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PRESENTS

Volume 12

Issue 4

October 25, 2018


member spotlight

w/Manicia Reneus

We asked Manicia...

1

Favorite Halloween tradition.

2 Which is scarier?

Clowns

Witches

Spiders

Dolls

Hi, my name is Manicia. I grew up in South Florida in a Haitian household (cue the Kompa music). My parents instilled in me the importance of education and hard work, but they did not play. Since I grew up in a strict household, extracurricular activities were the only way for me to explore different things in high school. I ran track and was a majorette in the band. I even tried out for the step team one year and learned how to sew in a fashion design class. I never really was a big fan of math so; writing and creative arts have always been something that I enjoy. I started college as a physical therapist, but I realized that it was not a good fit for me and decided to take a break from school. I worked a lot of retail and office jobs. At the time, I just wanted to make sure that I went back to school for something that I loved. Now, I am confident that I am on the path to a career that is suitable for me. I want to be a copywriter at an advertising agency. I am glad that I took the time to discover a career that makes me excited about my future.

3 Scariest haunted house you’ve visited.

4 Draw your favorite jack-o’-lantern design.

AdServe Event Rundown @ Jungle Friends Primate Sanctuary

At Jungle Friends Primate Sanctuary, Ad Society members helped get the monkey habitats ready for cold weather and prepared meals for the monkeys. Thanks to AdServe, the monkeys will be safe from the cold and fed well!


New Member Retreat Recap

Halloween Party Rewind Where’s

Waldo ?


minored in French and Art Studio. She became part of a small team that organized art fairs, raised $72M for a museum, was the right hand to directors at two galleries in Paris, France and more. While Penna was initially drawn to the art world by all its intricacies, ultimately these first-hand experiences helped her realize that a career in art business may not fulfill all that she yearned for.

It is the marriage of the soul with nature that makes the intellect fruitful, and gives birth to the imagination. -- Henry David Thoreau Katie Penna, born in Louisville, KY and reared in the swamps of Naples, FL, now resides in Brooklyn; specifically, Bed-Stuy. You may have heard someone by the name of Biggie Smalls rap about it. Penna, class of 2014 at Centre College, earned a BA in Art History and

tonight’s guest speaker:

When I was a kid I wanted to be a fairy in the woods. In ad world application, that could be a Graphic Designer for the National Parks. Is it possible you could push your curiosity further? What is something you want to change in today’s societal communication? After taking 50+ professionals to coffee across 2012 to 2016, Penna shifted her focus away from the art world, eager to find a way to transfer and apply her accumulated knowledge

and skill set to a new industry. This led to an unpaid internship at a top ad agency in Kentucky which led to a move to Nashville for yet being offered additional unpaid internships. Finally, Penna decided to move to New York City. After a brief stint at a Tech Startup in the East Village, Penna finally landed a job at one of the world’s top Agencies, BBDO New York as a Creative Assistant. While not exactly what she wanted to do, it was her foot in the door. After months of hard work, networking, and shadowing, Penna settled on Interactive Production-basically running the creation of digital projects. It provided the opportunity to learn more about tech and nicely complemented the project management skills she had honed in the art world. Additionally, going into Interactive could possibly be a gateway to later producing other types of content, i.e., video and experiential. continue On back

Katie Penna


Golden rule: Be scrappy, but smooth. So, after three cancelled coffee chats, a meeting with the Director of Interactive Production finally happened and she was able to shadow a project. That is where being scrappy--all of the contacts made over the past few months--played a huge role. Questions were asked. Emails were sent. And shadowing on a stellar G&E project began. Being an extrovert, yet a thinker who loves coming up with creative solutions, Penna thrives when wearing many hats and she has a pioneering but nimble approach in production. Strong determination and focus on innovating and building upon platforms allow for continued growth.

The purpose behind sharing my story is to illustrate how if you align your will (once you find it, maybe in nature as Thoreau describes) with limitless ideas and dedication you can find more prosperous endeavors. Now we can talk about advertising. Look forward to meeting you.

We asked Katie...

1 What is your Halloween costume this year or your favorite you’ve worn?

2 Favorite scary movie to watch near Halloween.

3 Draw your favorite brand’s logo.

4 Weirdest interview question you’ve ever been asked.


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Profile for Ad Society at University of Florida

ICON Volume 12 Issue 4  

ICON Volume 12 Issue 4  

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