THE UF Ad Society TUR L005 Gainesville, Florida 32611
ICON Volume 9, Issue 7 January 21, 2015
Dear Ad Soc Member, Upon reviewing your dedication to the field of advertising, drive to succeed and passion for all things innovative, we are excited that you have chosen to join us tonight for our annual internship panel! We know that you have the qualifications and we have the answers you are looking for. Getting an internship can be rough. It only just begins with cover letters like this one, resumes and interviews: once you get the job, there’s still so much more to learn. Thankfully, you’ve come to the right place. Our speakers tonight have the know how, and they’re here to share. How do you prepare for the big interview? What do you wear to the first day of work? What is it like moving to a new city, and how do you adjust? Ask any question you have. Fire away. You can find information about our panelists tonight attached inside, or you can always come up to any of the directors or exec board with any questions you may have. We appreciate your time and dedication. Best,
In this issue ADV1000: Landing the Internship Get your questions ready for the panel and see what our directors have to say Grab Your Coats Ad Soc is heading to The Windy City
Advice from the ad soc board You’ll hear from the panelists tonight, but they’re not the only ones with advice. Some of our directors and exec board wanted to share their thoughts on the internship process. What is the one piece of advice you’d give to a freshman/sophomore looking for their first internship? Applying for internships is scary, but don’t forget that your life DOES NOT depend on them. Just be yourself and don’t sweat it! -Sydney Spofford, President What is the best way to go about looking for an internship? UF has a lot of helpful resources, but networking is key! Talk to our speakers after meetings--they’re here because they want to help. -Megan Mundo, ICON Director
What was your biggest takeaway from an internship you’ve had? It’s OKAY if your internship showed you more what you don’t want to do than what you want to do. It’s meant to be a learning experience. Take it all in. -Alicia Zurita, Ad Serve Director
Keyla Ferraro, junior
What has been your favorite thing about being in AdWerks? I love being able to work with such a smart and innovative team that is motivated to go above and beyond for our client. So far, I have made great networks and I am very thankful for that. Do you have any kind of motto or life advice that you live by? My motto would be “if there is anything worth doing, its worth overdoing”. I’m always trying to push myself to do better and give my maximum effort. What is your favorite current advertising campaign? I’m absolutely in love with the “Share a Coke” campaign by CocaCola. I find the campaign fresh and innovative. It really stuck out to me when it first launched and I still find myself checking the backs of Coke bottles all the time. If you could only work with one brand/company throughout your career, which would you pick and why? I’ve always admired the Nike brand because of the way they motivate people to become better. The brand has impacted society in such an interesting and positive way. One day, I hope to hold their account as an account executive and be part of the revolution.
Keep up the awesome work, Keyla! We love recognizing our outstanding members. If you know someone who deserves a spotlight, email email@example.com.
Meet the panelists James Cherry Razorfish in NYC At Razorfish, James used data to inform decisions ranging from the design of digital experiences to media campaign optimization to simplifying ecommerce conversion funnels and beyond. His primary accounts were Mondelēz International and Ford Motor Company. @jamescherryii Craig Kisson Young & Rubicam Group in NYC Craig drafted copy for the Ford Middle East website and social media accounts. He also monitored a digital campaign with Google Analytics. @CraigKissoon Lisa Lu GroupM in NYC Lisa worked as a media planner for CHANEL. On the side, she also did some work for Wieden + Kennedy for Nike’s women basketball line. Macarena Marcos Y&R/The Bravo Group in Miami Maca worked in account management for SC Johnson. Her role involved working with copywriters on translations, running the translations and original works by the client’s legal department, and pitching new ideas to the SC Johnson team. She learned how to be the glue between the client and the creatives. @macamarcos23 Enrico Neira Ghost Note, Washington Media Institute in Washington DC Ghost Note is a start up ad/marketing agency based in the heart of DC working to not only tell their clients’ stories, but also working towards making an impact on the lack of workforce diversity and representation in STEM related fields. @enriconeira Kristen Peebles Dalton Agency in Jacksonville As a social media intern, Kristen got to work on a few different accounts including the American heart association, McDonalds, and The Jacksonville Armada. @KristenPeebs215
ready for chicago? Chicago sign-ups will be this Friday at 8 pm sharp. Email Katebundz@gmail.com then if you want to attend! Space will be limited. Be sure to send your email promptly at 8 pm and not a minute earlier. Ad Soc members will fly up on March 16th and return March 19th.
mark your calendars and get prepared! Tweet your best caption for this picture to
@UFAdSociety and include #captioncontest and you could win a prize!
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Important upcoming dates February 10th, Ad Society General Body Meeting @ 6:30 PM February 18th and 19th, Advertising Advisory Council in town February 25th, Ad Society General Body Meeting @ 6:30 PM March 9th, Ad Society General Body Meeting @ 6:30 PM March 16th through 19th, Ad Society takes CHICAGO March 24th, Ad Society General Body Meeting @ 6:30 PM April 6th, Ad Society General Body Meeting @ 6:30 PM April 20th, End of Year Banquet