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january 31, 2019
Hey, I’m Myles, and I can honestly say I never thought I’d end up in advertising. When I was a kid my end goal was to become a marine biologist, but then again I also used to be into Crazy Frog and Tamagotchis so we’ll just say my tastes, on the whole, have... changed. Certain passions have endured, though. I still retain my love for music, now turning to artists like Mike Krol, Tom Misch, and Asian Kung-Fu Generation for my leisure. I also have kept a deep appreciation for animation, so Steven Universe, JoJo’s Bizarre Adventure, and 2018’s “Mirai” are all masterpieces in my opinion.
We asked Myles... you were a fruit, what 1 Ifwould you be and why?
My undergraduate career has been a round-about one. I started off at Hampton University as a Chemical Engineering major, switched to Journalism, and then left to continue my studies back home in Chicago. I just transferred here as an Advertising major a month ago, and the transition honestly couldn’t have gone smoother. I just recently landed a position writing as the editor of the music section over at Rowdy Magazine. All in all, UF is starting to feel like home, and I owe a lot of that to Ad Society for giving me a place I feel I belong. If you see me around, don’t be a stranger.
you a morning person 3 Are or night owl?
2 What’s your favorite knock-knock joke?
HAND OVER THE doodles The ICON is now collecting doodles to include in the final issue of the spring semester. Submitted doodles must be done in a dark pen on printer paper. Turn in to an Ad Society director at any GBM!
4 Why does advertising excite you?
tonight’s guest speaker:
JOSEPH SZALA Meet Joseph Szala, a multi-talented brand builder and creative director of Vigor, a branding and marketing agency for food, beverage, and hospitality. With a broad skill set rooted in design and brand leadership, Joseph brings a powerful blend of award-winning creative, brand strategy expertise, and an unyielding passion for realizing the potential of brands large and small. During stints at a handful of agencies in the New York City and Pennsylvania markets, he gained industry experience that fueled the desire to establish his own firm, Vigor, in 2003. Joseph built Vigor into a highly regarded restaurant branding powerhouse over the course of 15 years. During that time, it was his mission and primary focus to codify his own proprietary branding process for the restaurant industry. That process has since been leveraged to create new, innovative restaurant concepts from Honolulu to Boston, Miami to Seattle. 2010 saw the publication of his first book, Fire It Up: Building Restaurant Brands That Blaze. Joseph authored and curated the book in response to the need for a no-nonsense approach to developing restaurant brands. The book has been integral in helping clients and designers better understand the ins and outs of developing restaurant brands. In 2015 he published his second book, Stop Blasting My Mama: Make Email Marketing Succeed for Your Restaurant. Currently, he’s working on a third book as a follow-up to Fire It Up. Joseph’s work has been recognized by respected industry magazines such as Communication Arts, Graphis, and has been published in multiple books on
design excellence. He speaks on the subject of beverage and restaurant branding for the FED Summit, AIGA, AAF, and multiple universities. He frequently authors or serves as subject matter expert for articles for Huffington Post, QSR Magazine, Fast Casual, FSR Magazine, NBCNews. com, Today.com, SmartBlogs, Branding Magazine, and various other publications. He served as Adjunct Professor of design at Art Institute of York, Pennsylvania and studied design at Bradley Academy for the Visual Arts in York, Pennsylvania.
vigor vigor vigor vigor vigor
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