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ICON Volume 9, Issue 5 November 18, 2015

Happy Thanksgiving! We wish you a happy holiday that you all can be thankful for. We have had a wonderful semester thus far, and there’s only more to come. Safe travels, and of course, eat lots of delicious food over the break! #treatyoself

Important upcoming dates November 19th, Rookie/Guru Social at Cymplify November 22nd, Gators March for Babies December 1st, Jennifer Ball Candidate Luncheon December 3rd, Robert Lull Candidate Luncheon December 3rd, General Body Meeting December 3rd, Ad Society Tacky Sweater Party December 9th, Carla Fisher Candidate Luncheon

THE

Stay Social  AdSociety  UFAdSociety


Social support for Paris

Tonight’s guest speaker

What your favorite brands are doing to show solidarité. If you’ve been on the Internet this past week, you’ve seen Jean Jullien’s Peace for Paris symbol that took social media by storm in the wake of the Paris tragedies. Support from all over the world has flooded Facebook, Twitter and Instagram, with many statements coming from big name brands. Reception to these posts has been mixed, with some applauding brands for their classy responses, while others contend there is a fine line between showing support and using the incident for personal gain. Regardless, companies across a span of industries have found their own ways to promote #PeaceforParis. Online retail giant Amazon changed their homepage by removing products to feature an image of the French flag with the single world “solidarité” printed below. Uber imposed the flag over their cars in its app. Google made international Hangouts calls free so consumers could check in on their loved ones. The evening after the attacks, even Saturday Night Live opened the show with cast member Cecily Strong declaring that “Paris is the city of lights. And here in New York City, we know that the light will never go out. Our love and support is with everyone there tonight. We stand with you.”

Member Spotlight Jessica Mandel, junior What made you choose advertising? I’m a double major in Spanish and Advertising. I chose advertising because I really enjoy creative thinking and problem solving. Tell us a little bit about what you did this summer. This past summer I went to Chinandega, Nicaragua for ten weeks and worked as a long term servant leader (intern) on the community outreach team for the nonprofit Amigos for Christ. I worked on creating water lines for sanitary water systems in rural communities as well as modern bathrooms and building a model school. I also did house visits in which I translated and facilitated interaction between visiting weekly missionaries and community leaders/members. The whole point of our work is to instill pride while working alongside the people to bring them a better quality of life. Do you have any kind of life advice or a motto that you live by? Always choose kindness. It’s hard to know what a person is going through, show them kindness anyway. If you could only work with one brand for your career, what would you pick and why? If I had to pick one brand, I would pick Ben & Jerry’s. Firstly, you get three free pints of icecream a day and I have my priorities lol. I really love their creativity, quality of their product and willingness to push the envelope on their flavors. I think it would be a blast to make creative content for a brand like this.

Keep up the awesome work, Jessica! We love recognizing our outstanding members. If you know someone who deserves a spotlight, email mmundo@ufl.edu.

Voted by Ad Age as the 17th best place to work, SapientNitro is all about reimagining what is possible when technology and story meet. With core values of creativity, leadership, openness, people growth, relationships and client-focused diversity, SapientNitro celebrates transformation and the power of human potential to shape it. The brand takes storytelling to a new level by creating not story lines, but story systems, across many mediums in a single moment. Attraction, engagement and transaction are interrelated buzzwords. The agency describes itself as an interdependent ecosystem of connected culture, thinking and capabilities among brands, products and services under their single approach of Storyscaping. The agency has done work for major brands like CocaCola, Target, Unilever and many more.

Born in Buenos Aires, Argentina, Agustina Marcos moved to Miami, FL. at a young age. She was inspired by her uncle’s career path in the marketing/advertising industry and followed in his footsteps. She attended Florida State University where she majored in Creative Writing and Communications. Upon graduation she went on to join GrupoUno in Miami where she spearheaded Porsche Latin America, Nestle and Kingston Technology accounts. In 2011 she made the move to the Big Apple. Her first job in New York was with McCann Erickson where she managed the Nikon and Unilever accounts. Now Agustina is a Senior Account Manager at SapientNitro in New York City. She is a seasoned professional with experience in automotive, CPG, imaging, telecom, and technology for Fortune 500 clients. In her spare time she enjoys going to music festivals, playing with her dog Wendy, and traveling.

Ad soc is chicago bound! The big spring trip announcment is here! Mark your calendars, because Ad Society will be touring agencies in Chicago from Tuesday, March 15th to Saturday, March 19th, and you don’t wanna miss it. Kate will be announcing more details soon, so remember to keep checking your emails!

Profile for Ad Society at University of Florida

Volume 9 Issue 5  

Volume 9 Issue 5  

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