that you like?
Ad Council Panel
As a native Floridian, Chad Crawford has always loved his home state, and he’s made it his mission to share it with the world. His Emmy award-winning, “How to Do Florida” began as a way to combine Chad’s passions – filmmaking, Florida, and literally anything outdoors – but has evolved into a passion project. He has worked alongside Florida Fish and Wildlife, Coastal Conservation Association,Florida Department of Environmental Protection, Florida Department of Agriculture, Everglades Foundation, Captains for Clean Water, and author Richard Louv in directed efforts to help preserve Florida’s natural resources, and to communicate how we can all be part of solving the environmental problems the state is facing today. Recognizing that the next generation needs be part of this conversation, he created an Emmy award-winning kids’ show, The Outsiders Club. The series educates viewers in a fun and meaningful way about how they can care for Florida’s environment. His famous sign-off “Get out and Do Florida” has incited a movement of people, stoking renewed interest in our state’s environmental issues. He encourages his fans to both enjoy Florida and be part of preserving its resources, saying, “If we all do just a little, well, that’s a lot.” Chad and his wife live in Central Florida with their four children.
Natalie Asorey is a lecturer at the UF College of Journalism & Communications public relations department. Prior to this role, Asorey was head of social media and account supervisor at BODEN, a leading cross-cultural communication agency based in Miami, where she oversaw the McDonald’s USA scope of work as Hispanic agency of record. Asorey also led the agency’s awardwinning social listening practice, Escucha, to build brand advocacy through influencer and consumer engagement and real-time content.
After graduating from the J school, Tania made the move to New York City to begin her career in digital media planning. She’s worked across several types of accounts including entertainment, CPG, travel and auto. Tania currently works at Horizon Media’s Los Angeles office as an Associate Media Director for Digital Strategy and Activation
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Diversity Potluck, March 21 Join Ad Society next Thursday March 21st @7pm in the AHA! lab for our first ever Diversity potluck! Show off your cooking skills by bringing a dish from your culture and sharing it amongst friends.