Page 1

are you ready to go to atlanta? Registration begins Friday, October 2nd at 8 PM SHARP! Thursday, October 22nd 7:45 Meet with Full/Packed Car at Target on Archer Road 8:00 Leaving, no waiting 1:00 Hopefully arriving in Atlanta 2:30 Meeting with BBDO 4:00 Meeting with Adrenaline Friday, October 23rd 9:00 Meeting/Tour Mindshare 11:00 Meeting with IMG 12:00 Lunch with IMG employees Rest of the day still pending Saturday, October 24th Optional! The city is ours. Some options include the CNN Tour, World of Coca Cola, Stone Mountain and the Georgia Aquarium



October 1, 2015 Volume 9, Issue 2

We will be carpooling, so keep in mind that you will have to discuss Saturday plans with your car!

Important Upcoming Dates October 4th, New Member Retreat October 15th, General Body Meeting October 18th, AdServe Humane Society October 22nd - 24th, Atlanta Trip October 29th, General Body Meeting

November 14th, Adserve Humane Society November 18th, General Body Meeting December 3rd, General Body Meeting Tweet your best caption for this picture to

@UFAdSociety and include #captioncontest and you could win a prize!

In this Issue What is the Ad Council? Who are our guests? Atlanta Trip Are you ready?

What is the Ad Council? The Advertising Advisory Council is an accomplished group of professionals and UF alumni who come to campus with one goal: to help out undergrads like you! The board visits twice a year (once in Spring and once in Fall) to network with current students and give them advice on how to reach their career goals. Along with our panel tonight, they will be participating in breakout sessions in the AHA! Lab at 9:00 AM on Friday morning. The council is here so that you can pick their brains. To give you an idea of what kinds of questions to ask, we’ve listed some of ours:

• What was your big break? • What got you the job that you really wanted? • When you got out of college, did you get the job you wanted? • How long did you stick with that job? • What were you looking for when you chose a job? • How was the transition moving into a new city? • What is a typical day like for you? • Are there any misconceptions about the industry you’d like to debunk? • How did a campaign you worked on come to life? • What do you wear to work? • What is the culture of your agency? • What keeps you motivated? • Where do you look for inspiration? • How do you stay up-to-date on the industry? • What are you reading? • How much freedom do you have to make decisions on your work?

Who are our guests? Leigh Radford Vice President of Procter & Gamble After being with multinational giant Procter & Gamble for more than 24 years, Leigh holds a wealth of knowledge to offer our current Ad Soc members!

Rob Cherof Co-founder & President of Rocketcamp After 30 years working with some of the best agencies, the best clients, and best talent in the business, Rob decided to use his experience to create an ad agency of his own.  @rcherof Hector Del Valle Lead Graphic Designer at Liquid Creative Studios & President of American Advertising Federation, Gainesville A local role-model, Hector is a multi-talented individual with experience in creative and leadership.   @hdelvalle Dawne Widener-Burrows President of Widener Research, LLC Dawne specializes in market research with over 25 years of industry experience. Her support has been instrumental to the success of The Agency.

Barb Scherer Senior Vice President of Marketing at Fifth Third Bank Barb is an ad and marketing exec who works at the Fifth Third Bank in Orlando. Their recent charity campaign #howifight helps people stand up to cancer.   @barbscherer

The council is here to answer your questions, so be sure to take advantage of this opportunity! Our panelists and the rest of the council will be at OAK after the meeting. Join us for networking, free beer, food and fun!

Profile for Ad Society at University of Florida

Volume 9 Issue 2  

Volume 9 Issue 2