ICON Volume 10, Issue 2 September 22nd, 2016
In this issue • Welcome to your new committee! • Meet the creatives of 160/90 • Getting ready to visit the Lone Star state
What’s So Good About Committees, Anyway? Directors and AD’s are just like parents. They welcome you with open arms, sometimes they push you to work harder, and they are always proud when you do your best! Your committee is your family. Those are the people you can lean on when you’re afraid of going to an event alone. You can gossip with them during meetings and classes, and you know that no matter what they have your back. The great thing about being part of a committee is always knowing you belong. Whether you’re planning the workshop of the week or creating designs on a time-crunch, the bonds you form in Ad Society will last a lifetime (if you let it). We like to view Ad Society GBM’s as big family reunions! It’s a chance to break away from your team and connect with your committee cousins. No matter where you turn in Ad Society, we hope you spot a friendly face.
Kathleen is a third year Advertising/Psychology major and is serving as the Assistant Director of PR. She was the advertising and design intern at the University Press of Florida for the past fall and spring semesters, and is now working there part-time helping with social media and ads. She also spends a lot of time planning/ setting up events for BCM, a Christian organization on campus. If she isn't running around campus from meeting to meeting, she is probably at her apartment having a solo dance party. Why advertising/PR? While looking at colleges and majors, I kept searching for commercial design and stumbled across the profession of advertising. I had never thought of it as an industry someone could actually work in, but once I started reading up on it, it sounded perfect for me. What made you apply to be a leader with Ad Society this year? I figured out pretty quickly freshman year that Ad Society was the place to get involved if I wanted an internship or a rockin’ job after graduation. There’s such awesome opportunities here, and I wanted to be part of that. Do you have any kind of motto or life advice that you live by? A couple mottos I live by are “work hard and be kind” and “life’s what you make it”. What are you most excited about for the upcoming year? I am SO EXCITED for the Austin trip!!! I already want to buy plane tickets! It’s going to be so fantastic!
Tonight’s Guest Speakers One Sixty Over Ninety 160/90 is a branding and storytelling agency with an office right here in downtown Gainesville. Some of the agency’s clients include Nike, Under Armour and our own Florida Gators!
Andrew Harkins Hi. Hey. Hi! Um. Hey. My name is Drew and I have always written things. I am from Greenville, South Carolina. My career path has been circuitous, if you’re cute about it. I have worked in Connecticut, Atlanta, Charlotte and Minneapolis, among other backwaters. My first stop was doing marketing and events for BMW. I also wrote for newspapers and did voiceover work. I got into advertising because I wanted to do cool things that matter. That doesn’t always happen. However, it is nice to serve clients. Mostly. And if you can write, speak and sell, you too can do advertising.Apart from work, I like reading and sports and using ‘and’ and motorcycles and pugs and stuff. Will someone take me surfing?
Walton Dale I’ve been working as a professional for nearly 15 years across a wide range of visual communications, ranging from editorial design to advertising to web design. After graduating from the UF graphic design program and spending several years working in New York I returned to Gainesville working on my own for a variety of local and national clients. Most recently I’ve been working with 160over90 developing brands for higher education clients such as the University of Florida, Texas A&M, High Point University and University of Cincinnati.
Come and join us & our speakers at The Swamp for chips & beer after the meeting!
Important Upcoming Dates & News September 25th, New Member Retreat October 6th, GBM / Ad Council OAK Mixer October 7th, Advisory Council Networking Brunch October 15th, CJC Homecoming Party October 20th, GBM
October 27th, Halloween Social November 3rd, GBM November 17th, GBM December 1st, GBM
Tweet your best caption for this picture to
@UFAdSociety and include #captioncontest and you could win a prize!
Are you ready for Austin? We told you what was coming and now it’s almost time, so here’s the deets. If you’re interested in checking out the country’s fastest growing city, its developing design scene, or just really great barbecue, you don’t want to miss out. When are we going: October 19th-23rd Who are we visiting: Proof Advertising, Preacher, McGarrah Jessee & The Butler Bros How much will it cost: Hotel cost is till TBD; You are responsible for your plane ticket What you need to do: Sign-ups will go live on September 26th. The first 15 people to email Audrey at 8 pm at firstname.lastname@example.org will receive a guaranteed spot.